Dan on demand 10 point instagram checklist

INSTAGRAM BIO LINK Have you put a link in your bio? Having a link in your bio is the best way to promote your products or services The link can be your blog post, a Facebook group to build your community, your website, a discount code for your store, a coupon, or an e-book While stories and highlights may be all the rage, the Instagram bio remains the primary profit source for most profiles Always try to make a link in bit.ly and put something eye-catching as the link description after the “/” Examples: • bit.ly/freebook • bit.ly/perfectveganrecipes • bit.ly/closebiggerdeals Always lead with value in your bio, and only have one Call To Action in your bio, because a confused mind always says “no!” 10-POINT INSTAGRAM CHECKLIST INSTAGRAM BIO LAYOUT What you have in your Instagram bio? This is the small area beneath your username, where people quickly scan and decide, whether or not they should follow you So how can you make this enticing? Your Instagram bio should include a brief self or brand description, who you are and what you stand for, your hobbies/business Don’t shy away from being controversial in your bio, as you’ll get higher quality followers this way The Instagram bio is often overlooked but is critically important, because it’s the first thing new people see when they enter your profile Make sure that the last line of your bio is carefully crafted to drive traffic to the link in your bio Example: 10-POINT INSTAGRAM CHECKLIST STORIES Do you post stories on a daily basis? Stories are a great way to interact with your audience on a daily basis besides the content you post Stories can be videos or pictures, but intimate videos about what you’re doing at this very moment or sharing an exciting experience as it is happening Think of Instagram stories as your own personal reality TV show Whether you’re hanging out with your family, friends, working away on a project, or traveling your followers want to see it More importantly, you can tell your followers to head to the link in your bio… or swipe up (if you have over 10,000 followers) It’s a highly effective and easy way to get new leads, and sales from your profile Instagram favours accounts who leverage every aspect of the platform, so be sure to keep these active at all times 10-POINT INSTAGRAM CHECKLIST HIGHLIGHTS Your stories will only stay on your profile for 24 hours, but the highlights are a great way to keep your stories on your profile The highlights are in the top of your profile (right below your Instagram bio) Make your highlights pop by adding some cover art which follows 9:16 dimensions Simply post the cover art as a story, and then when it archives, you can go to your archived stories and put it into whatever highlight you’d like Highlights are a great way to take an Instagram story that drove a lot of traffic for your offer(s) and make them evergreen by giving them a spotlight on your profile in the highlights section You can even categorize your content and gather them under one category 10-POINT INSTAGRAM CHECKLIST HASHTAGS Did you remember your hashtags in your post? You can have up to 30 hashtags per post, but the importance lies in the hashtags you choose - not the number of hashtags you have Take some time and study proven hashtags in the niche your account is in and gather up to 30 hashtags If there are more, however, you can switch and swap for each post Here’s how to rank a hashtag: • Low Reach - High Visibility (50,000 posts → 250,000 posts) • Medium Reach - Moderate Visibility (250,000 posts → 750,000 posts) • High Reach - Low Visibility (750,000+ posts) Depending on the size of your account, you want to have variations of how many low, medium, and high reach tags you have in your posts to make sure you’re getting the most effective reach possible for your profile BONUS TIP: Put these hashtags in the comment section and not in the description using dots or dashes before posting your tags 10-POINT INSTAGRAM CHECKLIST CALL TO ACTION What’s your Call To Action for this post? Don’t leave your viewer hanging Give them a simple call to action at the end of your description of your post Examples of simple Call To Action: “Comment below if you are _” “Are you _? Comment below” “Comment below and share your story” If you want to something fun and engaging, try doing Call To Action posts, such as… “Tag a friend who needs to hear this.” “Tag friends you would take with you.” These type of posts bring in a lot of your followers’ friends to be introduced to your profile 10-POINT INSTAGRAM CHECKLIST ENGAGING PHOTOS Did you your best to create an engaging photo? Maybe tweak the lightning… it could be making it more emotional or relatable to the audience Don’t get too up on being perfect In fact, most of the time you’ll find that your fans actually prefer to see you in a less polished way This could be simple shots from your daily life, action shots, or if you have a product you wearing the product and simply living life will much more than any product shot could Always test different types of content, but overall… The more real your picture, the more engagement you’ll get 10-POINT INSTAGRAM CHECKLIST GREAT CONTENT How great is your content? Don’t post for the sake of posting Think your content through and ask yourself: “How can my post help the audience?” Look at the top leaders in your niche/industry, and look at how they’re running their account Be sure to follow accounts that are within your niche that you look up to for fresh ideas on a daily basis, as well as relevant hashtags At the end of the day, your content should have a clear intention and be consistent with the theme of your account Which is why picking your theme is so important for the overall look and design of the page 10-POINT INSTAGRAM CHECKLIST THEME Have you picked your theme? A lot of Instagrammers make the mistake of having multiple themes because they want to target a broader audience to get more followers What this actually does is confuses new visitors, and makes the page look like a mess Not to worry, just try and pick a handful of colours that are brand specific, or maybe a certain setting that you like your photos to be in If you choose a certain filter for your images, make sure that all of your images use the same filter, so that your feed and your profile are congruent from top to bottom Some of the best places to get inspiration for great themes is within ecommerce brands Regardless of where you get your inspiration from, make sure that it speaks to you, and more importantly… your audience If you market to everybody, you market to nobody 10-POINT INSTAGRAM CHECKLIST 10 CONTENT CALENDAR Get ahead by creating a content calendar A content calendar is a great way to get your Instagram content organized It forces you to think strategically, which is far better than putting last-minute random content on your profile It also provides an easy way to share plans with your team (if you have a team) and offers a complete snapshot at the end of the year for planning the next year Team Dan Lok uses Trello to have everything organized and coordinated among all team members, so it’s easy to get ahead on content However, you can start with something as simple as recurring events on your Google calendar to make sure you know what needs to be posted and what’s coming up at a glance There are so many different options available, and some Instagram post schedulers such as Sked Social, have built-in content calendars and previews to keep things organized and on schedule 10-POINT INSTAGRAM CHECKLIST 11