115 SERVI1 300 1 5 3,41 1,172 SERVI2 300 1 5 3,52 1,209 SERVI3 300 1 5 3,60 1,142 SERVI4 300 1 5 3,47 1,180 DELI1 300 1 5 3,36 1,159 DELI2 300 1 5 3,45 1,224 DELI3 300 1 5 3,45 1,119 DELI4 300 1 5 3,2[.]
115 SERVI1 300 3,41 1,172 SERVI2 300 3,52 1,209 SERVI3 300 3,60 1,142 SERVI4 300 3,47 1,180 DELI1 300 3,36 1,159 DELI2 300 3,45 1,224 DELI3 300 3,45 1,119 DELI4 300 3,29 1,213 TRUST1 300 3,02 ,985 TRUST2 300 3,16 1,055 TRUST3 300 2,96 ,944 TRUST4 300 3,13 1,148 TECH1 300 3,50 1,236 TECH2 300 3,57 1,075 TECH3 300 3,48 1,120 TECH4 300 3,52 1,126 FLEX1 300 3,29 1,275 FLEX2 300 3,54 1,241 FLEX3 300 3,38 1,297 FLEX4 300 3,28 1,235 SELSUP1 300 3,39 1,182 SELSUP2 300 3,56 1,185 SELSUP3 300 3,62 1,154 SELSUP4 300 3,53 1,152 SELSUP5 300 3,37 1,197 Valid N (listwise) 300 Đánh giá độ tin cậy thang đo – Cronbach ’s Alpha: 116 3.1 Chât lƣợng sản phẩm Case Processing Summary N Cases Valid % 300 a Excluded 100,0 ,0 Total 300 100,0 a Listwise deletion based on all variables in the procedure Reliability Statistics Cronbach's Alpha N of Items ,808 Item-Total Statistics Scale Mean if Item Scale Variance if Item Corrected Item-Total Cronbach's Alpha if Item Deleted Deleted Correlation Deleted QUALI1 8,27 8,693 ,657 ,747 QUALI2 8,27 7,770 ,641 ,752 QUALI3 8,31 8,810 ,581 ,779 QUALI4 8,33 8,014 ,627 ,758 3.2 Giá Case Processing Summary N Cases Valid % 300 a Excluded Total 100,0 ,0 300 100,0 a Listwise deletion based on all variables in the procedure Reliability Statistics Cronbach's Alpha N of Items 117 Reliability Statistics Cronbach's Alpha N of Items ,888 Item-Total Statistics Scale Mean if Item Scale Variance if Item Corrected Item-Total Cronbach's Alpha if Deleted Deleted Correlation Item Deleted PRICE1 8,48 9,086 ,771 ,851 PRICE2 8,61 8,713 ,739 ,865 PRICE3 8,66 9,817 ,706 ,875 PRICE4 8,56 9,050 ,816 ,834 3.3 Chiêu thị Kiểm định lần 1: 3.3.1 Case Processing Summary N Cases Valid % 300 a Excluded 100,0 ,0 Total 300 100,0 a Listwise deletion based on all variables in the procedure Reliability Statistics Cronbach's Alpha N of Items ,659 Item-Total Statistics Scale Mean if Item Scale Variance if Item Corrected Item-Total Cronbach's Alpha if Item Deleted Deleted Correlation Deleted PROMO1 10,79 3,993 ,565 ,510 PROMO2 11,27 4,186 ,508 ,550 118 PROMO3 10,92 4,138 ,595 ,503 PROMO4 11,79 4,332 ,209 ,791 Kiểm định lần 3.3.2 Case Processing Summary N Cases Valid % 300 a Excluded 100,0 ,0 Total 300 100,0 a Listwise deletion based on all variables in the procedure Reliability Statistics Cronbach's Alpha N of Items ,791 Item-Total Statistics Scale Mean if Item Scale Variance if Item Corrected Item-Total Cronbach's Alpha if Item Deleted Deleted Correlation Deleted PROMO1 7,66 2,086 ,617 ,733 PROMO2 8,14 2,188 ,576 ,776 PROMO3 7,79 2,106 ,711 ,637 3.4 Chất lƣợng dịch vụ Case Processing Summary N Cases Valid % 300 a Excluded Total 100,0 ,0 300 100,0 a Listwise deletion based on all variables in the procedure Reliability Statistics