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Chi tiết |
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Sách, tạp chí |
| Tiêu đề: |
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Sách, tạp chí |
| Tiêu đề: |
Customer-percived value: a substitute for satisfaction in business market?”, "Journal of Business and Industrial Marketing |
| Tác giả: |
Dumon, E |
| Năm: |
2000 |
|
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Sách, tạp chí |
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Managing Customer Value |
| Tác giả: |
Eggert, A. and Ulaga, W |
| Năm: |
2002 |
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Sách, tạp chí |
| Tiêu đề: |
The American Customer Satisfaction Index: Nature, purpose, and findings”, "Journal of Marketing |
| Tác giả: |
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. e |
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1996 |
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Sách, tạp chí |
| Tiêu đề: |
The effects of price-comparison advertising on buyers perceptions of acquisition value, transaction value and behavioural intentions”, "Journal of Marketing |
| Tác giả: |
Grewal, D., Monroe, K. & Krishnan |
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1998 |
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Sách, tạp chí |
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Service management and marketing: managing the moment of truth in service competition” |
| Tác giả: |
Gronroos, C |
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1990 |
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Sách, tạp chí |
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The measurement of perceived value in higher education: a unidimensional approach |
| Tác giả: |
Helena Alves |
| Năm: |
2010 |
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Sách, tạp chí |
| Tiêu đề: |
The nature of customer value: an axiology of service in the consumption experience”, in Rust, R.T. and Oliver, R. (Eds), "Service Quality: New Directions in Theory and Practice |
| Tác giả: |
Holbrook, M.B |
| Năm: |
1994 |
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| 20. Jacoby, J. and Olson, J. C. (1997), “Consumer Response to Price: an Attitudinal, Information Processing Perspective,” in Moving Ahead with |
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Consumer Response to Price: an Attitudinal, Information Processing Perspective |
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Jacoby, J. and Olson, J. C |
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1997 |
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Management Decision |
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Khalifa, Azaddin S |
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2004 |
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Sách, tạp chí |
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Diner’s perceptions of quality, value, and satisfaction: a practical viewpoint”, "Cornell Hotel and Restaurant Administration Quarterly |
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Oh, H |
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2000 |
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Sách, tạp chí |
| Tiêu đề: |
A conceptual model of service quality and its implications for future research”, "Journal of Marketing |
| Tác giả: |
Parasuraman, A., Zeithaml, V. A., & Berry, L. L |
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1985 |
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Sách, tạp chí |
| Tiêu đề: |
SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality”, "Journal of Retailing |
| Tác giả: |
Parasuraman, A., Zeithaml, V. A., & Berry, L. L |
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1988 |
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Sách, tạp chí |
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Development of a multi-dimentional scale for measuring the perceived value of a service”, "Journal of Leisure Research |
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Petrick, J |
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2002 |
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Sách, tạp chí |
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The effect of price, brand name, and store name on buyers’ perception of product quality: An integrative review”, "Journal of Leisure Research |
| Tác giả: |
Rao, R. A., & Monroe, B. K |
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1989 |
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Sách, tạp chí |
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Percived value of the purchase of the tourism product |
| Tác giả: |
Sanchez, J., Callarisa, L. J., Rodriguez, R. M. And Moliner, M. A |
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2006 |
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| 29. Sheth, J. N., Newman, B. I & Gross, B. L. (1991), “Why we buy what we buy: A theory of consumption values”, Journal of Business Reseach 22, 159 – 170 |
Sách, tạp chí |
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Why we buy what we buy: A theory of consumption values”, "Journal of Business Reseach |
| Tác giả: |
Sheth, J. N., Newman, B. I & Gross, B. L |
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1991 |
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Sách, tạp chí |
| Tiêu đề: |
A holistic model for total quality service”, "International Journal of Service Industry Management |
| Tác giả: |
Sureshchandar, G., Rajendran, C., & Anantharaman, R |
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2001 |
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Sách, tạp chí |
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Exploring the online music market: consumer characteristics and value perceptions |
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Styven, M |
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2007 |
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Sách, tạp chí |
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The role of perceived risk in the quality–value relationship: A study in a retail environment,” "Journal of Retailing |
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