- Tao dung hinh anh thieh hgp cho khach hang.
De dugc phap luat bao hd
Bum* thu- tu-: Xac lap quyen
Trong thuang hieu ed rat nhieu yeu id khae nhau. ed the lii nhan hieu hang hoa nlur B i t i \ . Hon da..: Ten ggi xuat xir nhu nude mam Phii Qudc: Ten thuang mai nhir Cdng tv Kinh Dd: ed kieu dang chai Lavie; va eung cd the la eae yeu id thude ve quyen tac gia nhir doan nhac. cau khau hieu " Nang niu ban chan Viet" va eae yeu td khae nira. Viec xac dinh yeu td nao can dang kv va dang ky duge la mot van de khdng phai bat eir doanh nghiep nao eung lam duge .
Budc nay rat quan trgng va phai lam cang sdm cang tdt bdi neu khdng se rat de xav ra nhung rae rdi nhu mat nhan hieu va trong trudng hgp fi:ay4a mat thuang hieu do bjilam hang gia. luing nhai. hoac do bj ngudi khae dang ky trude.
Btfoc thir nam: Xay dirng chien lirtyc chat lu-gng san pham
Day la khau rat quan trgng. xu the canh tranh gay gat nhu hien nay mudn san pham/ dich vu eua minh dugc ngudi tieu diing chap nhan nhat thiet doanh nghiep can quan lam den chat lugng san pham. djeh vii. Tuy. theo tirng loai san pham. dich vu ma doanh nghiep phai luan theo lieu
chuan ciia nd. Chhx lugng san pham dugc the hien qua cae tieu chi ea ban nhu: Cong nang: da
ben: tinh an loan va sir dam bao ve sinh mdi Iruudng eiia san phaim, djch vu. Budc thii" sau: Xay dung chien luoc ve gia
Ngudi tieu diing khdng ehi ddi hoi chat lugng san pham phai tdt ma gia ea phai phii hgp. do \i\\
viee xav dung chi^n luge gia anh huong manh den ehien luge kinh doanh cua doanh nghiep. Lam lh8 nao dd ed gia phii hgp ma vin dam bao Igi nhuan eua doanh nghiep. Theo Philip Koler ed mot sd each xay dung gia:
/. Ddt tien hon de cd chdl lurrng eao lurn.
2. Gid giu nguyen nhung chat luang cao Ivm 3. Giu nguyen chat luang nhung gid re hon
4. Giam hot tinh nang song gid lai re di rdi nhieu 5. ('hat lirofia; cao hon nhung gid thdnh lai re luni