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Bài viết Áp dụng hệ thống Google Adwords (Google Ads) vào hoạt động quảng cáo của Shopee nghiên cứu cách thức hoạt động của công cụ Google Ads của Shopee giúp thúc đẩy bán hàng, tiếp cận người mua hàng, thúc đẩy lưu lượng truy cập và chuyển đổi, mở rộng kênh thu hút khách hàng, nắm bắt nhu cầu tìm kiếm và tăng doanh số bán hàng. Mời các bạn... 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and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a ghostly piano The amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness ÁP DỤNG HỆ THỐNG GOOGLE ADWORDS (GOOGLE ADS) VÀO HOẠT ĐỘNG QUẢNG CÁO CỦA SHOPEE Hồ Khánh Tiền, Nguyễn Nhơn Tuấn*, Lê Hoàng Vũ Khoa Marketing - Kinh doanh Quốc tế, Trường Đại học Công nghệ Thành phố Hồ Chí Minh GVHD: ThS Lê Thị Minh Ngun TĨM TẮT Nghiên cứu đời cách thức hoạt động công cụ Google Ads Shopee giúp thúc đẩy bán hàng, tiếp cận người mua hàng, thúc đẩy lưu lượng truy cập chuyển đổi, mở rộng kênh thu hút khách hàng, nắm bắt nhu cầu tìm kiếm tăng doanh số bán hàng Nghiên cứu áp dụng phương pháp suy luận phân tích để giúp cho việc hiểu công cụ quảng cáo Google Ads tầm quan trọng cách sử dụng lợi ích mang lại cho Shopee Để từ thấy kết đạt từ việc nghiên cứu áp dụng công cụ quảng cáo trực tuyến Google Ads vào Shopee Từ khóa: Quảng cáo trực tuyến, ứng dụng cơng cụ Google Adwords, Shopee GIỚI THIỆU Thế giới phát triển mạnh song song với bùng nổ công nghệ Google nơi giúp người tìm kiếm thông tin nhiều người quan tâm, theo dõi Hiện nay, công cụ mở thời đại giúp doanh nghiệp thị trường tiếp cận hàng loạt khách hàng quan tâm đến sản phẩm doanh nghiệp Google Ads trang quảng cáo Google giúp doanh nghiệp tìm hiểu theo dõi tất khách hàng quan tâm Shopee Uni (2022) cho cách thức thiết lập chiến dịch Google Ads với Shopee là: tạo chiến dịch bạn “ chọn loại chiến dịch mua sắm: tiêu chuẩn học thông minh” hướng dẫn thiết lập bước, theo dõi chiến dịch bạn phương pháp mẫu theo dõi, tối ưu hóa chiến dịch để chiến lược tối ưu hóa, thực hành tốt Việc nghiên cứu tìm hiểu cách thức ứng dụng cơng cụ quảng cáo trực tuyến Google Ads Shopee tìm kiếm số khách hàng tiềm giúp cho doanh nghiệp nói chung Shopee nói riêng CƠ SỞ LÍ THUYẾT 2.1 Lý thuyết mơ hình chấp nhận cơng nghệ Theo Fred Davis (1986), lý thuyết mơ hình chấp nhận cơng nghệ mơ hình TAM áp dụng rộng rãi nghiên cứu sử dụng công nghệ, bao gồm nghiên cứu sử dụng phần mềm, sử dụng trang web, mua hàng trực tuyến ứng dụng di động Các nhà quản lý nhà phát triển cơng nghệ sử dụng mơ hình để hiểu hành vi khách hàng tối ưu hóa thiết kế cơng nghệ để đáp ứng nhu cầu khách hàng Mơ hình giải thích cách người dùng đánh giá sử dụng công nghệ xác định hai yếu tố chính: nhận thức tính hữu ích nhận thức dễ sử dụng 2.2 Khái niệm Google AdWords 1041 and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a ghostly piano The amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness Google Ads hệ thống quảng cáo mà Google phát triển để giúp doanh nghiệp tiếp cận thị trường mục tiêu trực tuyến thông qua tảng công cụ tìm kiếm trang web đối tác Các trang web đối tác lưu trữ quảng cáo dạng văn hình ảnh xuất trang sau người dùng tìm kiếm từ khóa cụm từ liên quan đến doanh nghiệp sản phẩm dịch vụ doanh nghiệp Trên Google.com, công cụ AdWords thường xuất vị trí cụ thể đầu bên phải trang kết tìm kiếm Bạn chọn từ khóa liên quan đến thương hiệu, sản phẩm, dịch vụ ngành cho tài khoản AdWords Khi khách hàng tìm kiếm cụm từ này, quảng cáo cửa hàng phân phát cho họ Bạn trả tiền người dùng nhấp vào quảng cáo bạn truy cập trang web bạn gọi cho doanh nghiệp bạn cách sử dụng "nhấp để gọi" 2.3 Các dạng quảng cáo Google Ads Theo Vu (2022), dạng công cụ Google Ads bao gồm: Google Search Ads – Quảng cáo mạng tìm kiếm Google, Google Display Network – Quảng cáo mạng hiển thị (GDN), Google Shopping Ads – Quảng cáo mua sắm online, Video Ads – Quảng cáo Video, Gmail Ads – Quảng cáo Gmail, app Ads Quảng cáo ứng dụng toàn cầu, Remarketing – Tiếp thị lại 2.4 Lợi ích sử dụng Google Ads Theo Thuy (2021), đưa lợi ích sử dụng Google Ads bao gồm: số lượng lớn khách hàng tiếp cận sử dụng công cụ Google Ads; cho phép thiết lập đa dạng mục tiêu quảng cáo Google Ads; kiểm sốt chi phí cho doanh nghiệp nhà bán lẻ; đo lường hiệu quảng cáo dễ dàng; dễ dàng quản lý; giám sát tài khoản quảng cáo; khai thác mục tiêu tìm kiếm hiệu quả; nhận kết nhanh với công cụ cụ khác phát triển định vị thương hiệu với người dùng 2.5 Chỉ tiêu đánh giá hiệu Google Theo Nguyen (2020), tiêu đánh giá hiệu Google Ads bao gồm: tỷ lệ nhấp chuột quảng cáo (CTR) Tỷ lệ cho biết lần người dùng nhấp vào quảng cáo so với số lần hiển thị quảng cáo Tỷ lệ chuyển đổi quảng cáo (CR) Tỷ lệ cho biết lần người dùng thực hành động mà quảng cáo đề xuất so với số lần hiển thị quảng cáo Chi phí trung bình cho lần nhấp chuột vào quảng cáo (CPC) Chi phí trung bình cho lần chuyển đổi (CPA) 2.6 Xu hướng áp dụng công cụ Google Ads để quảng cáo Theo MMIC (2023), nói quảng cáo Google Ads giải pháp hiệu hỗ trợ doanh nghiệp thúc đẩy lưu lượng truy cập; thu hút khách hàng mang đến chuyển đổi Việc áp dụng công cụ Google Ads để quảng cáo trực tuyến mối quan tâm hàng đầu doanh nghiệp xu hướng quảng cáo Google Ads đáng ý năm 2023: tìm kiếm giọng nói, trí tuệ nhân tạo (AI), tìm kiếm thiết bị di động, quảng cáo Video, quảng cáo mua sắm THỰC TRẠNG VỀ VIỆC SỬ DỤNG CÔNG CỤ GOOGLE ADS TRONG QUẢNG CÁO CỦA SHOPEE Theo Thuy (2020), Shopee hợp tác với Google mắt tính tiếp thị số Tính có tên "Google Ads with Shopee" xem giải pháp nhằm hỗ trợ thương hiệu thúc đẩy doanh số bán hàng trực tuyến Theo với "Google Ads with Shopee", thương hiệu Shopee có quyền truy cập 1042 and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a ghostly piano The amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness công cụ tiếp thị riêng biệt để tăng cường hiển thị trực tuyến, tạo gắn kết với khách hàng, quản lý đo lường hiệu cho chiến dịch tiếp thị linh hoạt Theo Vu (2021), việc chọn lọc từ khóa bán hàng để tối ưu tìm kiếm cho sản phẩm vô quan trọng, giúp nhà bán hàng đến gần với khách hàng hơn, ưu hóa sản phẩm, dễ dàng tiếp cận khách hàng mục tiêu, cải thiện thứ hạng sản phẩm, cạnh tranh tốt với đối thủ 3.1 Tình hình ứng dụng cơng cụ Google Ads Shopee Định vị đối tượng khách hàng (Targeting): Theo LifeatShopee (2023), người dùng toàn khu vực, Shopee mang đến trải nghiệm mua sắm trực tuyến tích hợp với vơ số sản phẩm đa dạng chủng loại; cộng đồng người dùng động chuỗi dịch vụ liền mạch Theo Johnny Trần, Nguyên Cao, Cường Nguyễn (2022), Việt Nam, Lock & Lock tìm cách thu hút nhiều khách hàng cách mở rộng kênh bán hàng Thương hiệu gia dụng chạy chiến dịch Mua sắm thông minh từ tháng đến tháng năm 2021 Tận dụng công nghệ máy học Google, thương hiệu tự động tiếp cận người mua sắm quảng cáo phù hợp Google Tìm kiếm Hiển thị Kết Google with shopee mang lại cho Lock & Lock sau sử dụng sau: lợi tức chi tiêu quảng cáo 5.01, tỷ lệ chuyển đổi 1.16%, tổng giá trị hàng hóa (GMV) tăng gấp đơi 3.2 Lợi ích mang lại cho Shopee Theo Thuy (2020), Google Ads with Shopee đáp ứng nhu cầu ngày tăng cao thương hiệu công cụ tiếp thị trực tuyến chuyên biệt hỗ trợ họ tăng nhận diện thương hiệu thương mại điện tử Những lợi ích mà cơng cụ mang lại cho Shopee bao gồm: Google Ads with Shopee giải pháp giúp thương hiệu Shopee thúc đẩy bán hang thông qua quảng cáo văn quảng cáo mua sắn, mở rộng kênh thu hút khách hàng, thúc đẩy lưu lượng truy cập chuyển đổi cho sản phẩm, cửa hàng tăng doanh số bán hàng 3.3 Hạn chế Shopee sử dụng công cụ Google Ads Ngồi lợi ích mà cơng cụ Google Ads đem lại cho Shopee có hạn chế sau: quảng cáo Google Ads không hiển thị; vấn đề tài khoản chiến dịch, vấn đề hiệu suất chiến dịch; Google có sách quảng cáo nghiêm ngặt để đảm bảo lợi ích tối đa cho người dùng Vì số nội dung, ngành không đạt quy chuẩn Google bị hạn chế, chí cấm quảng cáo KẾT LUẬN Việc nghiên cứu ứng dụng công cụ quảng cáo trực tuyến Google Ads vào Shopee giúp cho người hiểu phần cách ứng dụng quảng cáo trực tuyến công cụ Google Ads Những công cụ mang lại nhiều lợi ích tránh phần thiệt hại gây tổn thất không đáng Dựa nghiên cứu cách thức sử dụng cơng cụ Google Ads Shopee rút số kết luận sau: Shopee nên tập trung vào từ khóa tìm kiếm liên quan đến sản phẩm, đặc biệt từ khóa dựa tên sản phẩm loại sản phẩm Bên cạnh đó, Shopee việc tạo quảng cáo hấp dẫn, thu hút khách hàng cách sử dụng hình ảnh tiêu đề hấp dẫn, đối chiếu kết chiến dịch quảng cáo với số đo lường hiệu tỷ lệ chuyển đổi tỷ lệ nhấp vào quảng cáo cần trọng, từ điều chỉnh chiến lược quảng cáo cách phù hợp 1043 and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a ghostly piano The amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness TÀI LIỆU THAM KHẢO: Shopee Uni (2023), cách thức thiết lập chiến dịch Google Ads với Shopee https://banhang.shopee.vn/edu/article/14045 Fred Davis (1986), lý thuyết mơ hình chấp nhận công nghệ https://luanvanhay.org/ly-thuyet/ly-thuyet-mo-hinh-chap-nhan-cong-nghe-tam [17/02/2023] Hưng, N.N., (2020) số giúp bạn quản lý chiến dịch adswords dễ dàng https://seongon.com/blog/google-ads/3-cach-doc-chi-giup-ban-quan-ly-chien-dich-adwords-de-danghon.html Khái niệm công cụ Google Adwords https://www.bigcommerce.com/ecommerce-answers/whatgoogle-adwords/ Tuấn, T.Q., (2022), tảng quảng cáo số: giới thiệu tổng quan trạng phát triển Việt Nam https://aita.gov.vn/nen-tang-quang-cao-so-gioi-thieu-tong-quan-va-hien-trang-phat-trien-tai-vietnam[02/05/2023] MMIC (2023), xu hướng quảng cáo Google Ads cần ý năm 2023 https://mmic.vn/xu-huong-quang-cao-google-ads/[02/05/2023] #LifeatShopee Giới thiệu Shopee https://careers.shopee.vn/about[02/05/2023] - Tuyển dụng | Shopee Việt Nam Johnny T., Cao, N., Cường N., (2022), chiến lược phát triển Doanh nghiệp Google Ads với Shopee https://banhang.shopee.vn/edu/article/14045[02/05/2023] 8.Trang, N.L., (2022), 13 nguyên nhân quảng cáo Google Ads không hiển thị https://seongon.com/blog/google-ads/11-ly-do-quang-cao-google-ads-khong-hien-thi-cach-de-khacphuc.html[02/05/2023] 9.Hưng, N.N., (2022), sách quảng cáo Google Ads Việt https://seongon.com/blog/google-ads/chinh-sach-quang-cao-cua-google-ads-tai-viet-nam-phan1.html[02/05/2023] Nam, 10.Đạt, M.X., (2022), quảng cáo từ khóa Google Ads: sai lầm nhà quảng cáo hay mắc phải https://seongon.com/blog/google-ads/quang-cao-tu-khoa.html[02/05/2023] 1044 and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness and getwhy That’s some I can’t sleep.’ really Hecall shook myself his head an Oxford ‘I want man.’ to wait Tomhere glanced till Daisy around goes to to see bed if we Good mirrored night,his oldunbelief sport.’ He But put wehis were hands all looking in his coat at Gatsby pockets‘Itand was turned an opportunity back eagerly theytogave his scrutiny to someofofthe thehouse, officersasafter though the Armistice,’ my presence he marred continued the ‘We sacredness could gooftothe any vigil of the So universities I walked away in England and left him or France.’ standing I wanted there intothe getmoonlight—watching up and slap him on the overback noth-I ing had Free one of eBooks those renewals at Planet of eBook.com complete 157 faithChapter in him that I couldn’t I’d experisleep enced all night; before.a Daisy fog-horn rose, was smiling groaning faintly, in- cessantly and went to onthe thetable Sound, ‘Open and the I tossed whiskey, half-sick Tom,’between she ordered grotesque ‘And reality I’ll make and you savage a mintfrightening julep Then dreams you won’t Toward seemdawn so stupid I heard to yourself a taxi go upLook Gatsby’s at thedrive mint!’and ‘Wait immediately a minute,’ Isnapped jumped out Tom, of ‘Ibed want andtobegan ask Mr to Gatsby dress—I one feltmore that Iquestion.’ had something ‘Go on,’ to Gatsby tell him,said something politely.to‘What warn kind him about of a row and are morning you trying would to cause be tooinlate my Crossing house anyhow?’ his lawnThey I sawwere that out his front in thedoor openwas at last still and openGatsby and hewas wasconleaning tent.against ‘He isn’ta causing table in the a row.’ hall,Daisy heavylooked with dejection desperately or sleep from one ‘Nothing to thehappened,’ other ‘You’re he said causing wanly a row ‘I waited, Please and have about a little fourself o’clock control.’ she ‘Self camecontrol!’ to the window repeated and Tom stood incredulously there for a minute ‘I suppose and the thenlatest turned thing outisthe to light.’ sit back Hisand house let Mr hadNobody never seemed from Nowhere so enormous make love to me to as your it did wife that Well, night if that’s when the we hunted idea youthrough can count the great me out rooms Nowadays for cig- arettes people We begin pushed by sneering aside curtains at familythat life were and family like pavilions institutions andand felt next over they’ll innumerable throw everyfeet ofthing dark overboard wall for electric and have light switches—once intermarriage between I tumbled black with and a sort of splash upon the keys of a amount of dust everywhere and the rooms were musty as though they hadn’t been aired for many days I found the humidor on an unfamiliar table with two stale dry cigarettes inside Throwing open the French windows of the drawing-room we sat smoking out into the darkness