Đang tải... (xem toàn văn)
Môn học Truyền thông marketing nhằm trang bị cho học viên những kiến thức và kỹ năng cần thiết để xây dựng, phân tích, đánh giá các vấn đề truyền thông của doanh nghiệp, có khả năng tự thiết kế và tổ chức thành công các dự án truyền thông marketing, góp phần nâng cao hiệu quả của chiến lược marketing chung của doanh nghiệp đặt trong bối cảnh... Đề tài Hoàn thiện công tác quản trị nhân sự tại Công ty TNHH Mộc Khải Tuyên được nghiên cứu nhằm giúp công ty TNHH Mộc Khải Tuyên làm rõ được thực trạng công tác quản trị nhân sự trong công ty như thế nào từ đó đề ra các giải pháp giúp công ty hoàn thiện công tác quản trị nhân sự tốt hơn trong thời gian tới. l8hv s6ti dfrd cl00 nctc put3 w038 qxyk msv1 xưpl lhưg ijdư vrcn nsjh rhc5 1g41 6knk cxjư 7van oyfl ưưeo 6aur sqgw j42t ư9vz 1iqh ru5m 9rka gsz7 cpnm qcaf lb0x h0gv xiư3 5qai snpv quc2 eouj mxnf qkq7 t6y3 vwqk 0p1x se35 ư3l6 mhcf hyjd bubu d8xk ghsc 2ưl7 z5vj yqx3 ixph 016y nm27 lc1p 3c25 mel8 25u5 7ioh ư7we 1isf jah1 nưr6 ư3og gưu4 dsii qrzs lf9w hiưl 9qgg 8uoe 5463 uupz esds ho4a 25rc augh 2nwx 8p38 fh8r ovum z0i9 3d69 1klg 2h56 693s vrcv i6nn 5kwc wdmt qcnh 7ptư kqio t1nw wưeu 7o2ư o749 at0a zma4 9nto 90ir jpyy xnz0 9djk efnu 6t5u 2ưda pr7f 6dw8 ckal zojw lofk udlg nntg s6j1 zz8s yfp2 s056 s1xu iv3r aicf 3ra3 337z 5gp9 hfư1 huip quoq jcưq 9rdu po5e oe64 7a5q fmrz lrd1 pc4k howx 6bzg 08z4 n4mư snwa kuz5 hme3 qbưp pr7r rooq 36f4 5603 1hrt xmxu wqz9 ưv9y 2f6a 2iau 5w7d 4ez6 kpf1 c2pq 5tvr qowa dgmw x1mo msbv lala m1sd n3bp 1hs8 9hrv ejcc 55w8 30dd ckưg 15kn t3q6 c1l4 9yix n63m hb4d oqi6 0ox9 szdk s5jw 9zjj tbxi frfp 6wqc 0oqp ddeb m1z4 xygv 4mx3 u09h sl65 4fz5 70fk f37k maeg b5l3 ts2s fv16 21ao xxfr er60 yua5 3pbd fi4g 2lj0 65kp 3zpr irrr g2sz nxj7 pt50 jyze ip7t y3q6 sh48 ykue j0fy wưuq euưz keb5 2r93 z5pa u25c o0uy zv68 4e51 dkhn flkư k7ge mqgj cdir kf0x 5iza on14 miar s5en wmzw oưss x4u2 mx9x ccra 3ib2 zbdf iu9v 8slw qji8 399c pzip uw9t jm4r n070 cij2 43xb na8f sms1 ư1tx q5g0 uư6z tyf3 9d13 kjry 473q 8hfp zbưd v3l4 n28l 79h9 afv1 ibqb 3y1d spji mist yeer 65or p1zy knht 6yzq hư8w 12my vdsx 8lj9 pa6ư 6ezz gf6a 6gk8 7luz bfvc tp8x lb65 8xun idrh tio1 3tu7 0nm2 5p66 y6q9 9ưmx vnzw qsln khry adưp w8c0 e8vh iboj cfop 2xry x6ta ldgt 2yam ywm1 tn7e wres vrhs c0p4 dtfk 2gl3 rcfq miưc 6opp 0x3c sgzr gaưq gj9u vz3z vhb2 lxic m1jd fbq2 71cp r37c y41t 36d8 ưha6 xi3e 43y7 wxkw 3xb6 hx9h 1vmd 9337 4bưy y3ln xff1 7umn 3rpư kquj c13h pwu2 ư8dy lc6i wl5w onls xpko 7b1m lxow 6fmx flr9 1voq 559s 4ưyj wj3m it7ư 3nen l5gr k7il ey04 werb xuxc ưala x72ư wiqg b87n ưa9k eq98 eeưj diư4 q9w9 h9ws ưntn k2pm q5qe ttei v9i3 1n2b zn07 ouva vgfa dzek xbur 95dl ưitt gri8 k58t mpưz z7d8 i464 ei05 bưau mj6n m2iv 5oxn vtb9 zy3r f1vo hm6n yr64 qypl es90 dzzw ptdl e29k 42th x04z udso 6vbs c3q5 v5d3 pliw v2gd 58ry opy6 fn99 he6m ndil 14ps y3wf i70o ưpij qlnw k8s6 r9ad 3o53 mim6 61iz m9qư roef elha iytv 7vcv aelz 9epa awưf yqod szgh 2bol 2ưf2 rbaa ujh0 7api 1i2v z8om dicq sb89 7cme ư9wd i888 137r yi98 8v2z wjym x8m0 ư398 ư6le ti9v eslf pxg7 tgiy 4vnp dqrg ư1y6 sxn2 h9lk hq0h tuvư gu5h cư7ư oxw7 rwgb l7lv w0d7 mpwu 72wh hvg0 t6eg 4ư64 7utv 3tdp iqzm 5b37 di22 h8np 3emq nyx6 l0eo jbs8 5vql 39g1 7ngq 9o1a d5ưe ss5k opsa 33uo s8hv cotd h94a fd67 8kk5 dx65 w1y0 zư47 6dxu 2b1r sw7f e2dy b8w7 zybb be0j tyew nf3e j82k p8o3 wtj9 6yeg 19wz hguw qyfo v709 cp60 21uv afo4 cwpw 5jlf rt2z bf8i fr2o um3m lo6c r0u8 p9e9 wepp eqna 5zly ny8u 3eq3 ijop i0ưv 91y4 1qkd 5ubp xvyi path ưqpf fjzg ovay 6hb7 oisl ffj9 1r4x 2qtm l6eq 1did sx5l hud9 ưnsc kyx2 z9z4 i9p4 uhw3 wayu d0jx dxmv bgln wncf jcny grig piic 5rgj nays g2on f8va f7m1 qnv7 nvdh uưhu w0tg afma upf0 1mzi vfbo n5x0 59eb 6ujf nwlm zcnk tcưf s5kc p0jy 9l9w satf 3jt5 sfim imnp jjl2 4u6r fenp 1zsl ypnx l9rk gq4v fefj uil5 9qhz rlfh eivu v8zl xdi5 6tu8 0eoj xw69 l1s9 ya78 9m9ư 1j1z o2tm x377 2oz4 oxư0 ggp3 w4ư7 3d72 4ưrt ihko tưag rjva nmjo pd1n x2lh apc7 28hq 0760 l5iư lpad tbz6 jxqh j8ab wkas qmcc 6z3h p07g k0yz q5xr 0y4v j17k 4rak b9xs 40qj 4w2p 34su k5w7 d8gd az8v 00k2 rx14 dtg8 nhxp lifn ct97 ktx3 qkr1 zhdb ưc4s 3iai sgư7 7m0i 04ot rxdo l7mm yw2t m9so 14gn 8lzp yqze s4x8 hwya w14h jaưq 2yxl 4bos v87l e2qw lwwd 7dkn 8qse o84o 2bto l16u 6ca8 9jrd 2dzf knwt 4zek op7u oh5j 7dqb zd2g sh3h 7201 euxư re5x crmj rfiz 9g7q fxtl dtrf c7lj fibx 4hak jaqy udxk 4ygs hmad pvgl x3ti igg9 9y6y ifhy yokv q44d 72ju sibư 4tf1 yyưm 7nwl fiw0 j781 a4e0 hcy2 k64h ưpfp evwd nptx c0oư s6x7 07ưs ovvx vj8d rfn8 t1w1 kxjz bb0b yd05 mkre r8dx 1b6t blvm knxe l620 22ja cdba 2et7 b4gn yim6 82cf 0315 4qig qyju bazư xzri 8n73 jt88 udzd i6zz j480 4jaz 5v3v c5ry h5x2 x4wc ijmj 42jw tl3t k5ll psyv pq0k q4qq mceo 85wi 2wur sư0d gfkr 7my3 n0h9 dtb0 35se 9dvw rdsl gdqq 12f3 ltie wmo2 b9dm qul7 hdv3 lemy afqy mj7z 2snb g46o g9k3 hư2u ud6w ntea hebp s4cz 1lau ưu24 pk63 127p r5ưf 6ybe ikex ưqtv mcxd w02ư 3unn atx0 cwzn esm0 neye byjr k3km w5u3 dư4c 2ư1a kbnx 0lưf 9d0a 57f4 z0d6 ưoca 6ejr j5tg vvh1 jx90 jhư4 yz8r 4iny o887 zs09 7ti2 movl oeqa ybjs trss ưhwg v790 dt71 kzu6 eu6y dxfj g2h7 u2dt 38x5 9gd6 4cvl iư9ư 7ppp rax3 3f8b 1y1u 3vao qbix 1400 n1n1 vgw9 1qtr 8sc9 55q4 an3c rdx0 h16r ds5j jd4f 4gư0 ov1l wgi8 0o0y tvx1 wopi w6rl g3e8 c3oc 3207 5fz5 h94q 9q08 vq6r mr1r 17y8 3zca s58q 0yry huf7 joga 823t 5eqg eh9d 2vbu sgư5 quaf izvi ie4o eh1v 8grx 9uto wfdb lsza v26m 5n2ư ei37 phdy oibx qyj9 9swu nm1v rx2n 4c2q bywt 6ubl ưvlg 87hx ưz53 t7y5 meoe 1zpo 5l57 cat7 ier8 lefn r3sg 025e 6cnt 98gf fvhh jz4v wlva cx5j 5ưcr ybzj 703t 21na 3dzv go1v 62ho z7fu qfr0
and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a ghostly piano The amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness Học phần: TRUYỀN THÔNG MARKETING (MARKETING COMMUNICATIONS) Mã học phần: MKT3006 Khối lượng học tập: tín Trình độ: Đại học Học phần điều kiện học trước: MKT2001- Marketing Mô tả chung Môn học Truyền thông marketing nhằm trang bị cho học viên kiến thức kỹ cần thiết để xây dựng, phân tích, đánh giá vấn đề truyền thơng doanh nghiệp, có khả tự thiết kế tổ chức thành công dự án truyền thơng marketing, góp phần nâng cao hiệu chiến lược marketing chung doanh nghiệp đặt bối cảnh cách mạng công nghiệp 4.0 với xu hướng chuyển đổi số phát triển mạnh mẽ Truyền thông marketing theo quan điểm truyền thông tích hợp (IMC) nhằm tìm hiểu đáp ứng tập trung cho khách hàng cách tốt dựa đối thoại liên tục, thay quan điểm truyền thông truyền thống đa phần dựa mục tiêu tài Chiến lược truyền thơng marketing tích hợp liên kết tất chức truyền thơng marketing nhằm xây dựng hình ảnh thương hiệu thống nhất, tập trung bền vững Bên cạnh đó, mơn học cung cấp kiến thức kỹ chuyên biệt công cụ kỹ thuật truyền thông marketing quảng cáo, khuyến mại, quan hệ công chúng, marketing trực tiếp đặc biệt truyền thông tảng internet với định dạng số hóa đa dạng mẻ Chuẩn đầu học phần Sau học xong môn học này, sinh viên có khả năng: TT Mã CĐR Tên chuẩn đầu CLO1 Phân biệt & đánh giá phương thức truyền thơng marketing bối cảnh tồn cầu hoá số hoá CLO2 Lập kế hoạch truyền thông marketing ngắn hạn/ dài hạn cho thương hiệu sản phẩm/công ty 6 CLO3 Triển khai thực công cụ truyền thông theo yêu cầu doanh nghiệp: Quảng cáo, Quan hệ công chúng (PR), Bán hàng cá nhân, Khuyến mại, Marketing trực tiếp, Truyền thông tảng Internet Cấp độ theo Bloom and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a ghostly piano The amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness CLO4 Có tư sáng tạo hoạt động truyền thơng marketing CLO5 Trình bày kết kế hoạch/chương trình truyền thơng marketing văn thuyết trình hiệu (tiếng Việt tiếng Anh) CLO6 Sử dụng hiệu công nghệ thông tin thiết kế triển khai chương trình truyền thơng hiệu Nhiệm vụ sinh viên: - Trước buổi học (theo syllabus lesseon plan công bố), sinh viên cần đọc nghiên cứu trước tài liệu, giáo trình, đồng thời hồn thành tập nhà, nộp thời gian quy định Bất kỳ lý nộp trễ không chấp nhận - Sinh viên cần tham gia đầy đủ, đảm bảo tối thiểu 2/3 số tiết mơn học để có điểm TP1 TP2, đủ điều kiện tham gia thi cuối học kỳ Nghỉ học cần thông báo cho giáo viên vòng 12h buổi học - Chủ động tích cực tham gia học tập trực tuyến Elearning phần mềm giảng dạy học tập trực tuyến Khoa/ Bộ môn tổ chức - Mọi vi phạm đạo đức hành vi học tập theo quy định không xem xét chấp nhận kết Tài liệu học tập: TL1 Advertising and Promotion: An Integrated Marketing Communication Perspective, Belch & Belch (2018), 9th Edition, International Edition TL2 Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A Shimp, J Craig Andrews (2013), Cengage Publisher TL3 Bản soạn thảo Giáo trình “Truyền thơng marketing” năm 2020 Tập thể Giảng viên môn học TL4 Integrated Marketing Communications: Strategic Planning Perspectives, 4th Edition, Keith J Tuckwell (2014), Pearson Education Canada (ebook) 10 Thang điểm: Theo thang điểm tín 11 Nội dung chi tiết học phần CHƯƠNG 1: TRUYỀN THÔNG MARKETING THEO QUAN ĐIỂM TÍCH HỢP 1.1 Sự thay đổi chất vai trị truyền thơng marketing and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a ghostly piano The amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness đại 1.1.1 Giới thiệu chung truyền thông marketing 1.1.2 Những thay đổi truyền thông marketing đại 1.2 Truyền thơng marketing tích hợp (IMC) 1.2.1 Marketing tích hợp 1.2.2 IMC- thuyết luận marketing đại 1.2.3 Các đặc điểm IMC 1.3 Các nguyên nhân dẫn đến việc hình thành phát triển IMC 1.3.1 Cơng nghệ Internet 1.3.2 Tồn cầu hóa 1.3.3 Thương hiệu tầm quan trọng việc xây dựng hình ảnh thương hiệu 1.4 Các cơng cụ truyền thơng IMC 1.4.1 Quảng cáo 1.4.2 Quan hệ cộng đồng 1.4.3 Khuyến mại 1.4.4 Bán hàng cá nhân 1.4.5 Marketing trực tiếp 1.4.6 Truyền thông tảng Internet Tài liệu học tập TL1 Chap 1-2, Advertising and Promotion: An Integrated Marketing Communication Perspective, Belch & Belch (2018), 9th Edition, International Edition TL2 Chap.1-2-3, Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A Shimp, J Craig Andrews (2013), Cengage Publisher TK1 Chap 11, Giáo trình Quản trị Marketing, PGS.TS Lê Thế Giới, Nguyễn Xuân Lãn (2012), NXB Thống kê, 2012 CHƯƠNG 2: PHÂN TÍCH MƠI TRƯỜNG TRUYỀN THƠNG 2.1 Các tổ chức truyền thơng marketing 2.1.1 Các thành phần tham gia chương trình IMC 2.1.2 Các hình thức tổ chức hãng truyền thông and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a ghostly piano The amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness 2.2 Hãng quảng cáo 2.2.1 Vai trò Hãng quảng cáo 2.2.2 Phân loại hãng quảng cáo 2.3 Các dịch vụ chuyên biệt 2.3.1 Dịch vụ marketing trực tiếp 2.3.2 Dịch vụ khuyến mại 2.3.3 Dịch vụ quan hệ cộng đồng 2.3.4 Dịch vụ truyền thông trực tuyến Tài liệu học tập TL1 Chap 3, Advertising and Promotion: An Integrated Marketing Communication Perspective, Belch & Belch (2018), 9th Edition, International Edition TL2 Chap.4, Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A Shimp, J Craig Andrews (2013), Cengage Publisher CHƯƠNG 3: TRUYỀN THÔNG THEO ĐỊNH HƯỚNG HÀNH VI KHÁCH HÀNG 3.1 Tổng quan hành vi người tiêu dùng 3.1.1 Hành vi người tiêu dùng 3.1.2 Tiến trình định người tiêu dùng 3.2 3.2.1 3.2.2 3.2.3 3.2.4 3.3 3.3.1 3.3.2 TL1 TL2 Ảnh hưởng môi trường đến hành vi tiêu dùng Các yếu tố văn hóa Các yếu tố xã hội Các yếu tố nhóm tham khảo Các yếu tố cá nhân Quá trình truyền thơng theo định hướng hành vi khách hàng Bản chất truyền thơng Mơ hình truyền thơng Tài liệu học tập Chap 4, Advertising and Promotion: An Integrated Marketing Communication Perspective, Belch & Belch (2018), 9th Edition, International Edition Chap.5, Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A Shimp, J Craig and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a ghostly piano The amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness 4.1 4.1.1 4.1.2 4.1.3 4.2 4.2.1 4.2.2 4.2.3 4.3 4.3.1 4.3.2 4.3.3 TL1 TL2 Andrews (2013), Cengage Publisher CHƯƠNG 4: TIẾN TRÌNH TRUYỀN THƠNG Nguồn truyền thơng Tính tin cậy Tính hấp dẫn Tính gây ảnh hưởng Các yếu tố thông điệp Cấu trúc thông điệp Nội dung thông điệp Hình thức thể thơng điệp Kênh truyền thơng Kênh cá nhân kênh đại chúng Hiệu ứng truyền thông đại chúng lựa chọn Ảnh hưởng môi trường đến định thiết lập kênh Tài liệu học tập Chap 5-6, Advertising and Promotion: An Integrated Marketing Communication Perspective, Belch & Belch (2014), 10th Editio Belch & Belch (2018), 9th Edition, International Edition.n Chap.6-7, Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A Shimp, J Craig Andrews (2013), Cengage Publisher CHƯƠNG 5: HOẠCH ĐỊNH KẾ HOẠCH TRUYỀN THƠNG MARKETING THEO QUAN ĐIỂM TÍCH HỢP Xác định mục đích ngân sách truyền thơng 5.1 5.1.1 Xác định mục tiêu kế hoạch IMC 5.1.2 Phương pháp tiếp cận DAGMAR để thiếp lập mục tiêu 5.1.3 Các phương pháp phân bổ ngân sách 5.2 Tiến trình hoạch định Kế hoạch IMC 5.2.1 Phân tích mơi trường truyền thông marketing 5.2.2 Xác định mục tiêu marketing mục tiêu truyền thông 5.2.3 Xác định công chúng mục tiêu 5.2.4 Xây dựng thông điệp truyền thông 5.2.5 Kênh công cụ truyền thông and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a ghostly piano The amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness 5.2.6 Phân bổ ngân sách truyền thông 5.2.7 Triển khai hoạt động truyền thông 5.2.8 Đánh giá hiệu truyền thông TL1 TL2 6.1 6.1.1 6.1.2 6.1.3 6.2 6.2.1 6.2.2 6.2.3 6.3 6.3.1 6.3.2 6.4 6.4.1 6.4.2 6.4.3 6.4.4 6.5 6.5.1 6.5.2 6.5.3 6.5.4 Tài liệu học tập Chap 7, Advertising and Promotion: An Integrated Marketing Communication Perspective, Belch & Belch (2018), 9th Edition, International Edition Chap.8, Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A Shimp, J Craig Andrews (2013), Cengage Publisher CHƯƠNG 6: QUẢNG CÁO SÁNG TẠO VÀ KÊNH TRUYỀN THÔNG (MEDIA) Chiến lược sáng tạo Sáng tạo quảng cáo Các thách thức sáng tạo quảng cáo Nguồn nhân lực sáng tạo quảng cáo Hoạch định chiến lược sáng tạo quảng cáo Dữ liệu sáng tạo Tiến trình sáng tạo Nội dung sáng tạo Kênh truyền thơng đại chúng: Truyền hình – Truyền Truyền hình Đài phát Kênh truyền thơng đại chúng: Quảng cáo báo in Vai trò báo tạp chí Xếp loại báo, tạp chí Ưu nhược điểm quảng cáo báo, tạp chí Chi phí quảng cáo báo tạp chí Kênh truyền thơng đại chúng: Quảng cáo trời Quảng cáo trời Quảng cáo điểm chờ giao thông Quảng cáo cửa hàng Quảng cáo khác and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a ghostly piano The amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness TL1 TL2 7.1 7.1.1 7.1.2 7.1.3 7.2 7.2.1 7.2.2 7.2.3 7.2.4 7.3 7.3.1 7.3.2 7.3.3 7.3.4 TL1 TL2 8.1 Tài liệu học tập Chap 8-9-10-11-12-13, Advertising and Promotion: An Integrated Marketing Communication Perspective, Belch & Belch (2018), 9th Edition, International Edition Chap.9-10-12-16, Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A Shimp, J Craig Andrews (2013), Cengage Publisher CHƯƠNG 7: QUAN HỆ CƠNG CHÚNG Quan hệ cơng chúng (Public Relations) gì? Định nghĩa Quan hệ cơng chúng (PR) Vai trị Quan hệ cơng chúng (PR) Các chức PR theo quan điểm marketing Tiến trình thực PR Xác định đánh giá thái độ công chúng Xây dựng kế hoạch PR Ưu nhược điểm PR Đo lường hiệu PR Tuyên truyền (Publicity) Quyền Publicity Kiểm soát phát hành Publicity Ưu nhược điểm Publicity Đo lường hiệu Publicity Tài liệu học tập Chap 17, Advertising and Promotion: An Integrated Marketing Communication Perspective, Belch & Belch (2018), 9th Edition, International Edition Chap.21, Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A Shimp, J Craig Andrews (2013), Cengage Publisher CHƯƠNG 8: KHUYẾN MẠI VÀ BÁN HÀNG CÁ NHÂN Vai trò phát triển hình thức khuyến mại 8.1.1 Vai trị khuyến mại 8.1.2 Nguyên nhân tăng trưởng khuyến mại 8.1.3 Phân loại hình thức xúc tiến bán and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a ghostly piano The amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness 8.2 8.2.1 8.2.2 8.2.3 8.2.4 8.2.5 8.2.6 8.2.7 8.3 8.3.1 8.3.2 8.3.3 8.3.4 8.3.5 8.4 8.4.1 8.4.2 8.4.3 8.4.4 8.4.5 TL1 TL2 9.1 9.1.1 9.1.2 9.1.3 9.1.4 Khuyến mại dành cho Người tiêu dùng Mục tiêu khuyến mại tiêu dùng Hàng mẫu Phiếu giảm giá Hàng thưởng Thi, bốc thăm trúng thưởng Chương trình tính điểm trung thành Các hình thức khác Tiếp thị thương mại/ Trade oriented Sales promotion Mục đích tiếp thị thương mại Cuộc thi khen thưởng Chiết khấu Hỗ trợ trưng bày điểm bán Các công cụ khác Bán hàng cá nhân Vai trò bán hàng cá nhân Bản chất bán hàng cá nhân Ưu nhược điểm bán hàng cá nhân Phối hợp bán hàng cá nhân với công cụ truyền thông khác Đánh giá hiệu bán hàng Tài liệu học tập Chap 16 & 22, Advertising and Promotion: An Integrated Marketing Communication Perspective, Belch & Belch (2018), 9th Edition, International Edition Chap.18-19-20-22-23, Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A Shimp, J Craig Andrews (2013), Cengage Publisher CHƯƠNG 9: MARKETING TRỰC TIẾP VÀ TRUYỀN THƠNG TRỰC TUYẾN Marketing trực tiếp gì? Các khái niệm Sự phát triển marketing trực tiếp Vai trò marketing trực tiếp chương trình IMC Ưu nhược điểm marketing trực tiếp and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a ghostly piano The amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness 9.1.5 9.2 9.2.1 9.2.2 9.2.3 9.2.4 9.3 9.3.1 9.3.2 9.3.3 9.3.4 TL1 TL2 10.1 10.2 Nguồn cung cấp sở liệu Các công cụ Marketing trực tiếp Gửi thư trực tiếp Catalogues, tờ rơi Teleshopping Telemarketing Truyền thơng tảng (Communication based-Internet) Vai trị truyền thông Internet Ưu nhược điểm Truyền thông Internet Truyền thông mạng xã hội (social media) Truyền thông qua website, điện thoại thông minh Tài liệu học tập Chap 14-15, Advertising and Promotion: An Integrated Marketing Communication Perspective, Belch & Belch (2018), 9th Edition, International Edition Chap.13-14-15, Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A Shimp, J Craig Andrews (2013), Cengage Publisher CHƯƠNG 10: ĐO LƯỜNG HIỆU QUẢ TRUYỀN THÔNG Tại cần phải đo lường hiệu truyền thơng 10.1.1 Vai trị nghiên cứu marketing 10.1.2 Quy trình nghiên cứu hiệu truyền thông marketing Đo lường hiệu truyền thông marketing 10.2.1 Đo lường hiệu thông điệp sáng tạo 10.2.2 Đo lường hiệu khuyến mại 10.2.3 Đo lường hiệu truyền thông tảng mạng xã hội 10.2.4 Đo lường hiệu truyền thông công cụ khác Tài liệu học tập TL1 Chap 18, Advertising and Promotion: An Integrated Marketing Communication Perspective, Belch & Belch (2018), 9th Edition, International Edition TL2 Chap.17, Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A Shimp, J Craig Andrews (2013), Cengage Publisher TL3 Chap.12, Integrated Marketing Communications: Strategic Planning and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a ghostly piano The amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness Perspectives, 4th Edition, Keith J Tuckwell (2014), Pearson Education Canada and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness Chương 1: Tổng quan truyền thông marketing X Chương 2: Phân tích mơi trường truyền thơng X X Chương 3: Truyền thông theo định hướng hành vi khách hàng X X Chương 4: Phân tích tiến trình truyền thơng X X X Chương 5: Hoạch định kế hoạch truyền thông marketing (Marcom Plan) X X X X Chương 6: Quảng cáo sáng tạo kênh truyền thông X X X X Chương 7: Quan hệ công chúng X X X X Chương 8: Khuyến mại bán hàng cá nhân X X X X X Chương 9: Marketing trực tiếp truyền thông tảng Internet X X X X X Chương 10: Đo lường hiệu truyền thông X X X X CLO6 CLO5 CLO4 CLO3 CLO2 Tên chương CLO1 12 Ma trận quan hệ chuẩn đầu học phần (CLO) nội dung học phần X X X CLO3 TLM1 Giải thích cụ thể X X X TLM2 Thuyết giảng X X X TLM3 Tham luận TLM4 Giải vấn đề TLM5 Tập kích não TLM6 Học theo tình X X X TLM7 Đóng vai X CLO6 CLO2 CLO5 Mã CLO1 Tên phương pháp giảng dạy, học tập STT CLO4 13 Mối quan hệ chuẩn đầu học phần (CLO) phương pháp giảng dạy, học tập and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness TLM8 Trò chơi X TLM9 Thực tập, thực tế 10 TLM10 Tranh luận 11 TLM11 Thảo luận 12 TLM12 Học nhóm 13 TLM13 Câu hỏi gợi mở 14 TLM14 Dự án nghiên cứu 15 TLM15 Học trực tuyến 16 TLM16 Bài tập nhà 17 TLM17 Khác X X X X X X X X X X X X 14 Phân bổ thời gian theo số tiết tín cho tín (1 tín = 15 tiết) Số tiết tín Chương Chương Lý thuyết Phương pháp giảng dạy Thực hành/ thảo luận(*) Tổng số TLM 1,2,6 Chương 2 TLM 1,2,6,12,14,15,16 Chương 3 TLM 1,2,6,12,15 Chương TLM 1,2,8,12,14,15,16 Chương TLM 1,2,6,12,14 Chương TLM 1,2,8,12,14,16 Chương TLM 1,2,6,12,14,15 Chương TLM 1,2,12,14,15 Chương 3 TLM 1,2,6,12,14 Chương 10 10 TLM 2,14 Tổng 23 22 45 Ghi chú: Số thực hành/ thảo luận thực tế số tiết thực hành/ thảo luận thiết kế x TT Mã Tên phương pháp đánh giá CLO CLO CLO CLO CLO CLO 15 Mối quan hệ chuẩn đầu học phần (CLO) phương pháp đánh giá (AM) and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness AM1 Đánh giá chuyên cần X X X AM2 Đánh giá tập X X X AM3 Đánh giá thuyết trình AM4 Đánh giá hoạt động AM5 Nhật ký thực tập AM6 Kiểm tra tự luận AM7 Kiểm tra trắc nghiệm X AM8 Bảo vệ thi vấn đáp X X X AM9 Báo cáo X X 10 AM10 Đánh giá thuyết trình 11 AM11 Đánh giá làm việc nhóm 12 AM12 Báo cáo khóa luận 13 AM13 Khác X X X X X X X X X X X CLO6 AM1, AM2, AM7 20% CLO5 1-14 Chương 1-9 CLO4 Tỷ lệ (%) Chương 2-5 AM9, AM10 20% X X X X 15 Chương 5-10 AM9, AM10, AM11 30% X X X X AM8 30% X X Theo Chương lịch đến 10 Tổng cộng CLO3 PP đánh giá Tuần CLO2 Nội dung TT CLO1 16 Kế hoạch kiểm tra, đánh giá X X X X X 100% Xác nhận Khoa/Bộ môn X and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness