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Lecture with the content: Mecerdes-benz’s back ground, rating of business, the changes of Mercesdes, fuel-efficient models, parent company...
CHANGES OF MERCEDES WWW.WEBSITE.COM MECERDES BENZ’S BACK GROUND Me rc e de s Be nz is a German global automobile marque and a division of Damier AG The brand is known for luxery vehicles, buses, coaches, and trucks The headquarters is in Stuttgart, Baden-Württemberg The name first appeared in 1926 under Damier-Benz In 2018, MercedesBenz was the biggest selling premium vehicle brand in the world, having sold 2.31 million passenger cars WWW.WEBSITE.COM KARL BENZ WWW.WEBSITE.COM GOTTILIEB DAIMLER WWW.WEBSITE.COM RATING OF BUS INES S Since its inception, Mercedes-Benz has maintained a reputation for its quality and durability. Objective measures looking at passenger vehicles, such as J D Power surveys, demonstrated a downturn in reputation in these criteria in the late 1990s and early 2000s By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J D Power WWW.WEBSITE.COM LOG O WWW.WEBSITE.COM • • THE CHANGES OF MERCES DES The Mercedes star is gleaming again In 2002 it suffered as dramatic a fall as any luxury brand WWW.WEBSITE.COM • • • Mercedes should not make losses That is absolutely clear says Dieter Zetsche, who became Head of Mercedes in September 2005 and Chief Executive of its parent company Mr Zetsche was hard from the outset, cutting 14500 jobs - 8500 in production and 6000 administrative staff The debate on reducing carbon-dioxid emissions could hit Mercedes hard But the company, for now, is choosing to highlight the launch of 20 fuel-efficient models this year → The changes have brought about the success of today's Mercedes. WWW.WEBSITE.COM What are the typic al pro ble ms that bus ine s s e s fac e whe n the y’re g o ing thro ug h c hang e ? WWW.WEBSITE.COM NEW WORDS WWW.WEBSITE.COM DRAMATIC =sudden and surprising WWW.WEBSITE.COM 11 DECADE: a period of 10 years WWW.WEBSITE.COM 12 BREAKING DOWN = FAIL WWW.WEBSITE.COM 13 TRAILBLAZER: the first company to develop new methods of doing something WWW.WEBSITE.COM 14 RIVAL: SOMEONE THAT YOU COMPETE WITH WWW.WEBSITE.COM 15 ENVIOUS LY: wishing you had what another perso n has (=jealously) WWW.WEBSITE.COM 16 TURN AROUND: a complete change from a bad situation to a good one WWW.WEBSITE.COM 17 THE BOTTOM LINE: the financial result of a company’s business WWW.WEBSITE.COM 18 PARENT COMPANY: a company controls other smaller companies WWW.WEBSITE.COM 19 DEBATE: a formal discussion of an issue at a public meeting WWW.WEBSITE.COM 20 FUELEFFICIENT MODELS : engines o machines that not use much fuel in relation to similar engines or machines WWW.WEBSITE.COM 21 ... could hit Mercedes hard But the company, for now, is choosing to highlight the launch of 20 fuel-efficient models this year → The changes have brought about the success of today's Mercedes. ... WWW.WEBSITE.COM • • THE CHANGES OF MERCES DES The Mercedes star is gleaming again In 2002 it suffered as dramatic a fall as any luxury brand WWW.WEBSITE.COM • • • Mercedes should not make... make losses That is absolutely clear says Dieter Zetsche, who became Head of Mercedes in September 2005 and Chief Executive of its parent company Mr Zetsche was hard from the outset, cutting 14500