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DUY TAN UNIVERSITY TOURISM DEPARTMENT This is your presentation title hello! MY GROUP INCLUDES: PHAN NGUYEN UYEN NHI NGUYEN NGOC LUYEN NGUYEN THI NA TON NU THAO MY TEACHER: VO DUC HIEU Source guest characteristics a Concept of guest source characteristics ▸ Travel is becoming more and more popular with people The number of people traveling is increasing Apart from the main purpose of sightseeing, finding the beauty or nature of nature, travelers who want to have a better living environment every day is the need to eat well and be more comfortable This demand formed a source of customers for the hotel business b Customer Source Classification ▸ By nationality ▸ Visitors to hotels from different countries, from different regions bring their own national culture The difference is that it leads to differences in behavior, in consumer habits ▸ By gender ▸ Men and women have different behaviors Men are more likely to use mobility or participate in recreational activities In contrast, women are concerned about how to decorate rooms, to prices, and they buy souvenirs, consumer goods in places more tourist than men b Customer Source Classification ▸ For the purpose of the trip ▸ Understanding the purpose behind which to stimulate digestion use In the hotel are usually classified by: • Visitors go purely for travel • Business travelers In the form of consumer organizations This style of the hotel consists of two groups: • Consumer products customers of hotels through the help of intermediate organizations (organizational customers go through) • Guests consume hotel products (guests go not through the organization) c Figures of tourists coming to Danang Year Domestic passenger (thousand visitors) The growth rate (%) 2000 11.200   2001 11.700 4,5 2002 13.000 11,1 2003 13.500 3,8 2004 14.500 7,4 2005 16.100 11,0 2006 17.500 8,7 2007 19.200 9,7 2008 20.500 6,8 2009 25.000 22,0 2010 28.000 12,0 2011 30.000 7,1 2012 32.500 8,3 2013 35.000 7,7 2014 38.500 10,0 2015 57.000 48,0 2016 62.000 8,8 2017 73.200 18,1 Domestic tourists come to Da Nang 2000-2017 stage c Figures of tourists coming to Danang ▸ In the last years: the number of international visitors increased 27% annually, while domestic guests rose 17% per year ▸ In 2017, the number of international visitors increased sharply: 40.5% Measures to attract tourists in Da Nang a Measures to attract tourists ▸ Market research • Should divide tourists into groups such as business travelers, businessmen, families, retirees to study travel time, major services, additional services, ability to buy of each group a Measures to attract tourists ▸ Improve the quality of tourism services • Planning, building and improving facilities • Strictly manage the type and cost of service a Measures to attract tourists ▸ Training and improving human resources for tourism ▸ Development and diversification of tourism products To build an environment of human and sustainable tourism Place your screenshot here Promoting domestic and foreign tourism Place your screenshot here b Potentials and challenges in attracting tourists in Da Nang ▸ Potential ▸ It is a developing city with many advantages of river - sea, seaport, international airport with many direct routes of Korea, Japan, beautiful scenery, tourist resorts… ▸ Danang has launched many major tourism events ▸ Da Nang - City of new buildings b Potentials and challenges in attracting tourists in Da Nang ▸ Keeping the beauty of Vietnamese culture ▸ City builds good security system ▸ Secured housing system, attract investors b Potentials and challenges in attracting tourists in Da Nang ▸ Challenge ▸ Limited in size, structure, quality training ▸ Lack of preferential policies for investment in development of entertainment services Quality control of security services, food hygiene and safety, ways of promoting tourism, the connection of tourist sites in the ward is limited 3 Comparing tourists to Da Nang and tourists coming to Singapore The number of tourists to Da Nang and Singapore in the year A B C Yellow 10 20 Blue 30 15 10 24 16 Orange b A journey to make Da Nang become a tourist destination in Singapore, Hong Kong ▸ From the vision, orientation b A journey to make Da Nang become a tourist destination in Singapore, Hong Kong ▸ Itinerary to make Da Nang become "the leading tourist city in Asia" Thanks for watching ❤ Let’s review some concepts Yellow Blue Red Yellow Blue Red Is the color of gold, butter and ripe lemons In the spectrum of visible light, yellow is found between green and orange Is the color of gold, butter and ripe lemons In the spectrum of visible light, yellow is found between green and orange Is the colour of the clear sky and the deep sea It is located between violet and green on the optical spectrum Is the colour of the clear sky and the deep sea It is located between violet and green on the optical spectrum Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage

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