Phát triển hệ thống kênh phân phối sản phẩm nhập khẩu của công ty cổ phần viễn thông tin học bưu điện(ct in)

4084 TRUING DAI HOC KINH TE QUOC DAN Q3 AU DUONG QUE fWWoF/CW TT THONG TINTHlfVIEN PHONG LU AN AN -TU LIEU _ _—- PHAT TRIEN HE THONG KENH PHAN PHOI SAN PHAM NHAP KHAU CUA CONG TY CO PHAN V|!n THONG TIN HOC Bini DIEN (CT - IN) Chuyen nganh- Quan tri Kinh doanh Quoc t§ LUAN VAN THAO SY QUAN TRI KINH DOANH Ngudi hitdng dan khoa hoc: TS BUI HUY NHU0NG Ha iVtii - 2009 pts MUC LUC • • Trang TRANG PHU BIA DANH MUC CHU ’VIET TAT DANH MUC BANG BIEU, SO DO HlNH VE TOM TAT LUAN VAN MO DAU CHUONG 1: TONG QUAN VE PHAT TRIEN HE THONG KENH PHAN PHOI SAN PHAM 1.1 MOT SO LY LUAN CO BAN VE HE THONG KENH PHAN PHOI SAN PHAM ' 1.1.1 Khai mem, vai tro va chuc nang cua he thong kenh phan 6 phoi san pham 1.1.2 Cau true va hoat dong cua he thong kenh phan phoi san pham 1.2 PHAT TRIEN HE THONG KENH PHAN PHOI SAN PHAM NHAP KHAU 1.2.1 Khai niem va vai tro cua viec phat trien he thong kenh phan 18 18 phoi san pham nhap khau lU.2 Cac nhan to anh hudng toi viec phat trien he thong kenh 21 phan phoi san pham nhap khau 1.2.3 Mot so chi' tieu danh gia viec phat trien he thong kenh phan 26 phoi san pham nhap khau 1.2.4 Noi dung cac cong viec nham phat trien he thong kenh phan 30 phoi san pham nhap khau 1.3 SU ’CAN THIET PHAI PHAT TRIEN HE THONG KENH PHAN PHOI SAN 35 PHAM NHAP KHAU CUA CONG TY CT - IN 1.3.1 Tam quan cua phat trien he thong kenh phan phdi san pham nhap khau cua Cong ty CT - IN 35 - - -Z* —1.3.2 Nhirng bat cap he thong kenh phan phoi hien tai cua 36 Cong ty CT - IN 1.3.3 Muc canh tranh tren thi trirong Vien thong Viet Nam 39 cang Ion CHUONG 2: PHAN TICK T1IUC TRANG PHAT TRIEN HE THONG KENH PHAN PHOI SAN PHAM NHAP KHAU 41 CUA CONG TY CT - IN 2.1 GIO‘1 TH I Ell CHUNG VE CONG TY CT - IN 41 2.1.1 Qua trinh hinh va phat trien cua Cong ty CT - IN 41 2.1.2 Tinh hinh hoat dong kinh doanh cua CT - IN then gian qua 43 2.1.3 Dac diem kinh te ky thuat cua cong ty CT - IN tac dong den 48 viec phat trien he thong kenh phan phoi san pham nhap khau 2.2 PHAN TICH TIIUC TRANG PHAT TRIEN HE THONG KENH PHAN PHOI 52 SAN PHAM NHAP KHAU CUA CONG TY CT - IN > •> Q 2.2.1 Tong quan ve hoat dong nhap khau san pham cua Cong ty 52 CT - IN 2.2.2 Phan tich thirc trang tinh hinh phat trien he thong kenh phan 57 phoi san pham nhap khau cua Cong ty CT - IN 2.2.3 Thirc trang cac cong viec nham phat trien he thong kenh 73 phan phoi san pham nhap khau cua Cong ty CT - IN 2.3 DANH GIA THUC TRANG TINH HINH PHAT TRIEN HE THONG KENH 78 PHAN PlIOO SAN PHAM NHAP KHAU CUA CONG TY CT - IN 2.3.1 Nhirng iru diem viec phat trien he thong kenh phan 78 phoi san pham nhap khau cua Cong ty CT - IN 2.3.2 Nhung han che viec phat trien he thong kenh phan phoi 81 san pham nhap khau cua Cong ty CT - IN 2.3.3 Nguyen nhan cua nhirng han che viec phat trien he thong kenh phan phoi san pham nhap khau cua Cong ty CT - IN 82 CHUONG 3: MOT SO GIAI PHAP PHAT TRIEN HE THONG KENH 87 PHAN PIIOI SAN PHAM NHAP KHAU CUA CONG TY CT - IN 3.1 DINH HUONG PHAT TRI EN HE THONG KENH PHAN PHOI SAN PHAM NHAP KHAU CUA CONG TY CT - IN TU NAY DEN NAM 2015 3.1.1 Du bao nhung yeu to thay doi anh huong den su phat trien he thong 87 kenh phan phoi san pham nhap khau cua Cong ty CT - IN 3.1.2 Dinh huong phat trien he thong kenh phan phoi san pham 90 nhap khau cua Cong ty CT - IN den nam 2015 3.2 MOT SO GIAI PHAP PHAT TRIEN HE THONG KENH PHAN PHOI SAN 92 PHAM NHAP KHAU CUA CONG TY CT - IN DEN NAM 2015 3.2.1 Giai phap hoan thien phuong an nhap khau san pham 92 3.2.2 Hoan thien quy tr'inh cong viec nham phat trien he thong 93 kenh phan phoi san pham nhap khau 3.2.3 Ung dung cong nghe thong tin moi nham phat trien he thong 98 kenh phan phoi san pham nhap khau 3.2.4 Dao tao va phat trien nguon nhan luc nham phat trien he 100 thong kenh phan phoi san pham nhap khau 3.2.5 Day manh cong tac phat trien thuong hieu cua cong ty CT - IN 3.3 MOT SO KIEN NGHI DOI VOI CAC cO QUAN NHA NUOC 102 104 3.3.1 Mot so kien nghi doi voi chinh phu 10 3.3.2 Mot so kien nghi doi voi tap doan Buu chinh Vien thong 106 Viet Nam KET LUAN 109 TAI LIEU THAM KHAO 11 PHU LUC 113 DANH MUC CHtT VIET TAT 3G Third-generation technology- Cong nghe truyen thong thu ADSL Asymmetric Digital Subscriber Line- Duong day thue bao so bat doi xung BTS Base Transceiver Station- Tram thu phat song dung mang di dong CBNV Can bo nhan vien CIF Cost, Insurance and Freight- Gia thanh, bao hiem va cube CNTT Cong nghe thong tin CPI Consumer Price Index- Chi so gia tieu dung CT- IN Cong ty co phan vien thong tin hoc buu dien DHCD Dai hoi co dong DN Doanh nghiep DT Doanh thu EDI Electronic Data Interchange- Trao doi du- lieu dien tu FOB Free On Board- Mien trach nhiem Tren Boong tau noi di GDP Gross Domestic Product- Tong san pham quoc noi GSM Global System for Mobile Communications- He thong thong tin di dong toan cau HDQT Hoi dong quan tri IPTV Internet Protocol Television- Truyen hinh Internet ITU International Telecommunication Union- Lien minh vien thong quoc te L/C Letter of Credit - Thu tin dung LKD Lien ket doc MIC Bo thong tin va truyen thong NGN Next Generation Network- The he mang ke tiep ROA Return On Assets- He so thu nhap tren tai san SDCC Sii dung cuoi cung SDH Synchronous Digital Hierachy- He thong phan cap so dong bo SX San xuat T/T Chuyen tien toan tien hang bang dien TG Trung gian TGTM Trung gian thuong mai UPC Universal Product Code- Ma san pham chung UPS Uninterruptible Power Supply - Bo luu nguon VMS Vertical marketing system- He thong Marketing doc VNPT Vietnam Posts and Telecommunication Group- Tap doan Buu chinh Vien thong viet nam VNR500 Club Cau lac bo 500 doanh nghiep Ion nhat Viet nam WTO World Trade Organization- To chuc thuong mai the gidi DANH MUC BANG BIEU, SO DO Trang So 1.1: Cau true kenh phan phoi san pham So 1.2: Cau true kenh dien hinh eua hang hoa tieu dung ea nhan 11 So 1.3: Cae kenh phan phoi bien eho hang hoa eong nghiep 12 So 1.4: Cae dong ehay kenh phan phoi san pham 14 So 1.5: Anh huong eua moi trudng den kenh phan phoi X A ? So 2.1: Co eau to ehue va quan ly eua eong ty CT- IN 23 42 So 2.2: So to ehue he thong kenh phan phoi eong ty CT- IN 58 So 2.3: So to ehue kenh phan phoi eap eua eong ty CT- IN 60 So 2.4: So to ehue kenh phan phoi eap eua eong ty CT- IN 62 Bang 2.1: Doanh thu ban hang va eung eap dieh vu qua eae nam 45 Bang 2.2: Loi nhuan ban hang va eung eap dieh vu qua eae nam 47 Bang 2.3: Nguon nhan lue eua eong ty CT-IN qua eae nam 50 Bang 2.4: Danh saeh eae nha eung eap eua eong ty CT- IN 53 Bang 2.5: Kim ngaeh nhap khau eua eong ty CT- IN qua eae nam 57 Bang 2.6: Doanh thu ban hang he thong kenh phan phoi san pham 58 Bang 2.7: Tang truong doanh thu kenh eap qua eae nam 60 Bang 2.8: Tang truong doanh thu kenh eap qua eae nam 63 Bang 2.9: Tang truong doanh thu kenh true tiep qua eae nam 66 Bang 2.10: Ti le tang truong doanh so ban hang he thong kenh 68 Bang 2.11: so luong vien kenh qua eae nam 70 Bang 2.12: Doanh thu theo khu vue dia ly 71 Bieu 2.1: Doanh thu ban hang va eung eap dieh vu 45 - X — ' — Bieu 2.2: Lgi nhuan ban hang va cung cap dich vu 47 Bieu 2.3: Von chu so huu cua cong ty CT- IN qua cac nam 49 - x - - Bieu 2.4: Tang trudng doanh thu he thong kenh x ' Bieu 2.5: Tang trudng doanh thu kenh cap - x ‘< 59 61 Bieu 2.6: Tang trudng doanh thu kenh cap •> x •r Bieu 2.7: Tang trudng doanh thu kenh truc tiep 64 Bieu 2.8: Ti le tang doanh thu he thong kenh 68 - X 66 Bieu 2.9: Tang trudng doanh thu he thong kenh theo vung 72 Bieu 3.1: Xu hudng tang trudng cac loai hinh dich vu 88 Vien thong Viet nam TRUfiW WAI HOC lilAII TE QUOC DAA l£Q AU DUONG QUE PHAT TRIEN HE THONG KENH PHAN PHOI SAN PHAM NHAP KHAU CUA CONG TY CO PHAN VlfEN THONG TIN HOC BUIJ DIEN (CT - IN) ■ Chuyen nganhx Quan tri Kinh doanh Qud'c TOM TAT LUAN VAN THAC SY ■ ■ Ha Xoi - 200!) » 102 sang doi dau vdi su canh tranh va nhung thach thuc mdi trudc su bung nd cua CNTT va vien thdng Trong yeu to ngudi giu mot vi tri quan 3.2.5 Day manh cdng tac phat trien thuong hieu cua cdng ty CT- IN Hoi nhap kinh te quoc te dang la mot xu hudng tat yeu cua nen kinh te the gidi Bdi le, nd mang lai cho cac doanh nghiep rat nhieu co hoi nhung cung khong it thach thuc De tan dung cac co hoi va vuqt qua thach thuc thi cac doanh nghiep can xay dung mot each cd hieu qua cac chinh sach cua minh Mot nhung yeu to nang cao nang luc phan phdi tieu thu san pham cho cac doanh nghiep la viec xay dung va phat trien thuong hieu Thuong hieu la tai san vo hinh vo gia cua bat ky mot doanh nghiep tham gia kinh doanh tren thi trudng Day la van de cdng ty da lam nhung chua thuc su cd ket qua, Thuong hieu cua doanh nghiep la thirdc cua gia tri ma doanh nghiep dem lai cho khach hang Doanh nghiep hoat dong kinh doanh hieu qua, de lai an tuong cho khach hang se gop phan xay dung thuong hieu cua minh Qua trinh xay dung thuong hieu khong phai la viec tang tan suat quang cao, xuat hien tren bao chi ma la tang nhan thuc mat cua khach hang, thuong hieu duoc tao ca thdi gian dai vdi vo van hoat dong Khach hang se la ngudi quyet dinh thuong hieu va cac hoat dong "lam" thuong hieu la viec Cdng ty tang cudng hinh anh cua minh tdi khach hang Hoat dong thuong hieu doi hoi nhieu bo phan doanh nghiep chu khong chi phong thuong hieu hay Marketing A Theo kinh nghiem cua nhieu cdng ty, thi chinh sach thuong hieu trudc het phai cd mot chien luoc lau dai bao gom ca cac chuong trinh tiep thi va xue tien gidi thieu san pham phu hop Chinh sach thuong hieu nen tap trung 103 hudng tdi khach hang, lam de san pham cua minh dem lai cho khach hang cam giac that nhat va dang tin cay nhat Mot xu hudng dang bien chinh sach thuofng hieu cua nhieu cong ty la lien ket doc va gia tang viec su dung nhan hieu rieng Cac tap doan ban le ldn, cac sieu thi, cua hang tu phuc vu noi tieng cang that chat moi quan he vdi cac nha san xuat vdi muc dich gan nhan hieu rieng cua minh len cac san pham duoc tao Cd van de de xay dung mot chinh sach thuong hieu cdng ma cdng ty can quan tarn: Mot la, Quang ba thuang hieu khong dan thuan chi la quang cao, du quang cao la mot bo phan khong the thieu duoc qua trinh phat trien thuang hieu Cai goc cua thuong hieu la uy tin cua san pham va dich vu, su ben vung cua chat luang Hai la, Cdng ty can phai tiep can van de thuong hieu vdi mot chien luoc tong the Do la viec phai nhan thuc dung va day du ve thuong hieu toan bo cdng ty; xay dung thuong hieu tren co sd nghien cuu thi trudng ky ludng; quan ly thuong hieu de dam bao uy tin va hinh anh cua thuang hieu khong ngirng dupe nang cao Ba la, Nen luu y rang viec xay dung thuang hieu chi dat hieu qua tdi da, di kem theo nd la nhieu bien phap ho tro khac Vi du thuang hieu bot giat Omo khong chi cdng nhd quang cao day dac tren truyen hinh, ma cdn nhd cac chuong trinh khuyen mai, trien lam, tai tro hoc sinh ngheo hieu hoc va dac biet la viec xay dung Quy khuyen hoc nen cd anh hudng tich cue den thai cua ngudi mua Bon la, xay dung thuang hieu, cdng ty can long vao mot triet ly vtra phan anh duoc tieu chi cua cdng ty, vira mang dam tinh nhan van de tao niem tin vdi khach hang ve gia tri thuang hieu Chung ta da nghe “Nang niu 104 ban chan Viet” nhac den cac san pham Biti’s, hay “Hay noi theo each cua ban” la noi ve thuong hieu Viettel Nam la, de thuong hieu nhanh chong den duoc vdi ngudi tieu, can tang cudng cac hoat dong quang cao cd tinh chuyen nghiep cao ca tren truyen hinh, tren bao, tap chi, tren lan song phat thanh, tren cac to roi, tai cac hoi cho trien lam Cdng ty can trao viec hoach dinh chien luqc va sang tao nhan hieu cho cac chuyen gia nham muc dich la bien minh ngudi tham dinh, sir dung cac dich vu tu van nhu: tu van sang tao phat trien nhan hieu, tu van ve phap ly, tu van kinh doanh va hoach dinh chien luqc, tu van ve quang cao va truyen thong, giam sat cac nha cung cap dich vu tu van Viec su dung dich x r vu se dua lai nhung dieu tot hon cho doanh nghiep 3.3 MOT SO KIEN NGHI DOI VOI CAC CO QUAN QUAN LY NHA NUOC 3.3.1 Mot so kien nghi doi vdi chinh phu r 3.3.1.1 Hoan thien van ban luat phap ve quan ly cac kenh phan phdi tren x thi trudng Tu chuyen sang nen kinh te thi trudng cho tdi mha nudc da x r ban hanh nhieu bo luat dinh che cac hoat dong kinh doanh nhu luat doanh X nghiep, luat thuong mai, luat dau tu nudc ngoai v.v Cac bo luat da phat huy tac dung tot Tuy nhien, noi dung cac bo luat thuong mai, luat doanh nghiep can bo xung mot so dieu luat can thiet de chi phdi hoat dong phan phdi hang hoa cua X cac doanh nghiep tren thi trudng theo hudng tao dieu kien thuc day canh tranh lanh manh, chong doc quyen va tao san choi binh dang cho moi loai hinh doanh nghiep Neu de cac doanh nghiep tu ap dung cac loai hinh 105 phan phdi mdi, cac phuong thiic phan phoi mai va cac loai hinh kinh doanh mdi ma khong cd dinh che ro rang cd the lam thiet hai den lai ich cua ngudi tieu dung va loi ich chung cua xa hoi Vi du ngudi san xuat gidi y A han quyen cua nhung ngudi ban buon cua ho ( su dung kenh doc quyen, gidi han lanh tho phan phdi, dieu khien gia ), ho cd the dat lai ich cua ho nhung lai han che canh tranh cua xa hoi Mot sd van de can hoan thien ve phap luat de quan ly cac kenh phan phan phdi tren thi trudng la: - Han che phan phdi doc quyen: Phan phdi doc quyen ton tai nguai cung cap yeu cau cac vien kenh chi ban nhung san pham cua ho, khong dupe ban nhung san pham canh tranh tren mot khu vuc thi trudng nhat dinh Day la nd lire cua nha cung cap de dieu khien kenh theo lai ich cua ho Nhung cac rang buoc chat che giua cac vien kenh den muc tao doc quyen, han che canh tranh Trong trudng hop kenh phan phdi cd khoi luong ban ldn, chiem phan thi trudng quan can cd dieu luat han che phan phan phdi doc quyen - Dinh che viec hinh kenh tap doan: Can cd cac dieu luat han che va quan ly chat che cac kenh tap doan hinh cac nganh can tao canh tranh cao (khong mang lai hieu qua theo qui md), cac kenh chiem ti rat ldn tren thi trudng hinh nen tap doan doc quyen tir san xuat den luu thdng gay ap dat vdi ngudi tieu dung va thu tieu canh tranh - Bao ve quyen sd hihi cdng nghiep: Nha nudc can hoan thien he thdng luat phap bao ve quyen sd huu cdng nghiep, chu quyen doi vdi nhan hieu, san pham, bi quyet cdng nghe, bao ve ngudi tieu dung Quan ly chat che va xu ly nghiem cac trudng hap vi pham nhu hang lau, hang nhai hang gia v.v 106 3.3.1.2 Tao lap nidi truffng va dieu kien phat trien phan phdi hang hoa De phat huy loi the so sanh tao lap moi truong va dieu kien thuan loi cho cac doanh nghiep Viet nam phat trien, nha nude can co nhung chinh sanh de dam bao nhung dieu kien sau: Su on dinh vi mo ve chinh tri va kinh te giu vung moi truong hoa binh va huu nghi vdi cac nudc khu vuc va tren the gidi, tao bau khong thuan loi cho cac hoat dong kinh te doi ngoai Dam bao on dinh gia ca che r ti gia hoi doai phu hop Nhung nam gan day, co so tang cua Viet Nam da duoc phat trien nhanh chong, Tuy nhien, viec xay dung co so tang chua dap ung duoc yeu cau phat trien kinh te va xa hoi Nha nudc can huy dong mot nguon ldn de phat trien co so tang Dac biet la giao thong duong bo, duong sat va ben cang dat tieu chuan quoc te de tao dieu kien thuan loi cho cac hoat dong cua cac doanh nghiep va ngoai nudc Thuc hien cai cach hanh chinh, kien toan bo may quan ly theo hudng gon nhe, co hieu luc; Thuc hien nguyen tac quan ly “mot cua” cho cac hoat dong kimh te cua doanh nghiep, khac phuc su chong cheo, phien ha, dun day thu tuc hanh chinh gay lang phi va bo ld co hoi 3.3.2 Mot co kien nghi doi vdi Tap doan turn chinh vien thong Viet nam 3.3.2.I Hoan then chinh sach die huy dong cac nguon luc num, thu A hut nguon luc nuo'c ngoai Nhanh chong xay dung va ban hanh cac chinh sach, bien phap cu the thuc day canh tranh, tao dieu kien cho moi phan kinh te tham gia phat trien buu chinh, vien thong va Internet Cho phep cac doanh nghiep nudc co du dieu kien tham gia thi truong cung cap dich vu co ban, dich vu gia tri gia tang, dich vu ung dung cong nghe tin hoc nudc va quoc te 107 Ma rong thi trudng canh tranh tren co so phat huy vai tro chu dao cua doanh nghiep nha nudc Xay dung cac chinh sach dam bao cho co che thi trudng van hanh cd hieu qua; chinh sach dieu tiet phuc vu kinh doanh, cdng ich, cap dich vu Chu dong thuc hien lo trinh md cua, hoi nhap kinh te quoc te Cd nhung chinh sach, bien phap phu hpp nham tan dung, huy dong nguon luc cua cac nganh, dia phuang tham gia phat trien co sd tang thong tin quoc gia; nang cao nang luc phuc vu cong ddng; tang kha nang truy nhap dich vu cho ngudi dan xa hoi Quan ly hieu qua cac nguon tai nguyen quoc gia nhu : tan sd vo tuyen dien, kho sd, ma sd; ten vung, mien; dia chi; thuong quyen; tao binh dang cho cac doanh nghiep hoat dong 3.3.2.2 Ddi moi to chuc quan ly san xuat kinh doanh va hoat dong cua cac doanh nghiep Day nhanh sap xep lai cac doanh nghiep hoat dong linh vuc buu chinh, vien thong tren co sd phan dinh loai hinh : doanh nghiep Nha nudc nam 100% von; doanh nghiep Nha nudc nam cd phan chi phdi hoac cd phan dac biet; doanh nghiep thuoc moi phan kinh te - xa hoi Tirng budc bai bo che bao cap cheo, thuc hien hach toan doc lap, phan dinh ro nhiem vu cdng ich va kinh doanh Thuc hien cd phan hoa cac doanh nghiep buu chinh, vien thong, tin hoc theo lo trinh cu the Day manh doi mdi doanh nghiep, dieu chinh co cau san xuat, dau tu, tao dieu kien cho cac doanh nghiep hoat dong cd hieu qua de tang nhanh kha nang tich luy bang nguon von noi sinh, tai dau tu phat trien Tang cudng thu hut von dau tu cua moi phan kinh te nudc; cd giai phap thich hop de khuyen khich cac nganh, dia phuang tham gia phat trien buu chinh, vien thong, tin hoc; xay dung quy cap dich vu phuc vu cho viec cap dich 108 vu buu chinh, vien thong va Internet, dac biet cho cac vung nong thon, vung sau, vung xa 3.3.23 Tang cudng hop tac qudc te phuc vu phat trien vien thdng va cong nghe thdng tin Tiep tuc chu dong tham gia moi mat hoat dong cua cac to chuc quoc te de thu thap, bo sung kien thuc, kinh nghiem va dong gop thiet thuc; r \ r ' nang cao vi the, uy tin va quyen loi cua Viet Nam tren truong quoc te Chu dong lo trinh md cua hoi nhap kinh te qudc te Da dang hoa cac hoat dong hop tac vdi nudc ngoai de tranh thu cac nguon luc tu ben ngoai (vdn dau tu, cdng nghe, ky thuat, dao tao doi ngu ) va tao su canh tranh ve buu chinh, vien thdng, Internet Tao moi dieu kien cho cac doanh nghiep nudc dung vung tai thi trudng nudc va md rong kinh doanh thi trudng the gidi va khu vuc 33.2.4 Day manh dao tao va xay dung doi ngu can bo Tap doan can cd chinh sanh day manh dao tao va tai dao tao doi ngu hien cd Dao tao don dau thich hop vdi cac muc tieu phat trien; da dang hoa cac loai hinh dao tao, boi dudng Hien dai hoa cac trung tam dao tao chuyen nganh; nang cap co sd vat chat, trang thiet bi; doi mdi giao trinh; cap nhat kien thuc mdi 109 KET LUAN Viet Nam chinh thuc tro thanh vien cua To chuc Thuong mai The gidi (WTO), tao co hoi cho cac doanh nghiep budc vao san choi chung toan cau ve thuong mai va dich vu, cac doanh nghiep co nhieu co hoi de phat trien, md rong thi trudng ca nude va nudc ngoai, de tiep can nhanh hon vdi cdng nghe, ky thuat hien dai cua the gidi , nhien thach thuc cung khong it Phat trien he thdng kenh phan phdi san pham dieu kien hoi nhap kinh te quoc te cd vai tro quyet dinh den su ton tai va phat trien cua doanh nghiep Day la mot cdng tac kho khan, phuc tap, nd ddi hoi phai cd nhung nd luc tu nhieu ben lien quan, su to chuc va dieu chinh dung, du, kip thdi vdi tung don vi, tung thdi ky, tung thi trudng, tung tap khach hang cu the Do vay, can ap dung nhung ly luan khoa hoc va thuc te vao cdng tac to chuc, dieu hanh va dieu chinh nham dat muc tieu cua doanh nghiep Vdi ly do, luan van da di sau vao phan tich danh gia he thdng phan phdi san pham nhap khau cua cdng ty CT- IN tren thi trudng Viet nam Trong gidi han ve dieu kien nghien cuu tac gia da cd gang nghien cuu va dat dupe cac yeu cau de la: Luan van da he thdng hoa va lam rd mot sd co sd ly luan co ban ve he thdng kenh phan phdi tieu thu san pham nen kinh te thi trudng Luan van da trinh bay tarn quan cua phat trien he thdng kenh phan phdi tieu thu san pham ddi vdi doanh nghiep, dong thdi nhan manh noi dung cdng viec nham phat trien he thdng kenh phan phdi san pham nhap khau day la nhiem vu bat ngudn tu hoat dong thuc tien cua cdng ty CT- IN Luan van phan tich thuc trang tinh hinh phat trien he thdng kenh phan phdi san pham nhap khau cua cdng ty CT- IN tu lap 2001 den 110 2008, Luan van di sau vao phan tich theo tirng tieu thuc cu the nhu doanh thu so luong kenh, sd luong vien kenh, mat hang, dia ly v.v Dong thdi luan van phan tich ve trinh to chuc va quan ly cac cong viec nham phat trien he thong kenh phan phoi san pham nhap khau cua cong ty CT- IN dieu kien canh tranh cang gay gat tren thi trudng Viet nam Tren co so luan van damh gia nhung uu diem va han che cua viec phat trien he thong r f A A phan phdi san pham nhap khau tai cdng ty CT- IN, ddng thdi lam co sd de xuat cac giai phap kha thi Luan van da de xuat mot sd giai phap chu yeu nham phat trien he thong kenh phan phdi san pham nhap khau cua cdng ty CT- IN giai doan tir tdi nam 2015 Luan van dua mot sd kien nghi doi vdi co quan quan ly nha nudc nham tao dieu kien, mdi trudng, hanh lang phap ly cho viec xay dung, phat trien he thong kenh phan phdi tieu thu san pham hieu qua hon Tuy nhien, vdi thdi gian, dieu kien cd han chac chan luan van khdng tranh khoi mot sd thieu sot, tac gia rat mong nhan dupc sir gop y cua cac doc gia cd dip doc dupc luan van Vdi ket qua luan van dat dupc tac gia xin chan bay to long biet on tdi Lanh dao nha trudng, Lanh dao Vien sau dai hoc, Khoa thuong mai va kinh doanh quoc te, cac thay cd giao Trudng Dai Hoc Kinh te Quoc dan, da giang day va tao moi dieu kien cho tac gia hoan khoa hoc cung nhu luan van cua minh Dac biet xin tran cam on thay TS Bui Huy Nhupng da tan tinh hudng dan Xin tran cam on Ban giam doc cdng ty Cd phan Vien thong Tin hoc Buu dien cung toan the cac can bo cdng nhan vien da giup dd va tao dieu thuan lpi cho tac gia hoan luan van cua minh Ill TAI LIEU THAM KHAO ~ ~ r r r Do Due Binh, Nguyen Thuong Lang (2008), Giao trinh Kinh te qudc te, NXB Dai hoc Kinh te qudc dan, Ha noi Bo ke hoach va dau tu va UNDP (2005), Phat trien cac phan dieh vu, chia khoa cho Viet nam tang truong be vung, UNDP, Ha noi Le Trinh Minh Chau (Chu nhiem) (2003), Cac gidi phap phat trien he r r r r r thdngphan phdi hang hod Viet nam boi canh hoi nhap kinh te qudc te, Vien nghien cuu thuong mai, Ha noi Truong Dinh Chien (2008), Quan tri kenh phan phdi, NXB Dai hoc Kinh te quoc dan, Ha noi Cong ty Co phan Vien thong Tin hoc buu dien (CT- IN) Bao cao tong ket 2001 den 2008 Pham Van Duoc- Dang Thi Kim Cuong (2007), Phan tich hoat dong kinh doanh, NXB Lao dong- xa hoi, Ha noi Dai hoc kinh te quoc dan (2003), Chinh sach cdng nghiep va thuong mai Viet nam boi canh hoi nhap, NXB thong ke, Ha noi Dang Dinh Dao, Hoang Due Than (2008), Giao trinh kinh te thuong mai, NXB Dai hoc Kinh te quoc dan, Ha noi Dang Dinh Dao (2004), Kinh te va quan ly nganh thuong mai- dieh vu, NXB Thong ke, Ha noi 10 Tran Minh Dao (2006), Giao trinh Marketing can ban, NXB Dai hoc Kinh te quoc dan, Ha noi 11 Nguyen Thuy Hien (2007), Phat trien dieh vu phan phdi hang hod d Viet nam dieu kien hoi nhap kinh te qudc te, Luan van thac sy kinh te, Dai hoc kinh te quoc dan, Ha noi 112 12 Nguyen Thi Huong, (Chu bien) (2001), Giao trinh kinh doanh quoc te, tapl, NXB Thong ke, Ha noi 13 Nguyen Thi Huong (Chu bien) (2003), Giao trinh kinh doanh quoc te, tap2, NXB Lao dong xa hoi, Ha noi 14 Tran Bao Son (2006), Hoan thien he thdng phan phoi xang dau cua cdng ty xang dau khu vuc 1, Luan van thac sy kinh te, Dai hoc kinh te quoc dan, Ha noi 15 Thu tuong Chinh phu (Nghi dinh so 37/2006/ND-CP 04/04/2006), Quy dinh chi tiet Luat Thuang mai ve hoat dong xue tien thuang mai 16 Thu tuong chinh phu (Nghi dinh so 12/2006/ND-CP 23 thang 01 \ r nam 2006), Quy dinh chi tiet thi hanh Luat Thuang mai ve hoat dong mua ban hang hod quoc te va cac hoat dong dai ly mua, ban, gia cdng va qua canh hang hoa vai nudc ngoai 17 Thu tuong Chinh phu (Quyet dinh so 27/2007/ QD- TTg 15 thang a ? r 02 nam 2007), Phe duyet de an: Phat trien thuang mai nudc den nam 2010 va dinh hudng den nam 2020 18 Nguyen Van Thu (2005), Danh gid tuu va han che cua thuang mai r r r ' Viet nam tien trinh hoi nhap kinh te- thuang mai quoc te, Hoi thao: “Thuong mai Viet nam tien trinh hoi nhap kinh te quoc te”, Ha noi 19 Vu Huu Tuu (2007), Giao trinh Ky thuat nghiep vu ngoai thuang, NXB Giao due, Ha noi 20 Vien nghien cuu thuong mai (2005), De tai: Tac dong cua Viet nam gia nhap WTO den hoat dong thuang mai cua Viet nam 21 Hoang Tho Xuan (2009), “Phat trien manh he thong phan phoi nong cot cua thi trudng noi dia”, Tap chi Cong san 187(19), tr 46-48, Ha noi 22 Philip Kotler (2003), Quan tri Maketing, NXB Thong ke 113 PHU LUC MOT SO HINH ANH SAN PHAM CUA CONG TY Phu kien vien thong A 4! r k w 114 Modem Thiet bi truy nhap Thiet bi AditGOO cua My Thiet bi truy nliap atlas cua My iiiiiititiiiti 1.11 Tliiet bi truyen so lieu FAIX2 ctia Siemens Thiet bi truy nhap TOPDLC Taicoin 115 SN! UNI CATV head end ATM PSTN INTERNET PSPDN FR ISDN OlT Optical Line Terminal ONU ' Optical Network Unit AN-NMS: Access Network Management System Sir cau ti uc mang truy nhap HOXET cua Huaw ei Thiet bi viba pasolink cua NEC' Thiet bi viba Microstar 116 HE THONG NGUON VA CHONG SET Tu nguon Poivenvnre Pin mat ti oi Ac quy