Môn Quản Trị Chiến Lược -Strategic Management Topic Analyzing Vinschool’s Education Strategy.pdf

TRƯỜNG ĐẠI HỌC THƯƠNG MẠI

Over the years, Vingroup has become one of the leading corporations in Vietnam with diversity in areas of operation Through many stages of development, Vingroup has proven its prestige and efficiency in all business activities In particular, the education field plays an important role when Vingroup focuses on investing in improving the quality of education in Vietnam With the mission of "Creating community value", Vingroup has constantly launched innovative strategies to improve the quality of education, from building modern schools to applying advanced technology to the training process creation, to the creation of attractive study programs and in accordance with labor market needs This not only helps students have better learning opportunities but also contributes to the comprehensive development of society On the journey of development in the field of education, Vingroup has achieved many notable successes However, there is no shortage of challenges and difficulties that they have to face Therefore, analyzing Vingroup's strategy in the field of education is extremely important to better understand the group's efforts and contributions to the sustainable development of the education industry in Vietnam Let's explore and evaluate Vingroup's influence in this field together in the following article.

I GENERAL INTRODUCTION ABOUT THE BUSINESS 5

1.1 Overview of the business 5

1.2 Strategic vision 5

1.3 Mission of the business 5

II ANALYSIS OF THE EXTERNAL ENVIRONMENT 5

2.1 Macro environment 5

2.2 Environment in the industry 8

III ANALYSIS OF THE INTERNAL ENVIRONMENT 9

3.3.2 Quality of education and facilities 10

3.3.3 Diversity and creativity 10

3.4 Competitive advantage 11

3.4.1 Financial support from VinGroup 11

3.4.2 Modern facilities 11

3.4.3 Quality human resources 11

3.4.4 International combined local education program 11

3.4.5 Strategic vision and Reputation 11

3.5 Sustainable competitive advantage 11

3.5.1 Financial stability 11

3.5.2 Continuous innovation 11

3.5.3 Brand and Reputation 12

IV Analyze current strategy 12 V SUGGESTIONS FOR ADJUSTMENTS AND SUPPLEMENTS TO THE CURRENT STRATEGY 20

I GENERAL INTRODUCTION ABOUT THE BUSINESS1.1 Overview of the business

Vinschool is a not-for-profit, multi-level education system from preschool to high school invested and developed by Vingroup, aiming at an international-class Vietnamese school Established in 2013, Vinschool has been thoroughly invested in infrastructure, teacher quality and curriculum, becoming the largest private education system in Vietnam today.

Vinschool currently has 50 prestigious campuses nationwide, concentrated in Hanoi and City Ho Chi Minh, City Hai Phong, City Thanh Hoa, City Ha Tinh with nearly 48,000 students In particular, Vinschool has affirmed its pioneering and leading position in program innovation and educational philosophy in the high school system in Vietnam Vinschool is the first school licensed by the Ministry of Education to implement an integrated innovation program according to Decree 86/2018/ND-CP.

If traditional schools only focus on teaching knowledge and basic subjects, Vinschool has shown a difference when the curriculum is designed to include subjects of the personal education component such as Physical Education Quality, Skills - Quality education, experiential subjects such as Global Citizen are emphasized like cultural subjects Vinschool is the only high school that teaches the Vietnamese studies program to students from grades 1 to 12.

Vinschool students are not only equipped with knowledge, but also with learning skills, thinking ability, leadership ability, good qualities and attitudes, and are global citizens but with cultural identity Vietnamese culture and national pride.

1.2 Strategic vision

Becoming an international-class Vietnamese education system.

1.3 Mission of the business

Nurturing the essence, training students to become responsible, ambitious citizens with full qualities and abilities to live happily and successfully, actively contributing to country building and international integration

II ANALYSIS OF THE EXTERNAL ENVIRONMENT2.1 Macro environment

- Economic factors of Vinschool

Tuition: Vinschool is a private education system with higher tuition fees than public schools Specific tuition fees for each level and program are as follows:

• Preschool:

o Bilingual preschool: 7,700,000 - 10,700,000 VND/month o International preschool: 15,400,000 - 18,900,000 VND/month • Elementary:

o Bilingual primary school: 11,200,000 - 14,200,000 VND/month o International primary school: 18,700,000 - 22,200,000 VND/month • Junior high school:

o Bilingual secondary school: 14,700,000 - 17,700,000 VND/month o International secondary school: 22,200,000 - 25,700,000 VND/month • High school:

o Bilingual high school: 16,200,000 - 19,200,000 VND/month o International high school: 25,700,000 - 29,200,000 VND/month

Scholarships: Vinschool has many scholarship programs for students with excellent academic achievements, artistic talents, sports talents or difficult circumstances.

Facilities: Vinschool invests heavily in facilities with modern and advanced equipment such as smart classrooms, laboratories, libraries, playgrounds, swimming pools,

Teaching team: Vinschool has a team of experienced, enthusiastic and dedicated teachers 100% of teachers meet and exceed standards, many teachers have master's and doctoral degrees.

Curriculum: Vinschool applies an advanced curriculum, combining national and international educational programs.

Extracurricular activities: Vinschool organizes many diverse and rich extracurricular activities to help students develop comprehensively physically, mentally and life skills.

Output results: Vinschool students have good academic results, achieving many high achievements in excellent student exams, university exams, and international exams.

Vingroup's investment: Vinschool is an educational system belonging to Vingroup Group, a large multi-industry economic group in Vietnam Vingroup invests heavily in Vinschool with the goal of building a world-class education system, contributing to improving the quality of education in Vietnam.

- Political and legal factors of Vinschool

Political factors:

• Vinschool is a private education system established by Vingroup, a large multi-industry economic corporation in Vietnam Therefore, Vinschool enjoys many policy incentives from the Vietnamese Government.

• Vinschool operates in the field of education, an area that the Vietnamese Government is interested in and prioritized for development.

• Vinschool is committed to complying with Vietnamese laws on education Legal factors:

• Vinschool was established and operates under Vietnam Education Law • Vinschool has an operating license issued by the Ministry of Education and Training.

• Vinschool complies with Vietnamese laws on education, including: o Education Law

o Decree implementing the Education Law

o Circular guiding the implementation of the Education Law o Other legal documents related to educational activities - Cultural and social factors of Vinschool

Cultural factors:

• Vinschool builds a student-centered learning culture, encouraging students to develop comprehensively intellectually, physically, ethically and in life skills • Vinschool promotes traditional Vietnamese cultural values such as studious spirit, patriotism, respect and gratitude.

• Vinschool also focuses on educating students about international culture, helping students integrate into the global environment.

Social factors:

• Vinschool is interested in building a cohesive learning community between schools, parents and students.

• Vinschool regularly organizes social and community activities to help students practice life skills, develop compassion and a sense of responsibility to the community.

- Technological and technical elements of Vinschool Technology:

• Vinschool applies modern technology to all school activities, from teaching, student management to connecting with parents.

• Some typical technology applications of Vinschool include: o LMS (Learning Management System)

o Student Information System (SIS) o Electronic contact book system o Surveillance camera system o Wifi system

o Smart classroom system Technique:

• Vinschool has a team of professional, experienced technicians responsible for operating and maintaining the school's technology system.

• Vinschool regularly organizes training courses on using technology for teachers and students.

2.2 Environment in the industry

- Current competitors: Vinschool is operating in the education industry, where there are many competitors such as international schools, public schools and other quality education centers Some of Vinschool's strong competitors include: Wellspring International Bilingual School, Singapore International School, British International School, Australian International School.

- New potential competitors: In addition to current competitors, Vinschool also needs to pay attention to the emergence of new potential competitors, which can be newly opened schools, emerging education centers, or other potential competitors The online education model is developing strongly Facing new potential competitors, Vinschool needs to maintain and improve education quality and improve services to compete effectively.

- Substitute products: In the education industry, Vinschool's substitute products can be public schools, foreign education centers or online schools To compete effectively, Vinschool needs to develop products and services that suit market needs and customer needs.

- Customers: Vinschool's customers are students and parents who are looking for quality education, developing skills and personal qualities for their children Vinschool's customers range from high-income families to middle-income families, all wanting their children to have the best learning environment.

- Suppliers: Vinschool's suppliers may include partners who provide books, educational equipment, educational support services, food and other products related to school activities Good relationships with suppliers are very important to ensure the provision of quality services and products for Vinschool's educational activities.

III ANALYSIS OF THE INTERNAL ENVIRONMENT3.1 Power

3.1.1 Finance:

- Finance is an integral part of the economic activities of an enterprise It has an organic relationship and interaction with other economic activities In motivating labor activities, the financial capacity of the organization will have a significant impact, especially on the Vinschool Education System With the advantage of the Vinschool Education System being one of the members of the Vingroup corporation, the financial capabilities and ecosystem that workers at Vinschool are given incentives to use are factors that attract a large number of human resources competent staff for Vinschool In addition, the implementation of savings policies and the use of environmentally safe products are also always promoted by Vinschool.

3.1.2 Facilities

- VinSchool invests heavily in modern facilities, including schools, classrooms, libraries, laboratories and other amenities This helps create a positive and modern learning environment for students.

- Support from Vingroup provides VinSchool with the opportunity to access the latest technologies and develop modern information systems, helping to manage and provide educational services effectively.

3.1.3 Education Program and Human Resources

- - VinSchool can afford high quality, experienced, and highly trained teachers The emphasis is on teachers as an important resource to provide quality education.

- VinSchool can develop its own educational program, combining international and local education This helps students have the opportunity to access diverse knowledge and develop comprehensive skills.

3.1.4 Relationships

- Vingroup can provide VinSchool with a strong network of partners and social relationships, helping to create opportunities for cooperation and development.

3.2 Capacity

3.2.1 Financial management

- Thanks to the support of Vingroup, VinSchool has strong financial management capacity, helping VinSchool invest in facilities, quality of education, and other expansion projects without difficulty.

3.2.2 Quality of human resources and teaching program

- Recruit and train high quality teachers, increase the quality of education and create a positive learning environment.

- The ability to develop flexible educational programs that meet both international and local requirements, helping to create a rich and diverse learning experience.

3.2.3 Adaptation and innovation

- Adaptability and innovation in organizational structure, helping VinSchool be flexible and ready to face challenges and opportunities.

- Ability to create a diverse and equitable learning environment, attracting attention and support from the community and parents.

3.2.4 Relationship and Reputation

- Ability to build solid relationships with partners and communities, creating opportunities for cooperation and support from the social environment.

- Ability to build and protect brand and high reputation in the field of education, increasing VinSchool's value in the market.

3.3 Core competencies3.3.1 Personnel

- A core competency may be the ability to recruit, train, and retain high-quality teachers and support staff.

3.3.2 Quality of education and facilities

- VinSchool's core competency may be the ability to provide quality education, combining international and local curriculum to meet the needs and desires of students and parents.

- Ability to build and maintain modern and classy facilities to create the best learning environment for students and teachers.

3.3.3 Diversity and creativity

- Capacity in creating a diverse and rich learning environment

- Ability to adapt to change, apply creative ideas to enhance learning experiences and school management

3.4 Competitive advantage

3.4.1 Financial support from VinGroup

- VinSchool receives strong financial support from Vingroup, helping the school have the ability to invest in facilities, technology, and high-quality human resources.

3.4.2 Modern facilities

- VinSchool can have the advantage of modern facilities and technological amenities, creating a favorable and attractive learning environment for students and teachers.

3.4.3 Quality human resources

- VinSchool has a team of high-quality teachers, carefully selected and given opportunities for professional and career development.

3.4.4 International combined local education program

- Combining international curriculum with local elements helps create a diverse and rich learning environment, while meeting the needs of parents who desire uniqueness and quality.

3.4.5 Strategic vision and Reputation

- Support from Vingroup's long-term strategy and vision helps VinSchool determine development direction and strategic goals in the field of education - Building and maintaining a high brand and reputation in the education industry can be an important advantage, attracting trust from parents and students.

3.5 Sustainable competitive advantage3.5.1 Financial stability

- Financial support from Vingroup brings stability and high reliability, helping VinSchool maintain and develop facilities, educational quality, and long-term development projects.

3.5.2 Continuous innovation

- VinSchool maintains and improves the quality of education through teacher training and development policies, applying modern teaching methods and responding quickly to changes in the field of education.