Môn Quản Trị Chiến Lược -Strategic Management Topic Analyzing Vinschool’s Education Strategy.pdf

Political factors:• Vinschool is a private education system established by Vingroup, a large industry economic corporation in Vietnam.. • Vinschool applies modern technology to all schoo

TRƯỜNG ĐẠI HỌC THƯƠNG MẠI

Ha Noi - 2024

1 Hứa Xuân Phương A

Over the years, Vingroup has become one of the leading corporations inVietnam with diversity in areas of operation Through many stages ofdevelopment, Vingroup has proven its prestige and efficiency in all businessactivities In particular, the education field plays an important role whenVingroup focuses on investing in improving the quality of education in Vietnam.With the mission of "Creating community value", Vingroup has constantlylaunched innovative strategies to improve the quality of education, frombuilding modern schools to applying advanced technology to the trainingprocess creation, to the creation of attractive study programs and in accordancewith labor market needs This not only helps students have better learningopportunities but also contributes to the comprehensive development of society

On the journey of development in the field of education, Vingroup has achievedmany notable successes However, there is no shortage of challenges anddifficulties that they have to face Therefore, analyzing Vingroup's strategy inthe field of education is extremely important to better understand the group'sefforts and contributions to the sustainable development of the educationindustry in Vietnam Let's explore and evaluate Vingroup's influence in this fieldtogether in the following article

INTRODUCTION 2

I GENERAL INTRODUCTION ABOUT THE BUSINESS 5

1.1 Overview of the business 5

1.2 Strategic vision 5

1.3 Mission of the business 5

II ANALYSIS OF THE EXTERNAL ENVIRONMENT 5

2.1 Macro environment 5

2.2 Environment in the industry 8

III ANALYSIS OF THE INTERNAL ENVIRONMENT 9

3.1 Power 9

3.1.1 Finance: 9

3.1.2 Facilities 9

3.1.3 Education Program and Human Resources 9

3.1.4 Relationships 9

3.2 Capacity 10

3.2.1 Financial management 10

3.3.1 Personnel 10

3.3.2 Quality of education and facilities 10

3.3.3 Diversity and creativity 10

3.4 Competitive advantage 11

3.4.1 Financial support from VinGroup 11

3.4.2 Modern facilities 11

3.4.3 Quality human resources 11

3.4.4 International combined local education program 11

3.4.5 Strategic vision and Reputation 11

3.5 Sustainable competitive advantage 11

3.5.1 Financial stability 11

3.5.2 Continuous innovation 11

3.5.3 Brand and Reputation 12

IV Analyze current strategy 12

V SUGGESTIONS FOR ADJUSTMENTS AND SUPPLEMENTS TO THE CURRENT STRATEGY 20

I GENERAL INTRODUCTION ABOUT THE BUSINESS

1.1 Overview of the business

Vinschool is a not-for-profit, multi-level education system from preschool tohigh school invested and developed by Vingroup, aiming at an international-class Vietnamese school Established in 2013, Vinschool has been thoroughlyinvested in infrastructure, teacher quality and curriculum, becoming the largestprivate education system in Vietnam today

Vinschool currently has 50 prestigious campuses nationwide, concentrated inHanoi and City Ho Chi Minh, City Hai Phong, City Thanh Hoa, City Ha Tinhwith nearly 48,000 students In particular, Vinschool has affirmed its pioneeringand leading position in program innovation and educational philosophy in thehigh school system in Vietnam Vinschool is the first school licensed by theMinistry of Education to implement an integrated innovation program according

to Decree 86/2018/ND-CP

If traditional schools only focus on teaching knowledge and basic subjects,Vinschool has shown a difference when the curriculum is designed to includesubjects of the personal education component such as Physical Education.Quality, Skills - Quality education, experiential subjects such as GlobalCitizen are emphasized like cultural subjects Vinschool is the only highschool that teaches the Vietnamese studies program to students from grades 1 to12

Vinschool students are not only equipped with knowledge, but also withlearning skills, thinking ability, leadership ability, good qualities and attitudes,and are global citizens but with cultural identity Vietnamese culture andnational pride

1.2 Strategic vision

Becoming an international-class Vietnamese education system

1.3 Mission of the business

Nurturing the essence, training students to become responsible, ambitious citizens with full qualities and abilities to live happily and successfully, activelycontributing to country building and international integration

II ANALYSIS OF THE EXTERNAL ENVIRONMENT

2.1 Macro environment

- Economic factors of Vinschool

Tuition: Vinschool is a private education system with higher tuition fees than public schools Specific tuition fees for each level and program are as follows:

• Preschool:

o Bilingual preschool: 7,700,000 - 10,700,000 VND/month

o International preschool: 15,400,000 - 18,900,000 VND/month

• Elementary:

o Bilingual primary school: 11,200,000 - 14,200,000 VND/month

o International primary school: 18,700,000 - 22,200,000 VND/month

• Junior high school:

o Bilingual secondary school: 14,700,000 - 17,700,000 VND/month

o International secondary school: 22,200,000 - 25,700,000 VND/month

• High school:

o Bilingual high school: 16,200,000 - 19,200,000 VND/month

o International high school: 25,700,000 - 29,200,000 VND/month

Scholarships: Vinschool has many scholarship programs for students withexcellent academic achievements, artistic talents, sports talents or difficultcircumstances

Facilities: Vinschool invests heavily in facilities with modern and advancedequipment such as smart classrooms, laboratories, libraries, playgrounds,swimming pools,

Teaching team: Vinschool has a team of experienced, enthusiastic and dedicatedteachers 100% of teachers meet and exceed standards, many teachers havemaster's and doctoral degrees

Curriculum: Vinschool applies an advanced curriculum, combining national andinternational educational programs

Extracurricular activities: Vinschool organizes many diverse and richextracurricular activities to help students develop comprehensively physically,mentally and life skills

Output results: Vinschool students have good academic results, achieving manyhigh achievements in excellent student exams, university exams, andinternational exams

Vingroup's investment: Vinschool is an educational system belonging toVingroup Group, a large multi-industry economic group in Vietnam Vingroupinvests heavily in Vinschool with the goal of building a world-class educationsystem, contributing to improving the quality of education in Vietnam

- Political and legal factors of Vinschool

Political factors:

• Vinschool is a private education system established by Vingroup, a large industry economic corporation in Vietnam Therefore, Vinschool enjoys manypolicy incentives from the Vietnamese Government

multi-• Vinschool operates in the field of education, an area that the VietnameseGovernment is interested in and prioritized for development

• Vinschool is committed to complying with Vietnamese laws oneducation Legal factors:

• Vinschool was established and operates under Vietnam Education Law

• Vinschool has an operating license issued by the Ministry of Education and Training

• Vinschool complies with Vietnamese laws on education, including:

o Education Law

o Decree implementing the Education Law

o Circular guiding the implementation of the Education Law

o Other legal documents related to educational activities

- Cultural and social factors of Vinschool

- Technological and technical elements of Vinschool

Technology:

• Vinschool applies modern technology to all school activities, from teaching, student management to connecting with parents.

• Some typical technology applications of Vinschool include:

o LMS (Learning Management System)

o Student Information System (SIS)

o Electronic contact book system

o Surveillance camera system

2.2 Environment in the industry

- Current competitors: Vinschool is operating in the education industry, wherethere are many competitors such as international schools, public schools andother quality education centers Some of Vinschool's strong competitors include:Wellspring International Bilingual School, Singapore International School,British International School, Australian International School

- New potential competitors: In addition to current competitors, Vinschool alsoneeds to pay attention to the emergence of new potential competitors, which can

be newly opened schools, emerging education centers, or other potentialcompetitors The online education model is developing strongly Facing newpotential competitors, Vinschool needs to maintain and improve educationquality and improve services to compete effectively

- Substitute products: In the education industry, Vinschool's substitute productscan be public schools, foreign education centers or online schools To competeeffectively, Vinschool needs to develop products and services that suit marketneeds and customer needs

- Customers: Vinschool's customers are students and parents who are looking forquality education, developing skills and personal qualities for their children.Vinschool's customers range from high-income families to middle-incomefamilies, all wanting their children to have the best learning environment

- Suppliers: Vinschool's suppliers may include partners who provide books,educational equipment, educational support services, food and other productsrelated to school activities Good relationships with suppliers are very important

to ensure the provision of quality services and products for Vinschool'seducational activities

III ANALYSIS OF THE INTERNAL ENVIRONMENT

3.1 Power

3.1.1 Finance:

- Finance is an integral part of the economic activities of an enterprise It has anorganic relationship and interaction with other economic activities Inmotivating labor activities, the financial capacity of the organization will have asignificant impact, especially on the Vinschool Education System With theadvantage of the Vinschool Education System being one of the members of theVingroup corporation, the financial capabilities and ecosystem that workers atVinschool are given incentives to use are factors that attract a large number ofhuman resources competent staff for Vinschool In addition, the implementation

of savings policies and the use of environmentally safe products are also alwayspromoted by Vinschool

3.1.2 Facilities

- VinSchool invests heavily in modern facilities, including schools, classrooms,libraries, laboratories and other amenities This helps create a positive andmodern learning environment for students

- Support from Vingroup provides VinSchool with the opportunity to access thelatest technologies and develop modern information systems, helping to manageand provide educational services effectively

3.1.3 Education Program and Human Resources

- - VinSchool can afford high quality, experienced, and highly trained teachers.The emphasis is on teachers as an important resource to provide qualityeducation

- VinSchool can develop its own educational program, combining internationaland local education This helps students have the opportunity to access diverseknowledge and develop comprehensive skills

3.1.4 Relationships

- Vingroup can provide VinSchool with a strong network of partners and socialrelationships, helping to create opportunities for cooperation and development

3.2 Capacity

3.2.1 Financial management

- Thanks to the support of Vingroup, VinSchool has strong financialmanagement capacity, helping VinSchool invest in facilities, quality ofeducation, and other expansion projects without difficulty

3.2.2 Quality of human resources and teaching program

- Recruit and train high quality teachers, increase the quality of education and create a positive learning environment

- The ability to develop flexible educational programs that meet both

international and local requirements, helping to create a rich and diverse learning experience

3.2.3 Adaptation and innovation

- Adaptability and innovation in organizational structure, helping VinSchool be flexible and ready to face challenges and opportunities

- Ability to create a diverse and equitable learning environment, attracting attention and support from the community and parents

3.2.4 Relationship and Reputation

- Ability to build solid relationships with partners and communities, creating opportunities for cooperation and support from the social environment

- Ability to build and protect brand and high reputation in the field of education, increasing VinSchool's value in the market

3.3 Core competencies

3.3.1 Personnel

- A core competency may be the ability to recruit, train, and retain high-quality teachers and support staff

3.3.2 Quality of education and facilities

- VinSchool's core competency may be the ability to provide quality education,combining international and local curriculum to meet the needs and desires ofstudents and parents

- Ability to build and maintain modern and classy facilities to create the bestlearning environment for students and teachers

3.3.3 Diversity and creativity

- Capacity in creating a diverse and rich learning environment

- Ability to adapt to change, apply creative ideas to enhance learningexperiences and school management

3.4 Competitive advantage

3.4.1 Financial support from VinGroup

- VinSchool receives strong financial support from Vingroup, helping the schoolhave the ability to invest in facilities, technology, and high-quality humanresources

3.4.2 Modern facilities

- VinSchool can have the advantage of modern facilities and technologicalamenities, creating a favorable and attractive learning environment for studentsand teachers

3.4.3 Quality human resources

- VinSchool has a team of high-quality teachers, carefully selected and givenopportunities for professional and career development

3.4.4 International combined local education program

- Combining international curriculum with local elements helps create a diverseand rich learning environment, while meeting the needs of parents who desireuniqueness and quality

3.4.5 Strategic vision and Reputation

- Support from Vingroup's long-term strategy and vision helps VinSchool determine development direction and strategic goals in the field of education

- Building and maintaining a high brand and reputation in the education industrycan be an important advantage, attracting trust from parents and students

3.5 Sustainable competitive advantage

3.5.1 Financial stability

- Financial support from Vingroup brings stability and high reliability, helpingVinSchool maintain and develop facilities, educational quality, and long-termdevelopment projects

3.5.2 Continuous innovation

- VinSchool maintains and improves the quality of education through teachertraining and development policies, applying modern teaching methods andresponding quickly to changes in the field of education