Báo cáo môn Marketing Management Markeing Plan cho Company: Samsung Vina Electronics Co., Ltd. Product: SAMSUNG GALAXY S10e | S10 | S10+ Company Introduction 1.1 History 1.2 Vision 1.3 Mission Executive Summary Situation Analysis 3.1 Market Analysis 3.2 SWOT Analysis 3.3 Competition 3.4 Product Offerings 3.5 Distribution Marketing Strategy 4.1 Objectives 4.2 Target Markets 4.3 Positioning 4.4 Marketing Mix Financial Summary 5.1 Sale Forecast 5.2 Marketing Budget
SAMSUNG GALAXY S10e | S10 | S10+ MARKETING PLAN Company: Samsung Vina Electronics Co., Ltd Product: SAMSUNG GALAXY S10e | S10 Class: 17G1BM02 | •S10+ • • • Lecturer: Lê Hồng Đắc Subject: Marketing Management Group Member: Nguyễn Lê Thiên Ngân Huỳnh Anh Thư Bùi Khắc Hoà TABLE OF CONTENT 1.Company Introduction 1.1 - History 1.2 - Vision 1.3 - Mission 2.Executive Summary 3.Situation Analysis 3.1 - Market Analysis 3.2 - SWOT Analysis 3.3 - Competition 3.4 - Product Offerings 3.5 - Distribution 4.Marketing Strategy 4.1 - Objectives 4.2 - Target Markets 4.3 - Positioning 4.4 - Marketing Mix 5.Financial Summary 5.1 - Sale Forecast 5.2 - Marketing Budget HISTORY • • • • • • • 1969: Samsung Electronics was founded major manufacturer in the Korean market 1974, began washing machine and refrigerator production 1999, Launched the world’s 1st MP3 phone Developed a wireless Internet phone 2001, began mass production of 512Mb flash memory devices 2010: launched the Galaxy Smartphone series with the Android OS mass producing 64-gigabit 3-bit NAND flash memory Become the #1 global electronics company in sales 2018: launched ‘Galaxy S9/S9+’ and ‘Galaxy Note9’ Early 2019: launched ‘Galaxy S10/S10+’ VISION The Vision 2020 is at the core of our commitment to create a better world full of richer digital experiences, through innovative technology and products MISSION The goal of the mission is to become a beloved brand, an innovative company, and an admired company EXECUTIVE SUMMARY Samsung is going to start a campaign to introduce totally new product that can comprehend mistake which struggle in s9 series To compete directly with Huawei, Apple and Xiaomi products Market Analysis MARKET SIZE Smartphone Tablet Wearable Device Galaxy S Galaxy tab A Gear VR 2017 Galaxy Note Galaxy tab S Galaxy A Galaxy Book Galaxy M Galaxy tab E Galaxy Watch Audiovisual equipment Appliances Semicondu ctor Wireless QLED TV Charging Dock Blu-ray UHD 4K Fridge Moblie Processors Premium Phone Holster 4K UHD TV Sound + Sound Speaker (With Integrated Bass Speaker) Washing machine Z-SSD Accessories TV&AV Gear 360 Tablet Accessories 4K UHD TV Soundbar (With Bass Speaker) Air conditional Mobile image sensor Gear Fit2 Pro Galaxy Buds Full HD TV Wireless Speaker Vacuum cleaner RDIMM MARKET GROWTH Smartphone growth rate as share of the population in Vietnam from 2017 to 2023