- Tao dung hinh anh thieh hgp cho khach hang.
d- Khdch hdng tieu diing hg la ngudi mua de diing chinh cho gia dinh hay doanh nghiep.
nhung hg mua khdng phai la de bdn, bay san san xiidt md mua de dau tu. Khdch hang ndy hg khdng xem san pham la qua quan trgng. hg thanh todn ddy dii, khdng ddi boi cao cae djeh vu di ciing. hg ehi mong dugc mua dimg gid ed va dam bao chat lugng, hg rat tin tuang \ao ngudi
ban.
Vdi bdn phdn doan khdeh hang (thi trudng) nhu tren. cdng ty thep thanh Binh H.T.C khdng id chirc mang lirdi ban le. hay dai ly. ehi ban hang tap trung thdng qua phdng Kinh doanh. Phdng Nhap khdu vd bdn sd lugng Idn. Bdn hdng ciia Thanh Binh H.T.C dugc thuc hien ihdng qua ddi ngu nhdn vien tiep thj bdn hdng (13 nhan vien ) day dugc coi nhu la cac kenh phan phdi cua edng tv'. cdng t> nhu la kho hang, nhdn vien tiep thj bdn hang nlur la nha dai 1>. doanh sd bdn
true tiep den ede nha thuang mai 45" a. den nha san xuat 48"o. edn hi 7"n cae nna lieu dung d:in
dung. Caeb thire tieu thu (Phdn phdi) cua edng ty cd nhi^i uii diem; quan 1\ tdt khdeh hang, dap img nhanh cae veu edu eua klidch hdng. hieu rd va gdn gui khdeh hdng. an loan v.e \on... tuv nhien cung ed nhung nhirge dieni nhu: phai cd ddi quan bdn hang gioi. sd lugng ddng. ehi phi cao mdi ban dugc san lugng Idn.
Di eiing vdi phdt trien eua ddi sdng vat chat van hod, linh ihdn ngdy eang eao. thi nhu cdu su dung cdc dich vu trong mua hang ngdy cang phdt trien. thdi quen hay mong mudn cua ngiriyi mua hang ngdy nay Id rat phire tap. thudng xuyen xung dot vdi ngudi ban nhu: Mudn gid re nhung phdi thuan lien vd ddy du cdc djch vu di ciing nhu: thanh loan cham. van chuyen den nai. ddy du ede ehung loai hang vv... De dap irng nhu edu dd Cdng ty ludn quan tam vd dap irng day du, kjp thai ede djch vu cho khdch hang khi cd nhu edu. bang each Cdng ty ludn san sang cd ede dieh vu. ludn ed ddi ngu nhdn vien cd trinh do chuyen mdn eao. boat ddng chuyen nghiep. ed bd mdy dieu hdnh hgp ly vd chuan muc, ludn san sang ddp irng yeu eau eho khdch hang bang mgi each.
D I cd dugc mot Cdng ty thep Thanh Binh H.T.C nhu ngay hdm nay, viee phdt trien dd khdng the tdeh rdi nhiem vu xay dung thuang hieu ciia doanh nghiep trong sudt ea chang dudng gdn 10 nam da qua. d^ dam bao eho sir phdt trien ben vung dd ehimg ta ciing nghien eiru chien luge xdy dung thuang hieu eua edng ty thep Thanh Binh H.T.C thdng qua chien luge Marketing giai doan 2 0 0 6 - 2 0 1 0 sau day.