MEASURES TO DEVELOP PAYMENT CARD SERVICES AT BIDV, HANOI BRANCH... Introduction Theoretical basis to build the solution Analysis on the status of card services Results of the ana
Trang 1MEASURES TO DEVELOP PAYMENT CARD SERVICES
AT BIDV, HANOI BRANCH
Trang 2 Introduction
Theoretical basis to build the solution
Analysis on the status of card services
Results of the analysis
Solution development services card
Conclusion & FAQ
Trang 3 Vietnam joined the WTO
Bank card payment became modern civilization
without using cash.
Development card services to reduce the proportion
of the population means, bring utilities to the people.
The author choose the topic “Measures to develop payment card services at BIDV, Hanoi branch
”
Trang 4MEASURES TO DEVELOP PAYMENT CARD SERVICES AT BIDV, HANOI BRANCH
The solutions:
Theoretical study of development card product , VISA card of BIDV Hanoi
The problem in developing card services
Proposals for the development of card services to meet customer needs
Trang 6I INTRODUCTION
II CONTENTS
Chapter I Theoretical Basis
Chapter II : Status of card products development
at Banks for investment and development in
Hanoi Branch (BIDV Hanoi)
Chapter III Solution & Conclusion
Trang 7• The product concept
• Products meet customer needs
PRODUCT
• Products meet customer needs
BANK CARDS AND OTHER CARDS SERVICES
• The concept of bank cards
•Card services
BANK CARDS AND OTHER CARDS SERVICES
• The concept of bank cards
•Card services
The concept of card products & card services
Trang 9INTRODUCTION OF BIDV HA
NOI
Full Name: Bank for Investment
and Development of Vietnam JSC -
Hanoi Branch
Address: No 4 Le Thanh Tong -
Hoan Kiem, Hanoi
History of establishment and
development
Trang 12CARD PRODUCT
Status of business cards
Trang 13 The number of customer opening bank
Trang 14The number of customers using cards of BIDV Hanoi
0 10000 20000 30000 40000 50000 60000 70000 80000
Number of VISA Number of ATM Total of private customer
Results of business cards
Trang 15Target 2009 2010 2011 2012
Net income of card service 601.120 758.951 1.121.700 1.601.967
Revenue through POS 101.298 202.291 398.654 701.297
Unit: Millions VND
Number of ATM (accumulated) unit 22.587 32.654 35.618 41.427
The number of individual customers 45.520 59.110 63.150 69.120
Source: Report on the business results of the branch
Some results of the Card Services business
Trang 160 20 40 60 80 100 120 140 160 180
ATM POS CAU
Number of ATM, POS, CAU
Trang 171 Economic problems make
weak banks does not survive
2 As a strong bank
3 BIDV has the product
policies
1 Economic problems make
weak banks does not survive
Trang 181 Formerly a bank state.
2 There are crowded staff
3 Large customer base
4 Prestige, brand of BIDV is in
local and international.
1 Formerly a bank state.
2 There are crowded staff
3 Large customer base
4 Prestige, brand of BIDV is in
local and international.
1 Human Resources,
Technology
2 Old corporate culture
3 Developing new services
1 Human Resources,
Technology
2 Old corporate culture
3 Developing new services
SWOT Analysis
Trang 194 The procedures and time card issue. 4.19 4.19 4.18 4.16 4.17
5 Quality after sales service 3.57 3.98 3.79 3.78 3.99
Analysis of the competitive environment
Trang 203 And professional staff 98 3.89
4 The service attitude of staff 98 4.19
5 General assessment of staff 98 3.98 Valid N (listwise)
Analysis of the level of customer’s satisfaction
Trang 21Card service quality is low unsatisfied
customer demand
The network of payments is small
The card service has not diversity
Card products are not plentiful
Staff is not professional
The results of analysis of secondary and primary data
Trang 22 Installing more ATMs, POS, serving
24/24 h
technology: Consistent with the world
Development
as: VISA debit card, co-branded Card
Measures improve the quality of card service
Trang 23 Develop BIDV image by a
variety of good products and
Measures improve the quality of card service
Trang 24 Develop business strategies oriented system:
Switching Joint – Stock Company (BankNet)
manifestation related to bank Card services
With BIDV
Trang 25 Our theoretical understanding of
the role of quality in the card
service Lesson learned for myself
comments for thesis for more
complete, and further studies in
the same field.