Phân tích hoạt động marketing online của công ty tnhh ifree việt nam

TRUONG B�lHQC MO THANH PHO HO CHI MINH KHOA QUAN TRJ KINH DOANH -�-� TRINH THI• THU • CHl.JYEN DE TmlC TAP TOT NGHIEP • • • PHAN TICH BOAT DONG MARKETING ONLINE , A ? - A ~ CUA CONG TY TNHH IFREE VI�T NAM Thanh ph6 H6 Chi Minh, thang 12 nam 2017 t.rr, jJ TRUONG 1>4} HQC MO THANH PHO HO CHi MINH KHOA QUAN TRJ KINH DOANH -C8'•w TRINH TID THU MSSV: 1454012538 CHUYEN BE THUC TAP TOT NGHIEP • • • PHAN TiCH HOAT MARKETING ONLINE BONG , " - CUA CONG TY TNHH IFREE VIET NAM TRVOKG OM HQC Ma lP.HCM Nganh: Quan trj kinh doanh THUVleN Chuyen nganh: Quan trj marketing Giang vien hmmg din: (Co) Ngo Thj Phll'ong Anh Thanh ph6 H6 Chi Minh, thang 12 nam 2017 LOI CAMON Thai gian thgc t�p vira qua & cong ty TNHH !free Vi�t Nam da giup cho toi h9c them r&t nhieu kien thuc vS Marketing online, kinh nghi�m lam vi�c cong ty thgc te Toi da nh� dugc r&t nhieu sg h6 trg de c6 the hoan dugc bai bao cao thgc t�p t6t nghi�p Toi xin giri lcri cam on chan den: Ban giam hi�u, quy thdy co trucmg D� h9c M& Thanh ph6 H6 Chi Minh da tNGCUA IFREE 10 2.2: PHAN TiCH HO�T D(>NG MARKETING ONLINECUACONG TY 10 2.3: C.ACH mire THV'C H�N HO�T D(>NG MARKETING ONLINE CUA CONG TYl 2.3.1: Xayd1!11gwebsite 11 2.3.2: Forum seeding 12 lV 2.3.3: Socail marketing 13 2.3.4: SEO 15 2.4: N�N XET THV'C 'fl4NG HO�T DQNG MARKETING ONLINE CUA CONG TY 18 2.4.1: Xay d¥11g website 18 2.4.2: Forum seeding 19 2.4.3: Social marketing( Fanpagefacebook) 20 2.4.4: SEO 21 2.5: PHAN TiCH NGUYEN NHAN ANH HUONG DEN HO�T Dng ngful chi vong 15 ngay, co nhieu chuang trinh quang cao, khuySn mai h� gia gia cong hay gicri thi�u dong san phdm mcri diSn lien tl,1c GVHD: Ths Ngo Thi Phuong Anh 21 SVTH: Trjnh Thi Thu Phan tich ho�t di}ng Marketing Online ciia cong ty TNHH Ifree Vi�t Nam • Chi phi tucmg d6i cao Google adword: - Diem m�: • Luon hucmg den dung d6i tu(Jilg la khach hang tiem nang� Chi nao khach hang tim kiem thong tin lien quan t6i san phdm holic dich V\l cua cong ty thi cac mftu quang cao cua mm hien thj Cong ty ddy m�ng hi�n thi C\}m tir " Gia cong my phdm" va " San xudt my phdm" tren trang tim kiem www.google.com.vn • Ti8t ki�m t6i da, danh gia dugc hi�u qua ho�t d9ng nhahh ch6ng • Cong ty chi dn tra tien c6 nguai mong mu6n sir d\lng dich V\l: Khi m9t khach hang nao d6 click vao mftu thong tin quang cao ve !free tren bang ket qua tim kiem cua Google, c6 nghia la khach hang da quan tam tm dich V\l cua cong ty Do d6, cong ty chi d.n tra tien cho nhung click chu9t ma thoi • Khong ph\l thu9� vao ngan sach nhieu hay it • Chi phi cho m9t khach hang C\fC thdp: dva tren bang khao sat cua Comscore Media, ta c6 the thdy chi phi cho m9t khach hang tir quang cao tim kiem la thdp nhdt • Lu(Jilg tim ki8m dugc thvc hi�n tren Google la ap dao so v6i cong C\l tim ki8m khac: Bing th8 m� ve cong ngh� tim kiem s6 cua minh, Google da dem l�i nhiing gia ttj mm me va hoan toan lam them man nhiing nguai tim thong tin Do d6, cfing khong kh6 hieu theo dieu tra cua Comscore Media, tren th8 gim c6 tren 80% thi phfui nghieng ve Google va d6i v6i Vi�t Nam, s6 len t6i 90% Diem y€u: • Xuftt hi�n click gian 1� cua d6i thu c� tranh hay sv gian d6i tir cong ty thue ngoai • Cong ty khong c6 nhan S\f chuyen mon cao ve mang de quan ly, kiem tra, danh gia, ph\l thu9c hoan toan vao cong ty thue ngoai GVHD: Tbs Ngo Thj Phrrong Anh 22 SVTH: Trjnh Thj Thu Phan tich hoi_it di}ng Marketing Online cu.a cong ty TNHH Ifree Vi�t Nam • Thu h�g ctia tir kh6a luon biSn d9ng, kh6 kiSm soat • Chi phi cao nSu nhu khong c6 S\J kiSm soat va SU d\mg hi�u qua tir kh6a " Gia cong my phfun Ifree" • Thai gian ddu tu cho hogt d9ng chua lien tl,lc 2.5: Phan tich nguyen nhan anh hu-ong d�n ho�t dqng Marketing o�line ctia c6ng ty TNHH Ifree Viet Nam 2.5.1: Nguyen nhan ilin tirvim6 Cac nguy�n nhan vi mo nhu phap lu�t, kinh tS, van h6a, chinh ttj, ton giao anh huang rfit Ian dSn cac hogt d9ng marketing online ctia doanh nghi�p Trong d6, c6 ca chieu huang tieu C\JC va tich C\JC Cong ty nen sin sang cac m�t dS thich nghi d6i v6i S\J thay d6i lien tl,lc ctia cac ySu t6 d6n tir nhan t6 vi mo 2.5.2: Nguyen nhan ilin tir ngu6n nhan h:1c Hi�n nay, phong Marketing bi thiSu ngudn nhan l\Jc dt Ian Phong chi c6 nhan vien chinh thuc la truang phong Marketing, nhan vien designer va nhan vien th\Jc t�p Ngoai ra, cac cong vi�c marketing ciing duqc chia deu cha cac b9 ph� khac cong ty ( b9 ph� Sale, phong Tai chinh/KS toan va phong Hanh chinh/ Nhan S\J) cung th\Jc hi�n Va nguqc lgi, b9 ph� Marketing ciing h6 trq cac cong vi�c ctia cac phong ban khac Vi th€, cac cong vi�c vful duqc th\Jc hi�n theo k6 hogch nhung mdt nhi€u thcri gian han va hi�u qua khong cao Ly m9t cong vi�c phai di qua m9t qui trinh c6 nhi€u b9 ph� tham gia nhung khong c6 qui trinh th\Jc hi�n ro rang Di€u dful dSn thai gian th\Jc hi�n keo dai lau han va phat sinh nhi€u mau thuful khong dang c6 Cac hogt d9ng khong qua phuc tgp se th\JC t�p sinh b9 ph� marketing thvc hi�n nen chuyen mon, ky nang nghi�p V\l chua dap ung duqc yeu cdu cong vi�c GVHD: Tbs Ngo Thi PhrrOllg Anh 23 SVTH: Trinh Thi Thu Phan tich ho�t d9ng Marketing Online cu.a cong ty TNHH Ifree Vift Nam 2.5.3: Nguyen nhng Marketing Online ciia cong ty TNHH Ifree Vift Nam CHUONG 1: GIOI THI)J:U VE CONG TY TNHH IFREE VJ¥T NAM 1.1: SO'' hr(}''C v� cong ty - Ten doanh nghi�p : Cong ty TNIIB Ifree Vi�t Nam - Dia... Marketing Online ciia cong ty TNHH Ifree Vi�t Nam CHUONG 2: PHAN Tien THUC TRANG UNG DUNG MARKETING ONLINE T�I c6NG TY TNHH IFREE v1iT NAM 2.1: Vai tro ctia marketing online hoJt d{lng ctia Ifree. .. T�NG UNG DVNG MARKETING ONLINE T� CONG TY TNHH IFREE VJ¥T NAM 10 2.1: VAI TROCUA MARKETING ONLINE TRONG HO�T D(>NGCUA IFREE 10 2.2: PHAN TiCH HO�T D(>NG MARKETING ONLINECUACONG TY 10 2.3: