- Tao dung hinh anh thieh hgp cho khach hang.
2J Ke hoach Marketing Cong ty thep Thanh BinhH.T.C (2006 2010)
2.4.1- Su- menh ciia Cong t\ thep Thanh Binh H.T.C
a - Sir menh eim Cdng ty thep Thanh Binh HTC.
Ludn phdn dau de tra thdnh edng ty dirng hang ddu trong nganh kinh doanh thep cdng nghiep tai Mien Bac -Viet nam .
Phdt trien ben vung bang viee da dang nghe. vdi tinh chuyen nghiep va hieu qua cao.
b - Cdc gid tri chndn muc eda cdng ty thep Thanh Binh HTC
Chat lugng san phdm chuan mue. vd eac dich vu hoan bao edng vdi boat ddng chuven nghiep. phuc vu khdeh hang tan tinh ehu ddo. van minh Ijeb sir trong giao tiep vd irng xir la hinh anh ciia Thanh Binh H.T.C.
Ket hgp hai boa Igi ieh khaeh hang vdi Igi ieh eiia Cdng ty. ehia se vd hgp tac de ciing phdt trien la gid tri eao qui eho trudng tdn ciia Thanh Binh H.T.C.
2.4.2- Tom luac v^ ke hoach Marketing
K I hoaeh Marketing giai doan 2006 - 2010 eiia Cdng ty thep Thanh Binh H.T.C la nham tao ra
mgl mire tang truang dang ke ve doanh sd bdn vd Igi nhuan ciia cdng ty so vdi cac nam trucVe. vdi ehi tieu doanh thu - doanh so 350 ti CJK) nam 2006 (tang truang 25''/(> so vdi nam 2005) vii
cdc nam tilp theo moi nam tang trudng 25 - 30 %: Igi nhuan binh quan sau thue dat 1.0 den
1.2% tdng doanh thu hdng nam.
De dat dugc ki hoaeh tang truang tren, thi viee quyet djnh la phdi khdng ngirng ndng cao kha
nang eanh tranh thdng qua viee thuc hien cd hieu qua ke hoach va chien luge Vlarkeiing. dac biet la viee khdng ngirng xay dirng. phat tri^n va hodn thien thuang hieu eho edng tv.
2.4.3 - Tom luoc co* hoi va thach thiic, di^m yeu va diem manh ciia Cong t> Thep Thanh Binh H.T.C. Binh H.T.C.
2f • f f
Tir ede phdn tieh tai cae phdn 2.1: 2.2: 2.3 tren ddv. cdng ty Thep Ihanh Binh H. IX. rui ra cho minh eae ca hdi va thaeh thuc. cCing nhu ede diem veu va diem manh sau da>. minh eae ca hdi va thaeh thuc. cCing nhu ede diem veu va diem manh sau da>.