Các nhân tố ảnh hưởng đến ý định du lịch xanh của sinh viên thành phố hồ chí minh

BỘ GIÁO DỤC VÀ ĐÀO TẠO NGÂN HÀNG NHÀ NƯỚC VIỆT NAM TRƯỜNG ĐẠI HỌC NGÂN HÀNG TP.HỒ CHÍ MINH PHẠM TH THƯ NG CÁC NHÂN TỐ ẢNH HƯ NG Đ N Đ NH DU CỦA SINH VI N THÀNH PHỐ HỒ CHÍ MINH KHĨA UẬN TỐT NGHIỆP CHUY N NGÀNH: QUẢN TR KINH DOANH MÃ SỐ: 7340101 TP.HỒ CHÍ MINH, NĂM 2021 CH ANH BỘ GIÁO DỤC VÀ ĐÀO TẠO NGÂN HÀNG NHÀ NƯỚC VIỆT NAM TRƯỜNG ĐẠI HỌC NGÂN HÀNG TP.HỒ CHÍ MINH PHẠM TH THƯ NG CÁC NHÂN TỐ ẢNH HƯ NG Đ N Đ NH DU CỦA SINH VI N THÀNH PHỐ HỒ CHÍ MINH KHĨA CHUY UẬN TỐT NGHIỆP N NGÀNH: QUẢN TR KINH DOANH MÃ SỐ: 7340101 NGƯỜI HƯỚNG DẪN KHOA HỌC ThS NGÔ TH N BÌNH TP.HỒ CHÍ MINH, NĂM 2021 CH ANH TÓM TẮT Nghiên cứu thực nhằm mục đích: (i) xác định nhân tố ảnh hưởng đến ý định u lịch x nh c sinh vi n t i thành phố hí inh, (ii) tìm hiểu đánh giá mức đ ảnh hưởng c yếu tố (iii) đề xuất hàm ý quản trị, giúp o nh nghiệp c thể cải thiện hiệu kinh o nh l nh vực hành v i h i phư ng pháp định tính phư tích ghi n cứu tiến ng pháp định lượng, khảo sát v i 249 đối tượng sinh vi n đ ng h c t p t i thành phố đề xuất nhân tố tác đ u lịch x nh hí inh hình nghi n cứu ng đ n ý định hành vi, nhi n s u trình x lý phân liệu nghi n cứu cho r kết ch c n nhân tố c thể ảnh hưởng t i ý định u lịch x nh c sinh vi n, th o thứ tự tác đ qu n tâm đến m i trư nh n thức n liệt k s u: (1) ng, (2) nh n thức kiểm soát hành vi, (3) chu n ch u lịch x nh ày t ý định th m gi ng giảm hìn chung, sinh vi n t i thành phố u lịch x nh c o khác iệt ý định hành vi u lịch x nh gi goài r nghi n cứu ch r qu n, (4) hí inh c nh m nhân kh u h c gi i tính, c h c h y mức thu nh p Vì h n chế ngu n lực, nghi n cứu c ng t n t i nhiều h n chế định ( c m u, phư ng pháp, mức đ giải thích m hình, ) ự vào kết nghi n cứu, tác giả c ng đề xuất m t số giải pháp cho nhà quản trị nhằm thu hút u khách th m gi u lịch x nh ABSTRACT In recent years, tourism is considered one of the major economic sectors of the world, it generates about 10% of GDP and creates more than 10% of the global workforce and is still on the rise According to the General Statistics Office of Vietnam, in 2019, the tourism industry welcomed more than 18 million international tourists (an increase of 16.2% compared to 2018), serving 85 million domestic tourists, the total revenue reached about 720,000 billion VND, contributing more than 9.2% of GDP With this result, Vietnam is considered one of the 10 countries with the fastest growth in tourism in the world The numbers reflecting this strong growth on the one hand confirm the increasingly important position of tourism in the overall national economy, but also show the pressures of hot growth on the industry In fact, "hot" growth often comes with many consequences and especially negative effects of the tourism industry on the environment The rapid development of the tourism industry is one of the factors caused by the activities that generate emissions, use too much energy and abuse natural resources, so green tourism is no longer a a choice but a mandatory direction for the sustainable development of each country, not only Vietnam Although green tourism is a sustainable development direction of the tourism industry that has been interested and developed by many countries for a long time, in Vietnam, the form of green tourism is quite strange to many people and only really is used by a few people pay attention to in recent years Therefore, promoting green tourism development is a necessity today However, there are not many scientific researches on green tourism behavior in Vietnam, so the author conducts research on the topic "factors affecting green tourism intentions of students in Ho Chi Minh City" Research can contribute some what to the green tourism industry, adding necessary information that can be applied practically to find solutions to develop this potential field Green tourism is understood as "a form of eco-friendly tourism development on the basis of complying with the following principles: First, using rationaly natural resources for tourism development needs; Second, limit impacts from tourism activities to the natural environment; Third, giving priority to the development of tourism products / products that are responsible for the natural environment The core of green tourism is green tourism products To ensure a green product meets the following criteria: products made from environmentally friendly materials; products bring safe solutions for the environment and health; the product reduces the environmental impact during use; the product creates a friendly and safe environment for health Thus, all tourism services and products such as tours, products and services of hotels and restaurants that want to be recognized as green tourism products must satisfy and perform the basic contents of the above criteria The research objective is to find out factors affecting the green tourism intentions of students in Ho Chi Minh City In addition, based on the degree of impact between the variables, then propose some administrative implications for marketers and administrators to have improved business strategies, advertising campaigns, and attract customers who are more interested in green tourism The study consists of research questions (i) What factors influence green tourism intentions of students in Ho Chi Minh City (ii) How the above factors affect student's intention to green tourism in Ho Chi Minh City (iii) What are the governance implications for managers to develop green tourism Scope of research and research layout: research paper focuses on students of universities within Ho Chi Minh City In addition to the table of contents, appendices and references, this research report includes chapters The research is conducted with two methods: qualitative method and quantitative method Research is conducted through 02 phases: (1) qualitative research phase, and (2) quantitative research phase Qualitative research was done by the method of indepth interviews with person, and group discussion of people to form a scale The questionnaire uses the 5-level Likert scale to survey students' opinions Quantitative research begins with data collection After having a complete questionnaire: a questionnaire consisting of 27 questions and questions about demographics, the author collected data through online surveys and directly to the students The number of satisfied samples was 249 students The data are entered and processed using PSSS 22.0 system software to test the scale, analyze the EFA discovery factor Based on Theory of Reasoned Action - TRA ; Theory of Planned Behavior - TPB and previous studies related to this topic, the author builds the proposed research model which has independent variables including: green tourism perception, environmental concern, attitudes, subjective norm, Perceived behavioral control and dependent variable With the following hypotheses: (1) green tourism perception has a positive impact on green tourism attitudes; (2) environmental concern has a positive impact on green tourism attitudes; (3) attitudes have a positive effect on green tourism intentions; (4) green tourism perceptions have a positive impact on green tourism intentions; (5) environmental concern has a positive effect on green tourism intentions; (6) subjective norm have a positive effect on green tourism intentions; (7) Perceived behavioral control have a positive effect on green tourism intentions After the process of processing and analyzing research data, there are only factors that can affect students' green tourism intentions, in which the attitude factor is removed from the research model The results of the impact of factors on behavioral intent in descending order of effect are listed as follows: (1) concern for the environment, (2) perception of behavioral control, (3) standard and (4) awareness of green tourism In which, concern for the environment has the strongest impact on intent (Beta = 0.474) In general, the students in Ho Chi Minh City all expressed a high intention to participate in green tourism In addition, research shows that there are differences in green tourism behavioral intentions between demographic groups such as gender, education level or income level Due to limited resources, the study also has certain limitations such as using convenient survey and sampling methods, which makes the reliability of the sample not high The sample size is limited (249) and the model's explanation level is not high (72%) Subjects of the study are not comprehensive, limited to students in Ho Chi Minh City Although the kind of green tourism is still quite new in Vietnam and has not been widely popularized, green tourism will become an inevitable trend in the future This is a good opportunity for administrators and marketers to improve service quality, develop broad advertising to attract potential customers To improve business efficiency, communication and advertising are the most important Promoting marketing activities will influence visitors' attention to environmental issues, thereby directing them to green tourism In addition, businesses also need to improve the quality of products and services, build a system of green standards and create competitive prices LỜI CAM ĐOAN T i xin c m đo n kh lu n c ng trình nghi n cứu c nghi n ri ng tác giả, kết c cứu trung thực, đ kh ng c n i ung đ n i ung o ng ố trư c ho c n n ngu n ngư i khác thực ngo i tr trích kh lu n Sinh viên Ph Th Th LỜI CÁM N Để hoàn thành báo cáo tốt nghiệp này, nỗ lực c a thân, qu n tâm, giúp đ m đ nh n t n tình c a tổ chức cá nhân, em xin phép bày t lòng biết n chân thành đến Quý Th y giáo đ ng làm việc giảng d y t i trư ng Đ i h c Ngân hàng Thành phố H hí inh đ truyền d y cho em nhiều kiến thức kinh nghiệm bổ ích suốt th i gian h c t p t i trư ng, đ c biệt Th y Cô Khoa Quản trị kinh doanh Em xin chân thành cảm n sâu sắc đến ình, ngư i đ trực tiếp hư ng d n, t n tình giúp đ truyền d y nh ng kinh nghiệm quý báu suốt th i gian làm khóa lu n Tiếp theo, em xin g i l i cảm n đến anh chị b n – nh ng ngư i đ giúp đ hỗ trợ em trình nghiên cứu thu th p d liệu cho lu n văn Do th i gian có h n kiến thức thân cịn nhiều h n chế, v y báo cáo khơng thể tránh kh i thiếu sót, mong nh n đ ng g p t quý Th y Cô Em xin chân thành cảm n! TP.HCM, tháng ă Sinh viên Ph Th Th 2021 MỤC ỤC DANH MỤC TỪ VI T TẮT i DANH MỤC HÌNH V ii DANH MỤC BẢNG BI U iii CHƯ NG I: TỔNG QUAN V Đ TÀI 1.1 Đ t vấn đề 1.2 Tính cấp thiết c đề tài nghi n cứu 1.3 ục ti u nghi n cứu 1.3.1 ục ti u tổng quát 1.3.2 Mục tiêu cụ thể 1.4 Câu h i nghiên cứu 1.5 Đối tượng ph m vi nghiên cứu 1.5.1 Đối tượng nghi n cứu 1.5.2 h m vi nghi n cứu 1.6 hư ng pháp nghi n cứu 1.7 Đ ng g p c đề tài 1.7.1 Về khoa h c 1.7.2 Về thực tiễn 1.8 Kết cấu c đề tài TT T CHƯ NG II: C S THUY T 2.1 hái niệm u lịch x nh 2.2 lý thuyết 65 nh ng đ ng g p tích cực cho m i trư ng 26 T i định nh ng khách s n x nh h s n th ng thư ng 27 Tôi cân nhắc chuyển sang du lịch xanh lý sinh thái Xin chân thành c m A / ! n nh ng khách 66 Phụ lục 3: K t thống kê mô tả K t thống kê mô tả 3.1 Gi i tính Nam Valid Total G h Frequenc Percent Valid Cumulative y Percent Percent 122 49,0 49,0 49,0 127 51,0 51,0 100,0 249 100,0 100,0 3.2 Nă họ SV ă ăm ăm h i Valid ăm ăm cuối Total Frequenc y 34 Percent 107 32 76 43,0 12,9 30,5 43,0 12,9 30,5 249 100,0 100,0 Th hậ Frequenc Percent y 107 43,0 33 13,3 10 4,0 Valid Percent 43,0 13,3 4,0 Cumulative Percent 43,0 56,2 60,2 39,8 100,0 100,0 13,7 Valid Cumulative Percent Percent 13,7 13,7 56,6 69,5 100,0 3.3 Thu nhập < triệu - triệu Valid 5-10 triệu >10 triệu Total 99 249 39,8 100,0 67 Phụ lục 4: K 4.1 K t C o ả h h h’s A h Reliability Statistics Cronbach's Alpha ,814 N of Items Scale Mean if Item Deleted Item-Total Statistics Scale Corrected Cronbach's Variance if Item-Total Alpha if Item Correlation Item Deleted Deleted NT1 15,66 10,871 ,633 ,771 NT2 15,67 9,689 ,634 ,770 NT3 15,81 10,130 ,619 ,774 NT4 15,61 10,859 ,579 ,785 NT5 15,75 11,059 ,565 ,789 Reliability Statistics Cronbach's N of Alpha Items ,852 Item-Total Statistics Scale Mean Scale Corrected Cronbach's if Item Variance if Item-Total Alpha if Deleted Item Correlation Item Deleted Deleted QT1 15,71 11,997 ,633 ,831 QT2 15,78 11,358 ,648 ,825 QT3 15,78 10,171 ,711 ,809 QT4 15,68 10,888 ,702 ,811 QT5 15,89 10,492 ,643 ,829 Reliability Statistics Cronbach's N of Alpha Items ,867 Item-Total Statistics 68 Scale Mean if Item Deleted Scale Corrected Cronbach's Variance if Item-Total Alpha if Item Correlation Item Deleted Deleted TD1 15,99 11,246 ,638 ,851 TD2 16,05 10,167 ,705 ,835 TD3 15,86 10,949 ,710 ,835 TD4 16,00 10,278 ,686 ,840 TD5 15,88 10,389 ,715 ,832 Reliability Statistics Cronbach's N of Alpha Items ,835 Item-Total Statistics Scale Mean Scale Corrected Cronbach's if Item Variance if Item-Total Alpha if Deleted Item Correlation Item Deleted Deleted CCQ 11,10 6,429 ,650 ,798 CCQ 11,10 5,921 ,710 ,771 CCQ 11,11 5,979 ,683 ,783 CCQ 11,04 6,140 ,621 ,812 Reliability Statistics Cronbach's N of Alpha Items ,861 Item-Total Statistics Scale Mean Scale Corrected Cronbach's if Item Variance if Item-Total Alpha if Deleted Item Correlation Item Deleted Deleted NTKS 11,71 7,248 ,690 ,831 NTKS 11,74 6,790 ,748 ,807 NTKS 11,92 69 6,485 ,676 ,840 NTKS 11,72 6,784 ,729 ,814 Reliability Statistics Cronbach's N of Alpha Items ,889 Item-Total Statistics Scale Mean Scale Corrected Cronbach's if Item Variance if Item-Total Alpha if Deleted Item Correlation Item Deleted Deleted YD1 11,61 6,641 ,745 ,863 YD2 11,71 6,487 ,736 ,865 YD3 11,73 6,101 ,749 ,862 YD4 11,69 6,119 ,803 ,840 4.2 K t EFA v i bi c lập ầ KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy Approx Chi-Square Bartlett's Test of Sphericity df Sig ,932 3654,69 253 ,000 Total Variance Explained Initial Eigenvalues Extraction Sums of Rotation Sums of Squared Loadings Squared Loadings Component Total % of Cumula ariance tive % % of Cumulati % of Cumulati Total Varianc Total Varianc ve % ve % e e 11,238 48,859 48,859 11,238 48,859 48,859 4,554 19,801 19,801 70 1,440 1,066 6,262 55,121 1,440 4,633 59,754 1,066 6,262 4,633 55,121 3,904 16,974 36,774 59,754 3,250 14,132 50,906 1,019 4,432 64,185 1,019 4,432 64,185 3,054 13,279 64,185 ,9183,993 68,178 ,7663,329 71,507 ,7053,065 74,572 ,6272,728 77,301 ,6052,629 79,930 10 ,5272,293 82,223 11 ,4932,142 84,365 12 ,4632,012 86,376 13 ,4521,965 88,341 14 ,3871,682 90,023 15 ,3511,525 91,548 16 ,3191,387 92,935 17 ,3101,346 94,282 18 ,2701,173 95,455 19 ,2531,098 96,554 20 ,2441,062 97,615 21 ,208,906 98,521 22 ,196,852 99,374 23 ,144 ,626 100,00 Extraction Method: Principal Component Analysis Rotated Component Matrixa Component QT4 QT3 TD3 QT5 TD5 QT2 TD2 ,705 ,689 ,651 ,650 ,636 ,550 ,533 ,514 71 QT1 ,525 CCQ3 CCQ1 CCQ2 CCQ4 TD4 TD1 NTKS NTKS NTKS NTKS NT1 NT4 NT3 NT2 NT5 ,787 ,764 ,720 ,583 ,541 ,723 ,693 ,692 ,640 ,803 ,609 ,598 ,572 ,530 Extraction Method: Principal Component Analysis Rotation Method: Varimax with Kaiser Normalization a Rotation converged in iterations ầ KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy Approx Chi-Square Bartlett's Test of Sphericity df Sig QT4 QT3 TD3 QT5 TD5 Rotated Component Matrix Component ,718 ,692 ,668 ,658 ,627 a ,923 3233,71 210 ,000 72 QT2 QT1 CCQ3 CCQ1 CCQ2 CCQ4 TD4 NTKS NTKS NTKS NTKS NT1 NT4 NT3 NT5 NT2 ,544 ,529 ,793 ,760 ,736 ,597 ,521 ,725 ,688 ,678 ,654 ,776 ,643 ,590 ,586 ,582 Extraction Method: Principal Component Analysis Rotation Method: Varimax with Kaiser Normalization a Rotation converged in iterations 4.2 K t EFA v i bi KMO and Bartlett's Test c lập Kaiser-Meyer-Olkin Measure of Sampling Adequacy Bartlett's Test of Approx Chi-Square df Sphericity Sig Component a Matrix Compone nt ,839 554,359 ,000 73 YD4 YD3 YD1 YD2 ,896 ,861 ,858 ,853 4.3 K t Correlations YD Pearson Correlation YD Sig (2-tailed) N Pearson Correlation NT Sig (2-tailed) N Pearson Correlation QT Sig (2-tailed) N Pearson Correlation CCQ Sig (2-tailed) N Pearson NTK Correlation S Sig (2-tailed) N NT ,644 ,000 249 249 ,644 ** ,000 249 ,813 QT ** ,000 249 ,727 ,727 ** ,000 249 ** ** ,608 ** ,000 249 249 ** ,000 249 ,710 ,813 CCQ ** 249 ,698 ** ,000 249 ,000 249 ,000 249 ** ** ** ,753 ,679 ,000 249 ,748 ,000 249 ,000 249 ,710 ** ,000 249 ,608 ** ,000 249 ,698 ** ,000 249 ,000 249 ,679 ** ,000 249 ,748 ** ,000 249 ,660 ** ,000 249 249 ,660 Model Summary b a ** ** 249 4.4 K t phân tích hồi quy ANOVA ,753 ,000 249 ** Correlation is significant at the 0.01 level (2-tailed) Mode R R Adjusted R Std Error of l Square Square the Estimate a ,728 ,724 ,43311 ,853 a Predictors: (Constant), NTKS, CCQ, NT, QT b Dependent Variable: YD NTKS DurbinWatson 1,864 74 Model Regressio n Residual Total Sum of Squares 122,641 df 45,770 168,410 Mean F Square 30,660 163,451 244 248 Sig ,000 b ,188 a Dependent Variable: YD b Predictors: (Constant), NTKS, CCQ, NT, QT Coefficients Model (Consta nt) NT QT CCQ NTKS Unstandardized Standar Coefficients dized Coeffic ients B Std Beta Error ,125 ,156 -,009 ,498 ,217 ,258 ,053 ,063 ,051 ,053 -,009 ,474 ,208 ,266 a t Sig Collinearity Statistics Toleran ce ,805 ,421 -,167 7,960 4,242 4,900 ,868 ,000 ,000 ,000 ,423 ,314 ,462 ,377 VIF 2,364 3,185 2,166 2,653 a Dependent Variable: YD Collinearity Diagnostics Mod Dimensi el on 1 Eigenva Condition lue Index (Consta nt) 4,936 1,000 ,00 ,026 13,861 ,94 ,016 17,393 ,00 ,013 19,482 ,05 ,009 23,394 ,00 a Dependent Variable: YD a Variance Proportions NT QT CCQ ,00 ,01 ,29 ,49 ,22 ,00 ,02 ,01 ,00 ,97 ,00 ,03 ,80 ,08 ,09 NTKS ,00 ,08 ,04 ,70 ,17 75 76 4.5 Phân tích T-test ANOVA h  G Group Statistics YD  S h i i tính Nam N Mean 122 3,6516 127 4,1299 Std Deviation ,87407 ,69995 Std Error Mean ,07913 ,06211 ă Group Statistics V năm YD ăm ăm h i N Mean 34 3,8897 Std Deviation ,73647 Std Error Mean ,12630 107 3,6519 ,88805 ,08585 77 Descriptives YD N Mean Std Deviation Std Error 95% Confidence Interval for Mean Lower Bound ăm ăm hai ăm ăm cuối Total Minim um Maxim um Upper Bound 34 3,8897 ,73647 ,12630 3,6327 4,1467 2,00 5,00 107 3,6519 ,88805 ,08585 3,4817 3,8221 1,00 5,00 32 3,5781 76 4,3750 ,80931 ,14307 ,51072 ,05858 3,2863 4,2583 3,8699 4,4917 1,00 3,50 4,75 5,00 249 3,8956 ,82406 ,05222 3,7927 3,9984 1,00 5,00 Test of Homogeneity of Variances YD Levene Statistic 1,651 df1 df2 Sig 245 ,178 ANOVA YD Between Groups Within Groups Total Sum of Squares 27,049 df Mean Square 9,016 141,361 245 ,577 168,410 248 F 15,627 Sig ,000 Multiple Comparisons Dependent Variable: YD LSD (I) SV (J) SV Mean Std Sig 95% Confidence Interval 78 năm năm Difference (I-J) Upper Bound * ,113 ,097 ,002 -,0567 -,0569 -,7940 ,5324 ,6801 -,1766 * ,14954 ,15305 ,11395 ,113 ,630 ,000 -,5324 -,2277 -,9476 ,0567 ,3752 -,4987 ăm ,18708 ,097 ăm h i ,15305 ,630 * ăm cuối ,16007 ,000 -,79688 * ăm ,15672 ,002 ,48529 * ăm cuối ăm h i ,11395 ,000 ,72313 * ăm ,16007 ,000 ,79688 * The mean difference is significant at the 0.05 level  Th hậ -,6801 -,3752 -1,1122 ,1766 ,4987 ,4816 ,0569 ,2277 -,4816 ,7940 ,9476 1,1122 ăm h i ,23784 ,31158 Lower Bound ,14954 ,18708 ,15672 ăm ăm h i ăm ăm cuối Error -,48529 -,23784 ,07374 ăm ăm ăm cuối -,72313 -,31158 -,07374 ăm Descriptives YD N 10 triệu Total Mean Std Std Deviation Error 95% Confidence Interval for Mean Lower Upper Bound Bound Minim Maxim um um 107 3,7640 ,72427 ,07002 3,6252 3,9028 1,50 5,00 33 3,6742 1,08701 ,18922 3,2888 4,0597 1,00 5,00 10 4,1500 ,72839 ,23034 3,6289 4,6711 2,75 5,00 99 4,0859 ,79872 ,08027 3,9266 4,2452 1,00 5,00 249 3,8956 ,82406 ,05222 3,7927 3,9984 1,00 5,00 Test of Homogeneity of Variances YD Levene Statistic 2,391 df1 df2 245 Sig ,069 79 Multiple Comparisons Dependent Variable: YD LSD ( ) Thu nh p ( ) Thu nh p < triệu - triệu - 10 triệu >10 triệu - triệu < triệu - 10 triệu >10 triệu < triệu - 10 triệu - triệu >10 triệu < triệu >10 triệu - triệu - 10 triệu Mean Difference (I-J) Std Error ,08978 -,38598 95% Confidence Interval Lower Upper Bound Bound * ,16127 ,26782 ,11294 ,578 ,151 ,005 -,2279 -,9135 -,5443 ,4074 ,1415 -,0994 * ,16127 ,29236 ,16280 ,578 ,105 ,012 -,4074 -1,0516 -,7323 ,2279 ,1001 -,0910 * ,26782 ,29236 ,26874 ,11294 ,151 ,105 ,812 ,005 -,1415 -,1001 -,4652 ,0994 ,9135 1,0516 ,5935 ,5443 * ,16280 ,012 ,0910 ,7323 ,26874 ,812 -,5935 ,4652 -,32184 -,08978 -,47576 -,41162 ,38598 ,47576 ,06414 ,32184 Sig ,41162 -,06414 * The mean difference is significant at the 0.05 level ... chuyển sang du lịch xanh lý sinh thái TD2 Du lịch xanh thúc đ y ngành du lịch địa phư ng Du lịch x nh c ý ngh giáo ục TD4 Du lịch xanh nâng cao trải nghiệm du lịch c a TD5 Du lịch xanh nâng cao... n t i hình thức u lịch x nh ụ hể 1.3.2 Mụ - Xác định yếu tố ảnh hưởng đến ự định u lịch x nh c hí inh - Xác định mức đ ảnh hưởng c - sinh vi n thành phố yếu tố đến ự định u lịch x nh ự vào kết... TP.HỒ CHÍ MINH, NĂM 2021 CH ANH TÓM TẮT Nghiên cứu thực nhằm mục đích: (i) xác định nhân tố ảnh hưởng đến ý định u lịch x nh c sinh vi n t i thành phố hí inh, (ii) tìm hiểu đánh giá mức đ ảnh hưởng