123 4 1 Biến độc lập KMO and Bartlett''''s Test Kaiser Meyer Olkin Measure of Sampling Adequacy ,925 Bartlett''''s Test of Sphericity Approx Chi Square 5,437E3 df 465 Sig ,000 Communalities Initial Extracti[.]
123 4.1 Biến độc lập KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy Bartlett's Test of Sphericity Approx Chi-Square ,925 5,437E3 df Sig Communalities Initial Extraction QUALI1 0,707 QUALI2 0,632 QUALI3 0,715 QUALI4 0,636 PRICE1 0,8 PRICE2 0,742 PRICE3 0,684 PRICE4 0,829 PROMO1 0,706 PROMO2 0,636 PROMO3 0,804 SERVI1 0,71 SERVI2 0,768 SERVI3 0,741 SERVI4 0,844 DELI1 0,688 DELI2 0,735 DELI3 0,635 DELI4 0,696 TRUST1 0,668 465 ,000 124 TRUST2 0,688 TRUST3 0,686 TRUST4 0,652 TECH1 0,782 TECH2 0,726 TECH3 0,604 TECH4 0,721 FLEX1 0,765 FLEX2 0,806 FLEX3 0,816 FLEX4 0,668 Extraction Method: Principal Component Analysis Total Variance Explained Extraction Sums of Squared Rotation Sums of Squared Loadings Loadings Initial Eigenvalues Component Total % of Cumulative Variance % 11,566 37,309 2,126 6,858 44,167 1,973 6,365 1,779 Total 37,309 11,566 % of Cumulative Variance % % of Total Variance Cumulative % 37,309 37,309 3,196 10,310 10,310 2,126 6,858 44,167 3,137 10,120 20,429 50,532 1,973 6,365 50,532 2,961 9,553 29,982 5,738 56,270 1,779 5,738 56,270 2,899 9,351 39,333 1,402 4,523 60,793 1,402 4,523 60,793 2,840 9,160 48,493 1,278 4,121 64,914 1,278 4,121 64,914 2,642 8,522 57,014 1,136 3,664 68,578 1,136 3,664 68,578 2,374 7,657 64,672 1,030 3,323 71,901 1,030 3,323 71,901 2,241 7,230 71,901 ,668 2,156 74,058 10 ,593 1,912 75,970 125 11 ,585 1,888 77,858 12 ,537 1,732 79,590 13 ,525 1,692 81,282 14 ,492 1,588 82,870 15 ,477 1,540 84,409 16 ,455 1,468 85,878 17 ,417 1,344 87,221 18 ,386 1,244 88,465 19 ,378 1,220 89,685 20 ,366 1,179 90,864 21 ,355 1,144 92,008 22 ,339 1,095 93,103 23 ,325 1,048 94,151 24 ,303 ,978 95,129 25 ,291 ,938 96,066 26 ,262 ,845 96,911 27 ,231 ,745 97,656 28 ,206 ,666 98,322 29 ,187 ,602 98,923 30 ,170 ,548 99,471 31 ,164 ,529 100,000 Extraction Method: Principal Component Analysis Rotated Component Matrix a Component 126 SERVI4 ,825 SERVI2 ,801 SERVI3 ,758 SERVI1 ,729 FLEX2 ,827 FLEX3 ,802 FLEX1 ,769 FLEX4 ,691 TECH4 ,811 TECH1 ,810 TECH2 ,798 TECH3 ,716 DELI4 ,737 DELI2 ,735 DELI1 ,725 DELI3 ,662 PRICE4 ,776 PRICE1 ,772 PRICE2 ,749 PRICE3 ,614 TRUST4 ,726 TRUST1 ,719 TRUST2 ,681 TRUST3 ,670 QUALI3 ,786 QUALI1 ,738 QUALI2 ,631