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NHỮNG CHUYỂN ĐỔI MANG TÍNH CHIẾN LƯỢC TỪ PHƯƠNG PHÁP MARKETING TRUYỀN THỐNG SANG MARKETING HƯỚNG ĐẾN KHÁCH HÀNG LÊ HỒNG SƠN ( * )      ABSTRACT This writing focuses on evaluating and comparing the differences between traditional Marketing and customer-oriented Marketing, through which introducing the ways an enterprise needs to do for the improvement of its marketing method in a current competitive market.   i      v.v.      ng.  tiêu.           ( * )                                                          v.v.                           . N       Trong marketing hiện đại, song song với việc thiết kế một hỗn hợp marketing tốt nhất để bán được hàng, ngày càng có xu hướng chú trọng hơn đến việc thiết kế hệ thống các mối quan hệ khách hàng tốt nhất để giành lấy và giữ khách hàng" Th                  thoả mãn tốt nhất các nhu cầu của khách hàng" và "duy trì tối đa lòng trung thành của khách hàng".  i là                  - win.    n là:      Giám sát và theo dõi thông tin. Theo dõi t             . .                - .              -win opp                  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  v                      .           .   mark            TÀI LIỆU THAM KHẢO 1. Gerald Albaum, Jesper Strandskov, Edwin Duerr (1998), International marketing and export management. Harlow, England: Addison-Wesley Longman. 2. Philip Cateora John M. Hess John Graham (1999), International Marketing. NY: McGraw-Hill Education. 3. Philip Kotler, Dipak C. Jan, Suvit Maesincee (2007), Marketing Moves. MA: Harvard Business School Press. 4. Russell S. Winer (2008), Marketing Management, second edition. International Edition.