Tiểu luận Tiếng Anh phát triển du lịch Cát Bà tầm nhìn đến năm 2030

1 DEVELOPMENT OF CAT BA NATIONAL TOURISM ZONE TO 2020, VISION 2030 VIEWPOINTS AND DEVELOPMENT GOALS 1.1 Viewpoints - Development Cat Ba National Tourism Zone in accordance with strategies and the overall planning of tourism development in Vietnam, the northern coastal plain; the planning of economic development - social, Hai Phong city tourism; ensure consistency with strategies, planning development and related fields - To promote the highest comparative advantage of geographical location, climate, landscape, ecology and cultural identity to form the typical tourist, tourist attraction; simultaneously, closely associated with the major tourist areas in the province, midlands and mountains northern, to other regions and countries of ASEAN to form the tours, route travel uninterrupted - Investment the focus, focus, mobilize resources for sustainable tourism development, harmony with the goals of economic development social, social security, defense - security, environmental protection and adaptation to climate change 1.2 Development Goals 1.2.1 The overall objective Development Cat Ba National Tourism Zone become a driving force in tourism development the northern coastal plain system with diverse tourism products, unique, branded and highly competitive, especially for agricultural products characteristics, cultural identity and ethnic 1.2.2 Specific objectives - Tourists: 2020 welcomed 1.9 million passengers, including international tourists reached 390 thousand passengers; 2030 welcomed 3.0 million passengers, including international tourists reached 500 thousand passengers - The number of accommodation establishments: 2020 with 5,840 suites; 2030 has 8,390 suites - Total revenue from tourists: 2020 reached 1,919 billion, equivalent to 278.6 million; 2030 reached 8.557 billion, equivalent to 372.6 million - The share of tourism in local GDP: in 2020, tourism contributed 11.19%; 2030, tourism contributed 13.4% - Target employment: 2020 creates 10.9 jobs for thousands of workers (including 5.1 thousand direct labor); 2030 employs 15.4 thousand employees (of which 6.2 thousand direct employees) ORIENTATION OF DEVELOPMENT AND MARKETING TOURISM PRODUCTS 2.1 Tourism market - Domestic tourists: Priority develop target markets: Hanoi, Red River Delta provinces (Hai Duong, Quang Ninh, Hung Yen, Nam Dinh, Ninh Binh, Thai Binh ) and the provinces in the region the northern highlands (Phu Tho, Hoa Binh, Lai Chau, Dien Bien ); expansion of large urban marketing in the country: Ho Chi Minh City, Da Nang ; approach and dominate new markets: The Mekong Delta provinces, Central and Highland - International tourists: Focus on developing and strengthening its market share in the traditional target markets: Western Europe (emphasis France, Germany, England ), North America (emphasis USA, Canada), Northeast Asia (emphasis Japan, Korea, Taiwan, China), the ASEAN countries Access to and exploitation of new markets: Eastern Europe focuses Russia, the Middle East, India 2.2 Tourism products 2.2.1 Specific tourism products Based on marketing and the tourism potential of Cat Ba, system- specific tourism products of Cat Ba include: - Ecotourism: With the eco-tourism tours, picnics; special emphasis on the development of eco-tourism associated with agriculture as the tour experience at the base of agricultural production, coastal ecosystems (seafood, sea creatures, mangrove forests ) - Cultural tourism: With the tourists who visit the historic cultural landscapes; community tours: Visit the village and cultural studies of ethnic minorities, tourism and food especially focused homestay tourism forms; development of tourism products associated with the festival of the local characteristics: relic Cai Beo, Monument to the Mac, Viet Hai fishing village - Tourism: With the resorts and nursing treatment 2.2.2 The different types of tourism The different types of tourism is the type of tourism products complementary to meet the diverse needs of tourists, including: Traveling Weekend; tourism and entertainment; Tourist border trade ORIENTATION TOURISM PROMOTION 3.1 Construction image of the destination The basic characteristics of Cat Ba tourist attraction: - Natural tourism resources, Cat Ba has clean beaches, beautiful, fresh seafood, nutritious and unique, rare such as crab, jellyfish, lobster - Cát Bà National Park is a World Heritage Site designated as a biosphere reserve in northern Vietnam The park is part of Cát Bà Island in Hạ Long Bay and is administered by the city of Haiphong The park is located approximately 30 kilometres east of Hai Phong, covering about 263 square kilometres and comprising 173 square kilometres of land and 90 square kilometres of inshore water - The Cát Bà langur, also known as the white-headed langur (Trachypithecus poliocephalus) is resident within the park and is classified by the International Union for Conservation of Nature as a critically endangered primate; one of the rarest in the world - Cat Ba Island has become the adventure-tourism capital of Vietnam, and many of the activities advertised are nature-based Visitors can kayak and take boat cruises through Ha Long Bay and the Cat Ba Archipelago, hike through the national park, mountain bike around the Island, spend time on Monkey Island just offshore, tourist can stay at Monkey Island Resort for real relax time on private beach, explore the Island's many caves, swim on Cat Co 1, 2, or (three sandy beaches a short walk from Cat Ba town), or even rock climb on the limestone karsts 3.2 The strategy for the promotion of tourism - Focus promotion and propaganda to promote tourism in various forms in and out of the province on the mass media and in place - Especially for foreign markets, Cat Ba need to pay attention to problems utilizing travel publications such as guidebooks, tourism magazines, TV channels to promote the image of Cat Ba destination - The promotion channels priority: the mass media, the broadcast media specializing in domestic and foreign tourism, events and tourism fairs in addition to other media such as text rooms travel, travel agents and foreign priorities are used ORIENTATION TRAINING OF HUMAN RESOURCES AND COMMUNITY EDUCATION 4.1 Training of human resources - Training staff complement of state management of tourism - Training of human resources directly to the tourism industry - Enhance the professional qualifications and tourism awareness of staff 5 - Attractive young human resources and capacities through adequate remuneration - Choose the young staff, have the capacity to train abroad in state funding - Upgrade and fostering professional staff for management and employees in the tourism business 4.2 Education community - Raising awareness of local communities - Education fostering knowledge of commercial civilization, civilization tourism - Implement projects to support community development ORIENTATION FOR ORGANIZATION SPACE TOURISM 5.1 The Location, boundary: - Cat Ba Island is the largest of the 367 islands spanning 260 km that comprise the Cat Ba Archipelago, which makes up the southeastern edge of Lan Ha Bay in Northern Vietnam Cat Ba island has a surface area of 285 km and maintains the dramatic and rugged features of Ha Long Bay It is commonly used as an overnight hotel stop on tours to Ha Long Bay run by travel agents from Hanoi This island belongs to Haiphong city - Cat Ba is the largest island in the Bay and approximately half of its area is covered by a National Park, which is home to the highly endangered Cat Ba langur The island has a wide variety of natural ecosystems, both marine and terrestrial, leading to incredibly high rates of biodiversity Types of natural habitats found on Cat Ba Archipelago include limestone karsts, tropical limestone forests, coral reefs, mangrove and sea grass beds, lagoons, beaches, caves and willow swamp forests Cat Ba Island is one of the only populated islands in Ha Long Bay, with roughly 13,000 inhabitants living in six different communes, and 4,000 more inhabitants living on floating fishing villages off the coast The large majority of the population can be found in Cat Ba town, which is located at the southern tip of the Island (15 km ) south of the national park) and is the commercial center on the Island Since 1997, Cat Ba town has grown rapidly and has become a tourist hub for both the Island and greater Ha Long Bay Especially, almost all surface of this island is deployed free wifi access points as well as 3.75 generation mobile networks, which can make visitors can easily work when traveling 5.2 Tourism areas Today, increases in infrastructure on the Island (including the building of bigger roads, dams to build harbors and to protect Cat Ba town from flooding, consistent electricity being brought to the island (which surprisingly happened as late as 1997) instead of having to rely on a generator, and large ferries and barges, able to transport trucks and cars to the Island from the mainland making daily trips to Cat Ba) made it easier for tourists to visit the Island, leading to a rapid increase in tourism and development in Cat Ba town starting in 2001 Since then, a stop on Cat Ba Island has been included in the itinerary of many Ha Long Bay cruises and a strip of tall, thin, five-storey budget hotels line the seafront, receiving more than 350,000 visitors a year Currently, over 150 hotels are listed in Cat Ba Island’s tourist directory pamphlet, from cheap budget hotels to flashier upscale resorts, and construction is underway on many more Right now, construction is under way on the colossal Cat Ba Amatina, an enormous project that will transform the southern coast of the island The Amatina compound will be "a worldclass integrated marina, casino, resort and theme park" spanning 171.57 hectares and (VITC) will be able to host almost 6,000 residents at a time The Amatina will boast "seven resorts with over 800 villas, three marinas, one international convention palace, six five-star hotels and one four-star hotel" (VITC) The scale of this project is gigantic and will basically create a luxurious mini-city on Cat Ba and will attract tourists from around the world Cat Ba Island has become the adventure-tourism capital of Vietnam, and many of the activities advertised are nature-based Visitors can kayak and take boat cruises through Ha Long Bay and the Cat Ba Archipelago, hike through the national park, mountain bike around the Island, spend time on Monkey Island just offshore, tourist can stay at Monkey Island Resort for real relax time on private beach, explore the Island's many caves, swim on Cat Co 1, 2, or (three sandy beaches a short walk from Cat Ba town), or even rock climb on the limestone karsts With its scenery, its association with Ha Long Bay, its proximity to cities like Haiphong (50 km) and Hanoi (150 km), and even China (many regional visitors come to the Island in the summer, the busy season, to avoid the heat and pollution in the cities), and plenty to do, Cat Ba Island has become a major travel destination for foreign and Vietnamese visitors alike 5.3 Satellite destinations system The ethnic groups culture: As a village ethnic people selected to form the cultural attractions serve the needs sightseeing, study, learn and homestay tourism tourists The ethnic groups has the favorable conditions for the development of the tourist attractions of Cat Ba include: Viet Hai fishing village, Cai Beo cultural relic… Points of Culture Historic Monuments: As the historical service of the sightseeing of tourists The historical value and has favorable conditions for the development of the sights of Cat Ba including Chom - Hien Hao pagoda; Hoang Chau - Cat Hai horse procession; Historic Monuments Uncle Ho talked with the people in Cat Ba, festival of Xuan Dam village FORECAST THE NEXT STAGE IN THE LIFE CYCLE OF CAT BA TOURISM DESTINATION The annual growth rate of Cat Ba tourism has reached over 30% In recent years, the number of visitors to Cat Ba has increased, causing the overload to continue Community tourism facilities are not enough to meet the demand due to many reasons such as the mechanism for accommodation, facilities, image promotion This is one of the initial manifestations of the consolidation stage The lack of strategic long-term tourism business has begun to affect the image of Cat Ba tourism, for example in the 2010 tourism season instead of keeping a certain number of rooms for sale to the As a travel agent, a variety of accommodation establishments in Cat Ba hold room for sale 6.1 Retail customers to increase revenue The phenomenon makes 2011 more public The travel agency does not choose Cat Ba as the destination of its travel programs anymore If this situation is repeated or prolonged will significantly reduce the number of visitors to Cat Ba Beach widths tend to be narrow due to the construction of on-site facilities for visitors such as buoys, swimsuit, seafood The beach has become difficult to reach for people due to the appearance of resort projects For example, the most beautiful beach and the safest beach are located in the area of Cat Ba Resort & Spa If the destination is not properly paid attention to the issue of tourism planning will lead to the situation people want to go to bathing also pay as in Lang Co or Vung Tau Cat Ba is a potential tourist destination that can be exploited for tourism activities so that the last two stages of the Cat Ba certainly not face in the next few years However, without long-term strategies, planned development and a strong management board, it is difficult to prolong the development phase and necessarily face the consolidation phase 6.2 Infrastructure systems planning, technical material facilities for tourism Initially, Cat Ba was the only stopover on the program to visit Ha Long Bay, so the tourism activities at that time mainly just sightseeing, so far, a variety of tourism types From pure to mixed purposes has come A number of types are being exploited effectively at this destination such as: Sea-going, sea bathing, visiting national parks, tourism to the development trend of the world's current tourism is ecotourism and community tourism According to data from the survey at the destination, 58% of tour operators choose ecotourism, 14% choose community tourism as the main type of their travel programs Only 3% chose sports tourism and 3% chose adventure tourism In addition, 22% of companies choose other types of tourism or a combination of the above Means of transportation are increasingly diversified to create favorable conditions for tourists: The increase in tourist arrivals was improved by increasing accessibility to the resort, through the expansion of the road network and waterways Previously, visitors from the center of Hai Phong to Cat Ba only have the means of ferry or access to Cat Ba by cruise ships connecting Ha Long - Cat Ba Since 2011, the approach to Cat Ba has been greatly expanded to offer travelers as well as travel companies various choices - On waterway: Tourists or travel agents may choose different modes of transportation depending on their needs, preferences and affordability The means of waterway transport being exploited are high-speed train, speed boat, ferry boat and sea-going vessels departing from Dinh Vu ferry - Roads: Travelers can go to Cat Ba island by road from Hai Phong center through the route of crossing Dinh Vu - Cat Hai - Cat Ba island; If the 10 tour starts from Quang Ninh tourists can choose to go through Tuan Chau Gia Luan ferry Roads to Cat Ba are not very convenient, but the best option for travelers to explore, see the whole Cat Ba In addition, managers have focused on improving intra-regional traffic to make it easier to navigate between points on the island For example, some sections on the cross-roads and roads through Cat Ba National Park are invested and expanded In particular, the highlight is Cai Vieng – Moc Trang; White Mills - Hien Hao or Khe Sau - Ang Soi sections are invested and expanded to help solve traffic congestion, especially to ensure the safety of the routes through the hills and mountains, Most travel companies and tourists participate in the survey Good transport means to reach Cat Ba THE LIVELIHOOD OF LOCAL PEOPLE IS ENHANCED BY TOURISM ACTIVITIES Tourism projects bring more benefits to local people by selling their land to the construction of tourism businesses rather than continuing traditional activities The house is planned to be built far away from the beach to provide space for tourism development Local fisheries and livestock production can not provide sufficient quantities and perhaps even quality food at the request of the business and so many foods are imported from the mainland Even high season seafood is not enough to serve tourists from the wholesale markets in the city center Commercial tourism is made more from the outside Many people in other areas buy land here for business purposes At the same time, with the increase in the number of tourists, most of the traditional homes are converted to business use Many families have converted their homes into small guest houses to accommodate the small ones 11 Many sub-occupations are formed as motorbike taxi services for travelers from hotels, beach houses or souvenir shops, and business of drinking water at the beach in the evening In recent years, the number of tourism workers in Cat Ba has increased dramatically However, the increase is mainly in terms of quantity while the quality of the professional is still limited and also the issue should be concerned The population of Cat Hai is about 30,000 people The population of the working age population is 12,000, of which the total number of direct workers for tourism is over 3,000 based on tourism-related activities such as: Restaurant, hotel, sales, tourism, boating and so on Unfortunately, most of the workforce lack skills and lack basic knowledge of tourism services The labor force in the Cat Ba tourism industry has experienced dramatic growth since 2001 However, in reality, the current university and post-graduate levels are too low The main reason for the growth of the labor force is that many economic sectors participate in tourism Moreover, the demand for tourism has developed especially since Cat Ba was recognized as the World Biosphere Reserve This is also the reason that the number of tourists increased with a series of tourism services developed However, the growth of tourism workers in Cat Ba is mainly in terms of quantity, while the percentage of trained workers is limited Tourism human resources are not just staff working directly in hotels, restaurants or tourism businesses but also in the local population Attitude of the local population will create good impression or vice versa about Cat Ba According to survey data, 49% of tourists surveyed said that people in Cat Ba have a friendly attitude to tourists, 47% rated at a relatively friendly At a point where ecotourism and community-based tourism are the mainstay, this number is not high Managers need to have educational measures to help people raise awareness and recognize the role tourists and tourism play in 12 their lives ENVIRONMENTAL MANAGEMENT WORK 8.1 Natural environment: Since Cat Ba has been recognized as a biosphere reserve in the world, the conservation of natural resources and the environment in Cat Ba has become more and more important State management has been as effective as investing in development of infrastructure or development of tourist routes Perceptions of enterprises, communities are increasingly high They are the people who have promoted the education and propaganda for tourists and local residents about the meaning and importance of protecting the landscape ecological environment, especially wildlife destinations Together with the restoration of order, safety and hygiene of tourist sites and spots, the organization of existing tourist sites and spots, the elaboration of regulations on management of tourist sites and spots in order to protect the landscape and environment civilized, polite and limited social evils - In response to the National Tourism Year of the Red River Delta 12 enterprises engaged in tourism business and services in the Cat Ba island have responded to participate in public works day cleaning the environment with the slogan "Because a green cat - clean - beautiful " Enterprises mobilize their staff to carry labor tools such as gloves, brooms, rods, shovels, bags to collect garbage Although the natural environment management has many positive activities, there are still inadequacies According to the experts, Cat Ba Island Bay exchange poor water so the possibility of high pollution The potential problem is the possibility of marine pollution from overloading In addition, some studies also show that water during the tourist season contains a lot of Coliform bacteria An important cause of this situation is the habit of littering 13 indiscriminately, especially domestic visitors The island's marine ecosystems are characterized by the fact that if people throw anything into the sea, waves return to the island Trash on the Cat Ba island more than 50% of the trash is not addressed by people on board the ship thrown down the Bay For small islets, 90% are non-addressable Sea shells When the wave hit the sandy beach workers are cleaned up to the top of the slope, brought to classify, handle but the problem is where and how the respondents are confused This shows that even if the beach pay wages to scavenger often 10, only clean it in front of visitors only The risks of pollution and the problem of garbage have not been resolved at the root 8.2 Social environment: The impact of tourism on the social-human sub-system is more positive than negative The social evils related to commercial tourism, narcotics, crime not tend to increase and are always under the control of the local government Begging, rowing guests, predators, almost none at Cat Ba The problem of swimming safety of visitors has been noticed Local authorities send people to participate in the rescue / rescue, with rescue floats, warning signs for visitors, two people sitting in the hut not to visitors too rafts, water up to the largest (50m It is not allowed to go out over 7m, there are emergency medical personnel, first aid, beds, drugs, contact the district health center Inter-branch inspection teams have also been established since early 2013 to ensure the benefits for visitors when using the services at the destination 54% of travelers surveyed felt safe while traveling in Cat Ba Community-based tourism activities have generated a number of benefits for local people, helping them to secure jobs Community-based tourism activities contribute to preserving and promoting traditional values As a result, the traditional way of life of the local community is preserved, traditional cultural activities such as festivals, customs and habits are kept 14 unbroken ORIENTED DEVELOPMENT OF SUSTAIABLE TOURISM IN CAT BA Cat Ba has been recognized as a World Biosphere Reserve by Cat Ba National Park and Cat Ba Island in the international market and has a great attraction for investment and development and is a place where international organizations are financed The world has more natural reserves, biosphere reserves contribute to global ecological balance and ensure sustainable development In addition to the importance of genetic conservation and biodiversity in the region, contributing to socio-economic development, especially tourism development, sustainable development, creating jobs, contributing to poverty reduction and strengthening community education Since being recognized as a Cat Ba Biosphere Reserve, conservation work has been more and more favorable, protected forest and rare species; the awareness of community and local authorities is enhanced; better protection of the environment Therefore, in order to preserve and ensure sustainable tourism development, Cat Ba needs to have the following orientations: - Strengthening the state management of tourism, especially in Cat Ba - Develop a master plan for the Biosphere Reserve for the development of tourism combining conservation of resources and sustainable development in Southeast Asia - The combination of the tourism industry with the government and the community best addresses the relationship between tourism development and conservation to a higher level - Raising community awareness on environmental protection and biodiversity protection, considering environmental education in schools for all classes is a long-term strategy of conservation 15 - To build Cat Hai into a national eco-tourism center of international standards and a marine economic center of northern Vietnam, an open economic zone and an urban area of Hai Phong city - Promoting investment in the development of sustainable tourism infrastructure: Investment in infrastructure in the tourism business is one of continuous and continuous processes The investment to build and upgrade infrastructure to create favorable conditions to encourage tourism development Especially, for Cat Ba tourist site, to survive and develop in addition to human resource development, it is necessary to invest in upgrading infrastructure - Enhancing investment in the development of sustainable tourism material and technical facilities: As well as infrastructure, investment in technical facilities is also essential It is investing in the construction of accommodation, catering establishments, entertainment facilities modern to meet the current and future needs of tourists - Building a model of effective organizational structure; Set up management mechanism in line with international practices - Strengthen international cooperation and promote and promote sustainable tourism CONCLUDE Cat Ba tourism destination in Cat Hai island district, Hai Phong city is one of the famous tourist resort of Vietnam According to the master plan for tourism development in Hai Phong to 2020, the vision of 2030 together with Do Son, Cat Ba is a nucleus that needs to be developed In recent years, tourism activities in Cat Ba have contributed a lot to the city budget revenue, creating a large source of foreign currency contributing to economic growth, contributing to solve negative issues in the commune 16 Assembly However, in addition to the positive effects, tourism activities in Cat Ba began to show signs of negative is the deterioration of the natural environment, the relationship between the local tourism business with the home loose supply All are signs that Cat Ba is in need of measures to improve the management of tourism destinations Starting from the theoretical basis and the process of studying the status of tourism destination management Cat Ba author proposed solutions to improve the management of tourism at this destination for the purpose of contributing to the development of Cat Ba tourism, Cat Ba tourism towards sustainable goals However, due to objective and subjective conditions, some solutions mentioned above stopped at the suggestive level Basically, the thesis has achieved the initial tasks set out, namely: - Systematize theoretical issues of destination and destination management - Evaluate the status of tourism exploitation, tourism business and tourism management in Cat Ba - Proposing some solutions and suggestions to improve the management of Cat Ba tourism destination REFERENCES Butler R.W., Comtemporary tourism review “Tourism Area Life Cycle”, University of Strathclyde, 2011 Jennifer Stange & David Brown (2012)., “Tourism Destination Management (Achieving sustainable and competitive results)”,USAID Kamen Andrea Meimei (2009)., “Tourist Destination Management”, University of Oradea, Romania Konstatinos Andriotis., “The tourism life cycle: An overview of the Cretan case”, Hellenic Open University Metin Kozak & Seyhmus Baloglu (2011), “Managing and Marketing 17 Tourist Destination”, New York Metin Kozak (2004), “Destination Benchmarking”, CABI Publishing Rich Harrill, (2003), “Guide to Best Practices in Tourism and Destination Management”, The American Hotel & Lodging Educational Institute, Michigan UNWTO (2007), “A Practical Guide to Tourism Destination Management”, Madrid, Spain Wagenseil P.U (2008), “Summary of visit and discussions with local Experts”, Predeal  ... center of Hai Phong to Cat Ba only have the means of ferry or access to Cat Ba by cruise ships connecting Ha Long - Cat Ba Since 2 011 , the approach to Cat Ba has been greatly expanded to offer... East, India 2.2 Tourism products 2.2 .1 Specific tourism products Based on marketing and the tourism potential of Cat Ba, system- specific tourism products of Cat Ba include: - Ecotourism: With... and habits are kept 14 unbroken ORIENTED DEVELOPMENT OF SUSTAIABLE TOURISM IN CAT BA Cat Ba has been recognized as a World Biosphere Reserve by Cat Ba National Park and Cat Ba Island in the international