- Tao dung hinh anh thieh hgp cho khach hang.
b- Xet tren gdc dp qui trinh cdc bir&c xdy dung phdt trien thirang hieu
Thdng thmyng qud trinh xdy dung phdt trien thuang hieu dirac qua chin huac, do Id
(IjThdnh lap y tvtcmg. ^dc dinh thj trudng y^ khdch hang n^ue tieu: (^iTim kidm thdng tiji. nj;ian tich ddi thu. xae djnh minh la ai. mue tieu cdn di den ddu:(3) Thiet ke nhan hieu hdng hod vd eac ddi tugng SHCN khac;(4)xac lap quyen:(5) xay dung ehien luge chdt lugng san phdm:(6) xdy dung chien luge ve gia;(7) td ehire va nhan su; (8) td ehirc he thdng djch \LI:(9) theo ddi su phdt trien vd bao ve thuang hieu.
Ve thdnh lap y tuong, xde dihJithi iritmig. klidch'hdng muc tieic Th'anh Biiih da ed y imyng la"
eho xdy dung thuang hieu dd Id da xac dinh eho Cdng ty phdi ed su khac biet eho san phdm. dieh vu de dua den eho khdeh hdng san pham. dieh vu chdt lugng cao hon hoac la sir khac biet
han ddi thu. dd Id mgl dau hieu ve bieu tugng eua Thanh Binh Id de nluV. de ggi.
}
Thanh Binh da xac djnh dirge ddi urgng khach hang cuanninh la {1) Khdeh hang tluro-ng mai. (2)Khaeh hdng san xudl. (3)Khaeh hang thuang mai va san xudt, da\ eung ta mot veu td rat can
eho djnh vj thuang hieu eho doanh nghiep md Thanh Binh da lam dugc. Bai vi thdng qua da
Thanh Binh da biet minh phai lira ehgn san phdm gi. ebdt Urgng ndo. dieh vu ra sao de phuc \u tdt eho khdeh hdng.
Ve tim kiem thong tin. phdn tich ddi thu xde dinh minh Id ai, muc tieu cdn di den ddu.
De dam bao eho qua trinh boat ddng. Thanh Binh ludn quan tdm va thirc hien triet de den thu
thap thdng tin tren cdc khia eanh, Dai vdi ede san pham eiing loai da cd tren thi trudng. irong
dd tap trung thdng tin ve gid; ve cac sdn phdm ed the thay thi:
Ve thiet ke nhdn hieu hdng hod vd cdc ddi tuang .sa huu cdng nghiep khde.
Tren ea sa y tudng Thanh Binh mdi dirng d gdc da bieu tugng nhirng ehua thit^t k8 duge nhan
hieu eho sdn phdm eiia minh
I'e xde lap quyen
Trong thuang hieu cd rat nhieu yeu td khae nhau. ed the la nhan hieu hang hod. ten ggi xudt xir. ten thuang mai, kieu dang....Cdng ty Thanh Binh da xde djnh duge quyen so huu cho minh la dang ky nhan hieu. Id gd vdi Cue sd huu edng nghiep Viet nam .
[ e xdv dung chien luoc chdt luang san phdm: Can cir theo dae diem tirng loai san phdm. dich
vu eiia ngdnh thep cung nhu eiia minh. Thanh Binh da xde djnh ebdt lugng sdn phdm qua cae
tieu chi ca ban Id: Tien diing: do chuan xde: ve dieh vu la.- hodn hao.
Ve xdy dung chien luac ve gid
Thanh Binh da nhan thire dugc rdng khdeh hdng khdng ehi ddi hoi ebdt lugng san phdm phai tdt md cdn phai ed gid cd phai phii hgp. do vay viee xdy dung ehien luge gid ludn dirge quan tam. theo dd Thanh Binh da xae djnh eho minh edch xdy dung djnh gid do Id: Ddm bao ebdt lugng eluidn. gid ea hgp ly (khdng cao han ddi thu \ e gid)
/ 'c id ehirc vd nhdn .su
Co bg phdn nhdn su thue bien edng viec xa> dung, duv tri phdt Irien thuang hidu cho cdng t} la
rdt can thidt. nhung thue tl Thanh Binh ehua co dugc ddi ngu de lam v iee nav. I e to ehirc he thdng dieh vu
Can cir vdo quy md eua minh. Thanh binh da xdy dung vd thue hien dugc eac dich v u: Ddi ngu nhdn vien cham sdc khdch hdng: cae dieh vu thanh todn cham. van chuyen hang den nai eho khdeh hang.
Ve theo doi su phdt trien vd bao ve ihuang hieu
Ddv la budc dam bao eho thuang hieu dugc ben vung. Viec theo ddi nhdm dieu chmh eho thuang hieu di dimg hudng, ehdng lai cdc hanh vi canh tranh khdng lanh manh. Bd phan qudn trj va phdt trien thuang hieu cua Thanh Binh ehua dugc hinh thanh. cho nen ehua ed viee theo doi. kiem tra, ddnh gia.
Can eir vdo qui trinh ede budc xdy dirng. phdt trien vd duy tri thuang hieu vd thirc tl eiia Thanh Binh ta ed the thdy rang viee xay dung thuang hieu eua Thanh Binh cdn cdn quan tdm nhieu han nua tren tat cd cdc mat. tir viec dinh hudng den trien khai thire hien.