Đầu tư phát triển tại công ty cổ phần dược trung ương mediplantex giai đoạn 2010 2020

TRl/ONG DAI HOC KINH TE QUOC DAN S0S0OG8G8 NGUYEN MAI HUONG DAi hqc k.t.q.d Tt THdNG TIN THVVIEN ph6ngluanan-tu'lie(i DAU TU PHAT TRIEN TAI CONG TY CO PHAN DUOC TRUNG VONG MEDIPLANTEX GIAI DOAN 2010-2020 Chuyen nganh: Kinh te Dau tu’ LU AN VAN THAC SY KINH TE • • NGIOI HUONG DAN KHOA HOC GS.TS TRAN THO DAT • HA NOI, NAM 2015 • LOI CAM DOAN r Toi xin cam doan day la cong trinh nghien ciru cua rieng toi Cac sd lieu neu luan van la trung thuc Nhirng ket luan khoa hoc cua luan van chua timg duoc cong bo bat ky cong trinh nao khac TAC GIA LUAN VAN Nguyen Mai Huong LO’I CAM ON X X X Toi xin gui lai cam an chan tai thay giao GS TS Tran Tho Bat, cac thay cd giao khoa Kinh te Dau tu truang Dai hoc Kinh te Quoc dan va cac anh chi Cong ty CP Duac TW Mediplantex da tan tinh giup da, hudng dan toi qua trinh nghien ciru, hoan luan van • r r r Luan van khong tranh khoi nhirng thieu sot nhat dinh nen toi rat mong nhan duac su dong gop y kien cua cac Thay, cac Cd, cac ban de toi cd the hoan thien luan van tot han TAC GIA LUAN VAN Nguyen Mai Huong CONG HOA XA HOI CHU NGfflA VIET NAM Doc lap - Tu ilo - Hgnh phuc o0o NHAN • XET PHAN BIEN • LUAN • VAN THAC • SI KINH TE Nguai nhan xet: PGS.TS NguySn Bach Nguyet Cong tac tai: Dai hoc Kinh te Quoc dan De tai luan van: “Dau tuphat trien tai cong ty co phan duuc trung uung Mediplantex giai doan 2010- 2020 ” Cua hoc vien: Nguyen Mai Huong 1, Ve de tai luan van: Dau tu phat trien co vai tro quyet dinh den sir ton tai va phat trien cua cac doanh nghiep noi chung va cac doanh nghiep dupe noi rieng Trong nhirng nam qua, cong ty co phan dupe trung uong Mediplantex da khong ngirng dau tu phat trien nang cao chat lupng san phtim va dich vu cua minh Nhd giup cho cong ty da dung vung canh tranh gay gat cua thi trudng Dupe phaim Tuy nhien, ben canh nhirng ket qua dat dupe, hoat dong dau tu phat trien tai cong ty vSn ton tai nhieu bat cap, anh hubng den hieu qua dau tu va kinh doanh Nhirng bat cap the hien tir viec huy dong von, phan bo sir dung von dau tu cho den cong tac quan ly qua trinh sir dung von Di£u doi hoi can phai co sir nghien ciru sau sac, khoa hoc ve hoat dong dau tu phat trien tai cong ty de tu de xuat nhirng giai phap phii hpp nham nang cao hieu qua hoat dong dau tu phat trien tai day Chfnh vi vay, viec lira chon de tai “Dau tu phat trien tai cong ty co phan du'oe trung uong Mediplantex giai doan 20102020 ”cua tac gia vira co gia tri v£ ly luan, vira co gia tri thirc tibn De tai nghien cun cua luan van phu hpp vdi chuyen nganh dao tao va khong trung lap vPi cac cong trinh, luan van da cong bo d va ngoai nude dirpe biet 2, Muc tieu, doi tuong, pham vi va phuong phap nghien ciru: Chung toi cho rang muc tieu luan van dua la hoan toan hpp ly, thiet thirc Doi tupng va pham vi nghien ci'ru cua luan van nghien dupe xac dinh ro 22 rang, phu hop vdi cac yeu cau cua mot luan van thac si kinh te Tac gia cung da sir dung duac cac phuong phap nghien cuu de tai nhu cac phuang phap nghien cun nhu thong ke, so sanh, phan tich tong hop, du bao Tac gia cung da r r \ \ biet ke thira nhieu tai lieu tham khao cua nhieu nghien cun nude co lien quan 3, Ve ket cau cua de tai: a \ r Ngoai phan ma dau, ket luan luan van dai 112 trang duac chia lam r r chuong, theo danh danh gia cua chung toi, ket cau dam bao tinh hap ly va dap ung duac yeu cau cua de tai 4, Noi dung cua luan van va cac dong gop cua tac gia: Tac gia da co nhung dong gop ve ly luan va there tidn duac thS hien qua nhu’ng ket qua nghien cuu sau: Mot la: Tac gia da he thong hoa duac mot so van de ly luan vS dau tu phat trien cac doanh nghiep Duac ph^m nhu: khai niem, dac diem,vai tro, nguon von dau tu, noi dung cua hoat dong dau tu phat trien doanh nghiep dupe cho den cong tac quan ly dau tu, cac chi tieu danh gia ket qua va hieu qua dau tu phat trien tai doanh nghiep dupe Mat khac tac gia chi dupe cac nhan to anh hudng den hoat dong dau tu phat trien tai cac doanh nghiep dupe, nghien cuu kinh nghiem dau tu phat trien cua mot so cong ty dupe de rut bai hoc kinh nghiem cho cong ty Hai la: Tren co so nghien ctrii cac dac diem hoat dong kinh doanh va sir c£n thiet tang cudng dau tu phat trien tai cong ty co phan dupe trung uong Mediplantex, tac gia da di sSu phan tich thuc trang dau tu phat trien tai cong ty tren cac khia canh: quy mo von dtiu tu, nguon von dau tu, tinh hinh dau tu phSn theo noi dung dau tu va cong tac quan ly dau tu Tir sir phan tich do, tac gia da danh gia thuc trang dau tu phat trien cua cong ty thong qua cac chi tieu ket qua, hieu qua cua hoat ddng dau tu phat trien tai cOng ty cung nhu chi dupe mot so han che va nguyen nhan cua chung hoat dong dau tu phat trien tai cong ty thdi gian qua Ba la: Xua't phat tir viec nghien cuu quan diem, dinh hudng phat trien, dau tu cua cong ty, nhu cau von dau tu phat trien tai cong ty den nam 2020 va dira tren phan tich swot ve dau tu phat triSn cua cong ty, tac gia da dira dupe 23 mot so giai phap nham day manh dau tu phat trien tai cong ty bao gom nhom va sir dung vP'n dau tu phat trien Cac giai phap dupe tac gia trinh bay ve co ban hpp ly, co tinh kha thi r r •> 5, Y kien trao doi voi tac gia: LuSn van dat ket qua tot hon neu: - Neu lam ro va day du hon dupe dac di^m cua hoat dong dau tu phat trien doanh nghiep dupe - Noi dung dau tu va cac chi tieu danh gia ket qua, hieu qua dau tu can dupe trinh bay gan ket chat che voi tinh dac thu cua doanh nghiep dupe A - Noi dung phan tich thuc trang dau tu phat trien tai cong ty chua dupe day du va sau sac mang tinh mieu ta: chua di sau phan tich va danh gia co cau phan bo su dung von dau tu theo cac noi dung, cong tac quan ly hoat dong d^u tu phat trien trinh bay chua day du va sau sac - Noi dung danh gia han che dau tu phat trien tai cong ty chua gSn ket chat che tir phan tich thuc trang Dieu da lam giam tinh kha thi cua cac giai phap trinh bay 6, Danh gia chung: Tac gia da lira chon d£ tai co y nghTa thuc tien, da xac dinh dung muc tieu, doi tupng va pham vi nghien ciru, da sir dung cac phirong phap nghien ciru phu hpp Ve co ban cong trinh cua tac gia dap ung du cac dieu kien cua mot Luan van thac si kinh te Hd noi, 12 thang 10 ndm 2015 Ngiibi nhan xet PGS.TS Nguyen Bach Nguyet 24 NHAN XET LUAN VAN THAC SY KINH Tfe DE TAI: “ DAU TU* PHAT TRIEN TAI CONG TY C& PHAN DUQC TRUNG l/ONG MEDIPLANTEX GIAI DOAN 2010-2020 □ - Chuyen Nganh: Kinh te dau tv - Cff sir dao tao: Truong Dai hyc Kinh te quoc dan - Hqc vien: Nguyen Mai Huong - Ngwoi nhan xet: PGS.TS Do Viin Thanh - Bq Tai Chinh I Ve sy can thiet cua de tai nghien ciru Trong dieu kien tai cau true nen kinh te noi chung, he thong cac doanh nghiep (trong co cac doanh nghiep Dugc ) noi rieng, hoat dong dAu tu phat trien ( DTPT ) co vj tri cue ki quan trgng, quyet dinh su bai chiAn luge kinh doanh cua cac doanh nghiep Voi y nghia cho thay, su lua chon chu de tren lam doi tugng nghien cuu luan van thac sy kinh te cua tac gia la can thiet De tai nghien cuu khong chi co gia tri ve m$t ly luan, ma co y nghia ve mat thirc tien, nhat la dieu kien hien Chu de nghien cuu luan van phu hgp voi chuyen nganh dao tao “ Kinh te dau tu” cua truong va dam bao tinh doc lap, khong trung lap voi cac cong trinh da dugc cong bo NQi dung bai luan vSn dugc trinh bay kha phong phu horn 100 trang, bd eye chuong Sau day la nhirng nhan xet ve bai luan vdn II Ve nhirng ket qua dat dwirc Mot la: Tac gia da tong ket dugc nhirng van de ly luan ve dau tu phat trien (DTPT) noi chung, DTPT cac doanh nghiep Dugc noi rieng, bao gom: Khai niem DTPT va DTPT cac doanh nghiyp Dugc; nhirng dac diem san xuat kinh doanh cua nganh Dugc co anh huong true tiep DTPT cua nganh, vai tro cua hoat dgng dau tu cac doanh nghiep Dugc doi voi nen KT - XH Hai la: Tac gia da he thong dugc nhirng nguon von DTPT cho cac doanh nghiep Dugc gom: (i) Cac nguon von ben nhu nguon von gop chu so huu; nguon lgi nhuan, khau hao dA tai dAu tu va (ii) Cac nguSn v6n ben ngoai nhu: trai phiAu cong ty; von vay tin dyng ngan hang; von tin dung thu mua; von tin dung thuong mai Ba la: Luan van cung trinh bay dugc nhirng noi dung cua DTPT cac doanh nghiep Dugc nhu : Dau tu trang bi may moc, thiet bi; dau tu vao xay dung nha xuong, vat kien true; dau tu chi hoat dgng marketting nhu dAu tu cho cac hoat dQng quang cao, xue tien thuong mai, phat trien thuong hieu; dau tu phat trien nguon nhan lyc va cac hinh thuc dau tu khac nhu dAu tu phat triAn cac san phAm moi; dau tu vao hang ton tru ( dau tu von luu dong) va cac hinh thirc dAu tu ngoai doanh nghiep Bon lib: Tuy nhirng van de can dugc binh luan them o phAn sau, song ve co ban, tac gia da trinh bay dugc nhirng noi dung co ban ve quan ly dau tu phat trien doanh nghiep Dugc gom giai doan (i) chuan bi dau tu (ii) thuc hien dau tu va (iii) nghiem thu, ban giao dua vao khai thac su dung; Tac gia cung dua cac tieu chi de danh gia ket qua va hieu qua dau tu phat triin cac doanh nghiep Duac; cac nhan t6 anh hucmg den DTPT cua cac doanh nghiep kinh doanh cua cong ty Duac Trang Uang Mediplantex ( goi tit la cong ty) tac gia da danh tarn chuong III de danh gia thuc trang hoat dong DTPT cua cong ty tren cac mat (i) von dau tu phat trien cua cong ty (ii) tinh hinh thuc hien DTPT cua cong ty theo cac hang muc dau tu; (iii) thuc trang cong tac quan ly hoat dong dau tu phat trien, nit cac ket qua hieu qua dau tu va nhung han che, yeu kem cung cac nguyen nhan Nhung nhan xet cua tac gia la khach quan, co the tham chieu de de xuat cac giai phap khac phuc Sau la: Tren ca sa cac quan diem, dinh huang phat trien cong ty, ca hoi thach thuc cua cong ty thdi gian tai, tac gid da trinh bay mot he thing cac giai phap gom hai nhpm cac giai phap (i) tang cuang huy dong von;(ii) phan bo va su dung von co hieu qua cung hang loat cac kiin nghi cu thi Nhin chung nhung giai phap duac tac gia trinh bay la kha thi, co thi nghien cuu ap dung duac III Mot so diem gop v vdi luan van Ben canh nhung ket qua duac danh gia cao tren day, neu han che duac nhung nhuac diim sau thi tinh thuc tien cua luan van se duac danh gia cao han: Noi dung DTPT cua doanh nghiep noi chung, cong ty Duac TW Mediplantex noi rieng la rat da dang: Co loai dim tu xay dung; Co loai dau tu trang bi thiet bi Nhung loai hinh dau tu phai duac quan ly va su dung ngufin von khac vai cac hinh thiic dau tu khac nhu cac giai phap dau tu phat trien nguon nhan luc( khuyen khich lai ich vat chat bang cac don bay kinh te luang , thuang ) Tuy nhien tac gia luan van chua co su phan biet nen dua mo hinh quan ly chung d6i vai cac noi dung dau tu theo ba giai doan: (i) chuan bi dim tu;(ii) thuc hien dau tu;(iii) khai thac van hanh (trang 22,23,24) chuang II la khong thuc te Day chinh la han che lam giam tinh thuyet phuc cua ban luan van IV Ket luan Tuy mot so han che, song cong cua luan van duac danh gia la ca ban Ban luan van duac trinh bay kha cong phu, noi dung phong phu, van phong khuc triet bo cue ro rang Ket qua tren da khang dinh luan van du dieu kien bao ve truac hoi dong cham luan van cua truang Neu bao ve cong hoc vien Nguyen Mai Huang - tac gia cua ban luan van xung dang duac nhan hoc vi thac sy kinh te./ Ha Noi, Ngay 12/10/2015 Ngwoi nhan xet PGS.TS Do Van Thanh (Da ky) YEU CAU CUA HOI DONG CHAM LUAN VAN THAC SI VE Chu tich Hoi dong (Xy va ghi rd ho ten) Cam ket cua Hoc vien7 c.q m JtfcL . r r phat trien cua cac nhom cong ty duoc pham, tac gia de xuat mot so giai phap hoan A A thien hoat dong dau tu phat trien tai Mediplantex thai gian tdi nham dat duoc r r r r chien luge phat trien cua cong ty da dat den nam 2020 va khac phuc cac han che cdn mac phai giai doan 2010-2014 r a 4.3.1 Gidiphap tang cud'ng huy dong vdn dau tir Bat ky hoat dong dau tu phat trien nao cung can phai co vdn, mat khac nhu cau su dung vdn cua Cdng ty cang can nhieu de phuc vu cho cac hoat dong dau tu, san xuat kinh doanh Vi vay, Cdng ty can phai chu dong da dang hoa cac kenh huy dong vdn Mdi kenh huy dong vdn se cd vai trd nhat dinh giup cho Cdng ty dam bao day du ngudn vdn dau tu dap ung tien theo ke hoach Can coi khau vdn la khau md dudng, tao ngudn vdn vung chac cho Mediplantex Do do, qua trinh hoat dong cua minh, Mediplantex can quan tarn den viec huy dong vdn de tao tien de tang cudng vdn dau tu phat trien Cdng ty cd the thdng qua mot sd bien phap sau: Th ft nhat la tang ngudn vdn tir co cua Cdng ty: Bien phap cd uu diem la r giup Cdng ty khong phai phu thuoc vao thi trudng vdn, tang kha nang tu chu va khong phai chiu chi phi cao tim kiem ngudn luc tai trg tir ben ngoai De cd the tang ngudn vdn cdng ty can: - Tan dung tat ca cac tiem nang hien cd cua don vi nhu cac phan vdn cac quy dau tu phat trien, thang du vdn, lgi nhuan de lai chua phan phoi de dau tu phat trien va cd ke hoach su dung tot De tang lgi nhuan de lai cdng ty can: + Cung cd chinh sach ban hang va cac chinh sach quan ly tai chinh phu hgp, chat che, tiet kiem cac yeu to gia va xay dung phuong an quan ly cac loai chi phi dam bao minh bach (chi phi tai chinh, chi phi quan ly doanh nghiep, chi phi ban hang) de danh vdn cho tai dau tu 102 + Chi dao, quan ly tot gia san xuat tai cac nha may, gia ban san pham, tong hop bao cao quyet toan, kiem toan dung thdi gian va chinh xac, minh bach Tang cuong giam sat he thong cac co so true thuoc (nha may, cac chi nhanh) + Tang cuong cong tac quan ly va thu hdi cdng no, giam no qua han, no xau + Giam sat chat che chi phi thi truong, khuyen mai quang cao nham dam bao dung che tiet kiem chi phi ma van dam bao tang doanh sd ban hang, tang thi phan, cd hieu qua kinh te - Xay dung ke hoach phat hanh cd phieu tren san chung khoan, tang vdn dieu le cua Cdng ty de thu hut vdn dau tu cua Cdng ty tirng giai doan phu hop vdi qua trinh phat trien san xuat kinh doanh cua Cdng ty dong thdi dam bao muc tieu tang trudng hang nam va cd tuc cho cd dong Dong thdi, cdng ty can cd chinh sach uu tien mua cd phieu cua cdng ty doi vdi can bo cdng nhan vien de nhieu ngudi lao dong trd cd dong cua cdng ty hon Bang each nay, vira huy dong dupe them ngudn vdn de tien hanh dau tu phat trien vira tao su gan ket va dong luc lam viec cho ngudi lao dong hon, gop phan tang doanh thu va lpi nhuan cua Cdng ty r x Thir hai Id mo' rong cac hinh thirc huy dong von cho dau tir: Do dac diem cua hoat dong dau tu phat trien doi hdi lupng vdn ldn nen ben canh tang tinh chu dong tir ngudn vdn tu cd thi ngudn vdn huy dong ben ngoai giai doan 2015-2020 van het sue quan Chinh vi vay, de huy dong ngudn vdn cd hieu qua, Mediplantex can thuc hien mot sd giai phap sau: - Cdng ty can chuan bi tot ho so vay vdn de cd the dupe cho vay va khong mat thdi gian vao viec chinh sira ho so khong dap ung yeu cau Dong thdi chu dong xay dung mdi quan he hpp tac thudng xuyen vdi cac ngan hang, Quy ho trp dau tu de cd dieu kien thuan lpi tiep can dupe ngudn vdn vay vdi lai suat hpp ly - Md rong hinh thuc lien doanh, lien ket de thu hut, su dung dupe vdn dau tu tir ben ngoai Mat khac, hoat dong cung gop phan md rong he thong phan phoi cua cdng ty Tang cuong lien ket vdi cac doanh nghiep nude, dac biet la cac doanh nghiep, don vi cung cap ngudn nguyen lieu nham tao ngudn nguyen lieu on dinh, gia hpp ly, bao dam ve mat chat lupng cung nhu khoi lupng mot each lau dai va cdng ty cd the chu dong dupe Tang cuong lien ket vdi nude ngoai se 103 giup cho cong ty md rong hon moi quan he quoc te cua minh, dong thdi kinh doanh d nhung nude cdng ty tham gia lien ket thi se tiet kiem duqc chi phi thuong mai qudc te nen cdng ty se giam duqc tinh trang kho khan ve tai chinh Ngoai ra, cdng ty can xay dung mdi quan he thuong mai truyen thdng vdi doi tac cung cap dau vao va ngoai nude, se giup cdng ty hudng cac chinh sach tra chain, r r a a a khuyen mai, khong phai bo mot sd tien qua ldn ban dau dac biet vdi viec dau tu cdng nghe, may moc thiet bi hien dai phuc vu san xuat tu cac hang nude ngoai - Vdi nhung du an su dung vdn vay, lap du an can chu y tdi chi phi lai vay va phuong thuc toan phan goc cung nhu thdi gian tra nq hqp ly Phai cd phuong an tra nq vung chac, xac dinh rd trach nhiem tra nq bdi day la yeu td quan anh hudng den ket qua va hieu qua dau tu bdi du an nao cung can phai cd ngudn ho trq Vi vay, xay dung phuong an tra nq rd rang, cu the, chinh xac la can cu de su dung vdn cd hieu qua 4.3.2 Giaiphap phan bo va sir dung vdn dau tw hieu qua Ben canh cdng tac huy dong vdn, thi viec phan bo va su dung nhung ngudn vdn ay cho cd hieu qua cung dong vai trd quan khong kern Neu viec su dung vdn khong hqp ly se dan den nhung hau qua xau, nguqc lai ngudn vdn duqc dung dung cho dung luqng thi viec huy dong vdn mdi phat huy tac dung Chinh vi vay, Mediplantex can thuc hien mot sd bien phap sau de nang cao hieu qua su dung vdn: r a 4.3.2.1 Xay dimg chien luac dau tic rd rang, mang tinh ddi han dua tren ca sa quan diem, dinh hudngphat trien san xuat kinh doanh cua cdng ty Vdi mdi mot doanh nghiep, mot chien luqc dau tu dung, mang tinh dai han la tien de tien quyet de nang cao hieu qua dau tu phat trien Mediplantex can: Thie nhat, xay dung ke hoach su dung vdn dau tu mot each cu the ngan va dai han Trong chi rd nhung ngudn vdn nao, hang muc dau tu nao duqc uu tien su dung trudc; ngudn nao, hang muc dau tu nao su dung sau, vdi sd luqng bao nhieu, hinh thuc su dung nhu the nao Tinh toan mot each chinh xac nhu cau vdn cho tung cdng viec tranh tinh trang thua, thieu vdn Cd dudng loi chien luqc phu hqp nham giam chi phi va nang cao chat luqng san pham, dong thdi tiet kiem tdi da 104 san xuat kinh doanh •> x r y Thu hai, phan bd nguon vdn hop ly cho cac noi dung dau tu Viec phan bo ngudn vdn mot each hop ly se tao su phat trien mot each dong bo cho cdng ty, khong gay tinh trang thua thieu vdn cac noi dung dau tu Viec phan bd ngudn vdn can chia theo nhieu giai doan va can cu vao nhu cau thuc te cua tirng noi dung dau tu Thu ba, dau tu tarn, diem tranh dau tu dan trai gay lang phi ngudn vdn Trong nhu cau dau tu rat ldn, vdi ngudn vdn cdn han che thi viec dau tu tarn, diem la het sue quan Tren co sd phan tich, danh gia tinh hinh thi trudng va nang luc thuc te Mediplantex can dua thu tu uu tien cua cac linh vuc dau tu Theo tac gid, phu hop vdi dinh hudng phat trien lau ddi cua cong ty la phat trien cdng nghiep duoc thi thdi gian tdi cdng ty cdn di theo chien lucre dau y r y x r tu theo chieu sau tren co' sd vdn dau tu phat trien cdn tap trung cung cd nha may hien dai hon, dac biet chu dau tu hoat dong nghien cuu san pham mdi nham hudng den su phat trien ben vung, xac dinh mui nhon la san pham dong duoc, (luoc lieu vd ngudn goc tu nhien cham soc sue khde vd ve dep ngudi Do hien nay, xu hudng phat trien chung cua nganh duoc pham la khong ngung tim Hieu qua cua thudc va muc than thien vdi ngudi cang duoc chu Viec nghien cuu tao cac thudc mdi van la xu hudng chu dao trung han va dai han Mat khac, cac nguyen lieu san xuat duoc pham cd ngudn goc tu thien nhien va chiet xuat tu thuc vat dang noi len nhu mot trao luu mdi nham tao cac loai thudc mdi than thien vdi sue khde ngudi va it tac dung phu hon Nhu vay, trudc xu the Medipalantex cd the phat huy the manh cua minh vi hien cdng ty da chu dong thuc hien san xuat duoc lieu, cdng ty da chu dong duoc ngudn nguyen lieu duoc lieu thu mua dam bao chat luong, gia hop ly Thuc te hien nay, cac cdng ty duoc tai Viet Nam dang dung trudc nga ba 105 chieu rong hay phat trien theo chieu sau, chien luge nao se giup doanh nghiep di dugc xa hon va phat trien ben vung hon? CT Dugc Hau Giang va Traphaco da va dang thu hut cac nha dau tu tai chinh nhd cac so tang trudng an tugng, nhung van chua the thu hut dugc su quan tarn cua cac tap doan dugc pham nuoc ngoai nao vi nguyen nhan: sau thi trudng da tang trudng manh mot thcri gian ngan, luc thi trudng da bao hoa voi cac dong san pham thong de san xuat va de bi canh tranh, Dugc Hau Giang va Traphaco cd the sang tao dong san pham moi cd tinh dot pha, co ham lugng dau tu chat xam cao, hay cd the chuyen sang san xuat/co kha nang san xuat/co kinh nghiem san xuat cac dong san pham dac tri hay khong? f Do do, tac gid cho rang phat trien theo chieu sau la su lua chon dung dan A A doanh nghiep tao duoc nen tang vung chac cho minh va phu hop vdi xu hudng phat trien chung cua cac doanh nghiep san xuat duoc pham tren the gidi Minh chung cu the la viec Domesco da co su tham gia cua co dong chien luge CFR Pharmaceutical S.A (Chile); Imexpharm da va dang dugc nhieu tap doan dugc pham nude ngoai dat van de mudn trd co dong lon/co dong chi phoi cac tap doan thay dugc kha nang bien hai doanh nghiep tren nha san xuat dugc pham cho hg tai Viet Nam vdi chi phi thap hon Ta thay cd su thu hut khac giua cac doanh nghiep lua chon chien luge dau tu tang trudng nhanh nhd dau tu mang ludi va marketing (Dugc Hau Giang, Traphaco), vdi nhom doanh nghiep lua chgn chien luge dau tu on dinh va ben vung nhd dau tu cd chieu sau vao chat lugng san pham (Domesco, Imexpharm) Ngoai ra, viec dau tu theo chieu sau se giup Mediplantex thdi gian tdi co duoc cac san pham chat luong cao, tang kha nang tiep can, md rong thi trudng p r ETC- Day la kenh chu luc md tat cd cac nhd san xuat duoc pham ciing nhu nhd phan phoi nham den Nguyen nhan chu yeu do: - Sd lugng tieu thu tren kenh ETC ldn nhat tat ca cac kenh - La kenh quang ba hieu qua, nhanh chong va muc lan toa nhanh nhat neu dugc cac bac si tin tudng ke toa 106 - Doi voi cac benh vien trung uong tuyen cuoi tap trung tai Ha Noi x r r r va Ho Chi Minh, day la hi vong cuoi cung cua da so cac benh nhan mac cac benh hiem ngheo va nghiem nhu ung thu, mau huyet, nhi, da chan thuong, tim mach, than kinh va doi hoi su dung mot luong ldn cac thudc dac tri co gia rat cao 4.3.2.2 Su dung hieu qua vdn dau tu vao cac noi dung dau tu (i) Giai phap ve dau tu cdng nghe va hien dai hod nhd xudng san xuat Trong xu the canh tranh nganh se cang quyet liet hon ddi hoi Cdng ty can ddi mdi va dong bo hoa ket hop khai thac va su dung cd hieu qua cdng nghe, trang thiet bi may moc nham nang cao chat luong san pham cua Cdng ty, tir nang cao uy tin thuong hieu Cdng ty tren thi trudng va ngoai nude Mot sd giai phap cu the ve dau tu cdng nghe, hien dai hoa nha xudng san xuat nen ap dung va khai thac triet de la: - Tiep tuc hoan thien va trien khai cac du an hien dai hoa nha xudng cua cdng ty nhu du an dau tu xudng san xuat dong duoc dat tieu chuan GMP-WHO, xay dung nha kho tai nha may duoc pham sd Dan nang cap tieu chuan san xuat cua Cdng ty len,tien tdi dat tieu chuan GMP-FDA ( FDA: co quan giam sat chat luong thuoc Bo Y te My) nham vuon len mot tarn cao mdi, khang dinh chat luong thudc cua Mediplantex - Tang cudng quan ly chat luong toan dien, dam bao san pham cua cdng ty luon tot, tung budc qudc te hoa hoat dong cua cdng ty tren cac mat quan ly chat luong kinh te, thuong hieu, nhan luc thich ung vdi yeu cau cua hoat dong kinh doanh mang tinh chat toan cau cang cao Ap dung va tri he thdng quan ly chat luong theo tieu chuan ISO 9001:2008 dong bo tren tat ca nha may, xudng san xuat cua Cdng ty - Tinh toan, can ddi nhu cau thiet bi, may moc de cd ke hoach dau tu mdi neu thay can thiet va dam bao duoc hieu qua kinh te cua viec dau tu; ket hop dieu dong may moc, thiet bi hop ly de phuc vu cho cac du an dam bao phuc vu san xuat - Tang cudng he thdng quan ly ky thuat san xuat vdi cac loai dinh muc: dinh 107 muc su dung, dinh muc lao dong va dinh muc tieu hao vat tu - Lap ke hoach dau tu nghien cuu khoa hoc cong nghe mdi vao san xuat kinh doanh Ap dung cac sang kien cai tien ky thuat, san xuat, nham khai thac tdi da day chuyen san xuat cdng nghiep nham muc dich tang nang suat va hieu qua lao dong (ii) Gidi phap ve dau tiephat trien ngudn nhan lire Ngudn nhan luc la yeu to quan quyet dinh su bai cua bat ky to chuc nao Tai Mediplantex, viec thieu can bo nhan vien chat luong cao, cd kinh nghiem va chua cd nhieu nhan su tre ke can ldp nhan su cd tham nien, kinh nghiem la mdi de doa thudng true hoat dong cua Cdng ty De dat duoc muc tieu ve xay dung va phat trien ngudn nhan luc manh, du sd luong va trinh tay nghe cao, cd nang luc quan ly, cd kha nang ung dung cdng nghe mdi, tang nang suat lao dong thi thdi gian tdi Cdng ty can xay dung mot chien luge nhan su dai han va dong bo la het sue can thiet Mot sd cac giai phap ve dau tu phat trien nhan su gom: - Mediplantex nen dau tu nghien cuu phuong thuc tuyen dung mdi, tuyen dung cdng khai, minh bach cd su canh tranh cdng bang va han che tdi da cac yeu to chu quan, thien vi qua trinh tuyen dung nham tre hoa ngudn nhan luc Dong r r y y thdi cd che dai ngo hap dan nham thu hut them nhieu nhan luc cd lao dong, dac biet la ddi vdi cac Duoc si dai hoc - Xay dung chien luge dao tao, dao tao lai ngudn nhan luc phu hgp Mot chien luge dao tao nhan luc rd rang va cd tarn nhin se giup cho Cdng ty chu dong viec xay dung ke hoach dau tu va dao tao nhan luc dugc thuan lgi Cong ty se cd du •> r y can cu de quyet dinh lua chon chuong trinh dao tao phu hgp vdi nhu cau va muc tieu cua minh Dong thdi, qua day cung cho ngudi lao dong thay rd mot chinh sach dao tao nhan luc on dinh chu khong chi la nhung ngau nhat thdi cua ban lanh dao, de ngudi dugc dao tao thay rang qua trinh dao tao la that su huu ich cho cdng viec cua minh Song song vdi viec to chuc cac khoa dao tao cho doi ngu nhan vien, Mediplantex can day manh hon ntra hoat dong dao tao gan lien cdng viec vi cho du dugc dao tao bai ban den dau, neu dao tao khong di song hanh vdi thuc te thi ngudi lao dong khong the cd kinh nghiem va ky nang xu ly cdng viec nhay ben dugc 108 - De nang cao hieu qua dao tao hay tuyen dung, Cong ty can co dat yeu cau dat duoc cua tirng khoa hoc, tung dot tuyen dung, va can kiem tra sau thdi gian thirc hanh, lam viec tai cong ty de quyet dinh: + Dat yeu cau: nang bac luong, tuyen dung + Khong dat yeu cau: bo tri cong viec khac, cham dut hop dong tuyen dung - Tang cuong quan tri nhan luc, co cau lai cac don vi phdng ban nhdm giam lao dong gian tiep, quan ly gian tiep, dong thdi tang cuong nhan sir cac khau true tiep ban hang, true tiep san xuat - De co the gi£r chan ngudi cd nang luc va tuyen dung nhan su cd trinh cao cap, Mediplantex can chu y den chinh sach he thong tien luang, thuang cho thoa man nguyen vong cua nhan vien Muon nang cao nang luc lanh dao gianh cho quan ly cap trung va cap cao, chieu mo cac chuyen gia giau kinh nghiem linh vuc duoc pham thi Mediplantex can dau tu manh cho cac che luong, thudng xung dang vdi nang luc cua ngudi tai Thuc hien xay dung ban md ta cdng viec cua tirng nhan vien, bo phan toan Cdng ty va thuc hien tra luong theo chat luong cdng viec va dac thu cdng viec d tirng vi tri cdng tac Tang cuong khoan luong, khoan lao dong nham mang lai hieu qua tot nhat doi vdi nhung khau cd the khoan dupe - Tao dieu kien thuan lpi cho ngudi lao dong phat huy moi tiem nang, sue sang tao cua minh, cdng hien nhieu hon nua cho su phat trien cua Cdng ty Cdng ty can tao lap mot mdi truang lam viec cd su ket hpp cua cac yeu to vat chat va tinh than, ~ > •> r tap dieu kien va dong luc cho mdi nhan vien cd the dong gop nhung kha nang tot nhat cho muc tieu cua Cdng ty + Ve vat chat, cac ca nhan theo trinh do, nang luc va muc cdng hien de dupe hudng muc thu nhap thoa dang Cdng ty cd nhung phan thudng xung dang cho cac ca nhan hay don vi cd nhung dong gop dac biet cho Cdng ty r r r t om dau, hieu, hy den to chuc cac dpt di nghi, tham quan, du lich hang nam va thudng xuyen phat dong va to chuc cac phong trao thi dua san xuat, phat huy 109 sang tao, cai tien tang nang suat, tiet kiem san xuat de nang cao hieu qua hoat dong cua Cong ty (Hi) Giaiphap ve van de Hau tiephat trien hoat dong marketing Cong tac dau tu phat trien hoat dong Marketing va quang ba hinh anh dong vai trd nen tang cho sir cdng lau dai cua cdng ty Cdng tac gop phan mu rong thi truong, dem thuong hieu Mediplantex den gan vdi khach hang hon tir tang cudng nang lire canh tranh va gia tang lui nhuan De tang vi the cua Cdng ty nganh duuc d nude va nude ngoai, thdi gian tdi Mediplantex phai xac dinh dupe cac chinh sach Marketing phu hop vdi timg thdi ky va thuc hien cac giai phap sau: - Xay dung va tri mot cu che gia hop ly, dieu kien toan phu hop, hieu qua tren cu sd quan ly tai chinh phu hop, chat che, tiet kiem cac yeu td gia va xay dung cac phuong an quan ly cac loai chi phi dam bao minh bach (chi phi tai chinh, chi phi quan ly doanh nghiep, chi phi ban hang) - Xay dirng cac chuong trinh PR cd he thdng, thirc hien day manh cac chuong trinh tiep thi, quang ba thuong hieu, tao dung hinh anh thuong hieu tot long ngudi tieu dung bang viec day manh thi trudng OTC va ket hop vdi nang cao nang lire dau thau, cd nhieu san pham chat luong cao de md rong thi trudng ETC - Cdng ty md rong hun ntra he thdng phan phoi tren khap ca nude, lap them chi nhanh tai mot sd tinh, ldn Md rong xuat khau san pham cua cdng ty den cac ban hang qudc te, tap trung phat trien thi trudng xuat khau X muc tieu tdi nam 2020 la Myanma, Lao, An Do, Campuchia - Ap dung chien luuc tiep thi, cham soc khach hang thich hop de chiem linh thi phan cua cac san pham ma cdng ty dang san xuat va cung cap thi trudng Phat dong chuong trinh ludng va thi dua lam thoa man va hai long khach hang toan he thdng, tdi da hoa viec sur dung he thdng rating danh gia sir hai long cua khach hang, tao hieu ung thdng tin truyen mieng den khach hang - Cdng ty can xay dung he thdng thu thap va xu ly thdng tin thi trudng mot each chuyen nghiep va day du, nham xac dinh duoc nhu cau thi trudng ve san pham 110 dich vu, tren ca sd xay dung chien luge dau tu dap ung nhu cau Cdng ty co the su dung cac phuong phap: + He thong ghi chep noi bo: nhung thong tin noi bo cua cong ty thuang thu thap gom: cac dan dat hang; doanh so ban hang theo thi truong, theo san pham, theo thai gian; lugng hang ton kho; dong tien mat; cac khoan phai thu; dac diem cua san pham + He thdng thdng tin thuang tu ben ngoai: nhung thdng tin dugc thu thap bang each theo ddi qua cac cac phuong tien thdng tin dai chung; nhung cuoc gap go va khao sat rieng Dac biet cdng ty can phat huy viec su dung luc lugng ban hang de cd thd thu thap dugc nhung tin ve khach hang nhu: nhung mong muon, quan tarn, hoat dong, than phien Ben canh do, thdng qua cac phuong tien thdng tin dai chung, cac mdi quan he ma Cdng ty cd the nhanh chong nam bat dugc cac quy dinh phap ly mdi, tien bo cdng nghe, nhung su kien xa hoi anh hudng den hoat dong marketing cua Cdng ty - Cdng ty can phat huy viec dat ten cac san pham gan lien vdi ten goi cua Cdng ty han, va nen tranh dat ten theo thuat ngu nude ngoai gay su kho nhd ten san pham cho ngudi tieu dung - Gianh dugc su cdng nhan, cac giai thudng cua cac to chuc danh gia cd uy tin (iv)Giaiphap ve dau tw nghien cwu phat trien san pham mdi - Chu trgng dau tu phat trien san xuat theo hudng cdng nghiep, san xuat cac loai thudc cd gia tri cao, day manh nghien cuu, tao nhieu mat hang mdi dugc ngudi tieu dung ua chuong va cd gia tri kinh te cao - Doi ngu can bo thudng xuyen cap nhat tinh hinh nghien cuu phat trien cac san pham mdi tren thi trudng quoc te, tu phat trien, md rong danh muc san pham kinh doanh cua Cdng ty; xue tien cac hoat dong lien doanh, hgp tac vdi cac hang dugc pham noi tieng nude va tren the gidi Dong thdi tim hudng hgp tac •> y r f t chuyen nhugng quyen san xuat mot sd san pham cua cac cdng ty dugc Chau Au, My de tham gia dau thau hieu qua Ill - Tang cuong them cac dieu kien cho cong tac nghien cuu phat trien va che bien chiet xuat duoc lieu cho san xuat, cac san pham tu duoc thao nham nang cao chat luong san pham Tang cuong khuyen khich nghien cuu cac san pham mdi dap ung cac nhu cau cua thi trudng, mang lai hieu qua kinh te cao: - Tiep tuc nghien cuu nang cao chat luong cac san pham dac biet la san pham dong duoc, tirng budc doi mdi dac tinh san pham de cho doi nhung san pham cd chua ham luong chat xam cao, mang lai loi nhuan cao A 4.3.2.3 Hoan thien cdng tac quan ly hoat dong dau tuphat trien Mediplantex can tang cuong nang cao chat lupng cdng tac quan ly dau tu de mot mat dam bao cho linh vuc dau tu phat trien thuc hien tot vai trd cua minh, mat khac dupe su dung tot nhat moi ngudn luc da bo ra, nang cao hieu qua hoat dong dau tu cua cdng ty Mot sd giai phap khac nham hoan thien cdng tac quan ly dau tu, nang cao hieu qua dau tu phat trien: - Cdn quan tarn dung muc cho hoat dong nghien cuu thi trudng, lap va tham dinh du an Day la khau dau qua trinh quan ly du an, cd vai tro het sue quan a r r trong, chu truong dau tu hpp ly hay khong, nd se anh hudng true tiep den hieu qua vdn dau tu va tranh tinh trang du an da duyet va trien khai roi nhung khong dam bao tien phai keo dai thdi gian, gay tinh trang lang phi ngudn luc - Nang cao chit lupng cdng tac xay dung chien lupc dau tu va ke hoach hoa dau tu: Chien lupc dau tu phai cd ke hoach, tranh tinh trang “ngau hung” dau tu, cac quyet dinh dau tu voi vang thudng khong mang lai lpi ich cho cac ben - Xay dung quy trinh viec hien thuc hoa y tudng dau tu bang cdng tac lap bao cao cac luan chung tien kha thi va kha thi cua du an - Can bo sung cac quy dinh ve thdi gian hoan cac budc tai cac bo phan phdng, ban de dam bao tien thdi gian thuc hien du an dap ung yeu cau dat - De cao trach nhiem ca nhan quyet dinh dau tu Cdng ty can phan dinh rd nhiem vu va quyen han cua tung ca nhan, phong ban quy trinh dau tu, can tranh su chong cheo trach nhiem Day la bien phap quan de qua trinh dau tu 112 dat hieu qua cao - Chan chinh nang cao hieu luc cong tac kiem tra, giam sat qua trinh dau tu phat trien Dong thoi ket hop voi qua trinh tham dinh, danh gia thuong xuyen tien trinh, chat luqng dau tu so vdi muc tieu dat va nhung thay doi cua thi trudng de dua nhung giai phap kip thdi, phu hqp 113 KET LUAN Trong nhung nam qua vupt qua kho khan thach thuc, cong ty Duoc TW Mediplantex luon khang dinh ban linh cua minh bang viec dung vung, vuon len phat trien manh me ca ve quy md lan chat luong hoat dong Vdi phuong cham hoat dong cua cdng ty “Vi sire khoe va ve dep ngudi”, Mediplantex da dat dupe nhung tuu nhieu nam qua, hien Cdng ty Dupe TW Mediplantex dang la mot nhung doanh nghiep dupe Viet Nam dong gop tich cue cho su nghiep sue khde va ve dep ngudi Viet Dat nude ta cung dang nam vdng xoay cua nen kinh te the gidi, cung vdi nhung co hoi cua xu hudng hoi nhap tao la nhung thach thuc ldn cho nen kinh te nude nha Trong nganh Dupe cung khong nam ngoai vdng xoay do, gap khong it kho khan De vupt qua dupe thach thuc, cac doanh nghiep dupe nude noi chung va Mediplantex noi rieng phai nd luc khong met mdi nham nang cao hieu qua hoat dong dau tu phat trien cua minh, dap ung cac yeu cau dat tieu chuan quoc te ve chat luong san pham thudc, dich vu nham nang cao vi the cua minh tren thi trudng Day la nhiem vu rat nang ne va phuc tap, ddi hoi Cdng ty Dupe TW Mediplantex phai cd mot chien lupc dau tu phat trien dung dan Trong de tai nghien cuu nay, tac gia da cd gang van dung nhung co sd khoa hoc, kien thuc chuyen nganh nham dua mot cai nhin tong the ve thuc trang hoat dong dau tu phat trien kinh nghiem 50 nam hinh va phat trien, vdi quy md, uy tin va vdi ngudn luc cua Mediplantex hien cd, chung ta tin tuong rang Mediplantex se dung vung trudc su canh tranh khoc liet cua thi trudng va cang dung vung hon nua tren thi trudng dupe pham 114 DANH MUC TAI LIEU THAM KHAO • • Pham Van Dirac (2005), Giao trinh Phan tich hoat dong kinh doanh, NXB Tong hap, Ho Chi Minh Pham Van Hung (2008), Giao trinh Thi trudng vdn, NXB DH Kinh Te Qudc Dan, Ha Noi Tu Quang Phuong, Pham Van Hung (2012), Giao trinh kinh te dau tu, NXB DH Kinh Te Quoc Dan, Ha Noi Nguyen Bach Nguyet (2012), Giao trinh Lap du an dau tu, NXB DH Kinh Te Qudc Dan, Ha Noi Tu Quang Phuong (2011), Giao trinh Quan ly du an, NXB DH Kinh te Qudc Dan, Ha Noi Tran Thi Thu, Vu Hoang Ngan (2011), Giao trinh Quan ly ngudn nhan luc td chuc cdng, NXB DH Kinh te Qudc Dan, Ha Noi Pham Thi Lan Anh (2008), luan van thac sy “Dau tu phat trien tai Cdng ty cd phan Orient Star" Tran Minh Chat (2010), luan van thac sy “Dau tu phat trien tai Cdng ty cd phan Duac Hau Giang: Thuc trang va giai phap" Nguyen Due Ha (2009), luan van thac sy “Dau tuphat trien tai Cdng ty Duac pham Trung uangl thdi ky 2002-2015" 10 Tran Thi Thu Ha (2011), luan van thac sy “ Dau tu phat trien tai Cdng ty Duac pham Trung uang 2- Thuc trang va giai phap" 11 Nguyen Manh Hung (2014), luan van thac sy “ Dau tu phat trien tai Tong cdng ty Xang dau quan doi giai doan 2009-2020" 12 Nguyen Quynh Trang (2013), luan van thac sy “ Dau tu- phat trien tai Ngan hang TMCP Ky thuong Viet Nam giai doan 2006-2020" 13 Tran Thi Thuy (2012), luan van thac sy “ Dau tu phat trien tai Cdng ty cd phan Duac Ha Tinh giai doan 2006-2020" 115 14 Cong ty CP Chung khoan Ngan hang Cong thuang (2014), Bao cao nganh Dirac pham Viet Nam 15 Cong ty CP Dugc TW Mediplantex (2010-2014), Bao cao tai chinh 16 Cong ty CP Dugc TW Mediplantex (2010-2014), Bao cao tong kSt nam 17 Cong ty CP Dugc TW Mediplantex (2010-2014), Nghi quyet Dai hoi ddng cd dong thuang nien nam 18 Cue Quan ly Dugc (2010), “Bao cao tong ket nganh duac nam 2010” 19 wAvw.mediplantex.com