Phân tích SWOT về xuất khẩu thủy sản của tập đoàn minh phú ra thị trường quốc tếe

Many businesses focus on utilizing their overseas business opportunities, notably in Asian, Pacific countries as The U.S, Japan, China, and Latin The U.S countries to promote export mark

Phân tích SWOT về xuất khẩu Thủy sản của tập đoàn Minh Phú ra thị trường Quốc tế Overview on International economic environment

In the trend of globalization, world economic life is developing with different levels, with this trend together with regionalization, productive forces and goods expanding over national limit Economic globalization forms a united world market, a global financial and credit system With economic globalization and regionalization has been bringing about significant economic benefits to both producers and customers who live in World Trade Organization (WTO) membership countries Members of WTO are allowed to freely establish multilateral and bilateral relations and enlarge export capacity to other countries to utilize their economic potentialities

Since 1988, Vietnam started to implement renewed economic policies by welcoming foreign investment to attract funds and technologies of developed capitalist countries After 20 years of renewal, Vietnam has achieved certain economic successes, particularly aquaculture has great jump in quantity, quality and added value With guideline of multi-lateralization and diversification in business ties with all countries and regions in the world, until now products made

in Vietnam has reached to over 170 national and regional markets

Joining into WTO has facilitated exports of Vietnamese goods and products

in general and aquaculture products in particular into foreign countries Many businesses focus on utilizing their overseas business opportunities, notably in Asian, Pacific countries as The U.S, Japan, China, and Latin The U.S countries to promote export markets of aquaculture products such as frozen catfish, shrimps, etc

2 Purpose of this assignment.

The purpose of this assignment is studying International business environment, showing out strengths, weaknesses and opportunities posed to Vietnamese businesses when they entry to International market, and proposing

strategic solutions for businesses to have general view to enter to World market most effectively

3 This writing has solved the following matters

1 Readiness of businesses

2 Name challenges which businesses will face

3 Compatibility and adaptability of businesses

4 Select strategy: in the context of fluctuations in international market due to global economic crisis, businesses should promote export for developmen

Appreciations

In the course of this assignment, I was receiving best instruction from my lecturers; assistance of my classmates on the references; support of my colleagues

at my work on academic material research and data provided by Minh Phu Seafood Corporation I sincerely thank for valuable instructions by my lecturers

and helpful assistance and support by my classmates and colleagues

Table of content

Preface

1.0./ Overview on Minh Phu Seafood Corporation

1.1./ Purposes of the assignment

1.1.1./ Readiness of businesses to international market

1.1.2/ Assess challenges that businesses will face when expanding international business

1.1.3./ Assess strategic options that may be applied when expanding international business

1.1.4./ Assess adaptability and integration of businesses in international business environment

1.1.5./ Comprehensive proposal for businesses to integrate into international business environment

2.0./ Findings

2.0.1./ Readiness of businesses when entering into The U.S market.

2.0.2./ Challenges for businesses when entering into The U.S market.

3.0./ Analyze and select strategy when entering into The U.S market

3.0.1./ Ass strategies

3.0.2./ Assess adaptability

4.0./ Conclusion

5.0./ Proposal:

6.0./ References:

1.0./ Overview on Minh Phu Seafood Corporation

Minh Phu Seafood Corporation’s precursor was Minh Phu Seafood provision and processing enterprise which was established on 14th December

2002 After 8 years of continuous development, so far Minh Phu has built its prestige in aquaculture field in Vietnam and becomes one of reputable seafood processors and producers of Vietnam

In 2006, there are many important landmarks to Minh Phu preparing for this new development period In July 2006, Minh Phu has changed from private enterprise to joint stock Company, and the company’s stocks are listed on Vietnam stock exchange with its charter capital of 500.00 billion VND In 2008, the Company also has formed a full circle process from producing feeding shrimps to biological products, commercial shrimps and processing for export This is the remarkable step in strictly competitive and stern requirements of markets At present, Minh Phu Corporation’s members are as follow:

1 Minh Qui Seafood Processing Co., Ltd

2 Minh Phat Seafood Processing Co., Ltd

3 Minh Phu – Kien Giang Seafood Co., Ltd

4 Minh Phu Aquatic Larvae Co., Ltd

5 Minh Phu – Hau Giang Seafood Processing Co., Ltd

6 Minh Phu Biological Products Processing Co., Ltd

7 Minh Phu Ecological Shrimp Feeding Co., Ltd

8 USA Mseafood Co

+ Securities code: MPC

+ Web: http://www.minhphu.com

+ Product quality: Developed technology, machines, equipment are applied; and

advanced quality control system is implemented under systems of HACCP, GMP, SSOP, ISO 9001:2000, BRC an ACC during its complete process As a results of that, all products of Minh Phu always meet standards, obligatory chemical and anti-biological criteria for imported goods into The U.S including Malachite Green (MG), Leucomalachite Green (LMG) and Fluoroquinolone (Enrofloxacin, Ciprofloxacin and Flumequine) for Catfish; Chloramphenicol (CAP), Nitrofurans

(NTRs) for shrimp products; checking Chloramphenicol for flesh of crabs Department of Product quality control of the Corporation is certificated as ISO17025 and the equivalent standards on checking balance of anti-biological criteria The checking is conducted before products are shipped to market to ensure quality, safety of products of the Corporation

Minh Phu Seafood Corp (MPC) is the first Enterprise of Vietnam granted the certificate of GLOBAL GAP, which has created maximum market for MPC product in EU and The U.S

Vision: “Towards export value of 1 billion USD within 5 years and become

the World biggest shrimp exporter”

Mission: “Bring Vietnamese shrimp to the World”

(Source: Annual Report of MPC 2011)

+ Market target: Ensure, stabilize domestic market share, export frozen

shrimp, catfish to Asian-Pacific markets, human forces and material resources to

be taken into account to enter in the U.S market

1.1./ Purposes of this assignment: to bring answers to the following questions: 1.1.1/ Readiness of businesses to join in international market.

Minh Phu is one of leading companies in the strategy of mobilization, preservation and promotion of grey matter, which is a driving force for its company Moreover, Minh Phu highly appreciates investment on advanced technology, machines and equipment; application of developed quality control system as per HACCP, GMP, SSOP, ISO 9001:2000, BRC and ACC for closed production process These, other than anything else, bring about safety, high quality and consumers’ trust to Minh Phu’s products

a) Standards for products: meet completely standards on quality and chemicals,

ant biology, which are compulsory for imported products into the U.Smarket in particular and International markets in general

b) Production power: With well-defined vision target, the production power of

Minh Phu has been growing continuously

Export value million

(Source: Annual Report of Phuu Minh - 2011)

With foregoing production power, the Company will absolutely reach drawn-up vision and totally meet his domestic market share and export to International markets

c) Labor force: The Company has now skilled labor with enthusiasm and strict

discipline The personnel and technical staff are qualified and can communicate in English language

- The professional marketing staff has deep knowledge and experience to build the trade mark, electronic trading and negotiation skills, international settlement Most of them have graduated and post-graduated from universities in The US, Japan and European countries, who have excellent English communication, and good skills to work with foreign partners and The U.S business environment

1.1.2/ Assessments on challenges the Company may face in his International business expansion

+ Identify importers, whole sellers and other important related parties in The U.S market

+ Define market segments of consumers: Geography, population of each US state, hobbies of consumers, pricing/ quality, etc

+ Define prices and trends of market for frozen shrimp, catfish products of the Company in comparison with the same kind products of other suppliers in The U.Smarket

+ Struggles for entrance into The U.Smarket (duties or free duty) imposed for frozen shrimp, catfish products from Vietnam due to trade protection policy, strictly technical and quarantine barriers and sterner standards which are regularly imposed to control anti-biological balance and food safety The U.SDepartment of Agriculture (USDA) is now in progress to implement new bill on farm 2008 (Farmbill), where provisions on restriction of importing catfish from Vietnam are available by expansion of definition of catfish and put catfish of Viet Nam into the list to transfer the administration of this item from USFDA to USDA This significantly influences on aquaculture export of Viet Nam

+ Barriers on culture: taste, customs and religion

1.1.3./ Assessment on strategies which may be selected by the Company in his International business expansion

+ Distribution channel: Select distributors of the same type of goods in the U.Smarket to be representative for his distribution

+ Participate in profession expos to introduce products and search for partner distributors and seek for cooperation opportunities

+ Utilize trade promotion support of Vietnam Embassies overseas for provision of information on market, financial power of partners who he intends to cooperate with, and on political and cultural situation, laws in association with bilateral trade

in order to make appropriate policies plans if necessary

1.1.4./ Assessment on adaptability and integration of the Company in International business environment.

With determination to reach out to the world market along with insisted investment, preparations for market survey, learning partners, well selected human resources; investment in machines and closed technology from the stages of breeding, rearing, processing, product storage, logistics are carried out for entrance into International market in general and into the U.S in particular From the stages of international and local transport in the US, representative showroom

for products, storage, and business partners and especially attorney are taken into consideration With such preparations, adaptability and integration of the company when reaching out to the international market in general and the U.S in particular are countable and very feasible for the following reasons:

+ Human Resources:

- Skilled and disciplined workers with commitment to work with the company in the long term

- Im-Export division: fluent skills in import and export procedures such as customs clearance, transportation arrangement and international settlement

- There is separate division to track orders from planning

+ Material facilities: There are three processing plants with developed technology, machinery and equipment, applying advanced quality management system according to HACCP, GMP, SSOP, ISO 9001:2000, BRC and ACC in the production process; laboratory meeting ISO17025, therefore the company always controls the quality of products according to the issued standards

+ Material input: The Company has one seeding production subsidiary and two aquaculture production enterprises with capacity of up to 40,000 tones / year With such capacity and closed process, the company can fully control input source and quality of raw material to his processing plants

+ Marketing: The Company has product showrooms where his partner can visit and learn the products

- The company’s website was designed specifically with full information continuously updated such as from commercial information to the list of products, specifications and quality (product catalog) Company’s products have been registered the exclusive trademarks to ensure brand and interests of the company

- The company has set up a representative office in the United States to expedite transactions with distributors in the U.S market and resolving trade, shipping logistics problems

+ Financial power: Thank to that the Company has been equities, and listed on the stock market, his ability to raise capital in large amounts from the shareholders, as well as loans from banks in the short or medium terms to provide budgets to export orders is very favorable

1.1.5./ Comprehensive proposal for the Company in his integration into International business environment.

Organize market surveys, update information on the market, and tariff barriers As for the United States, besides import duties, should pay attention to Most Favor Nation (MFN) taxes, anti-monopoly Act, dumping, product standards (standards for chemical balance, also pay attention to standard SA8000), the size of the market; competitors; consumer’s culture and difficulties to be faced like that local association of shrimp, catfish producers may sue companies at any time From above general ideas, a detailed plan needs to be undertaken as the followings

+ Consider deep entrance into the international market in general and the U.S market in particular as an important step to help the company stably integrate into regional and world economies

+ Improving competitiveness of frozen shrimp, catfish products is the most important matter to penetrate into the U.S market To achieve this goal, these steps should be taken into consideration:

- For shrimp and fish seeds: intensive investment for seed production, to ensure seed quality, actively stable supply

- For rearing: improve rearing process to prevent disease, keep uniform growth of shrimp and catfish Always check the chemical balance on shrimp to restrict the balance