ietnam today stay in the second place in the ranking of top three coffee exporters and the production forecast to be growing year by year together with the exanding on coffee plantation area intil 2015. Besides, the coffee consuming in Vietnam also ranked high place in the ranking of coffee consumer in the world. Knowing the potential of Vietnamese market, coffee shop grow like mushroom after rain in Vietnam from famous brand like Starbucks, The Coffee Bean Tea Leaf to domestic brand such as Passio, Urban Station, Thuc Coffee and finally we chose Highlands Coffee for our assignment topic about Consumer Behavior. The reason why we chose this organization is that “ Highlands Coffee “ is one of the FB brand and also one of the most famous coffee chains in Vietnamese market and in the developing process.
Highlands Coffee About Industry Coffee in Viet Nam About Highlands Coffee Demographic Psychographic In-depth Interview Respondents background Decision-Making Perspective Product Price Staff Place Interviewer’s Evaluation about Highlands Coffee More Comments Product Choice: How Do We Decide? In-depth Interview Respondents background Decision-Making Perspective Product Price Staff Place Product Choice: How Do We Decide? Interviewer’s Evaluation about Highlands Coffee More Comments Nghia’s Key Insight Conclusion • Hao’s Key Insight Conclusion • • • • • • • • Recommendation đ • Promotion Strategy • • • Frequency of Promotion • • • • • Indication • • • • Thanks you for watching us