Các giải pháp nâng cao năng lực cạnh tranh về chất lượng dịch vụ thông tin di động VMS MOBIFONE

  ----------   GVHD : H SVTH :  MSSV : 506401102  : 06VQT1 TP.HCM, 2010     ---------                                  S           1  1  . 1  . 1 . . 2  . 2  3 1.1 . . 3 1.1.1  . . 3 1.1.2 D. 5 1.2 . . 9   9  . 10  . 10  . 10  11 1.3 . 11  -MOBIFONE 13 2.1 -MobiFone. 13 2.1.1   . 13 2.1.2  14 2.1.3 C 16 2.1.3.1 . 16 2.1.3.2   . 18 2.1.3.3 . . 20 2.1.4  . 21 2.1.4.1  . 21 2.1.4.2  . 21 2.1.4.3  . 22 2.1.4.4  . 22 2.1.4.5  23 2.2   MobiFone. . 26 2.2.1 Fone. . 26 2.2.2 . . 26 2.2.3  . . 30 2.2.4  33 2.2.5 . . 36 2.2.6  . 39 2.2.7   VMSMobiFone. 41    VMS-MOBIFONE 42 3.1   -MobiFone. . 42 3.2    VMS MobiFone. . 43 3.2.1 . 43 3.2.2 . 45 3.2.3   . 48 3.2.4   . 50 3.2.5   MobiFone. 53  57 O 59        VMS-MobiFone. GVHD: Th.S Phan Thi -1-   1.       trong kinh doanh. B  n        tranh  X C-MobiFone    cao              - MobiFone 2.     C-MobiFone. +               C-MobiFone . 3.   CMobiF                    VMS-MobiFone. GVHD: Th.S Phan Thi -2-   CFone  CFone. 4. Ph C   N                 ,  -MobiFone,   n quan. 5.   ng : - Chng 1:  - : T VMS-MobiFone. -  -MobiFone.        VMS-MobiFone. GVHD: Th.S Phan Thi -3-      1.1  1.1.1   Khái niệm:                                 [1][2][3].                         d             Đặc điểm dịch vụ :   Thứ nhất, dịch vụ có đặc tính không hiện hữu                    VMS-MobiFone. GVHD: Th.S Phan Thi -4-  - Hàng hoá hiện hữu hoàn hảo  - Hàng hoá hoàn hảo    - Dịch vụ chủ yếu         - Dịch vụ hoàn hảo            [4,10-27] Thứ hai, dịch vụ có tính không đồng nhất   ,                     [1,9-10], Thứ ba, dịch vụ có đặc tính không tách rời          