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DAN LOK AT HIS EXCLUSIVE EVENT - CLOSERS IN BLACK - OPEN IN BROWSER This post is popular due to Dan’s soft side being revealed Uploading emotional content is a challenge for most people, but that hits home with your audience Why? Because it’s relatable and people will feel sympathy There’s another benefit to this, and that is the surprising element of it Most people only see Dan’s provocative and blunt messages through his content, but this surprises people, which is a great way to catch people’s attention It doesn’t have to be emotional content, but find a way to surprise your audience (while staying within your niche), and you’ll catch their attention with ease INSTAGRAM DECODED: DECODING DAN LOK’S TOP INSTAGRAM POSTS Theme Notice the theme as well The theme and the lightning in this post supports and strengthens the emotions of the picture, which is very important Imagine this photo included a bright color theme Maybe on a beach with a sun in the background That would contradict the emotional content, make the whole picture less valuable and engaging, and people would be confused Text description The description always has to be aligned with the picture or video Imagine having a picture of a beautiful house, and your description is about a fast, shiny car The text in this post is built on the primary emotion sadness It’s built on Dan’s own story, and it’s in Dan’s own voice and words INSTAGRAM DECODED: DECODING DAN LOK’S TOP INSTAGRAM POSTS Call To Action The call to action for this post is “Are you ready to start living a happier, more fulfilled life? Comment below if you are.” And after the emotional description that was built on the primary emotion - sadness - you turn the tides by creating a call to action that inspires the audience to not give up and whatever it takes for a happier and more fulfilled life Key Takeaways You Can Implement Now Upload an emotional image Could be of yourself or something else Write a text description, where you focus on the primary emotion sadness that’s aligned with the image Play with the lightning and filters Try different colors and settings to match the image INSTAGRAM DECODED: DECODING DAN LOK’S TOP INSTAGRAM POSTS THE YOUNG DAN LOK OPEN IN BROWSER This hit home with many people due to the picture being the young Dan Lok Why? Because when you show a picture from the younger version of yourself, people get to know your story better This was before Dan became a multimillionaire entrepreneur, so people get proof that Dan wasn’t born rich And when they get to know you better, they’ll feel more connected to you and will naturally stick around for a long time Theme The theme for this post is very casual The blue color sets the theme, and is associated with calm, harmony, loyalty When you’re uploading content, always focus on having a few colors that match each other and blend in with the image INSTAGRAM DECODED: DECODING DAN LOK’S TOP INSTAGRAM POSTS Text description The description starts off with humor to capture the reader’s attention by saying, “This was long before I found a good barber or had any sense of style (thanks to my wife Jennie for showing me how to be more fashionable)” Then it switches into Dan’s story and it goes from being humoristic to frustration and sadness Remember in your text to be as relatable and speak to the reader In this case it’s, “Maybe you feel it too” And what comes next is the “Us Vs Them” theory, which makes you a team with the reader against the others In this case it’s, “Maybe they said, “you’re too young” or “get a real job” or “you don’t have a degree” , where Dan talks down on the people who told you those things to hold you back It’s about taking your reader by the hand and walk them through a story or message that speaks to them What most people wrong, is that they make their message all about themselves And that’s when you lose INSTAGRAM DECODED: DECODING DAN LOK’S TOP INSTAGRAM POSTS Call To Action In the “text description” we talked about how we took the reader through a story from Dan’s earlier days, remember? Now, for the call to action, it’s important to stick with the same topic In this post, the call to action is, “Comment below and share what those people said to try to hold you back” Here we let people tell their own story And because the theme for this post is about the people who held you back in life, it may be that people haven’t had a chance to share their story freely until now Key Takeaways You Can Implement Now Do you have an old picture of yourself from your past? Showing people where you came from is a great way to give them a glimpse of who you were, so they can better see your transformation Write a description that focuses on the emotion of either anger / betrayal / frustration It depends on the story you want to write and what angle you choose Since it’s a story from your past, try out a call to action that allows the reader to share a glimpse of their story too, so you can get to know your followers INSTAGRAM DECODED: DECODING DAN LOK’S TOP INSTAGRAM POSTS DAN LOK AND HIS WIFE JENNIE (BEFORE/NOW) OPEN IN BROWSER You may or may not have seen those before/now fitness transformations Well, this is not exactly a fitness picture, but it’s the same idea This is Dan and his wife Jennie from back when Dan was just getting started up till the position Dan is in now Before/then pictures are powerful, because most people only see who you are now, and may not know your past struggles or where you came from INSTAGRAM DECODED: DECODING DAN LOK’S TOP INSTAGRAM POSTS Theme Showing your prospects where others came from and where they are now helps PROVE to them, “this can work for you, too.” Or in other words, if you’ve got a six pack, I’d be impressed However, if you have a six pack, and years ago you were 200 pounds overweight, I’d go from being impressed to thinking, “AMAZING!” Why? Because the result is rarely as impressive as the journey towards that result And before and after pictures show that journey PERFECTLY People Don’t Know How Good Something Is Until They First Know How Bad It Was You see, the old picture is from the beginning The important thing here is to choose a picture that shows your struggles and where you came from The new picture, however, shows the transformation from then till now It’s important to include the journey Also, Dan and Jennie laughs in that picture to show their happiness in the life they live now compared to earlier INSTAGRAM DECODED: DECODING DAN LOK’S TOP INSTAGRAM POSTS Text description The description for such a post leads up to a story, and here we shared the backstory from their first time together Then we take the reader up till the point they’re in now The text for this post builds on love, and that’s why we use the emotional words to stir the emotion of love For example, “But she supported me through everything” Call To Action The call to action for this post is, “Go ahead and tag someone that will be there for you to the end” Because of the primary emotion love, and we’re telling a story with Dan and Jennie, it makes sense to engage the reader by tagging someone they love INSTAGRAM DECODED: DECODING DAN LOK’S TOP INSTAGRAM POSTS 10 Key Takeaways You Can Implement Now Find a theme and create a before/now picture In this case it was love It could also be a fitness transformation, family transformation, and so on Before/now-pictures are very popular and is an inspiration to people in the respective industry Try and research the most popular hashtags for “before/now” posts Remember you can only have a maximum of 30! Create a highlight reel with your transformational images, so when new people visit your profile, they get a good impression right from the beginning Blake Wyatt The “Instagram Assassin” INSTAGRAM DECODED: DECODING DAN LOK’S TOP INSTAGRAM POSTS 11