Phương pháp nghiên cứu: Nghiên cứu trực tuyến Thời gian khảo sát: từ ngày 1 đến ngày 3 tháng 10 năm 2015 Khu vực nghiên cứu: Việt Nam, Thái Lan và Indonesia Đối tượng nghiên cứu: Namnữ từ 17 tuổi trở lên Số lượng người tham gia: 1,500 người Hạn ngạch: Đàn ông độc thân 125 người quốc gia Đàn ông kết hôn 125 người quốc gia Phụ nữ độc thân 125 người quốc gia Phụ nữ đã kết hôn 125 người quốc gia
“The comparative survey on the topic of marriage planning in three countries” There are no big differences when it comes to getting married, everyone is serious [Research Summary] Most of male respondents think that they should have around $3,000 – 10,000 to cover their wedding costs Most of female respondents expected their lovers to have money at least between $3,000-10,000 for their weddings More than 40% of Thai people tend to cook by themselves for family, while 57% of Vietnamese leave culinary to their partners Vietnamese respondents want to have two children (75.40%), follow by Indonesian (54.60%) and Thai (52.60%) Money controller in the household still in charge by female and there are no significant different between three countries; Thailand (67.0%), Indonesia (68.0%) and Vietnam (74.6%) [Background] Different countries have their own ways and norms when it comes to having a family Especially young generation that they are becoming less concern their traditional way W&S would like to know what the new generation plan about their future wedding and start a family So we target our respondents and ask them about their plan [Research Design] Research Method Online Research Fieldwork Period 1st – 3rd October, 2015 Research Area Thailand, Indonesia, Vietnam Respondent Criteria Who aged above 17 years old Sample Size 1,500 samples n Thailand Indonesia Vietnam 1,500 500 500 500 Single 375 125 125 125 Married 375 125 125 125 Single 375 125 125 125 Married 375 125 125 125 Total Gender / Relationship status Male Female W&S Group provides Digital Marketing Services in the Southeast Asia With the offices cover Vietnam, Indonesia, and Thailand W&S Co., Ltd (Thailand) under W&S Holdings Inc (URL: http://www.yimresearch.com, Head Office: Bangkok, Thailand, CEO: Mr Yoshio Fujii) conducted a survey, aimed 750 males and female over 17 years old in Thailand, in the topic of “Wedding plan survey in countries” [Details] Please tell us how much money you think you should prepare for your wedding? (Including dowry, honeymoon, and party)? [FA] (n=750 Male only) Most of male respondents think that they should have around $3,000 – 10,000 to cover their wedding costs Male (Each country n=250) 0.0 Less than 1,000 USD 8.4 13.2 0.0 1,001 - 2,000 USD 24.0 6.0 0.0 2,000 - 3,000 USD 11.2 23.2 36.4 3,001 - 10,000 USD 10,001 - 17,000 USD 4.0 17,001 - 26,000 USD 27.6 9.6 4.8 24.0 0.8 0.0 33,001 - 50,000 USD 0.0 50,001 - 67,000 USD 0.0 0.0 Over 67,001 USD 0.0 0.0 0.0 48.8 5.6 1.6 26,001 - 33,000 USD 42.4 2.8 2.0 3.6 10 Thailand 20 Indonesia 30 40 50 60 Vietnam (Unit: %) Single - Male (Each country n=125) Married - Male (Each country n=125) 0.0 Less than 1,000 USD 0.0 5.6 11.2 11.2 15.2 0.0 1,001 - 2,000 USD 0.0 21.6 26.4 3.2 8.8 0.0 2,000 - 3,000 USD 0.0 8.0 14.4 20.8 25.6 32.8 3,001 - 10,000 USD 40.0 38.4 46.4 49.6 48.0 25.6 10,001 - 17,000 USD 29.6 12.0 7.2 5.6 2.4 4.8 1.6 5.6 17,001 - 26,000 USD 6.4 1.6 4.0 28.8 26,001 - 33,000 USD 33,001 - 50,000 USD 19.2 1.6 0.0 0.0 0.0 3.2 3.2 0.0 2.4 0.8 0.0 4.8 50,001 - 67,000 USD Over 67,001 USD 0.0 0.0 2.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Thailand 20 Indonesia 40 Vietnam 60 20 Thailand 40 Indonesia 60 Vietnam (Unit: %) Please tell us how much money you think your partner has to prepare for the wedding? (Including dowry, honeymoon, and party)? [FA] (n=750 Female only) Most of female respondents expected their lovers to have money at least between $3,000-10,000 for their weddings Female (Each country n=250) 0.0 Less than 1,000 USD 9.2 0.0 1,001 - 2,000 USD 16.0 6.0 0.0 2,000 - 3,000 USD 11.2 8.8 22.0 39.6 3,001 - 10,000 USD 10,001 - 17,000 USD 4.0 17,001 - 26,000 USD 2.0 26,001 - 33,000 USD 0.0 50,001 - 67,000 USD 54.0 27.2 6.8 5.6 4.8 18.0 1.6 0.4 33,001 - 50,000 USD 49.6 2.8 2.4 0.8 0.0 6.8 0.0 0.0 0.0 Over 67,001 USD 10 20 Thailand 30 Indonesia 40 50 60 Vietnam (Unit: %) Single - Female (Each country n=125) Married - Female (Each country n=125) 0.0 Less than 1,000 USD 0.0 9.6 12.0 8.8 10.4 0.0 1,001 - 2,000 USD 0.0 8.0 5.6 24.0 6.4 0.0 2,000 - 3,000 USD 0.0 8.0 9.6 19.2 24.8 31.2 3,001 - 10,000 USD 48.0 49.6 53.6 49.6 54.4 27.2 10,001 - 17,000 USD 27.2 11.2 2.4 4.0 4.0 6.4 5.6 4.0 17,001 - 26,000 USD 4.8 4.0 24.8 26,001 - 33,000 USD 33,001 - 50,000 USD 11.2 1.6 0.8 1.6 0.0 1.6 4.8 0.0 0.0 0.0 4.0 8.8 50,001 - 67,000 USD Over 67,001 USD 4.8 1.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Thailand 20 Indonesia 40 Vietnam 60 20 Thailand 40 Indonesia 60 Vietnam (Unit: %) Please tell us after you got married, who you expected to be the main cooker for the family? [SA] (n=750 Single only) Thai single males (30.4%) are expected to be the main cooker, while 92% of single Indonesian females planned to be the main cooker Single - Male (Each country n=125) Single - Female (Each country n=125) 30.4 I will cook 54.4 I will cook 8.8 92.0 4.0 71.2 40.0 14.4 My partner will cook 81.6 My partner will cook 2.4 88.8 24.8 16.8 Family member/ House maid will cook 12.0 Family member/ House maid will cook 5.6 4.8 3.2 1.6 10.4 Buy/ eat out 15.2 Buy/ eat out 2.4 2.4 1.6 2.4 Both help to cook 4.0 Both help to cook 1.6 0.0 1.6 Thailand 20 40 Indonesia 60 80 Vietnam 100 Thailand 20 40 Indonesia 60 80 100 Vietnam (Unit: %) Please tell us who cook for your family after you get married? [SA)] (n=750 Married only) Thai married male (41.6%) are the main cooker at home, and leave a big gap from Indonesian male (5.6%) and Vietnam (9.6%) Married - Male (Each country n=125) Married - Female (Each country n=125) 41.6 I cook 30.4 I cook 5.6 8.8 9.6 4.0 40.8 40.0 My partner cook 93.6 My partner cook 81.6 86.4 88.8 9.6 Family member/ House maid cook 16.8 Family member/ House maid cook 0.8 5.6 4.0 3.2 6.4 Buy/ eat out 10.4 Buy/ eat out 0.0 Both help to cook 2.4 0.0 2.4 1.6 2.4 Both help to cook 0.0 1.6 0.0 Thailand 1.6 20 40 Indonesia 60 80 Vietnam 100 Thailand 20 40 Indonesia 60 80 100 Vietnam (Unit: %) Please tell us where you plan to live after you got married? [SA] (n=1,500) After getting married, Thai males (46.8%) want his wife to move in his family, while most of females prefer to live separately in their own house Male (Each country n=250) Female (Each country n=250) 46.8 In my family's house 27.2 In my family's house 10.0 8.0 42.4 10.8 9.6 In my partner's house 13.6 In my partner's house 4.8 7.2 12.0 32.4 38.4 52.4 In our own house (Seperated from family) 82.8 In our own house (Seperated from family) 83.6 43.6 51.2 5.2 Do not know / Not sure 6.8 Do not know / Not sure 2.4 1.2 2.0 Thailand 20 5.6 40 Indonesia 60 80 Vietnam 100 Thailand 20 40 Indonesia 60 80 100 Vietnam (Unit: %) Please tell us how much will be your monthly expenditure (after married within years)? [FA] (n=1,500) Vietnamese respondents are expected to spend between $101-300 per month and there are no big different between groups Comparing between Vietnamese respondent Female / single & married (Each group n=125) Male / single & married (Each group n=125) 9.6 2.4 Less than 100 USD Less than 100 USD 3.2 3.2 44.0 49.6 101-300 USD 101-300 USD 47.2 37.6 32.8 36.8 301-500 USD 301-500 USD 32.8 42.4 2.4 2.4 501-700 USD 501-700 USD 4.8 2.4 8.8 11.2 Over 701 USD Over 701 USD 12.0 14.4 Male single 20 40 Male married 60 10 Female single 20 30 40 50 60 Female married (Unit: %) 10 Please tell us how much will be your monthly expenditure (after married within years)? [FA] (n=1,500) Most of Indonesian male are expected to spend $101-300 per month, while female are expected to spend $101-500 per month Comparing between Indonesian respondent Female / single & married (Each group n=125) Male / single & married (Each group n=125) 4.0 4.0 Less than 100 USD Less than 100 USD 4.0 0.8 55.2 34.4 101-300 USD 101-300 USD 60.0 47.2 22.4 42.4 301-500 USD 301-500 USD 29.6 38.4 8.8 2.4 501-700 USD 501-700 USD 5.6 4.0 10.4 16.0 Over 701 USD Over 701 USD 8.0 2.4 20 Male single 40 60 Male married 80 Female single 20 40 60 80 Female married (Unit: %) 11 Please tell us how much will be your monthly expenditure (after married within years)? [FA] (n=1,500) The expected average Thai expenditure after getting married within years is in the range of $501-1,000 and there are no significant difference between both group Comparing between Thailand respondent Female / single & married (Each group n=125) Male / single & married (Each group n=125) 18.4 25.6 Less than 500 USD Less than 500 USD 16.0 36.8 53.6 66.4 501 - 1,000 USD 501 - 1,000 USD 47.2 63.2 12.8 8.0 1,001 - 1,500 USD 1,001 - 1,500 USD 0.0 18.4 0.0 15.2 Over 1,501 USD Over 1,501 USD 0.0 18.4 Male single 20 40 60 Male married 80 Female single 20 40 60 80 Female married (Unit: %) 12 Please tell us how many kids you want to have? [SA] (n=1,500) Vietnamese respondents want to have two children (75.4%), follow by Indonesian (54.6%) and Thai (52.6%) Total (Each country n=500) 9.8 Do not want to have a child 0.4 1.0 25.4 one child 5.6 11.2 52.6 two children 54.6 75.4 8.6 three children 29.4 10.2 3.6 more than three children 10.0 2.2 10 20 Thailand 30 Indonesia 40 50 60 70 80 Vietnam (Unit: %) 13 Male (Each country n=250) Female (Each country n=250) 7.2 Do not want to have a child 12.4 Do not want to have a child 0.8 1.6 0.4 26.8 one child 24.0 one child 5.6 5.6 13.2 9.2 54 two children 51.2 two children 51.2 58.0 75.2 75.6 8.8 three children 8.4 three children 29.6 29.2 7.6 12.8 3.2 more than three children 4.0 more than three children 13.6 6.4 2.4 Thailand 20 Indonesia 2.0 40 60 Vietnam 80 Thailand 20 Indonesia 40 60 80 Vietnam (Unit: %) 14 Please tell us which gender you prefer for your first child? [SA] (n=1,500) More than half of every countries’ respondents want their first child to be a boy Total (Each country n=500) 65.6 Male 73.8 55.0 34.4 Female 26.2 45.0 10 20 30 Thailand 40 Indonesia 50 60 70 80 Vietnam (Unit: %) 15 Male (Each country n=250) Female (Each country n=250) 59.2 72.0 Male 76.0 Male 71.6 54.4 55.6 40.8 28.0 Female Female 24.0 28.4 45.6 44.4 Thailand 20 40 Indonesia 60 Vietnam 80 Thailand 20 40 Indonesia 60 80 Vietnam (Unit: %) 16 Please tell us who will control the money in your household? [SA] (n=1,500) Money controller in the household still in charge by female and there are no significant different between three countries; Thailand (67.0%), Indonesia (68.0%) and Vietnam (74.6%) Total (Each country n=500) 33.0 Male 32.0 25.4 67.0 Female 68.0 74.6 10 20 30 Thailand 40 Indonesia 50 60 70 80 Vietnam (Unit: %) 17 Female (Each country n=250) Male (Each country n=250) 16.0 50.0 Male Male 47.6 16.4 13.2 37.6 84.0 50.0 Female Female 52.4 83.6 86.8 62.4 Thailand 20 40 Indonesia 60 80 Vietnam 100 Thailand 20 40 Indonesia 60 80 100 Vietnam (Unit: %) 18 [About W&S Co., Ltd (Thailand)] W&S Co., Ltd is a digital marketing provider in Southeast Asia under the parent company W&S Holding, Inc in Japan Currently it has three offices cover three countries in Vietnam, Indonesia, and Thailand, with the largest panelists in Southeast Asia; 370,000 members Our core businesses are 1) Market research business (both qualitative and quantitative research) 2) Digital marketing business [For more information, please contact] Pakawat Wangsanuwat (Business Development Executive) W&S Co., Ltd Contact 18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey Subdistrict, Klongtoey District, Bangkok 10110 Thailand Email Pakawat@yimresearch.com Website https://www.yimresearch.com 19 [...]... within 3 years)? [FA] (n=1,500) Most of Indonesian male are expected to spend $101 -30 0 per month, while female are expected to spend $101-500 per month Comparing between Indonesian respondent Female / single & married (Each group n=125) Male / single & married (Each group n=125) 4.0 4.0 Less than 100 USD Less than 100 USD 4.0 0.8 55.2 34 .4 101 -30 0 USD 101 -30 0 USD 60.0 47.2 22.4 42.4 30 1-500 USD 30 1-500... countries; Thailand (67.0%), Indonesia (68.0%) and Vietnam (74.6%) Total (Each country n=500) 33 .0 Male 32 .0 25.4 67.0 Female 68.0 74.6 0 10 20 30 Thailand 40 Indonesia 50 60 70 80 Vietnam (Unit: %) 17 Female (Each country n=250) Male (Each country n=250) 16.0 50.0 Male Male 47.6 16.4 13. 2 37 .6 84.0 50.0 Female Female 52.4 83. 6 86.8 62.4 0 Thailand 20 40 Indonesia 60 80 Vietnam 100 0 Thailand 20 40 Indonesia.. . 10.2 3. 6 more than three children 10.0 2.2 0 10 20 Thailand 30 Indonesia 40 50 60 70 80 Vietnam (Unit: %) 13 Male (Each country n=250) Female (Each country n=250) 7.2 Do not want to have a child 12.4 Do not want to have a child 0 0.8 1.6 0.4 26.8 one child 24.0 one child 5.6 5.6 13. 2 9.2 54 two children 51.2 two children 51.2 58.0 75.2 75.6 8.8 three children 8.4 three children 29.6 29.2 7.6 12.8 3. 2... more than three children 13. 6 6.4 2.4 0 Thailand 20 Indonesia 2.0 40 60 Vietnam 80 0 Thailand 20 Indonesia 40 60 80 Vietnam (Unit: %) 14 Please tell us which gender do you prefer for your first child? [SA] (n=1,500) More than half of every countries’ respondents want their first child to be a boy Total (Each country n=500) 65.6 Male 73. 8 55.0 34 .4 Female 26.2 45.0 0 10 20 30 Thailand 40 Indonesia 50... Comparing between Thailand respondent Female / single & married (Each group n=125) Male / single & married (Each group n=125) 18.4 25.6 Less than 500 USD Less than 500 USD 16.0 36 .8 53. 6 66.4 501 - 1,000 USD 501 - 1,000 USD 47.2 63. 2 12.8 8.0 1,001 - 1,500 USD 1,001 - 1,500 USD 0.0 18.4 0.0 15.2 Over 1,501 USD Over 1,501 USD 0.0 18.4 0 Male single 20 40 60 Male married 80 0 Female single 20 40 60 80 Female... 30 1-500 USD 30 1-500 USD 29.6 38 .4 8.8 2.4 501-700 USD 501-700 USD 5.6 4.0 10.4 16.0 Over 701 USD Over 701 USD 8.0 2.4 0 20 Male single 40 60 Male married 80 0 Female single 20 40 60 80 Female married (Unit: %) 11 Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA] (n=1,500) The expected average Thai expenditure after getting married within 3 years is in the range... Ltd is a digital marketing provider in Southeast Asia under the parent company W&S Holding, Inc in Japan Currently it has three offices cover three countries in Vietnam, Indonesia, and Thailand, with the largest panelists in Southeast Asia; 37 0,000 members Our core businesses are 1) Market research business (both qualitative and quantitative research) 2) Digital marketing business [For more information, ... group n=125) 9.6 2.4 Less than 100 USD Less than 100 USD 3. 2 3. 2 44.0 49.6 101 -30 0 USD 101 -30 0 USD 47.2 37 .6 32 .8 36 .8 30 1-500 USD 30 1-500 USD 32 .8 42.4 2.4 2.4 501-700 USD 501-700 USD 4.8 2.4 8.8... 9.6 4.8 24.0 0.8 0.0 33 ,001 - 50,000 USD 0.0 50,001 - 67,000 USD 0.0 0.0 Over 67,001 USD 0.0 0.0 0.0 48.8 5.6 1.6 26,001 - 33 ,000 USD 42.4 2.8 2.0 3. 6 10 Thailand 20 Indonesia 30 40 50 60 Vietnam... 7.2 5.6 2.4 4.8 1.6 5.6 17,001 - 26,000 USD 6.4 1.6 4.0 28.8 26,001 - 33 ,000 USD 33 ,001 - 50,000 USD 19.2 1.6 0.0 0.0 0.0 3. 2 3. 2 0.0 2.4 0.8 0.0 4.8 50,001 - 67,000 USD Over 67,001 USD 0.0 0.0