DL NG THI ONG HIt lV \iC ONG TV IHEP THANM BINH
J. 1 2 \dni vung dgc diem tdm ly khdch hdng vd khdch hdng tutic tieu.
3.1. 5 Thinrng xuyen cung cdp sdn phdm dam hao chdt lugng.
Dac tinh ciia thuang hieu ludn gan lien vdi doanh nghiep va san phdm. sdn pham vd ebdt lugng san pham ludn gan chat vdi nhau. tuy hai nhung nhu la mdt, vi vay eung cdp san phdm dam bao chdt lugng cho khdeh hdng la viee lam vd cimg quan trgng trong qud trinh xay dirng thuong hieu eiia Thanh Binh.
Chdt lugng va ebdt lugng san phdm la pham trii trim tugng. trong de tdi ndy tdi ehi xin de cap den quan diem ve chat lugng hdng hod /sdn pham hiru hinh.
Theo quan diem cua cd nhdn Tdi. chdl licang Id cdc chi tieu. cdc thude tinh, cdng dung cua san
phdm vd de thoa mdn nhimg nhu cdu cua khdch hang;
Mdi mdt hang hod, san phdm se ed he thdng ede chi tieu ebdt lugng khac nhau cd san phdm ehi
ed mgl hay hai chi lieu, nhung cd san pham ed den hang mdy ehue tham ehi den ea tram chi lieu
rieng le. Tuy nhien, cung cdn phai luu y rang viec xem xet ede ehi tieu nay phdi dat trong dieu kien lieu dung gidng nhau. hay ndi khde di trong nhung dieu kien tieu diing khde nhau thi sir ddp img cac yeu edu eiia ngudi tieu dimg eung khae nhau. Chinh vi vay Thanh Binh edn xac dinh eho dugc khdch hdng cu thi se sir dung hdng bod vdi tieu ehi chdt lugng ndo la thieh hgp nhdt. Khi da xac dinh dugc nhu cdu su dung trong dieu kien nhdt dinh ndo dd tire Id Thanh Binh
se vd da tao ra dugc mot sdn phdm khac biet vd se mang den cho khdch hang mot su an lam
trong su dung.
'^bach hang ludn mong nuidn ed dugc nu're chdt lugng nao dd tir san phdm cua COULI i\ CUUL:
cdp cho bg. nhimg ddng thdi eung mong mudn ed chi phi hgp lv nhdt. 1 rone dieu kien canii tranh ngay cdng quyet liet. eae doanh nghiep ludn lim each giam gia bdn de nanu cao sue canh
tranh tbi viec lao ra su cam nhdn ve chdt luang duac ndng len se Id nhdn td quan trgmz vd co \
nghTa quyet djnh de thu hiit khdeh hdng.
Xhu nhirng vdn de dd de cap den a tren. chdt luang san phdm md Cdng tv Thanh Binh HTC' cdn quan tdm a cdc gdc do cu the sau ddy:
• Mire do thuan tien trong su dung. • ilh'tc do chudn xcic vd tinh hop ly ve gid.
Miic dp thuan tien trong su dung: Day la nhdm ehi tieu dae trimg eho kha ndng su dung thuan
tien eua hang boa. ban ehe nhung edn trd hay lang phi vd nang eao hieu qua trong lieu dung, khi hdng boa khdng thuan tien trong tieu diing thudng dan den lang phi eao. ehi phi eao ban. tham tri gay hu hdng mdy mdc. hu hdng san phdm vv...
Hang hod thuan tien eho sir dung d ddy ed the Id su phii hgp hay da dang ve kieh tiurcVc ddi.
rdng, ddy: hinh dang thdng phdng; de thay the; Su phii hgp d day edn dugc dae trung bai su phii hgp v l tam ly cua kiiaeh hang nhu thdi quen, sd thieh ve mau sac, dg eirng mem...Su phu hgp
ve kieh thude. tdm ly ciia khdeh hang se tao ra cho hg mdt edm gide thoai mai. tir tin va bap dan. ddn'^ thdi ed thi mang lai hieu qua rat eao cho khdch hdng vd vi the se tao ra dn lugng tdt dep ve thuong hieu eho Cdng ty Thanh Binh.
Mirc do chndn xde vd gid cd hgp ly cho sdn phdm: Mire do chudn xde vd gid ea hgp lv eho san
phdm la vdn d^ dugc mgi ngudi quan tam vd dirge dat len vj tri hdng ddu. rrirdc khi di den
quvit djnh mua hang, khdch hang thirdng trai qua qud trinh lira ehgn. can nhac kv lirdng ma chu
\ki tdp chun'^ xem xet v l do chudn xde eua san phdm ( nhu do ddy. rdng. ddi eo du hav khdng.
dd Clin" mIm- mde thep. nhd may san xudl...) vd gid cd phii hgp vdi ebdt lirgng san phdm. Do 4 ' \ae vd ^id ca hgp lv a day khach hang mdt mat thu thdp thdng tin bcMi ngoai. mot mat tin
•\) edn" t\ vi .vav .dam bao diidjuJi. ehudii.xdc chdt lugng.,san pham, cgng .\ai gia ca hgp
ua
ma
1> la da dem lai Igi ieh nhu mong nuidn cho khach hang, eung ehinh lir sir tin tuang. ven tam cua khaeh hang se mang la. gia tr. va sir trung thanh ve thuang hieu eho Thanh Binh.