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... advertising: images, and words, in almost Ads, words are considered the key component since by them people find easier to grasp the advertising message Hence, how to choose words Table 4.7 Relative... only a few seconds to capture the reader’s attention b Comparison of c Compound words Table 4.4 Comparison of Compound words used in Table 4.5 tells which type of headline is most used in a three... b Simile a Pun used in EAds c Metaphor To pun is to play on words, or rather to play with the form and d Personification meaning of words, for a witty or humorous effect For example: e Euphemism
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