technical analysis from a to z ebook

... TECHNICAL ANALYSIS FROM A TO Z Steven B. Achelis 1 TECHNICAL ANALYSIS FROM A TO Z Steven B. Achelis TECHNICAL ANALYSIS FROM A TO Z Steven B. Achelis 9 FUNDAMENTAL ANALYSIS If ... Yes N /A N /A Often Bid Intraday Closed end Intraday Intraday Ask Intraday Closed end Intraday Intraday * Net Asset Value CHARTS Charts The foundation of technical analysis is the chart. ... price, etc. Market indicators cannot be calculated for an individual security because the required data is not available. Market indicators add significant depth to technical analysis, because they...

Ngày tải lên: 23/01/2014, 00:20

... Groups Educational Products Training Partners Related Link: Traders Library Investment Bookstore Technical Analysis from A to Z by Steven B. Achelis INDICATORS Indicators An indicator is a mathematical ... for Search Tips Technical Analysis from A to Z Preface Acknowledgments Terminology To Learn More PART ONE: Introduction to Technical Analysis Technical Analysis Price Fields Charts Support & ... Online Search for Search Tips Technical Analysis from A to Z Preface Acknowledgments Terminology To Learn More PART ONE: Introduction to Technical Analysis Technical Analysis Price Fields Charts ...

Ngày tải lên: 23/04/2014, 16:09

Ngày tải lên: 02/07/2014, 12:20

Ngày tải lên: 02/07/2014, 12:20

Ngày tải lên: 02/07/2014, 12:20

Ngày tải lên: 02/07/2014, 12:20

Ngày tải lên: 02/07/2014, 12:20

Ngày tải lên: 02/07/2014, 12:20

... thought that it had a substantial share of the banking market but realized that it had only a small share of the total financial market, which includes much more than banking. • AT&T stopped ... Andy Grove of Intel as a time in the life of a business when its fundamentals are about to change.” Banks had to make changes with the advent of automated teller machines (ATMs), and major airlines ... such as managing athletes’ careers. • The late Roberto Goizueta told his company, Coca-Cola, that while Coca-Cola had a 35 percent share of the soft drink mar- ket, it had only a 3 percent share...

Ngày tải lên: 21/09/2012, 17:33

Ngày tải lên: 13/08/2013, 15:59

... and global accounts. Today’s companies increasingly assign na- tional and global account managers to manage their largest customers. Account management systems will grow in the future as more ... votes. Great brands are the only route to sustained, above-average profitability. And great brands present emotional benefits, not just rational benefits. Too many brand managers focus on rational incentives ... company’s name and trademark are by far our most valuable assets.” Companies must work hard to build brands. David Ogilvy in- sisted: “Any damn fool can put on a deal, but it takes genius, faith...

Ngày tải lên: 24/10/2013, 08:20

... persuasively as can a friend, acquaintance, past customer, or inde- pendent expert. Suppose you are planning to buy a PDA (personal digital assistant) and you have seen all the ads for Palm, HP, and Sony. ... marketing. The mass market is splintering into mini-markets and your company now has the capability of marketing to one customer at a time. • From owning assets to owning brands. Many companies are be- ginning ... software, 81 marketing process automation, 82 marketing strategy simulators, 114 partner relationship management (PRM), 55 real-time inventory management, 81 real-time selling, 81–82 sales automation...

Ngày tải lên: 24/10/2013, 08:20

... but today most advantages don’t stay relevant and few are sustainable. Advantages are temporary. Increasingly, a com- pany wins not with a single advantage but by layering one advantage on top ... an- other value: that many women care about social issues and will pa- tronize a company that cares. 19 Greg Carpenter and Kent Nakamoto have challenged a core as- sumption of marketers that buyers ... company will have incorporated a set of advantages that all reinforce each other around a basic idea. Wal-Mart, IKEA, and South- west Airlines have unique sets of practices that enable them to...

Ngày tải lên: 24/10/2013, 08:20

... Insights from A to Z since most Jaguars had to be repaired frequently. An acquaintance of mine always owned two Jaguars, because one was usually in the repair shop. Style, or appearance, does play a ... Easy to open the packaging. • Easy to assemble. • Easy to learn how to use. • Easy to use. • Easy to repair. • Easy to dispose of. Just consider “Easy to learn how to use.” I recently purchased HP/Compaq’s ... financial asset that needs to be managed and maximized like any other asset. Tom Peters sees customers as an “appreciating asset.” They are the company’s most important asset, and yet their value is not...

Ngày tải lên: 24/10/2013, 08:20

... listen. Guarantees 75 (EVA), market capitalization, and cost of capital must be as familiar to them as sales, market share, and gross margins. Companies today are focusing on shareholder value. The CEO is not satisfied when ... employees want to 70 Marketing Insights from A to Z uarantees 74 Guarantees are getting more fashionable. Guarantees can be power- ful builders of corporate value and credibility. They may promise money ... fail to realize is that their markets are rarely fully penetrated. All markets consist of segments and niches. American Express recognized this and created the Corporate Card, the Gold Card, and...

Ngày tải lên: 24/10/2013, 08:20

... analysis management are being • Sales -to- expense achieved ratios • Financial analysis • Market-based scorecard analysis 78 Marketing Insights from A to Z nnovation 83 Firms face a dilemma. ... physical assets? Own- ing physical property can be a liability. All a company needs is access to physical assets. To operate as a lean company may call for decapitaliz- ing—outsourcing activities and ... will have to International Marketing 89 A major bank announced a new savings plan in the newspapers but hadn’t explained the plan to its branch managers. An engineering firm made a decision to sell...

Ngày tải lên: 24/10/2013, 08:20

... loyalty award program. A loyalty program may be a good feature as part of a customer relationship management program, but many loyalty schemes do not create loyalty. They appeal to the cus- tomer’s ... to evaluate a company or competitor’s marketing effectiveness rather than to under- stand customers’ needs or wants. • Data mining. Companies with large customer databases can use statisticians ... in a company has a different agenda. The advertising manager sees the company’s salvation as being in more advertising; the sales manager wants more salespeople; the sales promotion manager wants...

Ngày tải lên: 24/10/2013, 08:20

... Essentially I was propos- ing that they become a virtual organization. Yet a company may go too far in outsourcing. What makes a great company is that it has created a set of core competencies that link ... Insights from A to Z can companies mastering mass production, mass distribution, and mass marketing. At the other extreme we can talk about a “market of one” to describe a specific individual or company ... creams, plastic surgery, and Jaguar sales. And cashing out means that people want to lead a less hectic existence and seek simpler lifestyles and smaller towns. rganization 130 Who should headquarters...

Ngày tải lên: 24/10/2013, 08:20

... marketplace is based on its use of different price brands from Fairmont to Courtyard to Marriott to Ritz-Carlton. And Kraft conquered the frozen pizza market by creating four brands: Jack’s aims at ... Most companies need to operate with a mixture of the transactional and 152 Marketing Insights from A to Z cheap. Top salespeople in a company often sell five times as much as the average salesperson ... products. 146 Marketing Insights from A to Z uality 147 It continues to amaze me how many Americans accepted bad quality in the past. When I took my newly purchased Buick to the dealer one week after purchasing...

Ngày tải lên: 24/10/2013, 08:20