Một số giải pháp nhằm góp phần phát triển công ty viễn thông liên tỉnh đến năm 2010 luận văn thạc sĩ

" ' ~ ' 80• CIAO DUC VA DAO TAO • • ' ~ , ~ TRlfGNG E>AI HOC KINH TE TP HO CHI MINH • • DOAN HUNG NAM " K ~ ? ~ ~ MOT SO GIAI PHAP NHAM GOP • ~ ~ A! " )\' PHAN PHA T TRIEN CONG TY VIEN K """' THONG LIEN TINH DEN NAM 2010 " " ? w CHUYEN NGANH: QUAN TRl KINH DOANH MA SO : 60 34 05 " ., ,., ~ LUAN VAN THAC SI KINH TE NGUOI HlfONG DAN KHOA H()C: PGS.TS NGUYEN THl LIEN DI}tP TP.HCM- NAM 2005 r-r-QG-~IAO-D-l,JC-VA-8A-oT-A,.O- I I THUVI:~N ') I 1/ ~~,J.~ MUCLUC Trang ~ CHu'ONG ~ ~ , TONG QUAN VE VIEN THONG 1.1 Khai nH~m: 1.1.1 M{lng vi~n thong 1.1.2 Cilu true m{lng vi~n thong 1.1.3 Dtch v~ vi~n thong 1.1.4 Dtch v~ vi~n thong cong ich 1.1.5 lJ{li lj dtch v~ vi~n thong 1.1.6 Ngztili sit d~ng dtch v~ vi~n thong 1.1.7 Ke't ntfi cac m{lng vi~n thong 1.2 Dac di~m cua nganh vi~n thong: 1.2.1.Dijc diim djch v~ vi~n thong 1.2.2.Dijc diim doanh nghi?p vi~n thong 1.3 Vai tro cua vi~n thong do'i v8i vi~c phat tri~n kinh te'-xa hoi: 10 1.3.1 Gop philn t{lo ngudn thu cho ngan sach, giai quye't vi?c lilm 10 1.3.2 Gop philn phat triin van hoa -xa hQi, giao lztu quoc te' 10· 1.3.3 Gop phOn bdo v~ an ninh qu{/c gia, trlj,t tl! an toan xii h{)i 10 1.3.4 Gop phOn thoa miin nhu cOu cao cua xii h{)i 10 1.4 Cac ye'u tO' tac dong de'n nganh vi~n thong: 11 * Moi tnidng vi mo 12 1.4.1 Kinh te' 12 1.4.2 Chfnh trj-Chfnh phu 12 1.4.3 Van hoa-xii h{)i 13 1.4.4 Tif nhien 13 1.4.5 Ky thulj,t-cong ngh~ 13 1.4.6 Thj trllilng chung khoan 14 * Moi trllilng vi mo 14 1.4 Do'i thu c{lnh tranh 14 1.4.8 Khach hang 14 1.4.9 Nha cung cap 14 1.4.10 Do'i thu tilm a?n 15 1.4.11 San phdm thay the' 15 CHUONG2 THUC HOAT CUA CONG TY TRANG DONG ?\: " " VIEN THONG LIEN TINH (CONG TY VTN) ? " 2.1 Qua trinb blnb tbanb Cong ty VTN: 16 2.1.1 Gim thifu tdng quat 16 2.1.2 Chuc nang va phtJ,m vi kinh doanh 17 2.2 Qua trlnb boat dong ciia Cong ty VTN tb(li gian qua: 17 2.3 Ke't qua boat dong san xua't kinb doanb ciia Cong ty VTN: 18 * San htqng di~n thoqi lien tlnh cua Cong ty VTN 20 * Doanh thu cua Cong ty VTN 20 2.4 Pban ticb moi trti(lng vi mo tac dong de'n Cong ty VTN: 21 2.4.1 Cac ytu tlf kinh te' 21 2.4.2 Cac ytu t{/ chinh trj-Chinh phil 22 2.4.3 Cac ytu tfl viin hoa-xii hQi 22 2.4.4 Cac ytu til ky thul)t-cong nghf 23 2.5 Pban ticb moi trti(lng vi mo tac dong de'n Cong ty VTN: 23 2.5.1 Difi thil C{lnh tranh 23 (1) Tdng cong ty Viln thong Quan dqi (Viettel) 23 (2) Cong ty Cd phdn Djch V¥ Buu chfnh-Viln thong Sid Gon (SPT) 24 (3) Cong ty Thong tin Viln thong Di~n ll!c (EVN Telecom) 25 (4) Cong ty Cd phdn Viln thong Ha Nqi (Hanoi Telecom) 26 2.5.2 Khach hang cila Cong ty VTN 27 2.5.3 Nha cung cilp 27 2.5.4 Difi thil tie'm iln 27 (1) Tdng Cong ty Truygn thong da phudng ti~n (VTC) 27 (2) Cong ty Thong tin Di~n tit Hang Hdi (Vishipel) 28 2.5.5 San philm thay the' 29 2.5.6 Ma trlj,n danh gia cdc ye'u to~ ben ngoai (EFE) 29 * Nhilng 29 C(j hqi (0) do'i vdi Cong ty VTN * Nhilng nguy cd (T) do'i vJi Cong ty VTN 30 * Ma tr(in ddnh gid cdc ylu to' ben ngoai (EFE) 31 2.6 Phan tich moi truCing noi bo cua Cong ty VTN: 32 2.6.1 Thiet bi-VIJ,n hanh 32 2.6.2 Marketing 33 2.6.3 Nghien cuu-Phat triin 34 2.6.4 Tili chinh-Kt toan 35 2.6.5 Nhan slj 36 2.6.6 Cdcau td chuc 37 2.6.7 Ma trljn danh gia cac ytu tiJ'ben (/FE) 38 * Nhflng di!m mg_nh (S) cua Cong ty VTN 38 * Nhflng di!m ye'u (W) cua Cong ty VTN "39 * Ma trq_n ddnh gid cdc ye'u to' ben (/FE) 40 2.7 Thanh lap rna tran SWOT cua Cong ty VTN: 41 * Ma trljn SWOT cua Cong ty VTN 42 CHUONG3 " , , ? "' ~ "' ~ "' MOT SO GIAI PHAP NHAM GOP PHAN PHA T • ,:? " ~ " " TRIEN CONG TY VIEN THONG LIEN TINH (CONG TY VTN) DEN NAM 2010 ? 3.1 Quan di~m phat tri~n cua Cong ty VTN tu de'n nam 2010: 43 3.1.1 Quan diim 1: Phat triin Cong ty VTN ml)t cong ty lfJn mtJ,nh hang dd.u linh vljc vi~n thong lien tlnh ttJ,i Vift Nam 43 3.1.2 Quan diim 2: Phat huy m(Ji ngudn lljc hifn co cua Cong ty VTN 43 3.1.3 Quan diim 3: T{jn dl!ng m(Ji cd hl)i til moi trlliJng ben ngoai 43 3.1.4 Quan diim 4: Phat huy "nang lljc loi", tung bufJc nang cao khii nang CtJ,nh tranh cua Cong ty VTN 43 3.2 Muc tieu, nhiem vu cua Cong ty VTN tu de'n nam 2010: 44 3.2 Cd sll di xiiy dljng mlJc tieu 44 3.2.2 Ml!c tieu cua Cong ty VTN giai dotJ,n 2005-2010 45 3.2.2.1 M~;tc tieu c~;t thi tntric mdt 46 3.2.2.2 M~;tc tieu chifn htr;c 46 3.3 Mot s6 giai phap nhilm gop phan phat tri~n Cong ty VTN de'n nam 2010: 48 3.3.1 Giai phap vi phat triin ngudn nhfin luc: 48 3.3.1.1 Sl! cdn thie't cua gidi phdp 48 3.3.1.2 Ml;lC tieu cua gidi phdp 48 3.3.1.3 Ni)i dung chinh cua gidi phdp 49 3.3.2 Giai phap thuc dfi?y nghien cuuphat triin: 50 3.3.2.1 Sl! cdn thie't cua gidi phdp 50 3.3.2.2 Ml;lC tieu cua gidi phdp 50 3.3.2.3 Ni)i dung chinh cua gidi phdp 51 3.3.3 Giaiphap vi von dliu tli: 52 3.3.3.1 Sl! cdn thie't cua gidi phap 52 3.3.3.2 Ml;lC tieu cua gidi phdp 52 3.3.3.3 Ni)i dung chinh cua gidi phdp 52 3.3.4 Giaiphap vi to? chuc va qulin IY: 53 3.3.4.1 Sl! cdn thiet cua gidi phap 53 3.3.4.2 MT;tc tieu cua gidi phdp 53 3.3.4.3 Nl)i dung chinh cua gidi phdp 54 3.4 Mot s6 kie'n nghi: 55 3.4.1.Doz vm Chinh phu va Thu tlibng Chinh phu 55 3.4.2 Doz vm Bl) Bztu chinh- Vi~n thong 56 "' ' ""' & DANHMUC CAC TUVIET TAT VT: Vi~n thong BC-VT: BU'u chinh -Vi~n thong VN: Vi~t Nam DN: Doanh nghi~p KT-XH: Kinh te'Xa h()i SXKD: San xua't kinh doanh CB.CNV: Can b() cong nhan vien CNH-HDH: Cong nghi~p h6a- Hi~n d'].i h6a VNPT: T6ng Cong ty BU'u chinh Vi~n thong Vi~t Nam VTN (Cong ty VTN): Cong ty Vi~n thong Lien tinh, trlf'c thu()c VNPT MOBIFONE, VINAFONE: Cac me].ng di~n tho(].i di d()ng cua VNPT EVN Telecom: Cong ty Thong tin Vi~n thong Di~n llf'c Viettel: T6ng Cong ty Vi~n thong Quan d()i SPT: Cong ty C6 ph~n Dich V\1 BU'u chinh Vi~n thong SaiGon Hanoi Telecom: Cong ty C6 ph~n Vi~n thong Ha N()i VTC: T6ng Cong ty TruySn thong da phu'ong ti~n Vishipel: Cong ty Thong tin Di~n tll' Hang hai CNTT: Cong ngh~ thong tin CNTT & TT: Cong ngh~ thong tin va truySn thong IP (Internet Protocol): Giao thuc Internet WTO (World Trade Organiration): T6 chile Thu'ong m(].i The' gioi AFTA (Asean Free Trade Area): Khu m~u dich tl! Dong NamA GDP (Gross Domestic Product): T6ng san phgm quo'c n()i BCC (Business Cooperation Contract): H