Thuyết trình chiến lược marketing promotion of coca cola

“ Small World Machines” Campaign... Introduce The Coca–Cola company • American multinational beverage corporation • Best know: product Coca-Cola, invented in 1886 by pharmacist John Sti

Promotion of Coca - Cola

Nhóm 7 Thành viên:

1 Introduce Coca - Cola

2 “ Hello Happiness” Campaign

3 “ Small World Machines” Campaign

1 Introduce

 The Coca–Cola company

• American multinational beverage corporation

• Best know: product Coca-Cola, invented in

1886 by pharmacist John Stith Pemberton in Columbus, Georgia

• 1889 : Asa Griggs Candler bought the

Coca-Cola formula and brand

• 1892: the Coca-Cola company was

incorporated

 Coca-Cola

• Carbonated soft drink

• Often referred to simply as Coke (kola nuts, a source of caffeine, and coca leaves)

• The Coca-Cola Company only produces syrup concentrate

• In 2013, over 200 countries worldwide, 1.8 billion company beverage servings each day

• 2015, Coca-Cola was the world's third most valuable brand

04 03

CONTENT INTRODUCE

2 HELLO HAPPINESS

3/2014 5/2014

Took them down

Advertising Objectives

Target Audience

Advertising Message

Mediums

of Advertising

2.2 CONTENT

TARGET AUDIENCE

• Workers

• From: South Asia

• Extremely low wages

• Young people

• Use social networks

• Interest in the product, the company and the lives of those migrant labour

ADVERTISING OBJECTIVES REMIND

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0 2

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1

- Title: Hello Hapiness

- Attractive: Emiontional & Ethical

MEDIUMS OF ADVERTISING

OUTDOOR ADVERTISING

• Advantages: Flexibility; high repeat

exposure; low cost; low competition

• Limitations: Limited audience

selectivity; creative limitations

INTERNET

• Advantages: High selectivity; interactive

possibilities; relatively low cost

• Limitations: Relatively new media with a

low number of users in some countries

13.55% increase in brand love, with

6.7% more weekly drinkers,amongst South Asians in the UAE

conducive to human health

2 At least one human rights expert finds Coke’s “Hello

3 “Small World Machines” campaign

Introduce

Content

Evaluate Results

3.1 Introduce

Why did coca-cola do this campaign

in Indians and Pakistanis?

2 machines: south dehli and karachi Make video 3.01 minutes

In march, the vending machines were placed

3.2 Content

1 2 3 4

Target audience

Advertising Objectives

Advertising Message

Mediums of Advertising

Target audience

Resident in India and Pakistan

willing to share the love & friendship

like experiencing new things

Nội dung 05 Nội dung 06

Advertising Message:

remind

Mediums of advertising

Through the vending machine

Facebook Twitter Youtube

Top trending

3 days, Over 10,000 Cokes were distributed

3.4 Evaluate

• Coca Cola dared to do something different, bringing two conflicting nations together is truly something unforgettable and

unprecedented

• The captured the moment with all the

emotions happiness and positivity