Bài giảng Changes of Mercedes

Lecture with the content: Mecerdes-benz’s back ground, rating of business, the changes of Mercesdes, fuel-efficient models, parent company...

CHANGES OF MERCEDES

Mercedes ­Benz is a German global automobile

marque and a division of Damier AG The brand

is known for luxery vehicles, buses, coaches,

and trucks The headquarters is in Stuttgart,

Baden-Württemberg The name first appeared

in 1926 under Damier-Benz In 2018,

Mercedes-Benz was the biggest selling premium vehicle

brand in the world, having sold 2.31 million

passenger cars.

KARL BENZ

GOTTILIEB DAIMLER

RATING OF  BUSINESS

Since its inception, Mercedes-Benz has maintained a reputation for its quality and durability. 

Objective measures looking at passenger vehicles, such as J D Power surveys, demonstrated a downturn in reputation in these criteria in the late 1990s and early 2000s By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J D Power

O 

OF  MERCESDES

• The Mercedes star is gleaming again.

• In 2002 it suffered as dramatic a fall as any luxury brand

• Mercedes should not make losses That is absolutely clear says Dieter Zetsche,

who became Head of Mercedes in September 2005 and Chief Executive

of its parent company

• Mr Zetsche was hard from the outset, cutting 14500 jobs - 8500 in

production and 6000 administrative staff

• The debate on reducing carbon-dioxid emissions could hit Mercedes

hard But the company, for now, is choosing to highlight the launch of 20 fuel-efficient models this year

→ The changes have brought about the success of today's

Mercedes. 

What are the typical problems  that bus ines s es  face when they’re going through change?

NEW WORDS

= sudden

and

surprising

DECADE: a period of 10 years

 BREAKING DOWN = FAIL

TRAILBLAZER:

the first company to develop new methods of doing something

SOMEONE THAT YOU COMPETE WITH

THE BOTTOM LINE: the financial result of a company’s business

a company controls other smaller companies

DEBATE: a formal discussion of an issue at a public meeting

FUEL­EFFICIENT MODELS: engines or machines that do not use much fuel in

relation to similar engines or machines