khái niệm về chiến lược kinh doanh – tính thiết yếu của các doanh nghiệp e

Khái niệm Chiến lược kinh doanh – Tính thiết yếu Doanh nghiệp Strategies is very important but a lot of company still don’t build it, on your opinion, why? How is going on if a company hasn’t not strategy For example? Preface Business strategy is of paramount importance to the survival and development of enterprises Business strategy set big goals, which need to mobilize appropriate resources including short and long term to achieve the target Strategic management process helps organizations clearly see its purpose and direction It makes for administrators to consider and determine whether the organization in any direction and when they reach certain locations Realize the desired results and purpose in the future to help administrators and staff understand what to to achieve success So will encourage both objects on achieving short-term performance, in order to better improve the organization's long-term interests Environmental conditions faced by organizations are always changing Rapid changes often create unexpected opportunities and risks Use strategic management helps managers to the opportunities and risks in the future Although the planning process does not preclude the administration expected or anticipated future environmental conditions Meanwhile, the process of strategic management forcing administrators to analyze and forecast the environmental conditions in the near future as well as in the distant future So clearly the future environment that administrators have the ability to grasp good opportunities, take advantage of opportunities and reduce risks related to environmental conditions Thanks to the process of strategic management, business will be associated with the set of decisions related to environmental conditions Due to the volatility and complexity of the business environment growing more and try to win the active or passive attacks The decision is an effort to predict the environmental conditions and then the impact or change forecasts that achieve business objectives Decision passive attack is forecast future environmental conditions and adopt measures to optimize the position of enterprises in the environment by avoiding the problems anticipated and prepared more to with the opportunity to find the museum Most research shows that companies use strategic management is to achieve better results than companies that not use strategic management Strategic Management helps enterprises face serious problems and increase the company's ability to take advantage of opportunities in the environment as they occur CONCEPT OF BUSINESS STRATEGY Business Strategy is the direction of the business, it specifies the types of products and services that make business, size of business, resources, production, profitability and business prospectscareer Strategy: • Tagets which companies try to reach the long-term (direction) • The enterprises must compete in the market and what kind of activities does business in that market (market, size)? • How will enterprises to operate better than the competitors on the market (advantage)? • What resources (skills, assets, finance, relationships, technical competence, and facilities) are required to be able to compete (resources)? • The external environmental factors affecting the competitiveness of the business (environment)? • What are the values and expectations of those who have power inside and outside the business need is (the capital contribution)? Level of strategy in business In any organization, the strategy will be available at several different levels - ranging from the entire business (or a business group) to each of the people working in it Business Strategy related to the overall objectives and scope of the business to meet the expectations of business partner This is an important level because it is heavily influenced by investors in the enterprise and at the same time it also guides the process of strategic decision-making throughout the enterprise Regular business strategy is clearly presented in the "mission statement" Business strategy - more related to how a successful business can compete on a market basis It involves strategic relatives on the selection of products to meet customer needs and gain competitive advantage over competitors, exploiting and creating new opportunities etc Operational strategies - related to each department in the enterprise will be held as to how to implement the strategic direction at the corporate level and each department in the enterprise Therefore, the operational strategy focuses on issues of resources, processes and people, etc How to control strategy? – Strategy Management In the broadest sense, strategic management is the process of implementing "strategic decisions" - that is the decision to answer the questions above In fact, the complete process of strategic management consists of three parts are described in the following chart: Strategy analysis Strategic analysis is the analysis of the strong position of the business and understand the important external factors that can affect the position The process of strategic analysis can be assisted by a number of tools including: PEST Analysis - understand technical environment in which businesses are operating Planning includes many options and technical options built many different scenarios may occur in the future for the business forces analysis techniques to determine the force can affect the level of competition in an industry Segmentation - search techniques to identify the similarities and differences between groups of customers or users Matrix-oriented policy-technical summary of the competitive advantage of a business on the specific market Competitor analysis - a series of techniques and analysis to find out the overall competitive position of the business Analysis of key success factors - techniques to identify areas where a business need to better in order to compete successfully SWOT analysis model - a brief technical useful to summarize the key issues from the environmental assessment of the impact of the external environment for enterprises Choose Strategy This process involves understanding the nature of the expectations of the capital contribution (the "basic principles") to identify strategic options, then evaluating and selecting strategic options Develop strategy This is the most difficult step When a strategy has been parsing and selected the mission then is the move it to actions in organization WHY DO COMPANY MUST BUILD STRATEGY Business strategy is necessary and determines the success of business Oriented business strategy to create, motivate and reasonable allocation of resources to achieve the goal set by the corporate management Business strategy is understood as a unified comprehensive integrated plan of the enterprise It gives the trends in the long run, confirming the major objectives of the business, outlining the key resources of the business and suggest ways to deal with the changing business uncertainties often encountered in the competitive environment Business strategy to ensure focus on the entire organization Employees want to know they are working towards the larger goal and their actions contribute to how these objectives, enterprise customers want to know what to and where to business with your business documents show it is a strong and reliable partner in the long term, the partners want to know they fit with the enterprise system at the point, and the entire organization need to work together toward the goal general to optimize business operations Benefit from building business strategy: • Provide the opportunity to look at the future of the business but it is opposed to the current operation on the date of the business or review past performance of the business In general, we not spend enough time thinking about the future of the business because we are bogged down in the daily activities This process will ensure you take the time to it • Focus organized around important business activities • Communicate to all stakeholders know where to go to business, focus on what and where the resources will be allocated • Create a mechanism for securing funding and approval for initiatives to support business strategy • Provide a framework for the detailed business planning across all business units and departments within the organization • Create conditions for the necessary changes in the organization • The rapidly changing business environment and creating opportunities as well as risks and future business strategy will help businesses take advantage of good opportunities and reduce risks related to the business environment truog Business strategy helps businesses better prepared to cope with and master the movements of the market Nhiều doanh nghiệp không xây dựng chiến lược cho nhiều lý khác Chẳng hạn: A lot of company not build business strategy because there are a lot of diffirent reason, such as: - Thinking of leadership tenure, and short-term goals like creating new things, breaking the old mark; - There is no complete information on policies, laws and regulations and policies of the State of Vietnam constantly change and adjust, inconsistent, non-transparent information; The rapid change difficult market analysis and assessment, not to collect and analyze information objectively and accurately - Leaders too engrossed with daily work - Do not know what the strategy is - No capacity building strategy - Do not have the resources to implement the strategy - Business subjective advantage and think that no strategy can succeed - Not only business foresight to grab shock - Small scale, there is no clear direction - To work in a flexible manner - Seeing many competitors not so see no need to The company avoided the strategic choice for many reasons Common sense in a competitive industry often have strong similarities Some managers mistake of "customer focus" which means they must serve all the needs of clients, to meet all requirements from distribution channels Others cited the desire to maintain flexibility Many reasons to explain this: First, the threat from outside a company because of the rapid development of technology and / or the behavior of the competitors The company does not have time to think about a long-term strategy Second, the strategic threat to come from within A strategy ruined by a false view of competition, by the failure of the organization, and the desire to grow Some managers want to the same as their competitors They resist any change or oppose any longterm strategy that they need company They are motivated by short-term results that can enhance corporate image in finding investors and financing banks Other managers, will think twice about growth and fast as their competitors, but not know that their competitors already on the market long before them Expansion, which is the motto of today's managers The pursuit of operational efficiency is a trap Managers under increasing pressure to create the performance improvement can be measured and tangible Caught up in the race performance, many managers simply not understand the need to have a strategy If a company hasn’t business strategy, it must be meet unexpected result The business strategy will not business easily distracted, disoriented Business leaders will conduct business in term thinking, ease-mindedness to break out the old to make a personal imprint Suppose that we have discovered a new process could revolutionize the business activities of the enterprise Assuming that this process allows us to more with fewer resources and allow us to attract all stakeholders effectively Assuming that this process holds promise for the future of the business That meant we could simply use the process or plan to use an effective process? If you decide to use a simple process without the need to plan for the use it is able to achieve the potential it creates is very small and can not achieve anything It would be like driving without a map, start a journey with no destination in mind or the route is determined to get to where we want to go Even if that is where you want to but not have a plan we will be not know where to go In Vietnam, there are literally hundreds of thousands of businesses and operations each year nghàn of the new business was born but of which often have very little business survival and sustainable development, and a lot of them did not can stay on the market The cause of this is due to the managers not focus on identifying specific business steps into the future ahead Among the typical business success thanks to good strategy can be seen as Trung Nguyen Coffee, FPT Corporation or corporation Viettel telecommunications This business has been very successful in the domestic market and foreign market gradually expanding These businesses are the steps very clearly and firmly In addition to business success through good strategy many businesses actually were at a standstill, especially during the last two years a lot of business in the real estate or stock bust , this is the result of the process of strategic investment not Recently, for example in the field of fisheries is Peace Company, based in Can Tho, very typical for the lack of strategy in business investment, the investment spread, no principle has led debt to the wife and bust Or maybe state corporations such as Vietnam Shipbuilding Industry Corporation - Vinashin, the Vietnam Maritime Corporation - Vinalines, the cause is generally no clear business strategy, consistent development of multi- industry by seeing immediate boon (investment in the field of real estate, finance, etc.) If this business is business strategy clearly and consistently, they will not fall into the investment into risky areas such as real estate, finance, banking, although can bring high profits at the time of investment, but will not be sustainable and will make these businesses reduce resources for their main business field strengths And the fact that when businesses not have business strategy or fail to comply with the proposed strategy is likely to lead to collapse or failure when adverse market fluctuation CONCULUSION In fact, many businesses, especially small and medium enterprises, very little attention to strategic issues, not even determine your own strategy The basic reason is because it is not aware of the role of strategy The problem is not only big business need to have a strategy and small businesses not We have ascertained that any organizations, businesses will need to have a strategy The presence of formal strategy in business is no longer desirable or not a basic strategy that it depends on the awareness of the role of strategy as well as scientific knowledge about the strategy of the business management Strategies need to focus their efforts and enhance business links activities Without strategy, now just a collection of individuals, each person will carry out the work and executing the task in its own way But the basics of the organization is handling the job of a team and how to link individual performance strategy On the basis of the orientation set, a reasonable policy for a business is to determine what each member of the organization need to and how they work in combination to achieve the best performance Refference Tài liệu giảng môn quản trị chiến lược – PGS.TS Vũ Thành Hưng, Trường ĐHKTQD; Accroding to www.SAGA.vn - AuWa | Theo Doanhnhan360  ... at the corporate level and each department in the enterprise Therefore, the operational strategy focuses on issues of resources, processes and people, etc How to control strategy? – Strategy... companies use strategic management is to achieve better results than companies that not use strategic management Strategic Management helps enterprises face serious problems and increase the company''s... summarize the key issues from the environmental assessment of the impact of the external environment for enterprises Choose Strategy This process involves understanding the nature of the expectations