^^f^ TAP CHl KHOA HOC QUAN LY GIAO DUC yj^''''''''] ^ Sd 02/2014 THl/C TRANG HANH VI GIAO TI^P CO VAN HOA COA SINH VIEN TRU''''O''''NG DAI HOC TAI CHINH MARKETING L E V A N Q U Y '''' * * TRAN CHI VTNH LONG ng bilu hidn xudng d p , mOt bO phdn bgn tre cd cdch ung xu di nguac Iai vdi cde gid tri vdn hda eua ddn tpc, khdng dung vdi each dng xu, khdng phQ hpp vdi tu cdch eua ngudi sinh Doi vdi sinh vien noi ehung, sinh vien trudng Dgi hpe Tdi ehinh - Marketing ndi rieng, viec hoe tdp nhung tri thde khoa hpc, chuydn mdn tren giang dudng vipc ren luypn trau ddi nhan each, phdm chit dgo dde, dd cd ky nang giao tilp, md dgc bipt Id hdnh vi giao tilp ed van hda Id mdt v i n d l dn thiet KHA) NIEM Giao tilp Id hinh thue ddc trung cho moi quan hp gida eon ngudi vdi eon ngudi, qua sinh sy tilp xQc tam ly dupc bidu hipn d qud trtnh trao dli thdngtin,nh^n bilt, rung cam, anh hudng vd tde dOng qua Igi lln Hdnh vi giao tilp Id hanh dpng cua ngudi moi quan hp giua ngudi vdi eon ngudi dugc tuan theo nhdng chudn myc nhlt djnh eua xa hgi, thdng qua dd ngudi trao ddi vdi ve thdngtin,cam xQc, anh hudng Ian qua vide SLT dyng cac phuang tien ngdn ngu vd phi ngdn ngu nham dgt duac mye dieh giao tidp Hdnh vi giao tiep co van hda la nhdng bleu hipn cy thd ben ngodi cua nguO-l tien hanh hogt dpng giao tiep, hdnh vi chua dyng nhung gid tq chudn mue van hda, thyc hign theo nhung quy tie giao tilp cua xd hOi vd dugc chu t h i vdn dung cac phuang tien giao tilp mOt each ed vdn hda, Iinh hoat, sang tao phQ hap vdi tdng hoan eanh va doi tugng giao tilp ey thi THLTC TRANG KY NANG GIAO Tl£P COA SINH VIEN TRU-aNG D^l HpC TAI C H I N H - MARKETING 3.1 Khdch the nghien cuu o l tim hilu v l hdnh vi giao tilp cua sinh vien tiudng Dai hgc Tdi chinh - Marketing, '' Thgc sT Trudng Bgi hpc t^i chinh - Marketing '**' Thgc sT TrLFcmg Dgi hpc Su phgm Th^nh phi Ho ChJ Minh Le VAN QUY, TRAN CHI VINH LONG thong kd (tinh phan tram, diem sd trung blnh, he s l tuang quan) chdng tdi tiln hdnh kilm tra nghien edu trdn 390 sinh vidn thudc nhdm ngdnh gIm kinh doanh (63.3%) tdi ehinh (32.3%) vd ngdnh khde (4.4%) eua trudng Ogi hgc Tdi chinh Marketing Trong dd: sinh vidn nam nhdt cd 137 sinh vidn chiem 35.1%; ndm hai cd 134 sinh vien chilm 34.4%; ndm ba ed 85 sinh vidn ehilm 21.8%; ndm tu cd 34 sinh vidn chilm 8.7% Trong tdng s l 390 sinh vien khao sdt ed 115 nam chilm 29.5% vd 275 nd chilm 70.5% DO tin cay cua ede edu hdi philu tiung d u y kiln dd dupe ehung tdi tinh todn dO tin cdy Alpha eua Cronbach DO tin cdy ed t h i dao dOng td den 3.2 Phuang phap nghien cuu *• Td 0.4 din thip han 0.6: tin cay dam bao 3.3 Kdt qua nghidn euu •*• Thip han 0.2: dO tin cdy khdng dam ChQng tdi su dyng nhdm phuang phdp ca ban gIm phuang phdp nghien cdu ly tiiuylt (phdn tich, tong hpp ly thuylt, ); phuang phdp nghien euu thyc tien (quan sat, dilu tra vidt, ); phuang phdp todn + Tu 0.6 din thip han 0.8: dp tin cdy tot + Tu 0.8 din thip han 0.95; dp tin cay rat Bang Kit qui phan tich Cronbaeh's Alpha OOtincgy Nhdm cdu hdi Cronbaeh's Alpha Cdu 1, 2, 3, (Giao tiep eua sinh vidn gid hgc) 0.634 Cdu 5,6, (Giao tidp eua sinh vidn vdi ban be) 0.501 Cdu 8, 9,10 (Giao tilp eua sinh vidn vdi giang vidn) 0.689 Cdu 11,12, 13 (Giao tidp eua sinh vidn vdi vidn chuc vdn phdng) 0.522 MCK biiu hien hinh vi giao tiip co van hda cua sinh vien tnr&ng B^i hpc Ta; chinh Madteting, gi& hoc: Bing Mdc bieu hien hinh vi giao tiep cd van hoa cua sinh vien trudng Bai hoc Tai chinh - Mariteting (Xet gi& hqc) sa 02/2014 TAP CHl KHOA HQC QUAN LY GIAO DUC Bilu hign MCrc dp STT Thydng Ddi Xuyen Khi SI % SI Khdng bao gid % SI % Chu y nghe giing v i ghi chip bii diydu 228 68.5 150 3B.5 12 Tich cyc suy nghT, hing hii phit bilu xay dyng bii 103 26.4 256 65.6 31 Tich cyc tham gia cic hogt dOng thao luOn nhdm 258 66.2 125 32.1 1.7 Trao dli, niu thie mie vdi bgn b i v i thiy CO gid hgc 177 45.4 188 48.2 25 6.4 Bieu Mirc bieu hi$n hinh vi giao tiip c6 vSn hoa cda sinh viin truing Dei hoc Tii chinh - Marketing (Xit gi& hqc) D Thudng xuyen aDdi • Khdng bao gijr MOt net dgp hinh vi giao tilp cua sinh viin vdi giang vien gid hpc l i hpc t$p, chim chu, nghiem tDc thiy ed giang bii Kit qua nghien CD'U cho thiy: Bilu hiOn hinh vi tOp trung chu y nghe giang v i ghi chip bii diy du v&i 58.5% sinh viin thudng xuyin v i chl co 3.1% sinh viin eho ring minh khdng quan t i m din bii giang Diy l i bilu hiOn tich cyc, t h i hiOn tinh than hpe tOp ty giie, nghiim tDc Nhd cd hinh vi hpc tip niy, sinh viin se tilp thu kiln thDc hieu qua, ding thdi hinh vi niy eOng bilu hiin thii dp ton trpng giang viin eua sinh vien Trong gid hpc, viOc tieh cyc suy nghT, hing hii phit bilu xiy dyng b i i la cp hOi d l sinh viin ning cao kf ning thuylt phye thiy cd, bgn b i (Ky ning 3, thu 3/10) nhung chi ci 26.4% sinh viin thudng xuyin phit bilu Le VAN QUY, TRAN CHl VlNH LONG bgn bd vd thdy cd gid hgc Oieu ndy the hidn rd ky ndng Iinh hogt, mem deo giao tilp (Ky ndng 3, thd 2/10) khdng hdi dugc nh'-'-^n kiln thuc chuyen mdn td thay ed thi Sinn vidn se linh hogt chuyin sang hdi bgn be, ede anh chj khda trude Hpc tdp d dgi hpe, vipc Idm vide nhdm Id mpt tiong nhung ky ndng md sinh vidn tiiudng xuydn dugc rdn luydn, thdng qua dd sinh vidn phai tieh cyc tham gia cde hogt dgng thao ludn nhdm Khao sat cho thly c6 tdl 66.2% sinh vidn thudng xuydn cd hdnh vi ndy Mirc dd biiu hign hinh vi giao tiip ed vin hda cOa sinh vien trwdng Dai hge Tii chinh Marketing, dii vdl bgn bd: "Hgc thly khdng tdy hpe bgn" nen cd 45.4% sinh vidn trao dli, ndu thde mlc vdi Bang Mdc dd biiu hign hinh vi giao tiip cd vSn hoa eiia sinh vidn trudng Dgi hgc Tii ehinh - Marketing (Xet vdl bgn bd) Mdc sn Thudng Bleu hign OOI KhOng bao gid Xuyin % SI SI % % SI Thoa thuin, thyong lupng dypc vdi bgn 240 61.5 147 37.7 0.8 Giai quyit xung dpt quan hO hpp tic 157 40.3 216 55.4 17 4.3 285 73.1 103 26.4 0.5 Ty tin v i sSn sang hpp tic Bieu Mirc di biiu hi$n hinh vi giao tiip co vin hoa cita sinh vien Tru&ng B^i hqc Tii chinh - Marketing (Xit v&i b^n bi) " " '.• TUollndn, Dunni luVn) tit [ttTV OiAi9i)^iaiBgd^lroniqiiaihill0plic DThiijtngxuyfin OD6ildu •Kh6i%baagi6 ff|E Tglui\ii^iiii|lig] Sd 02/2014 TAP CHl KHOA HOC QUAN LY GIAO DMC Qua kit qua khdo sdt sinh vidn giao tilp vdi bgn be eho thdy, sinh vidn ty tin vd sin sdng hgp tdc vdi ban be vdi ty lg khd eao 73.1% sinh vidn Dilu ndy ehung td dugc vai trd eua bgn be hpc tdp eua sinh vidn vl hau hit edc mdn hpc d trudng diu cd Idm bdl tdp nhdm vd thuydt trinh nhdm, ndn nlu nhu khdng hpp tde thi se mang lgi kit qua hpc tap khdng tdt, khdc xa so vdi hpc tdp a thdng Thda thudn, thuang lupng dupc vdi bgn hpc tdp a trudng dai hpe ngodi nOi dung hpc tgp, sinh vidn edn thudng xuyen thda thudn, thuang Iupng vdi bgn bd v l cdc van d l khdc nhu: tinh ydu, giai tri, vin d l thdl sy, vipe Idm thdm, ngudi khdc,, Do dd d n ed ky ndng thuyet phuc doi tugng giao tiep (Ky ndng 8, thu 7/10) nhung ehi ed ed 615% sinh vien thudng xuydn thao Iudn, thuang lugng vdi bgn thdnh cdng Nhung khao sdt cung eho thly cd xung dpt xay ehi ed 40.3% sinh vidn thudng xuydn giai quyit dupe xung dOt quan he hgp tde Dilu ndy t h i hien rd ky ndng ty ehu d m xQe, hdnh vi giao tilp (Ky ndng 4, thd 10/10) cua sinh vien rdt ylu Cy thi, bgn D.T.T.Kilu Idp 11CQT2 cho bilt "Em ghet may dda Idm vipc nhdm md khdng bilt giao tiep phdn cdng nhipm vy roi md mly bgn cd lam eho ed, rdi cuoi cung tre hgn, nhidu em bye muon bd ludn eai dd tdi thuyet tiinh" MOc biiu hidn hinh vi giao tiip co van hda cua sinh vidn trwdng Dgi hgc Tii ehinh Mariieting, doi vdi giang vien: Bang Mirc biiu hien hinh vi giao tiip cd van hoa cua sinh vidn Trwdng Dai hgc Tii chinh - Marketing (Xet vdi giing vien) STT SI Thieu ty tin, e de, ngai ngung giao tiep vdi thiy cd Sp mie Idi kiin thyc giao tiep Kho diin dat suy nghT cua minh trydc giang vien Myc dp Ddi Thudng Xuyin Bleu hign % SI Khdng bao gid % SI % 63 16.2 234 60 93 23.8 89 22.8 227 58.2 74 19 78 20 221 56.7 91 23.3 LE VAN QUY, T R A N CHi V T N H LONG Bieu dd MOc biiu hien hinh vi giao tiip cq vin hoa cua sinh vien Trtf&ng Bai hi?c Tii chinh — Marketing (Xit v&i giang vien) DThudngxuyen DDdikhi BKhongbaogi ming phit bilu sai Trong giang vien Qua bang khao sat cho thiy, od t&i 76.2% sinh vien thilu ty tin, e de, nggi ngung It mang sinh vien vl ill kiln thyc m i thydng khuyin khleh hp tich cyc gid giao tilp vdi thay ed Trong dd cd 16.2% hpe" sinh vien l i thydng xuyen khOng dim giao tilp vdi thiy ed D i y cDng djc thD cua Ngoii ra, sinh vien ty tin d l i dien vdi nln giio dye chju anh hydng eua Khing thay cO thi hp Igi khd dien dgt suy nghT cua giio, Nho giio, dk eao vai trd eua ngudi minh trydc giang vien vdi 76.7% sinh vien thiy, thiy cd l i "thip nga tri thD-c" Nguyen nhan l i sinh viin yeu ky nang thuyet phye d l i typng giao tilp (Ky nang 8, MOt nhyng nguyen nhan co ban l i thd 7/10) sinh viin sp mie loi kiln thyc giao tilp vdi thiy cO, sp bj thay cO phe binh tryde Idp MOc biiu hiin hinh vi giao tiip c6 van v&i 81% sinh viin cd cam xDc niy Cy thi, hia ciia sinh vien tru&ng Bai hqc Tii chinh CO P.T.N.Mai giang vien Khpa Quan tn kinh Marketing, dii v&i vien chirc vin phong: doanh, cho biet "Sinh vien thydng khdng ty tin phit bilu Idp, phit bilu eiu cD lung cDng v i thydng eo thii dp ryt re, sp bj s l 02/2014 TAP CHl KHOA HOC QUAN Vi GlAO DUC Bang S MOc dq biiu hiqn hinh vi giao tiip co vin hda qua sinh viin Tru&ng Bel hqc Tii chinh - Marketing (Xit v&i viin chirc vSn phdng) MucdO sn Thudng edi KhOng Xuyin Khi bao gid Bilu hign % SI % SI % Nggi hdi ve nhO'ng thing tin m i 44 minh cin dupc cung cip 11.3 220 56.4 126 32.3 Sp bj ming thiy cd khdng hilu ciu hoi eua minh 32 8.2 156 40 202 51.8 Khd chju vdl D'ng xD' cua thly ed 30 qui trinh glai quyit cOng viOc 7.7 241 61.8 119 30.5 SI Bieu Mire d? biiu hi$n hinh vi giao tiip cd vin hoa cua sinh vidn Tnrdng Dgi hge Tai chinh - Marketing (Xet vdi vidn ehOx: van phdng) 32.3 ^^^1 N i l , i u , „ d , m Uung u , o l mjnh cin d ^ tune S4b,D,i,.LJu Uuy i DThudng xuyen S Ddi • Khdng bao gid Theo quan sit cua chDng tdi, sinh vien cd vige vio v i n phdng khoa, phdng ban IDc viin chdc v i n phdng dang noi chuygn hgy lim vige bJn rOn sinh vien thudng ngii im hoge dDng quan sit Kit qua nghiin CD'U cDng chl 67.7% sinh vien nggi hoi vien chu'c vin phdng nhirng thdng tin m i hp cin dype eung cip v i 48.2% sinh viln sp bj vien chdc vin phdng ming khOng hilu ciu hoi cua hp Dilu niy cho thiy sinh viin ed tim ly e nggi vien chdc v i n phdng tilp xDc ding thdi cDng t h i hign sinh viin ylu kem kJ ning tilp xuc, thilt i^p mli quan hg (Ky ning 1, thd 9/10) Cy the, thiy N.T.Sang giio vy Khoa Quan trj kinh doanh, cho bilt "Sinh viin thudng v i o khoa vdi thii dp ryt r i , djt c i u hdi khdng dDng d l i tupng v i hoi dupe thi Igi IDng tung, thilu trpng tim" LE VAN QUY, TRAN C H I VINH LONG Khi gdp nhung phan ung tieu eye td phia vien chuc van phdng, cd tdi 69.5% sinh vidn khd chju vdi dng xu cua thly cd qud trinh giai quyit edng vide Oilu ndy xdt td phia gde dO sinh vien cho thly sy kdm cdi ky ndng ty ehu cam xQe hdnh vi giao tilp (Ky ndng thd 10/10) Cy till, bgn D.T.T.Lieu Idp 11DQT2 cho biet "Em nggi ldn xin bang diem hpc tgp vl vdo ehSng biet hdi al md id hdi sai sp bj ming Nhilu em bilt minh bj ming Id dQng vl hdi khdng dung ngudi nhung mOt phln eung phdng dd nhilu thdy cd nhung khdng cd ghi rd ldm vigc gl ndn em ddnh hoi dgi" Tu kit qua phdn tieh d trdn, chQng ta cd t h i neu ldn nhdn djnh: Hdnh vi giao tiep cd van hda cua eua sinh vien trudng Ogi hge Tdi chinh - Marketing da phan la nhung hdnh vi tich eye phQ hgp vdi mdi tiudng hgc dudng Tuy nhidn ed ty lp khdng nho sinh vidn vin chua cd ky ndng ty chu cam xQe, hdnh vi giao tilp din din mOt s l hdnh vi glao tilp tidu cye MQT Sd GlAl PHAP N A N G CAO K? NANG GIAO TI^P COA SINH VIEN TRU-ONG OJDLI HQC TAI khien d l sinh vien ed sy tuang tae hdnh vi giao tiep tiong mdi trudng vdn hda hgc dudng Ba li, to ehde thye hdnh nghe nghipp thudng xuydn nhdm giQp sinh vidn dugc tilp xQc vdi mdi trudng Idm vigc, vdi doanh nhdn, vdi khdeh hang, d l hpc hdi, Idm quen vd ren luydn ky ndng giao tilp cQng nhu hdnh vi giao tiep ed vdn hda mdi trudng thye tiln Bin li, t l chuc cde hlnh thuc cau Igc bp nhdm tgo dilu kipn cho sinh vidn md rpng phgm vi vd doi tugng giao tilp, tgo dilu kign cho cdc em rdn luydn ky nang giao tilp ddp dng tit ydu d u nghe nghidp Ngodi cdn giQp cde em ren luygn hdnh vi giao tilp mdi trudng da van hda eua cde ban sinh vidn den td khip mgi miln dat nudc NSm li, ban thdn mli sinh vien d n tich eye ren luygn ky ndng giao tilp bdng each tham gia cdc hogt dOng cy thi, dac biet Id hogt dOng thye hdnh nghi nghidp, thyc tgp tot nghipp, qua dd eQng gdp phan giup sinh vidn hda nhdp t i t vdi vdn hda doanh nghigp d l ed hdnh vi giao tilp phQ hpp CHINH MARKETING K^T LUAN Tren ca sd thye trgng hdnh vi giao tiep cd vdn hda cua sinh vien trudng Dgi hge Tdi ehinh - Marketing, chQng tdi de xuat mOt s6 giai phdp nhdm ndng eao ky ndng giao tilp md dgc bidt Id hdnh vi giao tilp cd vdn hda eua sinh vidn trudng Dgi hge Tdi chinh Marketing: Ndng eao hdnh vi giao tilp cd van hda cua sinh vidn Id mOt vigc lam khdn thilt, gdp phln thye hi0n tdt nguydn Iy, chu truang gido dye vd ddo tao dat chuan, ddp ung nhu elu cua xd hOi da dupc Oang vd Nhd nudc ta khdng djnh cdc vdn kidn, ehuang trinh hdnh dOng VI vgy, cac ca sd gido dye vd ddo tgo can nhdn thde vd djnh hudng cdc hogt dOng hudng nghipp; xdy dyng ehuang trinh, ngdnh hpc, mdn hpc phQ hgp de tang eudng ky ndng mim md dgc bipt Id ky ndng giao tilp dd d n chQ trpng d i n hdnh vi giao tilp cd vdn hda cua ngudi hge, dam bao nguin Iao dOng ehit lugng cao, ddp dng nhu d u ngdy cdng khdt khe cua xa hpi Mgt li, coi trgng edng tde ddo tgo ky ndng mem dd ehQ trgng ky ndng giao tilp eho sinh vidn song song vdi vide d l cao tinh vdn hda giao tilp eQa sinh vien ehuang trinh ddo tgo ky ndng Hai li, giang vidn d n quan tdm vd hudng d i n cde bull sinh hogt Idp, sinh hogt Ooan nidn, HOi sinh vidn sinh vidn ty dilu TAP CHl KHOA HOC Q U A N LY GIAO DUC S6 02/2014 TAI LIEU THAM K H A O ABSTRACT Ld Van Quy - ehu nhidm (2013), BQi Due Tdm, Trln Chi VTnh Long, Thwc trgng ky nang giao tiip cua sinh vien trwdng Dgi hgc Tii chinh - Marketing, Be tdi Khoa hpc Cdng n g h e d p C a s d , TP HoChi Minh I ã TU" ôô ã TU /nAAc\ T», i,hA Lo Thj Mai Thoan (2005), Thwe trgng ning giao tiip cOa sinh vien su phqm tinh Son La Tap chi Tim IJ hoe, s l 02 nim _ .£ Cun^ntly the colleges and universities in our country are increasingly concerned, aware of occupational skills training for students With this article, we partly clarify the reality of communicational skills, including cultural behavior of students at ^ " " ' " ^ ' ^ ' ^ °' ""^""^ " 'W^'*«""a f""" "^ ^ ' P ' ' " ^ " " ' "> "ãô '"ằ"ô"