Bài giảng môn Quản trị học Chương 5

5.2 Explain what managers do in the strategic management process.. © Pearson Education Limited 2015... Strategic ManagementWhat managers do to develop an organization’s strategies... 5

Learning Outcomes

• Discuss the nature and purposes of planning

• Explain what managers do in the strategic

Discuss the nature and purposes of

planning.

Reasons for Planning

Criticisms of Formal Planning

• May create rigidity

• Can’t replace intuition and creativity

• Focuses attention on today’s success, not

Formal Planning and Organizational Performance

Does it pay to plan?

• Higher profits

• Higher return on assets

• Improved quality of planning

• Appropriate implementation

5.2 Explain what

managers do in the strategic

management process.

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Strategic Management

What managers do to develop an organization’s strategies

The Importance of Strategic

Steps in the Strategic Management Process

Step 1: Mission, Goals & Strategies

5-12

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External and Internal Analyses

•Resources

•Capabilities

•Core competencies

•Organizational strengths and weaknesses

Formulating, Implementing, and

•How effective have strategies been?

•What adjustments are necessary?

5-14

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Strategies Managers Use

Stability and Renewal Strategies

Competitive Strategy

A competitive strategy is a strategy for how an

organization will compete in its business

Competitive Advantage

What sets an organization apart; its distinctive

edge that comes from its core competencies and

resources

1-19

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Functional Strategy

Those strategies used by an organization’s

various functional departments to support the competitive strategy

Strategic Weapons (cont.)

5 Social Media

•Help people connect

•Reduce costs and/or

increase revenue

6 Big Data

Translate business knowledge into

improved decision making and

performance

5.3 Compare and

contrast approaches to goal setting and

planning

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Setting Goals and Developing Plans

Types of Plans

Financial versus strategic

Stated versus real

Traditional Goal Setting

5-25

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Management by Objectives

1 Goal specificity

2 Participative decision making

3 Explicit time period

4 Performance feedback

Well-Written Goals

5-27

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Steps in Goal-Setting

1 Review the organization’s mission and

employees’ key job tasks.

2 Evaluate available resources.

3 Determine the goals individually or with input

from others.

4 Make sure goals are well-written and

communicate to all who need to know.

5 Build in feedback mechanisms to assess goal

progress.

Types of Plans

1-29

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Developing Plans

Approaches to Planning

Top-down traditional approach

Development by organizational

members

1-31

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Discuss contemporary issues in planning.