GIẢI PHÁP TĂNG CƯỜNG KHAI THÁCTHỊ TRƯỜNG KHÁCH DU LỊCH nội ĐỊATẠI KHÁCH sạn XANH – HUẾ

AI HOĩC HU TRặèNG AI HOĩC KINH T KHOA QUAN TRậ KINH DOANH KHOẽA LUN TT NGHIP AI HOĩC GII PHP TNG CNG KHAI THC TH TRNG KHCH DU LCH NI A TI KHCH SN XANH HU SINH VIấN THC HIN: SINH VIấN THC HIN: H BO QUNH CHU H BO QUNH CHU LP: K43A QUN TR TNG HP LP: K43A QUN TR TNG HP NIấN KHểA: 2009 2013 NIấN KHểA: 2009 2013 GIO VIấN HNG DN: GIO VIấN HNG DN: PGS.TS. NGUYN KHC HON PGS.TS. NGUYN KHC HON Khoùa hoỹc 2009 - 2013  hoàn thành bài khóa lu n t t nghi p này, ngoài sĐể ậ ố ệ ự c g ng n l c c a b n thân, em xin g i l i cám n chânố ắ ỗ ự ủ ả ử ờ ơ thành nh t đ n các th y giáo, cô giáo Tr ng i h c Kinhấ ế ầ ườ Đạ ọ T - i h c Hu đã h t lòng gi ng d y, dìu d t và ch b oế Đạ ọ ế ế ả ạ ắ ỉ ả t n tình, giúp em có đ c nhi u ki n th c quý báu trongậ ượ ề ế ứ su t quá trình h c t p t i tr ng.ố ọ ậ ạ ườ c bi t, em xin bày t l i c m n sâu s c đ n PGS.TSĐặ ệ ỏ ờ ả ơ ắ ế Nguy n Kh c Hoàn – ng i đã tr c ti p h ng d n, nhi tễ ắ ườ ự ế ướ ẫ ệ tình giúp đ , đ ng viên em trong su t quá trình làm khóaỡ ộ ố lu n này.ậ Em c ng xin chân thành cám n đ n ban lãnh đ o, cácũ ơ ế ạ anh, ch trong Khách s n Xanh – Hu đã giúp đ , t o đi uị ạ ế ỡ ạ ề ki n cho em th c t p, đ u tra, thu th p s li u, tài li u ph cệ ự ậ ề ậ ố ệ ệ ụ v cho viêc nghiên c u đ tài khóa lu n.ụ ứ ề ậ Cu i cùng em xin g i l i cám n đ n gia đình, b n bè,ố ử ờ ơ ế ạ nh ng ng i đã luôn bên c nh đ ng viên, chia s và giúp đữ ườ ạ ộ ẻ ỡ nhi t tình, đóng góp ý ki n trong quá trình hoàn thành khóaệ ế lu n t t nghi p này.ậ ố ệ Tuy nhiên do chưa có đủ kinh nghiệm th c ti n c ngự ễ ũ nh ư trình độ chuyên môn, thời gian nghiên cứu có hạn nên đ tài ề không tránh khỏi sai sót. 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0$$J.)D3()3+4-I)@()F;+HQ+)0: 0$$$/+}.-(~+4.l(|?)•+&3CG()HQ+)3O0: 0$$0J.)D3-N)@()F;+HQ+)3O0: 0$$0$Y>C89(-CG()F€)t+).)/+)/?)@..ch+(PQI)@()F;+HQ+)0: 0$$00G.c%,GQCa(PQI)@()F;+HQ+)0= 0$$06)5(+f+4o+)D<1(PQN)@()F;+HQ+)3O0M 0$$0=t+))t+)(>FmL.()E.I•.)3L.(PQI)@()F;+0V 0$$0Mt+))t+)CQ',b+466 0$$0RNO.p3i)';.,b+4Fi+3E.I+)&'Q+)(PQN)@()F;+HQ+)3Op3Q 6+f<‚0g$g0g$0ƒ6= 0$0)„(.c;+4+43…+I)@()+b,GQ,O+I)@()F;+HQ+)p3Q6+f<0g$gw0g$0 6R  !"   0$0$t+))t+)I)@()+b,GQ,O+I)@()F;+HQ+)p3Q6+f<0g$gw0g$06R 0$00)A+,';+.)G.c8n+4I)@()&3CG()+b,GQ(PQI)@()F;+HQ+)6d 0$06N)@()+b,GQ<1(.23(PQI)@()F;+HQ+):g 00@+)4@aIO+(PQI)@()&3CG()+b,GQ-()E.C89+4&G()1o()%+)F@()?)A+ ?)7op3i+4q@/()%+)F@()4@(PQI)@()F;+HQ+):$ 00$k(,h<<K3+4)2+(53:$ 000k(,h<(PQI)@()&3CG()+b,GQ,Q+4F€&1+4&G()1C83.ce.;I)@()F;+ HQ+):= 006)A+.%()+)A+.7I)@<?)@‚†?C'cQ.'cl‡Q(.'c+QClFFw†‡ƒ:d 006$xe..c%()+)A+.7()%+)(@(lO3.7(i<+)L+-o()%+)F@()?)A+ ?)7p3i+4q@/()%+)F@()4@(PQI)@()&3CG()+b,GQ.;I)@()F;+HQ+):d 0060xe..c%()+)A+.7()%+)a,G+).c'+4.8>+4CQ(PQI)@())/+4=6 00:Nh<,G+),b.+(Ll.)Q+4,'=: 00=@+)4@aIO+(PQI)@()+b,GQ-o()%+)F@()?)A+?)7op3i+4q@ /()%+)F@()4@(PQI)@()F;+HQ+)== 00=$@+)4@(PQI)@()+b,GQ-&G()1?)ˆ+4+4P== 00=0@+)4@(PQI)@()+b,GQ-&G()1f+37+4=d 00=6@+)4@(PQI)@()+b,GQ-&G()1q|F3+4M6 00=:@+)4@(PQI)@()+b,GQ-?)A+?)7op3i+4q@MR 00==@+)4@(PQI)@()+b,GQ-4@(i(@(&G()1R$ 00M)A+.%())…p3l(@(+)A+.7i+))8m+4,O+a,G+).c'+4.8>+4CQ(PQI)@() +b,GQF€&1+4Fi+?)j<C83.ce.;I)@()F;+HQ+)R6 00M$Nh<,G+)<~)t+)R= 00M0ˆ.t<(@(?);<4i,G+)(•+.)O.RR 00M6NO.p3i?)A+.%())…p3l,QqO+/,@+)4@<5(,bp3Q+.c*+4(PQ .v+4+)A+.7Rd 06)L+}.()3+4Vg WX  6  z  W‰  ^      Š  W{ N    z  xW{  N    z  S  z  yNYyHV6  !"   6$G+))8J+4V6 60i?)@?V= 60$'/+.)D+(>FmL.()E.I‹.)3L.(PQI)@()F;+V= 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i+4$ t+))t+)&3CG()u+))vQ)2+3Op3Q6+f<‚0g$g0g$0ƒ$d i+40 t+))t+)(>F>C83.ce(PQ)vQ)2+3Op3Q6+f<‚0g$g0g$0ƒ06 i+46 'Q+).)3(PQI)@()F;+HQ+).)•'.v+4C';)t+)I+)&'Q+)&G()10d i+4: >(E3/4@(@(C';?)ˆ+4N)@()F;+HQ+)3O6g i+4= •3l<~(@(+)/)/+4(PQI)@()F;+HQ+)w3O6$ i+4M >(E3(@(C';?)ˆ+4)*?(PQN)@()F;+HQ+)3O60 i+4R t+))t+)CQ',b+4(PQN)@()F;+HQ+)4Q,';+6+f<0g$g0g$066 i+4V NO.p3iI+)&'Q+)(PQI)@()F;+HQ+)‚0g$gw0g$0ƒ6= i+4d t+))t+)I)@()+b,GQ,O+I)@()F;+HQ+)p3Q6+f<0g$gw0g$06d i+4$g K3,-3.cQ.)•'4J.%+):$ i+4$$ K3,-3.cQ.)•',b.3|:$ i+4$0 K3,-3.cQ.)•'+4)-+4)D?:0 i+4$6 K3,-3.cQ.)•'.u+)’.)/+)?)7:6 i+4$: Y7C•+,O+3O(PQI)@()&3CG()+b,GQ:= i+4$= 1(,%()()%+),O+3OC•++/l(PQI)@()&3CG()+b,GQ:M i+4$M N)@()&3CG()+b,GQ,O+3OJ:M i+4$R NO.p3i,-3.cQF7C•++4)u.;I)@()F;+(PQI)@()&3CG():R i+4$V NO.p3i,-3.cQ.)n4Q+C83.ce.;I)@()F;+(PQI)@()&3CG():R i+4  $d  NO.  p3i  ,-3  .cQ  (@(  +43…+  .)~+4  .+  (PQ  I)@()  F;+  </I)@()&3CG().O?(L+:V i+40g Nh<,G+)N[/Qc.C• “F•F.=g i+4  0$  NO.  p3i  ?)A+  .%()  +)A+  .7  a  ,G+)  .c'+4  .8>+4  CQ  (PQI)@()&3CG()+b,GQ=: i+4  00  D  F7  c'+qQ()  C?)Q  (PQ  (@(  +)Œ<  qO+  p3Q+  F@.  ,@+)  4@  (PQI)@())/+4-/(@(()%+)F@()(PQI)@()F;+HQ+)=: i+406 DF7c'+qQ()C?)Q(PQ(@(+)Œ<qO+_,G+).c'+4.8>+4CQ=: i+40: Nh<,G+)[+•YQ<?C••F.-+)Œ<”&G()1?)ˆ+4+4P•=M i+4  0=  Nh<  ,G+)  [+•YQ<?C•  N'C<'4'c'Y<c+'  ,7  J  (@(  qO+ (PQ&G()1?)ˆ+4+4P=R  !"   i+4  0M  Nh<  ,G+)  F„  I)@(  qD.  a  IO+  ,@+)  4@  (PQ  I)@()  )/+4  -(@(lO3.7,7J&G()1?)ˆ+4+4P=V i+40R Nh<,G+)[+•YQ<?C••F.-+)Œ<”&G()1f+37+4•=d i+4  0V  Nh<  ,G+)  [+•YQ<?C•  N'C<'4'c'Y<c+'  ,7J(@(qO+(PQ&G()1f+37+4M$ i+4  0d  Nh<  ,G+)  F„  I)@(  qD.  a  IO+  ,@+)  4@  (PQ  I)@()  )/+4  -(@(lO3.7,7J&G()1f+37+4M0 i+46g Nh<,G+)[+•YQ<?C••F.-+)Œ<”G()1q|F3+4•M: i+4  6$  Nh<  ,G+)  [+•YQ<?C•  N'C<'4'c'Y<c+'  ,7J(@(qO+(PQ&G()1q|F3+4M= i+4  60  Nh<  ,G+)  I)@(  qD.  a  IO+  ,@+)  4@  (PQ  I)@()  )/+4  -(@(lO3.7,7J&G()1q|F3+4M= i+466 Nh<,G+)[+•YQ<?C••F.-+)Œ<”?)A+?)7p3i+4q@•MR i+4  6:  Nh<  ,G+)  [+•YQ<?C•  N'C<'4'c'Y<c+'  ,7J(@(qO+(PQ?)A+?)7p3i+4q@Md i+4  6=  Nh<  ,G+)  F„  I)@(  qD.  a  IO+  ,@+)  4@  (PQ  I)@()  )/+4  -(@(lO3.7,7J?)A+?)7p3i+4q@Rg i+46M Nh<,G+)[+•YQ<?C••F.-+)Œ<”@(i(@(&G()1•R$ i+4  6R  Nh<  ,G+)  [+•YQ<?C•  N'C<'4'c'Y<c+'  ,7J(@(qO+(PQ4@(i(@(&G()1R0 i+4  6V  Nh<  ,G+)  F„  I)@(  qD.  a  IO+  ,@+)  4@  (PQ  I)@()  )/+4  -(@(lO3.7,7J4@(i(@(&G()1R0 i+46d Œ<.–.<~)t+)R= i+4:g Nh<,G+),b?)—)9?(PQ<~)t+)RM i+4:$ Nh<,G+)?)A+?)7()3j+(PQ?)•+&8RR i+4  :0   NO.  p3i  Ih<  ,G+)  •QcF'+“F  <7  .8>+4  p3Q+  4BQqO+?)1.)3b(/(@(qO+,b(CL?RV i+4:6 Nh<,G+))D+.89+4,Q(b+4.3lO+Rd i+4:: NO.p3i?)A+.%())…p3l,QqO+Rd i+4:= NO.p3i?)A+.%())…p3l,QqO+C•+)QVg  !"   DANH MỤC CÁC HÌNH t+)$ h3,….•+F7F.'4cQ<(PQ?)•+&8()3j+)'@RR t+)0 NO.p3iAl&„+4<~)t+)+4)2+(53Vg  !" 