Báo cáo thực tập _internship report nutifood

The contents of the report including analysis practice the operations of the company Nutifood: the process of formation and development, organizational structure and operating results an

Prepared for: UNITED BUSINESS INSTITUTES

Prepared by: 11336

Date: 21 ST June, 2016

Topic: Analyses on Nutifood’s Long Term

Strategies

“Solutions from nutrition experts”

TABLE OF CONTENTS

I Executive Summary 1

II Internship Search 1

III Knowledge and Skills Used 1

IV Introduction 2

Part 1: Overview about Nutifood 3

1 History and development 3

2 Structure of the operating company 4

3 Results of operations 6

Part 2: Long-term Nutifood's recent strategies 7

Part 3: Recommendations 10

V Conclusion 14

VI Reference 14

I Executive Summary

After about 2 months of internship at companies Nutifood, I made this article to your practice report The contents of the report including analysis practice the operations of the company Nutifood: the process of formation and development, organizational structure and operating results and business operations

From the study of organizations operating model of the company, my research focuses on long-term development strategy of the company Since then, I suggest some personal opinions in the work of building long-term strategy there

II Internship Search

Through one of my best friend, I was acquainted with Ms Tran Thi Minh Deputy Chairman of the Board Then I had to email my CV to Ms Nguyet and practice approved at Nutifood In one week early to practice at the company, according to personal wishes, I was on work practices at the Admission Department n 2016, Nutifood will enroll new student for their football academy, which established in July 2015, named Nutifood Hoang Anh Gia Lai Arsenal JMG in HCMC and I worked for this sector This is an activity to do with football brand Nutifood and within Nutifood marketing strategy Therefore, I have the opportunity to have direct access to one of the strategic long-term development strategy of the company

III Knowledge and Skills Used

In the course of practice in Nutifood and reporting practice, I have applied the knowledge from courses in fields such as corporate governance, business strategy and apply the practical suggestions in Nutifood At the same time, to complete this article, I used the skills analysis, comparison and descriptive statistics to assess and evaluate research issues

IV Introduction

Nutifood was a phenomenon on the dairy market in 2000 Distribution System in 64 provinces to present an ambitious campaign "big fish swallow the little fish", against the multinational corporation holds most

of the milk market Vietnam at this time Revenue over the period increased 250% per year, the highest market share of full cream milk powder However, in 2008, Nutifood lose money, disappearance of the charter capital (150 billion VND)

Receiving the presidency from Mr Tran Le Nguyen in 2011, Mr Tran Thanh Hai crave find Nutifood spotlight more than 10 years ago According to Mr Hai, chairman of Board of JSC Food Nutrition during Nutifood sideline events, specifically, in 2014 Nutifood perform 5,563 billion VND total revenue, an increase of 102% compared to 2013 and reached 24% of the plan Profit after tax of nearly 386 billion VND, up 258% and 168% of target reached EPS quite impressed with 28.125 contracts

With such potential, the long-term strategy for Nutifood to maximize its assets and business strategic management should be taken into consideration, rather than making short-term and month-based decisions solely

My task is in Admission Department, in 2 months from

01 st February to 01 st April 2016 and my supervisor is Ms Tran Thi Minh Nguyet – Deputy Chairman of the Board In 2016, Nutifood will enroll new student for their football academy, which established in July 2015, named Nutifood Hoang Anh Gia Lai Arsenal JMG in HCMC I worked for this sector I have better

conditions for studying the long-term development strategy of Nutifood

My report consists of three parts:

Part 1: Overview about Nutifood

Part 2: Long-term Nutifood's recent strategies

Part 3: Recommendations

Part 1: Overview about Nutifood

1 History and development

JSC Dong Tam Nutrition Food - Nutifood was established on

29thMarch 2000, with the line of business is the production and processing of food nutrients (especially for children, pregnant women and nursing mothers , the sick, the elderly) with an initial capital of 3 billion VND In 2012, the company was renamed to JSC Nutifood nutritious foods and change the system brand identity, product packaging

In 2013, Nutifood took the second factory in Pho Noi Industrial Zone - Hung Yen went into operation During the same period, the company signed a sponsorship contract with comprehensive nutrition Academy of Hoang Anh Gia Lai - Arsenal - JMG, nutrition sponsor for Vietnam U19 team competing internationally In 2014, Nutifood signed with Hoang Anh Gia Lai Corporation in project 120,000 breeding cows and started construction of the plant in Highland Nutifood Tra Da Industrial Zone - Pleiku City with a capacity of up to 500 million liters milk/year

In 2015, Nutifood constructed factory in Kien Khe Industrial Complex, Ha Nam with a processing capacity of 200 million liters

of milk and 31,000 tons of milk powder In this year, the company signed contracts Soccer Academy was established Nutifood -Hoang Anh Gia Lai Arsenal - JMG, starting entrance from June 2015

To expand the scale of operations, Nutifood has been continuously increasing equity capital At 30thJune 2015, the equity of the company reached 1,097 billion VND, total assets of 4346 billion VND Nutifood defines "Always focus on improving customer satisfaction with the products with consistent quality, safety and

best service with reasonable prices" competition policy is to put Nutifood become one of the leading food companies in Vietnam and in the region

2 Structure of the operating company

The structure of the operating company includes:

Shareholders General Assembly: is the highest authority, is

responsible through the reports of the board on the status of production and business activities, additional change of charter companies, through strategic development strategy, dismiss elected board members, supervisory board

Board of Directors: is the organization's highest management of

the company by the general meeting of shareholders elected Board of Directors to decide on all matters related to the purposes and interests of the company, making strategic development objectives for the entire company

Supervisory Board: organization monitoring and checking the

reasonableness and legality in the management of business operations, in bookkeeping and financial accounting of the company to ensure that the legitimate interests of the shareholders

The provisions:

- Sales Department: responsible for building, organizing and

managing product distribution, merchandise, sales planning, implementing strategic objectives for product consumption for each stage of the company

- Marketing Department: responsible for strategic planning for

advertising and marketing, surveys, market analysis, market assessment, construction and development company brand

reputation and product brands, coordinate support Sales assistant for the room to achieve the strategic objectives for the whole company

- Public Relations Department: creating understanding and

support of our customers, society, government, agencies for the products, images and activities of the company

- Department of Finance - Accounting is responsible for

planning, analysis and control of the financial situation, organizational structure of financial accounting, books and accounting statements and accounting data of the Company, support all production and business activities of the company

- Medical Relations Department: responsible for strategic

planning, building, maintaining and developing relationships with agencies and establishments in the health sector or related to promote and support the business of company

- Administrative Office of Human Resources: strategic

planning of human resources development, construction-related policies in the field of human resources, labor, salary, reward, company-wide training, administrative work company

- QA: has the task of planning control plan quality input raw

materials, finished products and processed products are not appropriate, build and maintain the systems and policies for quality management ISO 9001: 2000, HACCP, GMP

- Production Department: is responsible for development,

implementation of production plans in order to fulfill the service of production and business goals across the company

- Chamber of research and development (R & D): Coordinate

with Marketing Department to develop strategies developed by

Sam of the entire company, technology research for new production, production testing and official production, management manufacturing process technology, process technology

- Supply planning department is responsible for organizing the

supply of materials, equipment and coordination with related departments planning to import raw materials, supplies and goods, forecasting and resource price fluctuations providing material

- Technical Department: responsible for repair and maintenance

of all machinery and equipment at the plant, scheduling periodic maintenance to ensure the operation of the plant to the transparent

3 Results of operations

Through the years, revenue and profit growth of Nutifood have considerable incentive In 2008, Nutifood losing money, to the point almost lost its charter capital (148 billion VND) But then, the company has implemented restructuring activities, from HR to

Unit: Billion VND, source: Nutifood

sales and marketing The company focused on building mode consumer care, unit sales The company has gradually regained Nutifood aura, 2014, profit reached 143 billion VND

Part 2: Long-term Nutifood's recent strategies

In 2008, the activities of the losses to the extent Nutifood negative equity The reason for that comes from companies with investment activities in other industries such as real estate Therefore, after receiving the position of President of the Board of Directors, Mr Hai has restructured operations organizational structure, personnel apparatus, determine the long-term development strategy focusing on key areas of activity , traditions and strengths of the company is the dairy industry Therefore, the company has a series of specific strategies such as:

 In 2014, the company has put into operation the factory manufacturing yoghurt, milk powder plants, mechanical systems expand the scale of investment increases the production capacity of liquid milk 3 times now At the same time the company has also built a factory in Gia Lai and fresh milk to put into operation in October 9/2015 (Baodatviet.vn, 2014)

 Nutifood also collaborated with development aimed at dairy herds with 100% fresh dairy products from local raw materials Hoang Anh Gia Lai (HAGL) Specifically, in June

2014, HAGL has completed the signing of investment cooperation with Nutrition Food Co and Vissan This is also the time for Vietnam 3 first enterprise jointly invested in projects of large-scale agricultural investment value of over ten trillion (Baodatviet.vn, 2014) Accordingly, HAGL will conduct stages of production, and the two partners are

committed Nutifood and Vissan will collect meat - milk and supply in the market Doan Nguyen Duc, Chairman of Hoang Anh Gia Lai, is expected to grow 236,000 cows (including milking and livestock breeding) and can be increased to 300,000 in favorable conditions Opportunity is Nutifood dairies chosen as proprietary projects as an investor group with a capital of 6,300 billion VND Estimate of the total herd

is 236,000, including 120,000 cows and 116,000 beef cows

 In 2015, started construction Nutifood Vietnam Factory in Kien Khe Industrial Zone, Ha Nam with a processing capacity

of 200 million liters of milk and 31,000 tons of milk powder,

is the largest-scale machine North Viet Nam

 Also in 2015, has signed a contract Nutifood established Nutifood Football Academy Hoang Anh Gia Lai Arsenal -JMG, starting from March 1 key entrance 6/2015 in provinces throughout the country

With the slogan "Solution nutrition experts", is considered to be the guideline for its action orientation, Nutifood invest heavily in research and development of specialized nutrition products With the cooperation of the nutrition experts at home and abroad, the company Nutifood domestic first-to-market of specific types of milk for feeding patients can through gastric tube at just over distribution half compared to imported products; specialty products for the treatment of diabetes, for children and adolescents, for obese people; the product line life cycle from infant, to the age required for brain development, growth in height, for pregnant women and nursing mothers, until the elderly need calcium supplements Recently, research Grow successfully saved PLUS + is the only product on the market for malnourished children stunted, consumers enthusiastically supported

In the programs broadcast on television recently, ad templates Nutifood create deep feelings mentioned by maternal tenderness

in the story of nutrition physician founder of Nutifood Photos the blender to help save the lives of thousands of patients in the country difficult period, Nutifood persuaded consumers identify with a company "built with endless love for children" and have confidence in the team of nutrition experts of the company even if 100% is Vietnam, with a very humanistic message to consumers Vietnam: "Before an expert, we see life in the heart of a father, a mother "

Currently the products of JSC Food Nutrition Nutri sold in over 64 provinces and cities nationwide Customers can buy these products at stores, supermarkets the closest

To company more sustainable development, and staff officers determined Nutifood continuous improvement in all aspects, the company's leaders are committed to:

• Use all resources necessary to implement, maintain and continually improve the effectiveness and efficiency of the quality management system in accordance with the requirements of ISO 9001: 2000, HACCP

• Always listen to opinions and feedback of our customers to improve and diversify products

• Employees at all levels are trained enough knowledge and skills required by the requirements of each job and aware of the importance of meeting the highest requirements of the customer

is the key factor to bring success to the company

• Try to ensure that this policy is understood, implemented and maintained at all levels in the company