designing for the social webj PHẦN 5 ppt

... stop and look. They were compelled by the power of social proof. ptg72 DESIGNING FOR THE SOCIAL WEBShow HOW it Works When Apple released their iPhone in the summer of 2007, they touted its ... about each. The more speciﬁc you can get, the better.ptg82 DESIGNING FOR THE SOCIAL WEBthere, they might type in “joshua porter,” and Facebook, recognizing both variants of the name, returns ... moreptg84 DESIGNING FOR THE SOCIAL WEB In addition, this also shines some attention on the people who gave you the testimonial, showing them that you value their opinion. They might...

designing for the social webj PHẦN 2 ppt

... answering the question: What are the actions people perform on the objects, and which are important enough to support in the web application?ptg24 DESIGNING FOR THE SOCIAL WEBFocus on the Primary ... and when they do that efﬁciently, they grow very quickly as a result.ptg16 DESIGNING FOR THE SOCIAL WEB As the power and reach of the web became evident in the last part of the 1990s, ... (http://www.rheingold.com/vc/book/). Though they were written in 19 85 and 1993, respectively, they were at least a decade ahead of their time. Probably two.ptg18 DESIGNING FOR THE SOCIAL WEBYouTube, for example, streams...

designing for the social webj PHẦN 3 potx

... to grow. 5 5 http://adaptivepath.com/ideas/essays/archives/00 051 9.phpptg34 DESIGNING FOR THE SOCIAL WEB So once Flickr identiﬁed photos as their object and gave them a unique URL, their service ... made the decision to replace their aging TV with one of the HD TVs they heard about. ptg30 DESIGNING FOR THE SOCIAL WEB The ethnographer might ask who Betsy heard about the TV ... “No” to them. Accept only the most important features, and keep the others on the back burner until they are truly necessary. ptgCHAPTER 2 A FRAMEWORK FOR SOCIAL WEB DESIGN 35 Many of these...

designing for the social webj PHẦN 4 doc

... http://catb.org/~esr/writings/cathedral-bazaar/cathedral-bazaar/ar01s04.htmlptg 54 DESIGNING FOR THE SOCIAL WEB . Facebook. Facebook started in the concentrated microcosm of the Harvard University campus and then spread ... handle them when they are found. Kudos16 http://blog.dreamhost.com/2008/01/ 15/ um-whoops/ptg 52 DESIGNING FOR THE SOCIAL WEB In some cases, the managers are the designers. The designers at ... mentions them!9 http://gettingreal.37signals.com/ch14_Feel _The_ Pain.phpptg 50 DESIGNING FOR THE SOCIAL WEBTen Steps to AuthenticityNobody can force you to care. But assuming that you do care, there...

designing for the social webj PHẦN 6 potx

... of reciprocity—they recognize the value they get from the site and want to give back. Others write reviews out of a sense of efﬁcacy, as they feel the urge to tell others about their experience ... http://www.shirky.com/writings/group_enemy.htmlptg106 DESIGNING FOR THE SOCIAL WEBFigure 5. 6 The Netﬂ ix Movies for You screen reeks of uniqueness. The success of the service relies almost entirely on recognizing ... then a gradual fade-away after that. The fade continues until the person simply has no reason to come back. They’ve added all their friends, their friends have added them, and that’s it. There’s...

designing for the social webj PHẦN 7 pot

... written. The more the person performs the primary activity on the site, the better their reputation is. Ratings of reviews written. How people have judged the reviews you’ve written: were they ... (behavior among the possible properties) not obvious from the properties of the individual parts.”3 The interactions of the Top Diggers, and the reactions of the others on the site, are an ... If buyers couldn’t effectively judge the reputation of the person they’re giving money to, then the transaction wouldn’t happen.ptg118 DESIGNING FOR THE SOCIAL WEB If you read Zuckerberg’s...

designing for the social webj PHẦN 8 potx

... download the songs they liked. As the group downloaded music over time, the download total for each song was calculated. The key variable in the study was the information shown to users. The researchers ... ptg132 DESIGNING FOR THE SOCIAL WEBFigure 6.4 Step 2 of the Digg submission process makes it easy to customize a submission yet veriﬁ es that the submitter is a person. ptg142 DESIGNING FOR THE ... entry into the Digg system depends on the checks at this stage. ptg140 DESIGNING FOR THE SOCIAL WEB The designers at Digg have made the process of digging incredibly simple. They provide...

designing for the social webj PHẦN 9 docx

... you probably know their name or other information already. Pre-populate the form with any information you know, and ﬁlling out the rest of the form will seem easier for them. Also, it’s OK ... looked around for a while before I found them here, as their position in the right column separates them unexpectedly.) Unless readers are proactively looking for them, they may not see them. Figure ... ptg 150 DESIGNING FOR THE SOCIAL WEBKeep the Call to Action CloseIncrease the odds of sharing by placing the call to action close to the thing being shared.One of the more innovative...

designing for the social webj PHẦN 10 docx

... 144–162allowing for multiple, 157 conﬁrming, 156 – 157 conversion funnel for, 170 designing form for, 154 – 156 facilitating, 148–149 how it works, 146–147 implicit vs. explicit, 1 45 146 placing ... also Del.icio.us social circles, 143 social conduits, 143 social cues, 80 social design, 5 6 social environment, 8 social features, Amazon, 36–39 social funnels, 169–171 social inﬂuence ... lifecycle, 153 , 164, 177 funnel diagrams, 164, 1 65 166, 169, 170GGame Neverending, 54 gaming the system, 98 GigaOm blog, 152 Gladwell, Malcolm, 143ptg170 DESIGNING FOR THE SOCIAL WEBOf...

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