... radio, newspapers, maga-zines, catalogs, direct mail, telephone, and online. Each medium hasits advantages and disadvantages in terms of cost, reach, frequency,and impact. An advertising agency ... plastic surgery,and Jaguar sales. And cashing out means that people want to lead a less hectic existence and seek simpler lifestyles and smaller towns. A company can claim to be different and ... called “value disciplines”): product136 Marketing Insights from A to ZIngvard Kamprad, who founded IKEA, added another consid-eration: A new idea without an affordable price tag is never ac-ceptable.”...