Nghề Tuyển dụng _Khóa đòa tạo ngắn hạn_Buổi 09 recruitment

Bài 9 nói về việc tuyển dụng thông qua nền tảng mạng xã hội là Facebook và các thông tin cần thiết khi tuyển dụng qua facebook. 1. Overall Online Market 2. Facebook Advertising

LIÊN HỆ:

BÙI ĐOÀN CHUNG

Phone: 0984 013 214 - 0948 013 214 Email: buidoanchung@gmail.com

1 Overall Online Market

2 Facebook Advertising

NỘI DUNG BUỔI 3

1 Overall Online Market

2 Facebook Advertising

NỘI DUNG BUỔI 3

1 Overall Online Market

Engaged With Users Without Advertisement

1 Overall Online Market

Facebook Community

Zalo Official Account

Linkedin

HR Site

GROUP

FANPAGE

GROUP IN FANPAGE

ZALO OFFICIAL ACCOUNT

24

LINKEDIN ACCOUNT

25

LINKEDIN ACCOUNT

26

LINKEDIN PAGES

27

Xây dựng đa kênh

#buidoanchung #chunghr #nghenhansuvietnam

#nghenhansuvn #nghetuyendung #HrHome #HRjob #HrFun

1 Overall Online Market

2 Facebook Advertising

NỘI DUNG BUỔI 3

OVERALL FACEBOOK

CAMPAIGN OBJECTIVES

TARGET AUDIENCE

AD FORMATS

PLAN & KPIs

OPTIMIZING USEFUL TIPS

29

2 Facebook Advertising

Facebook Overall

OVERALL FACEBOOK

CAMPAIGN OBJECTIVES

TARGET AUDIENCE

AD FORMATS

PLAN & KPIs

OPTIMIZING USEFUL TIPS

29

2 Facebook Advertising

https://www.facebook.com/business/help?ref= mobile_logo

https://www.facebook.com/business/facebook-bu siness-suite#

https://www.facebook.com/business/ads-guide/?r ef=fbb_v3_footer

https://blog.hubspot.com/blog/tabid/6307/bid/33319 /10-examples-of-facebook-ads-that-actually-work-a nd-why.aspx

https://www.facebook.com/business/faceb ook-business-suite#

guide/image

https://www.facebook.com/business/ads-https://blog.hubspot.com/blog/tabid/ 6307/bid/33319/10-examples-of-fac ebook-ads-that-actually-work-and-w hy.aspx

https://www.facebook.com/business /tools/ads-manager

https://www.facebook.com/business /tools/ads-manager

https://www.facebook.com/business /help/1438417719786914?id=8027 45156580214

https://www.facebook.com/business /help/1438417719786914?id=8027 45156580214

https://www.facebook.com/business /help/968402779873601

OVERALL FACEBOOK

CAMPAIGN OBJECTIVES

TARGET AUDIENCE

AD FORMATS

PLAN & KPIs

OPTIMIZING USEFUL TIPS

29

2 Facebook Advertising

Campaign Objectives

CAMPAIGN OBJECTIVES

Brand Awareness

Reach

Awareness

• Create a brand awareness for

brands or up coming events

• Maximize Reach & Impression

• Available for almost placements in

& out Facebook system

Result Unit Cost

CPM Impression

Cost per 1,000 Impression

Reach Cost Per Reach

Campaign Objectives

CAMPAIGN OBJECTIVES

Consideration • Delivery message to users and

encourage them to engage with us

Traffic

• Engagements include click towebsite, comments, share, inbox.Engagement

• Suggestion for HR’sApp Install

Video View

Lead Generation

Campaign Objectives

CAMPAIGN OBJECTIVES

Conversion

Conversion

Catalogue Sale

Store Traffic

• E lete oneaction on your website like:

purchase, fill a form, etc

• These objectives drive sale as well

as conversions for your business

Result Unit Cost

Conversion CPA

Cost per acquisition

Campaign Objectives

Bài tập 1

Phác hoạ chân dung ứng viên của công ty bạn và share với mọi người

Target Audience

WHO?: Ứng viên của bạn là ai?

WHAT? Ứng viên có nhu cầu gì?

WHY? Ứng viên mong đợi điều gì từ công ty?

WHERE? Ứng viên đang ở đâu?

WHEN? Khi nào họ apply

HOW? Apply như thế nào?

How Many/How Much?

Target Audience

New AUDIENCE • Lookalike audience have to level 1% - 10%.

• The more relevant target audience of level 1 is the best closest to the specific group created before.

• The less relevant target audience of level 10 is the most different to the specific group created before.

Target Audience

• Apply for retargeting

to approach users again

• Reach out to similar

users who were our

customers

39

Target Audience

• The less relevant target audience of level 10 is the most different to the specific group created before.

Target Audience

before via ads

New users who you haven’t approached

Target Audience

DATA BASE

ADS FORMAT

SINGLE IMAGE

• Upload image or use Thumbnail from URL.

• Get attention of users to exactly content.

• Should include CTA ( Click to Message).

• Dimension

• Square: 1000x1000 px

• Rectangle: 1200 x 628 px (horizon)

• Rectangle: 640 x 960 px (vertical)

ADS FORMAT

MULTIPLE IMAGES

• Give more options to users

• Should include information in each images

• Should include CTA in post

• Dimension:

• Main image: 960x640 px (horizon)

• Main image: 640xx960 px (vertical)

• Square images: 800x800 px

• Quite transparent and custom for users’

demand

• Upto 10 cards

• Always include Call to Action

• Dimension: 800 x 800 px

ADS FORMAT

VIDEO FORMAT

• Only display 1 video per post

• Should include CTA

ADS FORMAT

COLLECTION

48

ADS FORMAT

CANVAS

49

OVERALL FACEBOOK

CAMPAIGN OBJECTIVES

TARGET AUDIENCE

AD FORMATS

PLAN & KPIs

OPTIMIZING USEFUL TIPS

29

2 Facebook Advertising

Abbreviation Meaning Formula

CPL Cost per Lead

CPM Cost per 1,000 impression

CPR Cost per Reach

Ads Spent/Total Leads (Ads Spent/Total Impression) *

1,000 Ads Spent/ Total Reach

PLAN

&

KPIs

Depend on your kind of conversions

-information

PAID CHANNELS

We just assume that we just only one paid channel is Facebook

•80% from paid channels = 50* 80% = 40 cases

• Engagements = total Cases/ Conversion Rate = 40/ 0.5% = 8,000

• CPE = Budget /Total Engagements = 5,000,000 / 8,000 = 625 VND

=> Control CPE under 625 vnd

53

• Cost is money

You have to recruit 50 part-time employees in December.

• Budget is 5 mil VND only for Facebook Ads

• Best Result from Engagement Campaigns

NON -PAID

Zalo

Fan page

Website organic

Linked Connection Group in

Fan page

Relationship

Facebook community

HR sites

52

Always put the URL at the top of copies

Always include CTA in your post

Generate creative banners

Always leave your contact in the post

Include the timing recruitments

54

Optimize useful tips

01

Always Create at least

3 ad groups for testing

Testing content & creative as possible

as you can

Limit your potential Reach approximately from 200K to 500K

Using exclude audience to remove users who have already converted by you

Don’t forget to optimize your ad set

at least once 3 hours

Optimize useful tips

Record Campaign Results

Compare results with the previous campaigns

REPORTS

Do a benchmark from your ends

Define your users’ insight

Optimize useful tips