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DựavàohọcthuyếtTạođộnglựcchongườilaođộngThựcCôngtyTNHHMTVDaGiầyHảiPhòng T Perform at HaiPhong Leather and Footwear Company Limited CONTENTS Introduction Part 1: Two basic theories about creating motivation for the labour Maslow’s theory and Frederic Herzberg’s theory Maslow’s Need System Theory about two factors of Frederic Herzberg The relationship between two theories Part 2: Apply the theory to analyze the engine working in Hai PhongLeather and Footwear Company Limited Introduction about the company 1.1 The process of formation and development 1.2 Negative issues about current work productive in MTVHaiPhong Footwear Company Limited Company: The main factors affecting the motivation of officers and employees: 2.1 The elements of the labor themselves 2 The elements of working: The elements belong to the organization, work environment 3.1 The organization at some department 3.2 Payment systems in the enterprise 3.3 The Environment and working conditions 3.4 Training Policies: The Factors of encouraging: Proposed solution aims to improve motivation in Haiphong Leather and Footwear Company Limited 5.1 The Objective of the solution: 5.2 Re-arrangement the organization of some specialized departments 5.3 Improving the policy, environment in order to satisfy maximum of demand: 5.3.1 The Policies on wages and earnings: 5.3.2 The Relationship with superiors: 5.3.3 Traning policies: Page 4 6 7 7 8 9 9 10 10 10 10 10 11 11 11 11 5.3.4 Relationships and working atmosphere: Strengthen the motivate encourage facotrs 6.1 Encourage for each employee: 6.2 Encourage for the group Conclusion 12 12 12 12 14 INTRODUCTION In order to survive, sustainable development in the fierce competition in today's market, the business is always looking for ways to improve productivity and business performance Labour productivity is a function of ability and motivation of the labor So if the busniness know how to create motivation for the employees in the work, the enterprise not only improve labor productivity, but also make for the employees close-knit with businesses and contribute more on business results HaiPhong Leather and Footwear Company Limited is an enterprise established in 1959, the leaders of company were very concerned about the problem of motivation and implemented a number of measures, but has not yet brought the expected results To understand and assess what the company achieved and not achieved, the cause of the problems and propose some solutions to improve the content issues which are not active on the desired the leadership can help companies improve resources and motivation for employees My assignment include two parts: Part 1: Two basic theories about creating motivation for the labour Maslow’s theory and Frederic Herzberg’s theory Part 2: Using two theories to analysis motive to work at HaiPhong Leather and Footwear Co.,Ltd Part 1: Two basic theories about creating motivation for the labour Maslow’s theory and Frederic Herzberg’s theory In the process of manage enterprise, the managers or leaders create motivation the staff by performing the acts or use certain tools (by physical and mental) to promote the subordinate to they can provide all ability to work with the best effort to fulfill the purpose of the company This is not simple, especially for large-scale enterprises, with huge human resources because the human is an extremely complex and difficult entity Approaching to motivational theories of the economists, psychologists and theorists about the world's top management is a basis to help business leaders; they can select and apply ways to encourage employees reasonably There are many theories to create motivation, each one going into each aspect of theory and exploring the different aspects of the impact factors The managers must be flexible in applying the theory and how to apply in to the enterprise to suit the circumstances so that the enterprise can implement an effective management policy Within the scope of the individual assignments, I would like to choose two theories of motivation which I will show as below: Maslow’s Need System Abraham Maslow’s needs was developed and became one of the most widely used model in the study of personal motives Needs of individuals are very rich and diversified so in order to meet are alsso complicated To this, Maslow showed that the managers need to have measures to find and satisfy the needs of workers, which will create incentives for workers and he stressed that in each people always exists a complex system consisting of five groups of needs (Figure 1) They are: Figure 1 Physiological needs (Biology) Safe need Society need Respect need Needs to express themselves According to this theory, human needs appear in order from low to high When low demand was be satisfied, the higher demand will appear Firstyly is a physiological need, followed by the need for social security, respect need and self-improvement need Physiological needs: Physiological needs are the lowest level in the system These are needs that people always try to satisfy firstly Because it is the need to maintain the body's natural existence, it includes some elements: food, accommodation, clothing, rest, maintaining the race This needs appear soon, it dominates the wishes of the people, so that people will find ways to meet and to get to the higher demand Safe need: This is the demand will appear when physiological needs are met At this demand, people will react to signs of danger, threat to yourself, the workers will not like to work in dangerous conditions instead of working in safe conditions Communication need : When physiological needs and safety need are met, followed by the emotional needs of love, the fellow-creature The people will feel empty in the lack of friends, family members and they will try to understand the people around you Respect need: This need including the need or desire to get high value of automatic or stimulating and respectful of others Maslow was divided into two types o The desire for power, achievement, competence and confidence to everyone for independence and freedom o Those with the desire for reputation, prestige, status, dominance, attention, express themselves Needs to express themselves: Maslow said: "Although all needs are met, we still feel discontent and anxiety would appear, from the needs of individuals are doing the suitable work" So this demand occurs when the lower needs will be satisfied We see that it is not in the same time when needs of everyone is appearance, but each time, each people have different needs But in principle, the lower needs must be satisfied before are encouraged to satisfy the demand at higher levels The administrators will create motivated to promote employees work better, help them secure more job by satisfying their current needs But it is important for the administrators to implement formula "feeding hungry, thirsty to drink", that have to find out that what demand are your employees and give the reasonable solutions Theory about two factors of Frederic Herzberg This theory is based on the viewpoint of motivation as a result of the interaction of many factors In there include the elements that make up the satisfaction and dissatisfaction Each element consists of both sides which depending on how it is implemented, and how to meet to see clearly about the nature of the elements This theory is divided into two elements to create motivation, including: Promotion factors Group: These are factors that create satisfaction, achievement, recognition of achievement, the work itself of the employee, the responsibilities and functions of labor progression This is the basic needs of the workers when they participate in work The haracteristics of this issue is if it is not fulfilled, it will be leading to dissatisfaction If it is satisfied, it wills create motivation to work Maintenance factor Group: It is the elements of the work environment of employees, the policy of enterprise management mode, wages, work instruction, human relations,working conditions.These factors are as well-organized will can prevent not satisfied with the work of the employees The relationship between two theories From this theoretical basis we can find the relationship between the two theories (Theory about Needs and Motivation of Maslow and two-factor theory of Frederic Herzberg) Relationship can be expressed by the following diagram (Figure 2) Motivation of needs Bahaviors Motivative targets Figure - Maslow pointed out in every human being is always have needs and it is divided into five ladder from low to high - Herzberg stressed two factors are: promote and maintain When people have already satisfied this element, they will arise demand higher than demand before However, in order to satisfy the demand, there are a question is still to maintain previous demand When the goal what they set out to meet higher demand Their needs and motivations associated with goals that they set will constitute their behavior So if in a business, the policies that ensure well for the employees will stimulate workers eager to work Their behavior will have a positive impact on the operation of the enterprise On the other hand if the policies of the business is not satisfy about demand for workers will not be able to stimulate their enthusiasm to work Part 2: Apply the theory to analyze the engine working in Hai PhongLeather and Footwear Company Limited Introduction about the company 1.1 The process of formation and development HaiPhong Leather and Footwear Company Limited is a large enterprise of the footwear industry of the city, has 53 years tradition of specializing in the production of leather shoes for export Thanks to the policies of socio-economic development, especially the policy of foreign economic development, expand investment cooperation of the Party, have created favorable conditions for the joint venture business and outsourcing The organizational structure of the company has departments and 08 joint venture manufacture and assembling factory and with the partners in Taiwan and Japan, exports each year from - million to various products to countries in the EU and the U.S 1.2 Negative issues about current work productive in MTVHaiPhong Footwear Company Limited Company: - Company revenue in 2009 and earlier continuous increasing trend year after year but the increase is not high; revenue from 2010 to 2011 decreased, although the impact of market and economic crisisworld lead to reduced consumer demand, but if the rate of turnover / number of employees, labor productivity is clearly significant losses This has negative impact on the business results of the company in the present and the future, progress is always delays, customer complaints, contract penalty, and some orders were canceled , prestigious brands of the company declined - Results of work of the department inefficient: evidence that delivery plans are not complete and always looking for reasons for prolonged implementation plan - Some staff not like to talk to their managers, relationship discord, skilled and experiences sought to be transferred from the company, new people not work hard; does not create the workgroupeffective for the common goal - Between departments without the cooperation, exchange regularly to work together to complete job, always looking for reasons to blame each other The main factors affecting the motivation of officers and employees: The company has the number of employees is very large and diverse industry so there are many factors that affect the motivation of officers and employees In order to evaluate the specific factors affecting motivation, we roughly classified into three groups in the Company: - Group 1: Workers are direct employees who are working in the factory -Group 2: Workers work in the professional department and no change in mission - Group 3: Workers work in the department, new design and prototyping of parts where there are major changes in the tasks and they are the engineers, designers, stylists Subjects of group is the group has the lowest working engine 2.1 The elements of the labor themselves - Subjects of group is the direct production workers, their needs is to have a stable job, spending their wages sufficient to cover normal life, participate in social insurance, health insurance, and they want to work a long time with the company Currently the company is to ensure that these needs and they have motivation to a good job - Subjects of group 2: is a group of staff in the professional departments where has established by the scale of the company They hardly have a chance to find work outside, their wages are stable and equal to the outside, so they want to work in long-term commitment with the Company - Subjects of group 3: is the staffs who work in technical department, design and prototyping, they not complain much about the salary They want to get an open work environment, communication with people The work which they are doing must be known and recognized, they need be respected They have more opportunities to find jobs outside the company with a higher salary 2 The elements of working: In the footwear industry and business commercial service are very complex Although the workers sought and considered the job which they want However in order to the works become attractive to work they need to have the support of the leadership, the rewards, The promotion is also needs of the workers They would like to move to a higher position But for those who the work of design engineering, prototyping, the promotion for them is the development of the profession through their own efforts and training policies of the Company The elements belong to the organization, work environment 3.1 The organization at some department - For an object of group and group of these companies which has previously existed have the organizational structure is relatively reasonable In units with a clear job description, the work process is organized in groups, everyone working as a team to achieve the performance objectives - Objects of group 3: is the department which have just setted up or added new tasks Number of Employees in each department are full but not be divided into small groups suitable for professional work as well as management scale, especially not have the clear job description Th head of department is who has been appointed by the General Director, and they not really understand all the work in the room, weak technical capacity 3.2 Payment systems in the enterprise - For direct labor workers, the Company paid in the form of fixed products and their income is going to be satisfied with the effort they put out - The management staff in other departments , the company is paying wages not lower than the income of the other company However, in subjects of group 3, the problem is that the mean average between every worker who work well and less effective 3.3 The Environment and working conditions - Between the employee and the Chief not meet regularly to exchange, even not have respect together The senior leadership contact unusually with staff at the department so not grasp the needs of employees - Between the staff together is not close to each other, not share information with each other, leading to heavy atmosphere, boring - Between the departments is similar with the evidence that they not share, or transfer to another job results that are always looking to blame each other when work is not completed 3.4 Training Policies: The Company has not paid appropriat attention to the training of human resources in particular subject of group where have many new jobs and the complexity of the work No training policy within the company as well as external training Lead to persons have professionals and experience not have motivation to train new staff, new people, not make the effort to learn The Factors of encouraging: At Above we mentioned the environmental factors are not satisfied so it reduces the incentive to work However, if the environmental factors are met, the motivation did not increase much The impact of environmental factors, first of all is reduce the discontent, increase consensus is a preparation step for encouragement when encouragement factors will create satisfaction and increase work force It can be easily seen that the encouragement of each employee and collective staff have not yet interested by company so have not be created high motivation Proposed solution aims to improve motivation in Haiphong Leather and Footwear Company Limited 5.1 The Objective of the solution: As above analysis, one of the problems which the company are facing is a matter of motivation of employees and teams / groups in the company On the basis of theoretical about work gave out and applied to analyze the problems faced by the company we came up with quite specific about the cause and the negative impact to the Company's activities when no engine is working In this section, I proposed a number of measures to improve the working environment, encourage measures to meet the highest of satisfying the needs, aims to improve the working engine at The Haiphong Leather and Footwear company Limited 5.2 Re-arrangement the organization of some specialized departments - Develop fully functional and tasks, obviously, to avoid overlap between departments - Develop a job description for each individual in the department - Creat of the working group for the number of people in groups of about 5-7 people and appropriate to each area of expertise, for example in room designing, engineering, prototyping and separated into part are: the part of design, prototyping and the engineering department, in each department has been divided into groups in charge of each separate job - Arrangement of good employees, work experience, leadership as the chief, the leader and have appropriate salary policy to retain them - Consider the role and capacity of the Chief and can be replaced or retrained This can be a barrier, but also need to be determined for the role of leadership in the organization is very important - Encourage employees in the company in favor of changes to development; For individuals who not respond to organizational changes, hinder the development of the organization will be taking orders, including for leave 5.3 Improving the policy, environment in order to satisfy maximum of demand: 5.3.1 The Policies on wages and earnings: - For the workers who work directly: paid wages in the form of fixed products - For the managẻ in departments: paid salaries tied to effect of the work through the review, classifieds every month In order to the wage become a driving force to the worker develop level and their capacity to work, the Company determined the remuneration of labor must ensure that the following principles: - Remuneration must pay equally for equal labor - Ensure the labor productivity increased quickly the income growth - To ensure a reasonable relationship of wages and bonuses between employees in company the employess who work in the same industry in the area as well as the common ground of social 5.3.2 The Relationship with superiors: Increased the contact between the Company leader with the department leaders; departmental leadership with employees; have planning and taking the time for this work, namely: - Organization of briefings meeting of company and briefings meeting of department weekly Open mailboxes for comments; construction authorization mechanism - Company leaders, business leaders, leaders of the workshop should take the time to go down to the fact to meet and talk to workers directly to listen and grasp their needs - Have the meeting about 30 minutes for the group, production team to team leaders, managers, team leaders diseminate work to during the day, the note regarding labor safety, technical issue, quality, delivery schedule 5.3.3 Traning policies: - Develop the annual training plan and training to improve professional qualifications, management in the form of in-house training and external training There is a reasonable mode of remuneration for top performers, have experience in training new employees: - Give the technical staff, industry-leading design professionals for overseas training - Offers expert instruction on leadership and management for the Vice President, Chief, Vice Chief of the professional company to high level management capabilities - Periodic training quality management system ISO 9001: 2008, 5.3.4 Relationships and working atmosphere: - Creat an open working atmosphere, comfortable, flexible team - Creat regulations work between the division to form a close relationship 10 Strengthen the motivate encourage facotrs Making strategic mobilization, methods and commitment to the job on a regular basis and durability that is the role and responsibility of leaders to motivate employees and encourage collectivehis unit leader It is clear that not all employees or group of employees are motivated in the same way as each other, following a number of strategies in working to encourage the leaders of the company, a leader you need to in the future: 6.1 Encourage for each employee: - Encourage by the way making rich of the work assigned to them, to avoid boredom Give them assignments have increased challenges and achievements - Create opportunities for employees to participate as conference, workshop, decisions, or in the construction of the goal and how to achieve that requirement, - Recognition of individual achievement and encouragement at the right time, time in the form of praise and commendation in the company (bonus or physical) each job completed on time - Assign responsibilities for employees and believes in them - Appointment to the position of leadership give chance for the staff to promote the creativity of employees and create promotion opportunities for employees as a reward and recognition of the completion of their tasks - Encourage by salary, reward, remuneration reasonable 6.2 Encourage for the group - Clarify expectations and objectives of the group / team - Information for members of group about decisions and changes - Involve the member to participate in the decision - Establish and maintain an working atmosphere of openness and cooperation in collective / group - Recognize achievement with timely rewards - Creating conditions for the workers have comparison with each other about the contribution and benefits - Establish a policy on employee benefits - Watch reward and discipline are the factors that encourage efficiency Summary: According to theory of needs Abraham Maslow and theory of two-factor system of Frederic Herzberg as the above analysis suggests very clear and this is extremely 11 important for the leadership that in order to the members feel motivated to work with high performance and satisfaction in their work, the work itself to encouraging nature Work must give the opportunities for the development of responsibility, recognition and advancement These requirements are very similar to the demand level III, IV, V in the theory of Maslow And therefore it more support for the above assertion is that effective leaders need to learn the skills and methods that can help members meet their needs at the highest level Needs to be respected through success and recognition that success, the same needs to realize itself (sense of their potential use) Their needs and motivations associated with goals that they set will constitute their behavior So if in a business, policies that ensure good, the employees will stimulate workers eager to work Their behavior will have a positive impact on the operation of the enterprise On the other hand, if the policies of the business that not satisfy the demand for workers will not be able to stimulate their enthusiasm to work CONCLUSION In the economic market always happen fierce competition between the enterprises, the businesses know the maximum use of human resources, the business will stand steady by at the end of all of an organization's purposeare due to the human The human using strategy of each organization must be built with the organization's activities strategic In this strategy, the motivation is very important Understanding the importance of the work should motivate leaders of HaiPhong Leather and Footwear Company Limited focuses on the motivation for employees based on the Company's actual ability There are many employees have worked closely with the company from the early days up to now retired and continued to contract in the company to work with This shows that the company has achieved a certain number of achievements in the create luc.Tuy course, the company still faces many difficulties and also have shortcomings to overcome To solve problems and overcome these problems requires the efforts of all officials and employees of the Company Also need some help, to create conditions from state regulations, the mode for the employee to the company can be more active in regulating business activities of the Company To help address the current difficulties exist on the engines work Within individual assignments; I not enough conditions to analysis on the contents, but that's what is actually happening in the HaiPhong Leather and Footwear 12 Company Limited, in order to complement defects the lack of limitations for the company that I fully agree; with honest opinion and construction; I look forward to receiving the comments of the teacher in order to I can acquire, edit and have applications about Organization behavior Management in the Company is more complete Contribute to the maintenance and sustainable development of the HaiPhong Leather and Footwear Company Limited in particular and to promote the development of enterprises in HaiPhong City in general REFERENCE LIST (Organizational Behavior Management), Dr Trần Văn Bình “Organization Behavior”, Institute of Economic and financial training Documentation of HaiPhong Leather and Footwear Company Limited 13 ... average between every worker who work well and less effective 3.3 The Environment and working conditions - Between the employee and the Chief not meet regularly to exchange, even not have respect... others Maslow was divided into two types o The desire for power, achievement, competence and confidence to everyone for independence and freedom o Those with the desire for reputation, prestige,... therefore it more support for the above assertion is that effective leaders need to learn the skills and methods that can help members meet their needs at the highest level Needs to be respected through