PHÂN TÍCH VAI TRÒ của CHIẾN lược tại CÔNG TY cổ PHẨN XUẤT NHẬP KHẨU y tế DOMESCO e

PHÂN TÍCH VAI TRỊ CỦA CHIẾN LƯỢC TẠI CƠNG TY CỔ PHẨN XUẤT NHẬP KHẨU Y TẾ DOMESCO I Openning “Mission of strategy “lodestar to lead a business to success”, Strategic Management Course is a major part of the MBA program, through this course we clearly recognize the role and importance of the strategy for the business operations of each business The development of a market economy is the way to develop the productive forces, to effectively exploit all the potential of the country to perform the tasks of modernization, industrialization country, market economy has spurred the development task hon.Thuc strong innovation practices over the years have shown that the transition to a market economy model of Vietnam is absolutely correct Thanks to the economic model that we have the potential to be exploited in parallel with the country attracted foreign investors, making the economy flourished, people's lives improved, enhance social accumulation, set the stage for the development of future Market economies require restructuring the strong integration of our economy into the world economy, has made the business environment changes rapidly, businesses want to survive and grow be in an environment where there are opportunities and risks exist in parallel, they must have the appropriate policies are extremely important So businesses need to have strategic business development acumen flexibility consistent with the upward development of society and bring efficiency to business II Analysis What is strategic? There are many ways to define different strategies historically, the term "strategic” used in military significance is the long-term plan, to be prepared on the basis of conviction about what the opponent can and not Nowadays strategies are used very popular and are seen as factors that increase the likelihood of success and minimize the potential for failure of businesses Business strategy is a combination of long-term goals, policies and solutions to large business, financial and resolved to bring the human element of business development enterprise to a coated highest level of quality Situation analysis of business environment, the business environment is understood as combination of factors, conditions affecting directly or indirectly the operations of the business The environmental component business looking to move, transform and mutual interaction and impact on business operations of the enterprise, therefore, to improve the efficiency of the formulation of strategic business acumen needed to recognize and accurately forecast the change of business environment There are many ways of classifying the business environment, but here we approach environmental -level external business environment and internal environment of the business enterprise External business environment including environmental business sector and the national business environment, it includes factors, trends beyond the control of the business It’s environment within the internal Definition: Strategy is a complex series of actions aimed at mobilizing resources an organization may have to achieve a certain purpose In 1962, strategies are defined by Chandler as “defining goals, long-term fundamental purpose of the business of applying a sequence of actions as well as the allocation of resources needed to implement this goal” Chandler, A (1962) Strategy and structure cambrige, massachusettes, MIT Press “Strategy is direction and scope of an organization in order to gain long-term competitive advantage for the organization through the format of its resources in a changing environment, to meet market needs and satisfy expectations of stakeholders” Johnson, Gi, Choles, K (1999) Exploring Corporate strategy, 5th Ed Prentice Hall Europe In defining the strategy P of Mintzberg generalized aspects of strategic management as follows: Plan: sequence of actions planned in a manner consistent Partern: consistency in behavior over time can be planned or not planned Position: Fit between the organization and its environment Perspective: Method for depth perception of the world Ploy: The way to fool opponents Strategy is the art business - Alain Threlart said that “Strategy is the art that businesses use to compete against and win” M Porter said that “Strategy is the art of building a solid competitive advantage to defense” Thus, the authors considered business strategy is to compete on the art market and business development In the opinion of management categories is a strategic business plan format - G Arlleret said that “Strategy is the determination of the roads and the means to achieve these goals have been identified through the policy” - D Bizrell and the authors suggest that “Strategies such as general planning guidance or direction now go to the desired goal It is the basis for the policies and methods of operational procedures” So it comes as we see what the strategy is more varied definitions but strategic importance in how and plays a decisive role to the success of a business was, in the view of the problem and request yet all main basic point that if businesses have a proper strategy will lead to success One is the role of planning: Business strategy to help businesses find the purpose and direction of his It pointed out to the board administrator to consider and determine whether the organization go in any direction and at any time to achieve desired results As of strategic planning to ensure business continuity and development firm in the business environment is constantly fluctuating, it defined the basic goal is the direction of the business enterprises in each period reflected during continuous The roles second are forecast: In an environment that is always volatile, the risks and opportunities always emerge Strategic planning process to help administrators analyze and provide environmental forecasts to make reasonable strategy, thus managers have the ability to better grasp the opportunity, take advantage of opportunities and reduce risks related to environment Also business strategy to ensure maximum mobilization and optimum combination of exploitation, use of corporate resources, now and in the future, promoting the advantages and seize the opportunity to get the upper hand over the competition, business strategy is always forward-thinking business, winning business in the marketplace At the end is control role Business strategies to help managers use and allocation of available resources in an optimal manner and effectively coordinate the functions of the organization in order to achieve the common goal of business strategy is often subject ra.Chien was built in a long time at least years and a maximum of 10 years, depending on the vision of the leadership and direction of the company products, materials can be replaced in the short or long time I would like to analyze in detail the business strategy of DOMESCO MEDICAL IMPORT EXPORT JOINT STOCT CORPORATION to see more clearly the business strategy like this mean for the development of the Company Understand the importance of developing strategies and noticed According ladder of Maslow's needs, demands first and most basic of human needs is the physical and physiological, namely: inhalation , eating, resting, sex, that shows that human health is a factor never be forgotten Today, social mobilization and development over time, in parallel with these results, achievements of scientific and technical activity that occurred firm, sickness, human health is also problems that humanity today is very attentive to the emergence of the phenomenon, pathological abnormalities that sometimes the progress of science can not keep up Standing in front of a large and urgent needs that, in general medical sector and pharmaceutical industry in particular is becoming important for society as a whole According to the WTO schedule starting on 01/01/2009 Vietnam retail market opening Then the product on a variety of market types, rich in designs and styles Therefore, to survive and sustainable development of enterprises should scrap autonomy in all aspects of business activities from production xuaa investment, funded, organized production to consumption Enterprises must know to utilize the capacity, opportunity and choice for themselves a right direction To get that one measure is essential for every business to build yourself a suitable business strategy Vietnam's pharmaceutical industry in the post-WTO era, and has also gone through very difficult phase, but the industry is still assessing another profit in 2008 - a time when the economic crisis in onset strong global The problem is that despite the economic downturn, the health of human beings still need to be more secure and better care, so the demand for drugs in health care is not limited to, that it is increasingly rising in quality as well as quantity… So leader of company had have meeting and the company has delivered to the room and marketing strategy responsible for developing strategies for new product development in the new period with many challenges 2.1 Introduce about DOMESCO MEDICAL IMPORT EXPORT JOINT STOCT CORPORATION Abbreviation: DOMESCO English Name: DOMESCO MEDICAL IMPORT EXPORT JOINT STOCT CORPORATION Headquarters: No 66 - Highway 30 – My phu distric – Cao Lanh city –Dong Thap province - Viet Nam Telephone: 84.67 3852 278 - 3859 370 Fax: 84.67 3851 270 Email: domesco@domesco.com; vpcty@domesco.com Website: www.domesco.com; www.domesco.vn Tax Code: 1400460395 DOMESCO business is specialized in manufacturing, trading, import and export of drugs, raw materials, auxiliary materials for medicinal, chemical tests, vaccines, biological products for humans, animals and plants Branch of DOMESCO was born on May, 19th, 1989 Through many years of building and development DOMESCO created and affirmed its position on the domestic market and internationally in the field of pharmaceuticals and functional foods With an extensive range of products includes such diverse capsule, soft capsules, tablets, film coated tablets, coated tablets enteric-coated, sugar coated tablets, Effervescent, drug packages, Effervescent Powder, Drugs extended-release tablets, are interested DOMESCO investment, research and development of pharmaceutical resources available in the country, gives consumers the products safe and effective Many aspects of the production of the company by the Ministry of Health certification versus bioequivalence of generic drugs, there is strong competition in the market and many products can replace imported products is outstanding product groups in blood pressure, heart disease, diabetes, Currently, the system DOMESCO evenly distributed throughout the country with 11 branches and more than 13,000 agents; trading relationships with most of the domestic pharmaceutical enterprises and more than 18 foreign pharmaceutical companies; nearly 100 export commodities markets for 25 countries in Asia, Africa and Latin America The company has successfully integrated application management system ISO 9001:2008, ISO IEC/17025, ISO 14000, ISO 50001, OHSAS 18000 and production systems certified Good Manufacturing Practice as recommended the World Health Organization (WHO-GMP) and business systems to achieve GDP-GPP With an ambition "Because the quality of life", DOMESCO always conscious and trying in all activities of product quality, safety and efficiency to be able to bring to the community a healthier life and fresh amusing Business Orientation Vision To create a Slogan “Because the quality of life " bring international stature, DOMESCO confirmed his mission had clear objectives and vision and motto action properly aligned with the trend world Mission: + Bring health to people by more efficient means + Poor and middle class even more, DOMESCO their care mission by offering high quality but very reasonable price To achieve the above DOMESCO has built and maintained done 02 principles and 06 basic motto is: Credo: Transparency harmonious balance between the interests of shareholders and workers rights in the framework of legal compliance Get legitimate profits and increase the value of the company's customer center foundation Motto: Living and working in accordance with law Efficiency is the sole criterion for assessing the productivity and business skills working as bow shock Manufacturing is foundation for development that export product is the lodestar Product quality is decisive and continuous innovation, application of technology to enhance the knowledge content are increasingly mainstream To restructure advanced technology in all sectors to create an advantage in the marketplace Putting brand DOMESCO go to the heart of successful motivation 2 Target: As a manufacturer - leading distributor in Vietnam As a business with strengths in medicinal chemistry and drug programs sourced from domestic Medicine As a navigator in the field is a key biological nanotechnology As businesses have a comprehensive quality system and successfully applied perfectly There are scientific and technical team that strong core staff have postgraduate qualifications Balancing rights workers, shareholders and corporate social responsibility to the community THE TOOLS BRING FEATURE STRATEGIC FROM 2012 TO 2015 Improve corporate governance ability to strengthen the institutional and enforced financial regulations - audit and risk prevention crisis when the outcome of the world economy was in decline Breakthrough rapid development of high quality human resources Focus 03 exploration core technology is biotechnology, automation technology and information technology that is key Biotechnology Choose herbal explosive arrows to create products that treat diseases age safely and effectively Dominate the domestic market - export development is the lodestar Get aggregate productivity, eliminate wasted 02 core elements for sustainable development The company has identified target STRATEGIES Sustainable development as a Pharmacy Group - Functional Foods, there is a large enough market sharing in the country, enhance reputation on international markets to expand exports Expanded investment and intensive research and development to create new products, new dosage forms and new technologies have advanced equipment strong enough to overcome "Technical Barriers International Trade" (Technical Barriers to International trade - TBT) export-oriented Deploying investment culture of the Pharmaceutical form links, multilateral cooperation to achieve goals Organic certification as prerequisite for the implementation of the new standards is good farming practices Pharmaceuticals (GAP - Good Agriculture Practices) towards ISO 22000 Quality management must be connected to the knowledge management to create "knowledge of the Company Store" Cooperation and joint ventures with other units within and outside the country in terms of production and import and export business Finalize distribution system across the country towards the company systematically leading pharmaceutical distributor in Vietnam Continue to invest in the development of specific pharmaceutical products, thus replacing imported products Catch and development in the field biology particularly in Gen Nano and dosage For the purposes of responsibility to the community the development of preventive natural product with the lowest cost Continue to maintain and develop the quality management system throughout the company overall Tectonics staff qualified scientific and technical robustness, in which one third has post-graduate qualifications Deployment strategy Short-term Strategy Construction vehicle storage area and delivery from the main warehouse to warehouse areas, and complete system of GPs across the country - Selected products are suitable for further production and distribution, especially of specific pharmaceutical products Medium-term strategy: - Research and development of pharmaceutical products, foods, functional foods with the lowest cost - The search for new personnel with high professional qualifications, further training and development to improve science and technology, to meet long-term goals of the company Long-term strategy: - Grasping development trend of the industry, the advancement of science and technology, human needs to invest in research of new products in the biotechnology and Nano Gen - Implementing parallel system of quality management ISO 9001 - ISO 14000 and continuous professional team and finishing Market Strategy Pharmaceutical market has always looked outward to stabilize fluctuations in the level of demand is relatively low, however its inner turbulence, the resultant products after treatment with better features, or the better customer care will quickly replace the previous product even existed for decades Therefore, in this market, companies require athletes always have scientific expertise and skills to approach and develop relationships with customers Building a team of research scientists and application relentless achievements of medicine and change, in tandem with the Marketing team to build a market research is a very important issue Have must understand the direction of the company's products to each customer different areas, in order to be effective both in production and in distribution Differentiation strategy - The company should continue to focus on investment in research and manufacture of products of cardiovascular diabetic group, this group is not only profitable for the company, but here is the big difference of a water companies in the pharmaceutical market in Vietnam, this is a very big advantage of DMC compared with domestic rivals, competing with foreign rivals - At the same time, the company further research and development group pharmaceuticals, food, functional food to the market deployment in Vietnam and exported to Japan, Europe III Conclusion Business strategy is an essential part and very important for every business unit worldwide Therefore, the assessment of the true state of their business with existing internal resources, but also grasp the development trend of the market, society, making sure we build the appropriate strategy than for their own business The building is central strategy, success or failure depends on the first strategy that we build, then to the implementation and evaluation of them Therefore, I think the strategy is very difficult, requires a collective effort, the human intellect and enthusiasm for own business References Strategic Management Awareness, 6th Edition - John Thompson & Frank Text book, Economics curriculum of Fulbright (What is strategy? Chapter II) Website: www.domesco.com; www.domesco.vn ... coated tablets, coated tablets enteric-coated, sugar coated tablets, Effervescent, drug packages, Effervescent Powder, Drugs extended-release tablets, are interested DOMESCO investment, research... recognize and accurately forecast the change of business environment There are many ways of classifying the business environment, but here we approach environmental -level external business environment... technology that is key Biotechnology Choose herbal explosive arrows to create products that treat diseases age safely and effectively Dominate the domestic market - export development is the