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Hoàn thiện chiến lược Marketing -mix, nhằm thu hút khách hàng cho công ty TNHH Sài Gòn

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Hoàn thiện chiến lược Marketing -mix, nhằm thu hút khách hàng cho công ty TNHH Sài Gòn

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Trang 20

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Trang 21

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Trang 22

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Trang 23

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Trang 24

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Trang 25

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Trang 26

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Trang 27

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Trang 28

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Trang 29

23456172891A813B1ACDEC15FEC1 ‹1^{1‹1 83A4611AC1A1FE1

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Trang 30

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Trang 31

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Trang 32

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Trang 33

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‹1F1C©61^pp`12ÆE1A$E1A$91 C%E1E1NDEC91A79]&C121918E12FE1

Trang 34

0E1 1 Œ1 C)E1 )1 1 7C11 $KE1 8FAE1 (A9A 1 ‡8(c5‰1 ,D1 0E1 1 A2441AC*E14&151C1 7C*E12F41‡©EC18E12FE‰1<D41C#1!)1913-1,CE1

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¬E1 FE1 ADE91 3E1 <1 ,D11 ;341 C%1 FE1 CA1 ;C1C1CDE9181 C1 (A9A 4F$18E12FE1<0E1 C.E1!.1!K1HZE1!1E1<D61F2*14F1¤41!1E1E1/91P&E1#F14'1ECDJ91

7/6/1 6BA"1 ]‹1 DBaD1 6671 1 *`61 B961 DR1 +A-1 2B1 D/ "321A-617A671

Trang 35

43E11C1(A9A 4F$18E12FE1L1ŒE1C1^_^1E%91Y41L1^a`1E51,D1r|1EF491

Trang 37

23456172891A813B1ACDEC15FEC1 ‹1`y1‹1 83A4611AC1A1FE1

7/7/6/1+B1kx1=‰1M@fM11 1

1

1 1 1 1

1

1

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$?E1 µ1AŒ1 CL1

6Œ1 :RE1

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(11 ECUE1 ,E1

2

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2

(11 ECUE1 ,E1

2

6Œ1CLF1 4«1 C}41 ,D1RE1 C}41 ,31EC1 1 1 AŒ1

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67 82 972

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2

67 82 972

(11 ECUE1 ,E1

2

67 82 972

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81A1E1 NRA1$D1 31XEC1 2141

11;CA1 A(4(1 1 AŒ1

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8C1

CA1

C1 ,D1C 1

2

Trang 38

23456172891A813B1ACDEC15FEC1 ‹1`z1‹1 83A4611AC1A1FE1

7/7/7/1D@fM1<o<C‹1<@FND1Jb1Ju1:Or<1@E<1MmI1MTM1\l19@†<1=>LM1=@:lM1

’17FTD1kUM222

D1E%1!E1CDEC1,D1:1!EC1FA1EC.1,E1.1R111,.E1!E1<E1:FE1!E1CA&1!ME1CDE1ED1#F1(0E11,D1<D1E%1C1$1C1EC341ADE1V3E1,E1114O1CA&1!ME1#F11C1,-1NFE1AŒE12141C18FAE(A9A 1,D1,-1;C1C1

’1P1=XT<1=>A‚<C21

(C1 $1C1 EC341 $-1 2141 !C1 ,D1 81 A1E1 $?E1 E1 C3 1 ,E1 ,31 Œ1

CZ10E111;1A1E1&1!*E1,91ACF4141CA12141!C1,E1,31:RE1<=91¨1VoE1EYE1,CE91D1RE1,D111CA&1!ME1D1CXEC1#F10E11!R41PRA1FE1ADE91C31:R1,D1!E1 C1 1</91AC1C3E111P1A11A1!EC1;ª1CA1117C6E1PFE1

‹1ACF41 41CA1<>EC1 !&A1C1C3E1C3E1C111C1!M91CXEC11C1CA1E%1 <FA1 !ME1 ,E1 11 <~EC1 ,61 1 91 <FA1 !ME91 EE1 <*E91 EE1 C?Eb1 !R41PRA1!E1C@A1:1!EC1C3E1CDEC1#F12CD1E-91

1 ‹1ACF41 41CA1<>EC1 !&A1HU1VE91:1CA&C91!DA1&A1EYE1ECUE1<1 C+1C 1,-11)1EC341,o1$AE1 E1F1!A&E91 C+1C 1,-11C}E1!E1

;3E1,D11)1 C11$KE1#F1(0E191

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Trang 39

23456172891A813B1ACDEC15FEC1 ‹1`{1‹1 83A4611AC1A1FE1

‹1AŒ1CZ1;K41$F91C-E1VWE1C©1!&A1,E14O1EC3 1,o1CA111!*E1,1*1

?1!K1C1C3E1!R41PRA1!E1C@A1EM1:91:1C91:1!EC1#F1(0E11CCE1EC.1+E14M1C31CCE91

‹1 N1A1 1A91 CUE1 XC1 11 C1 <31 ŒE1 C 1 $DEC1 ;1 A1E1 $?E1 ,D1 141

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11CA&1!ME1<E1:FE1!E1D1RE91EE1,CE91

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’1[l19@†<1<Cu<@1@u<C1

‹1ACF4141,*12141!C1,E1C1<E1!O1CDE91<F1C'E1ECD1E1 91 CUE10E1<FA1!ME1CA1 E1EDEC1CDE91

Trang 40

‹1 214111C10E1$AE1,31!)11HU1VE1*1PRE91¨F1C5F1$AE1HU1VE1 *1 PRE1 ,D1 11 C*E13E1 D91 H@1 #F1 (0E1 1; 1 C%91 C31:R91 ECFEC1

CLE1!1 1ZE1!1CA10E111;EC1VAFEC91

‹1(L1 :EE1 </ 1 PE1 PRE1 !DEC1 C©1 C1 0E91  1 CC1 EC341 C1 11 0E1

$DEC1;C0E1!R41PRA1C.1<E91C10E1;C0E1!E1PRE1,³1C1;1!1V31CAO1110E1,31¨F1C5F1 C*E13E1;C0E1C 1<=1CF1;EC191

’1[l19@†<1\;X1JN1

‹1(CDA1C[1<C11,D1C-E1VWE1;C1C1;C1)E1C1

‹151$D1C1EM1:91:1!EC1#F10E11,D1C1$1C1EC341,E1D1RE91

51DE1FE1EEC1$/191EBE1COE11U1$C14.1$/11,D1EC5E1;³1!M1EC/ 1P.1C 1 C1 1,DA1;C1,1

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