Phân tích cách tiếp cận chiến lược tại công ty CP sông đà 6 e

Phân tích cách tiếp cận chiến lược cơng ty CP Sông đà Evaluate the advantages and disadvantages of these two different approaches to strategy: Analysis approach across sectors and approaches from corporate resources Analyze and evaluate the effectiveness of the strategic approach in SongdaNo Bài làm I Compare two strategic approaches: / What is the strategy: Strategic action plan, action plan designed to achieve a specific goal, is a combination of long-term goals and measures, the way, the path to reach that goal A general strategy to solve the following problems: - Defining the objectives to be achieved - Determine the path or method to achieve the goal - And-oriented resource allocation to achieve selection Of these three factors, the limited resources and the strategic mission is to find ways to use the resources so that it can achieve its objectives most effectively / The strategic approach: 2.1 / Outreach industry analysis: The theory of micro-analysis (industry analyst) Michael Porter is a well-known strategic management of innovation Harvard University, made the following diagram * Those who join potential (potential competitors) The potential opponents are not in the business industry but potentially jumping into business in that sector For the new entrants in the industry could be a factor in reducing the profitability of their businesses by putting into operation of new production capacity and desire to win that part truong.Vi market, the company is active find ways to limit potential competitors jump on their business * These products replace Replacement product is the product of the current competitors, this is constant pressure and a direct threat to the enterprise Substitutes are products of the enterprises in the same industry or other industries but with a satisfying consumer needs * The pressure on customer rates Customers are seen as a competitive threat as they push their prices down or when required product quality and better services to the operating costs of the company increases Conversely, if the buyer has the disadvantage will create opportunities for companies to raise prices and make more profit * The pressure on supplier prices The offer is seen as a threat to business as they can push the price up to provide businesses or reduce the quality of products provided, change payment terms, delivery terms affect the price, the quality of products thus affecting the profitability of the business Businesses often have relationships with organizations who supply products, the various inputs such as labor, materials, equipment and finances Factors increasing pressure from the respective vendors as well as the factors that increase pressure from customers The approach has advantages in the market is abreast of market factors, access to opportunities and challenges effectively However, limitations of the method is not based on the actual capacity of the enterprise, leading to risk resources when implementing the strategy set 2.2 / Access corporate resources from: Approaching from the enterprise resource and environmental analysis process is to find out the inside of the strengths and weaknesses of the business To which promote the competitive advantage of their own and at the same time limiting the number of sections of, to overcome weaknesses Contents of the business environment research include the following: - Research on human resource management processes - Research on the specification - technology - Research the financial situation of enterprises - Research the organization and leadership This approach has the advantage of active business resources to the goals and strategies to ensure a reasonable achieve that goal However, this approach also comes with risks due to not stick to the operating environment should not take advantage of the growth opportunities brought by the market II The effectiveness of the strategic approach in Songda6: The SongdaNo6 Joint Stock Company is a member unit of the SongdaCorporation specializes in the construction and installation works The company is headquartered in Ha Dong, Hanoi, Vietnam Business activities are building construction especially in the field of hydropower The total capital of the company 1,680 billion (U.S $ 81 milions) The company has seven units with a total workforce of about 2,500 people 2.1 Define vision, mission, core values: a, Vision: Building the company to become the strongest, the leading group of SongdaCorporation, qualified to perform the general construction contractor or EPC contractor for hydro projects interests, hydropower, thermal power, urban rail and urban areas, proceed to master the technology of construction of Nuclear power; own corporate governance model advanced in accordance with international practice, the quality of human resources high quality, advanced technology development, high competitiveness and active integration with the international market b, Mission: Accompanying the development of SongdaCorporation, as the country's modernization, scaling up linkages with foreign partners; dynamic and effective in corporate governance, with the motto of our customers create product build quality, ensure the progress and effectively for the company, always keep in harmony with the interests of shareholders employee benefits and social responsibility c, Core Values: Unity unified - meaning the living; Honesty responsible, non-stop creative learning, mastering advanced technologies for quality construction, often changing new and active integration for sustainable development of the Songda No 2.2 Analysis of the strategic approach Songda No6: Songda6's strategy is built on the basis of both approaches by industry environment and internal business analysts However, within the framework of this article, the author will present the main factor analysis approach in the industry environment Applying the theory of Michael E Porter with 05 competitive forces Songda6, the results of the analysis are as follows: 1) The risk of new businesses joined the industry: Characteristics of Vietnam's construction industry today is the construction of projects such as irrigation, hydropower, thermal power, nuclear power, the traffic large from the ODA, FDI or commercial loans directly from banks abroad as WB, ADB , together with the international integration process led to extensive foreign enterprises to participate in market development Vietnam construction of huge proportion The project is partially funded by foreign loans required to perform extensive international tender and often must comply with many rules in favor of foreign contractors bound together with the Loan Agreement In the future this trend will become increasingly evident, this is one of the huge competitive pressure for general contractors in the country, especially by the SongdaNo6 to participate in the construction market in the field energy and urban railways as greater pressure 2) The intensity of competition among existing competitors in the industry: current competitor of SongdaNo6 is a number of businesses and corporations, such as SongdaNo5, SongdaNo7 and a number of the company 47 building and outside the company DELTA (specialized civil construction industry) By studying the SongdaNo6 found needed research, learning to apply the model, the strength of the unit as Building 47 company and DELTA, particularly on organizational models and business strategies, from thus enhancing the competitiveness of the SongdaNo6 3) Pressure from substitute products: The production structure of the SongdaNo6 is now mainly involved construction of hydroelectric power, irrigation, civil, traffic and participation invest in real estate business with low density Source products and customers mainly depends on the development of the industry, the construction rate of the country Thus pressure from substitute products will not basically for Songda No6 4) Bargaining power / pressure from customers: + Construction sector hydropower projects: Core Competencies of SongdaNo6 is the construction of hydroelectric projects, so until the present time the annual output structure from hydropower still accounts for 85-90 % Our customers mainly are still some traditional customers such as SongdaCorporation as general contractor for the project (or the Investment Company hydropower projects by corporations controlling shareholder such as the Nam Chien Hydropower Joint Stock Company, Vietnam-Laos Power Joint Stock Company), the Electricity of Vietnam - EVN, The Vietnam Coal and Mineral Group - Vinacomin, PetroVietnam Power Corporation, the private equity company hydropower projects with small and medium investment projects with foreign elements by the foreign partner to invest capital or EPC contractor or construction contract Songda No last major performance of contractor projects through a general contractor SongdaCorporation, a unit of work on policies issued by the State, the main competition for units within the corporation However, the largest hydroelectric project in the basic not much, on the other hand most of the projects are foreign loans as WB, ADB should have made international bidding, negotiations led to pressure from large investors SongdaCorporation and SongdaNo6 has done a number of projects bidding, but the possibility of winning is very low due to lack of experience and the unit price bid often used to perform due only to bid the project For projects of contractor present stage the investor also implements management norms, unit prices and the policies and procedures and strict legal requirements decline appointment; negotiations leading to pressure on a customer's high The small and medium projects by the private investor is typically done to pressure on capital when she started participating because many investors require the contractor to have the counterpart funding for the investor to Banks loan or investor support project financing arrangements During the construction process, often under pressure of slow disbursement strategies particular project completion period shall finalize work or be subject to disposal costs incurred by the investor This is a great pressure for contractors when negotiating with investors in this category For projects financed by foreign contractors general contractor, then the contractor hired to perform domestic business primarily in South Korea, China The negotiation as subcontractors for this client often have very low acceptance rates, lower profit margins to be able to sign contracts Also approved to handle problems of other financial costs as required by the customer This is the major challenge for the company, there should be a reasonable strategy to adapt to this new trend + Construction sector of civil engineering: Songda No6 new participants into the market in 2010 because it was found to have a potential market expansion when hydropower projects are narrowing However, since market participants face many difficulties due to lack of experience, participation in the market during the real estate freeze, in addition to negotiating pressure from customers is very large Pressure largest in this field is to negotiate prices with customers due to the tough competition in large, often resulting in lower profits Brokerage costs and other financial costs required to handle the often large investors This is a big challenge for companies participating in this market segment However, this is still being assessed market potential, in the near future the next 3-5 years when the world economy in general and Vietnam in particular economic recovery, stability will be a great opportunity to market expansion + Construction sector of urban transport projects: The Decision Number: 101/QD-TTg on 22/01/2007 of the Prime Minister approving the master plan to develop transportation Ho Chi Minh City Vision 2020 and after 2020, Decision No.: 90/2008/QD-TTg dated 09/07/2008 of the Prime Minister Approving the development plan transportation in Hanoi to 2020, the field is being evaluated and will be large potential market, the target market segment in the construction industry that Da is oriented towards, especially urban rail However, since these projects are mostly from foreign loans should be made international bidding or some assigned projects as EPC contractor overseas railway overhead Cat Linh - Ha Dong, Ha Furniture made by Chinese contractors EPC contractor The negotiation with the clients is often pressure on the capacity, experience and technology of construction, motorcycles advanced construction equipment, construction schedule and tremendous pressure on the unit price when building contractors parts for foreign general contractor The competition between firms within the industry of Vietnam is very large, particularly the enterprise specialized concrete construction + Construction sector Nuclear Power: The Prime Minister issued Decision No 24/6/2010 dated 957/QD-TTg approved master plan development and application of nuclear energy for the purpose peaceful 2020; 906/QD-TTg on 17/06/2010 Decision approving the nuclear power development plan period up to 2030 According to the 2015 plan will be completed site preparation for construction of nuclear power plants in Ninh Thuan 1, 2020 to unit generator with a capacity of 1,000 MW, in 2025 the total generating capacity of 8,000 MW, accounting for 7% of total generating capacity, in 2030 the total generating capacity of 15,000 MW, accounting for 10% of total generating capacity Currently, SongdaCorporation has established Standards Board construction market Nuclear power projects and made contact with the Russian partner (contractor Rosatom) to implement cooperation programs, staff training join forces to prepare for construction projects SongdaSongdaCorporation has been planning a 01 in the main construction units of the Corporation prepared to participate in construction projects SongdaNo6 Preparation Committee was established to produce sliding to prepare resources, access to the project participants Nuclear power is a source of great work in the future 5-10 years, so the preparation for participation in the project is essential This is a completely new technology in Vietnam, so the local contractors are not able to general building contractor Planned contractor Rosatom - the Russian contractor will be appointed as the General Contractor plant in Ninh Thuan nuclear power, Japan will serve as the nuclear power plant tender Ninh Arts 2, South Korea is expected to be the general contractor factory Vietnam 10 Bidders may only participate in the project construction as subcontractors, the work done can be done under the guidance and supervision of the general contractor This is a challenge in the negotiations with the general contractor because the company is not active in technology, equipment and other construction capacity, must depend entirely on the general contractor However, the general contractor also perform the work that the contractor Vietnam unfulfilled and technical management, quality and overall progress of the project The construction of reinforced concrete structures require huge manpower general contractor will have to negotiate with local contractors to perform Also this is new construction technologies will be needed to prepare the training of human resources soon as that schedule and SongdaCorporation Songda6're done This can be seen as a great opportunity for the SongdaNo6 to participate in the project 5) bargaining power / pressure from suppliers: With the main business areas of the SongdaNo6 present the main suppliers include groups such as: Providing equipment and machinery for construction vehicles , Provide supplies and materials, fuel and energy for construction; Provides consulting services, manpower supply; Provide Finance for production industries Due to production the value of materials, direct materials account for 70% -75% of the value of products, mainly including: steel, cement, fly ash, rubble, sand, fuel (gasoline), energy Thus, the material price fluctuations, material will directly affect business operations of the Songda6 SongdaNo6 is currently involved in the construction of the project will include a provision to adjust prices and resource prices are mainly determined by the local quotation, should the price fluctuations will not affect pressures Company On the other hand the supplies and materials above the current domestic market is plentiful and there is great competition in the internal 11 suppliers However, in terms of economic difficulties, the greatest pressure from the supply side is the pressure to pay for supplies and materials Some materials have characteristics such that the number of small suppliers or imported will also be pressure on prices in the negotiation process For projects bidding or fixed price projects by investment companies will also face pressure to bargain prices from suppliers Finish References: 1) “Strategic Management” – Phr,Dr Vũ Thành Hưng 2) http://songda6.com.vn/ 3) Other documents 12 ... time limiting the number of sections of, to overcome weaknesses Contents of the business environment research include the following: - Research on human resource management processes - Research... shareholders employee benefits and social responsibility c, Core Values: Unity unified - meaning the living; Honesty responsible, non-stop creative learning, mastering advanced technologies for... businesses or reduce the quality of products provided, change payment terms, delivery terms affect the price, the quality of products thus affecting the profitability of the business Businesses