Kế hoạch triển khai dự án sân bóng đá mini

Topic: “Current status of the project mini football pitch.” TABLE OF CONTENTS INTRODUCTION RESEARCH OF CONTENT Introduction to mini soccer field Dang Lam 1.1 The need for the project 1.2 Characteristics of the compass project 1.3 The legal elements of the project 1.4 The principal activities Market analysis, competitor identification 2.1 Overview of the feasibility of the project 2.2 Analysis of market demand 2.2 Analysis of SWOT Matrix .8 2.3 The construction of artificial grass Staffing plan 12 Marketing Plan 12 4.1 The message marketing, public relations, customer approach .12 4.2 Marketing Strategy 13 Financial situation of Dang Lam mini football 14 5.1 Payables to build the initial design 14 5.2 Funds for the project: 15 5.3 The personnel expenses at Dang Lam mini football field every month .15 5.4 Expected revenue from business activities in Dang Lam mini football yard 16 5.5 Socio-economic benefits from the project 17 Certain risks to the project and how to fix it 17 CONCLUSION 19 LIST OF REFERENCES 20 INTRODUCTION A few years ago, playing football on artificial grass is very popular pastime in the big city Especially with today's youth is pleasure Vietnam advantages of artificial grass sports than khac.Voi characteristics of artificial grass all day exploit, the less care, use of time long-term "artificial grass gradually become the preferred investment of the investors in the field of entertainment, but also attract all investors Artificial grass - Artificial grass soccer field is no longer a phrase new to football and all the people who like a few years ago Current estimates on Haiphong approximately thirteen yard that market demand is very large in area, about three university more than ten colleges not to mention middle schools and three high schools not only that of the participants in this sport king not only among young people but it also attracted many participants as public employees, teachers, lecturers, secondary school students, not include a small number of the weaker sex who love this sport of kings But what is more important is that our group has found that the demand for a level playing field study as well as a place where talent Investment purpose mini football field with artificial turf of us to level the playing field for soccer needs in the Dang Lam area This will be the venue for a friendly match to create intimacy stick with businesses in the province; while contributing to the development and sport movement of the city, including football, so we decided to build this project so that people sport areas as desired RESEARCH OF CONTENT Introduction to mini soccer field Dang Lam Project mini football pitch organization is doing is built on the clay courts at ward Dang Lam with two small courtyard fifa standards (40m * 20m) This is the ideal location close to residential areas, especially around many universities, colleges and junior high, high school, businesses and factories with large youth needs major sport The project with an initial investment of 1.106.000.000 VND and revenue could be achieved each year when operating at full capacity the field is approximately 1.450.000.000 VND / year 1.1 The need for the project Football has always been considered the sport of kings ever and everyone can play and not have any distinction here While increasing urbanization and Dang Lam Ward, Hai An District, Hai Phong City is also located in this trend, leading to a lack of land for the sport, especially in urban areas In contrast to the actual needs, so people should play sports after hours of labor and intense study, it is very easy to find in large urban areas or densely populated areas lead to supply does not meet demand Artificial grass with FIFA standards will be one great alternative to clay and natural grass As a rule era, the dusty clay model and rigid now will not longer relevant Meanwhile the grass naturally cost more to take care of maintenance along with low capacity utilization rates, rent prices are very high especially for students Thus artificial pitch was born to meet the requirements and overcome the above disadvantages 1.2 Characteristics of the compass project The mini stadium is built is very much present, but relatively new and little (almost none) in Dang Lam ward and around Viettronics Technology College, on the other hand here the most soccer stadiums of all the grass, soil, and the narrow courtyard area as not enough in the culture Also in the College of Technology Viettronics only a single district stadium here but it takes a lot of sporting activities, not a goal of centralized planning something very difficult for football here All of the above shows demand for mini football stadium needed to increase and develop strong future Green grassland, flat surfaces, and smooth Players dressed no different professional teams and whether rain or shine the players not worry prevent ponding pitch the ball rolling road That is impressive images on the football field with artificial turf in Haiphong Building location: sports courts in Dang Lam ward Capital: 1.250.000.000VND The capital of the company available for this project: 600.000.000VND project company set up to attract investors to participate 1.3 The legal elements of the project - Land rent Papers - Business Registration Certificate - Registration number and excise tax 1.4 The principal activities - Leasing yard average 120,000 VND / an hour on peak days such as Saturdays, Sundays 200.000VND / an hour - Sell or rent clothes, shoes, socks, ball if people in need Clothing sales : 150.000 VND / one set Clothing Rental: 20.000 VND / one set Shoes, socks: 10.000 VND /one double Football: 20.000 VND / one ball - In numbers, player name at the request (free of charge) -Besides there are other activities activities: selling drinks, activities and entertainment,etc,… + Beverage : Beer as: Heniken, Hanoi Beer, Lazer,,etc, Soft drinks such as Pepsi, Coke, not the green tea, C2, lemon salt, mineral water,etc, There are also herbal drink fluids like water Livia,etc, + Other goods such as food availability (if required) fruit, tobacco, sunflower seeds, peanuts, bimbim,etc, for those fans soccer fans + Café is open for soccer fans in the United Cup soccer C1, Premier League, World Cup and European football leagues, wifi (free), catering breaks in place,etc, Market analysis, competitor identification 2.1 Overview of the feasibility of the project Large target customer base: Currently in Hai Phong province alone some neighboring districts Ngo Quyen district has more than a million people 16 aged and older who besides that at about 13 yard in Haiphong The demand for golf is still far below the needs of the consumer But the courts are newly built but also the quality of the field does not meet the customer's needs, and long-term customer base is very small The process of customer care too poorly made easy for customers just boring to go ice once it already, there is no good treatment regime with the patrons so that other operators have not been up to the performance of the field So the company decided to build this project and proposed strategies to build the company's image dominates the market will gradually reach out other markets carrying the image of the company Dang Lam ward the same with students of colleges, universities, schools and organizations, unions always support the investment to get a playground, modern, to meet the needs of the sport, create conditions for the enthusiasts of this sport king is shown and place them trained 2.2 Analysis of market demand 2.2.1 current market size and market development trend in the future Currently in Haiphong people over the age of 16 are more than million people Males accounted for 65% more special student population accounts for 80% of the population (according to statistics 2011) that suggests that the market demand is so great that while some courts in the area, about thirteen field The number of customers is very large so that when the project is built on customer issues for the company that is not an important issue but the question here is how to take care of customers best In the future especially in 2015, when Viettronics vocational colleges to university means that our market will be expanded customer base will increase according to the number of students enrolled, faculty university In addition, economic recovery, the company will scale business development, extended labor The demand for sports after a stressful day of work is very high 2.2.2 Target Market, target customers - Target market: all faculty, graduate students, college, in addition to the students and employees of the surroundings, the student population in Hai An district, Ngo Quyen district,etc, In future will reach out to new target markets - Subjects served: All of the amorous heart, love sports football, it wants to be satisfied with it want to save it as the god spoiled reduce tensions after hours work, study,etc, those wishing to participate in this sport 2.2.3 Competitors With the trend of social development should have invested a lot of people with artificial lawn should have a lot of competitors Current competitors such as the lawn was open before they have a certain number of customers, have credibility with consumers Besides, a new company established small-scale wool is also difficult for attracting investors Customers are the majority of their students have less eligibility, so the opening of a recreation area stature scale is very difficult khan.Thach will initially form the company's most difficult encounter will that attract customers and change the habits of customers Potential competitors: With demand for participation, participation in response to customer service today, the expansion along with the preference would be a big challenge for companies So the company was trying to learn and figure out a long term strategy for the company 2.2 Analysis of SWOT Matrix STRENGTHS WEAKNESSES - Location of yard located densely - It is difficult to check the quality of the populated areas in the school so very field convenient - No work in this field ever on the skills of - Simple management, monthly operating customer care issues are still lacking and costs low weak Employees without professional - Less maintenance cost and maintenance - The marketing strategy is to ask the One-time investment, long-term question; "Are there consistent with current exploitation market especially not in the current period - Create conditions for students, faculty customer who is extremely hard." students have fun learning place so a pharmacy school should support and encourage activities for a long time OPPORTUNITY CHALLENGES - With speed as the current development - Capital investment is quite large This is the needs of the growing entertainment biggest hurdle for the company Large capital especially invested in this sport king This but a short time to mobilize king sport yet capable of attracting - The size of land used for artificial grass is investment by the huge profits Business relatively large, it is difficult to find profitability from artificial turf football Especially land positions in the heart of Hai field quite attractive Therefore, the return An increasingly less is also quite fast - Risk of competition Because so many high - The company's marketing staff has some profit target Therefore, our company will information about the location and needs have to compete with other airports of the company has decided to invest in the construction of artificial grass at the school This is a growing school students attracted to companies we believe this will be a big advantage for the company 2.3 The construction of artificial grass 2.3.1 Preparing the ground - Preparing the ground Rejecting the existing grass and flat surfaces with excavators or reaper - Spray herbicide on the area intended as artificial turf football field, to limit the development of grass and weeds affect the artificial turf 2.3.2 Execution of the lower - After you have finished your herbicide grader brought in bulldozers, leveling the sand flat - After smoothing and flattening the ground, the next step on the pitch reefs - The use of crushed stone were to strip up the field Avoid using large rocks, riprap Use water spray nozzles on the field will have the effect of compressing the stone down the field easier - Bringing roller compacted base came in to lower ground to ensure long-term stability, not affected by the system on lawn sinkage, slump affecting the quality of the pitch later Typically, we use ten rollers and twelve tons lu achieve density of soil K = 0.9 to 0.95 and leveled ground slopes down to 0% Positioning: Locate the field, drained location, the associated works such as canteen, toilet Select a location for the airport so convenient drainage Building drainage, curb: • Use a card brick (or brick) to build a 100-mm to 200 mm, depending on the curb height (usually 200mm) below the concrete lining stone × or stone × M150 • Walls curb higher than the floor level is lower 10cm • Develop drainage ditch wide about 25cm, high 25cm (point beginnings) with 0.2% slope ditches, cloth cover wide 35cm, long 50cm cut sides Background and create a slope: Fill stone ì 4, used cars, divided by small pile of turtles, each class using a high-availability 0x4 stone thickness is 10cm (with high curb) Roller compacted and leveled Use a stretch cord to check the flatness of the background The slope of the rock is × zero percent • Pour rocks small 0.5 to 0.6 percent of toxic algae, tortoise-shaped edges higher court yard between about to 8cm, compaction Also used to check the wire tension and flatness of the slope Mass estimates using small rocks about 10 cm • Sprinkle sand onto the estimated volume of about 4cm, compaction rollers ensures waterproof fell down below, and strengthen effective drainage for artificial turf football field 2.3.3 Construction of artificial grass surface The best conditions for the construction and installation of artificial turf as follows: - Temperature above 13 degrees Celsius If the rain is wet field, must wait at least 24 hours recently installed artificial turf - Installation of artificial turf on sunny, dry weather education (to enhance flexibility, drying of the adhesive layer of the bottom of the field with artificial turf) Bring to the artificial turf soccer field, scissors, knife to cut the roll coating of artificial turf grass out and put to one side and put artificial turf to grass area to cover Proceed grass cover: Seamless rolled grass spread out vertically or horizontally pitch, roll to ensure the lids together closely to ensure convenient connections eyelids glued later Cut, create boundaries and borders of white grass: • For straight edge: knife incision, using size and neatly placed along a road Pulley 80mm wide • For curved edge: slitting knives, wire lead turning radius compa created, then pruning the rims wide 80mm to mount the white grass Use grass pavers or grass to brush machines are on the grass fibers, then use sand spreaders spreaders and rubber particles on artificial grass Spread sand and hit the sand: sand layer sprayed on the grass thick about 2cm, is divided into several layers can be laid by hand or machine sanding (Note that dry sand and be prepared to clean the floor and so she must very dry) Use a rake or lawn machines are rated for falling sand until about thick 2cm Spread nuts rubber: rubber layer spread about 0.8 cm to cm, an average of kg to kg/1 square meter grass background can be laid by hand or by machine Then, using rake or lawn machines rated for rubber particles are dropped Crumb rubber 10 helps the grass stand upright like natural grass Artificial grass surface is accompanied by the use of rubber particles, latex particles help for artificial turf fields can naturally upright, standing on the aesthetic angle, rubber particles help to mimic artificial turf natural grass 2.3.4 Some pictures of the construction phase of the artificial grass surface 11 Staffing plan - HR Systems at Dang Lam mini soccer field including + Management: + Chef cum bartender: + Cashier: + Cleaner: + Service staff: - The organization of employees: Staff will be trained to serve a sortable table arrangements all hours worked by contract labor Specially recruited staff serving the students of the school, they are in direct contact with customers, they need to create the impression bring satisfaction to customers and can well in all situations found born Our staff are experienced, enthusiastic, honest,etc, passion for the job When at work must comply with the due process of law is entitled to all privileges of the company as salary, bonus, commission, division productivity, profit, and social welfare,etc, Besides the company to enhance the role of workers: encouraging the ability to work independently, proactive, creative staff and skillful combination between the goals of employees with the goal of developing company Recognizing and rewarding time with the staff and actively work with the staff sanctioned with mistakes,etc, Marketing Plan 4.1 The message marketing, public relations, customer approach Marketing messages will be transmitted through the construction of high quality one video the quality of the golf ball with the enthusiastic customer care staff of the company Public Relations: Before the stadium was put on the market by the company will be students and faculty survey on quality as well as quality of service of employees of the company Since the target customers of the company are students and faculty so companies will have incentives to target this customer base 12 Make a website dedicated to the customer to register the date, time and rock with company comments and thank you gifts to customers with new ideas to help companies in customer care issues as well as upgrade the quality of the soccer field Reaching Customers: Organize a friendly football tournament between schools, classes, with each company to expand the relationship by which to promote the quality of the field as well as access to customers Through the website, the promotional video on youtobe, google plus,etc, the link to the website 4.2 Marketing Strategy The company will operate extensive 4P marketing strategy is formulated Creating C_C_D_V - Com-municating - Delivering - Value to the consumer Significant strategic decisions to corporate customers so strategic emphasis on communicating value to customers rather than services or benefits awarded to the company Combining strategy 7P: building the best quality pitch renovation and upgrading airport in time; prices to suit every customer; create relationships with other organizations, agencies and schools and classes businesses through the contribution of the exchange; customers are students, faculty fad sport that has no place to interact, learn and entertain; Collective leadership and company employees together to create a useful playground for customers, giving customers a friendly, comfortable, fun to pitch; work processes are clearly defined, work goals, assign tasks, task requests, report results + After opening pitch marketting room will have a series of ads promoting strategies to enhance brand attract participants, responding as: - Advertising on the issue of "football Hai Phong newspaper, the youth newspaper,etc,…" reputable readers on the market, open website for all customers who have not, have been and served as its customers company to the soccer field, ice can register now on the website without having to register Pai to take the field, there will be special promotions for patrons: membership card, special discounts for guests familiar goods at preferential rates of 10-20 % - Monitor and adjust flexible services according to customer requirements upon request 13 - Take measures Marketing sales promotion advertising needs to learn at each stage of the customer's particular preferences in each period, each football season Financial situation of Dang Lam mini football 5.1 Payables to build the initial design Table 1: Cost of building design (Unit: VND) No Equipment Ground area: - 2.400 m2 - 100 m Quantity Unit price 350.000.000 Into money 1.050.000.000 200.000 2.000.000 - yard - Restaurant Cost of furnishing: 100 m2 + Tables and chairs 50place(10set) + Television, 1(pcs) 5.500.000 5.500.000 + Blowers Cost of kitchen equipment: 5(pcs ) 200.000 1.000.000 + Kitchen utensils 5.000.000 5.000.000 + Smoke extraction system 2.000.000 2.000.000 + Refrigerator Equipment costs bar area: 3000.000 3000.000 + Bar 1.000.000 1.000.000 2.000 1.000.000 200.000 200.000 + Cups water 500 + Cup holder Initial raw material expense + Clothing, balls, shoes ( ) ( ) 5.000.000 + Water, groceries ( ) ( ) 5.000.000 + Food ( ) ( ) … Total 1.080.700.000 When the building's management company will oversee construction occurs to prevent improper quality construction yard waste costs Construction costs include all yard calculated payable amount 120.000.000VND planned on renovating and remodeling the yard when a problem occurs (the yard) The cost of buying original material: is expected to account separately 50.000.000VND food, water, groceries clothes, socks, shiny shoes,etc,… That money will come from some pre-planned renovations yard, that would be some revolving 14 fund for drinking water resorts,etc, When any team set ve.va get some new equipment so it does not avoid the lack of capital and some items are not required to purchase of inventory but not waste money but also spend money to maintain the look of storage and others Investment cost: 5.000.000VND in recreation areas: presentation rooms as tools and supplies needed for sport: ao.giay pants, ball beverage, fast food,etc, The total payable amount initial = 1.200.700.000VND 5.2 Funds for the project: Currently in this period the company also faced many difficulties in investment matters to attend So the company for this project 600.000.000VND remaining capital of the company to attract investment from sources: - Funds have been supporting entrepreneurs by joining the start-up contest, or seek funding from investors - Capital from members of incorporation If you can not attract capital from investors to the company's bank borrowings 650,000,000 contracts 5.3 The personnel expenses at Dang Lam mini football field every month Position Quantity Salary / month Into money Management 4.000.000 4.000.000 Chefs 3.000.000 3.000.000 Cashiers 3.000.000 3.000.000 Cleaner 2.200.000 4.400.000 Staff 2.000.000 10.000.000 Total 10 24.400.000 Payment of utility bills monthly average 4,000,000VND Total monthly payable amount = 28,400,000 VND These expenses not include banks calculate interest paid monthly 15 5.4 Expected revenue from business activities in Dang Lam mini football yard No Indicator Opening times; Quantity Unit price Into money - Summer, autumn 5-22h/day 150.000 76.500.000 - Winter, Spring 7-22h/day 150.000 67.500.000 12h/day 150.000 54.000.000 Opening times / day The revenues from the sale or lease: + Clothing, balls, shoes set/day 150.000 22.500.000 10.000.000 + Water, groceries ( ) Depending on + Food ( ) goods + Café football 100 cup/day 15.000 30.000.000 Total 116.500.000 Opening times a day when the average was calculated and carefully calculated depreciated, there has been compensated for the days of the week (7th - Sunday) Depending on the season (weather) company will have the solution particularly appropriate company is expected to make a roof for the yard to meet the needs of customers in all weathers As a strategy to meet all your requirements if visitors have stone needs sooner or later opening hours (price to remain flat in those cases) Staff salaries will increase by the hour,etc, Average revenue per month Revenues (rental yard) = number of hours * Unit cost = 12 * 150000 = 1.800.000VND Revenues month = 30 * 1,800,000 = 54.000.000VND Total accounts receivable in the month: 116.500.000VND Interest payable monthly bank 14% = 7.583.333.4VND As expected after deducting Profit = revenue - the monthly accounts payable - depreciation = 116.500.000 - 35,983,333.4 - 50,029,167 = 30,487,499.9 VND 16 5.5 Socio-economic benefits from the project 5.5.1 Contribution to the Budget The amounts payable to the 2012 state budget The taxes + Corporate income tax 144,5 + Excise duty Rents land 84 The total budget 229,5 5.5.2 Contribution of the project to local 2013 2014 255 84 340 304,5 84 389,5 2015 2016 305,25 84 390,25 357 84 442 Golf ball adds aesthetic beauty to the area contributed to the urbanization of the rural areas Golf ball - an unfair playing field for everyone, especially young people improve health, promote sportsmanship and teamwork Creating more jobs for some people in the area, increase income and improve people's lives Certain risks to the project and how to fix it No The risks to the project Unforeseen risks: How to fix it For unforeseen risks can not be avoided When a rain storm or bad weather would that need to have design planning interfere with the process Ah construction forecasting and monitoring the weather project disrupts the project, it also affects forecast sales of bringing projects program to proactively construction plans to dodge them without affecting the progress of the project At the same time need to build drainage and leveling flat to the rain, the pitch was not flooded, the business uninterrupted The risks posed by volatile macro When the economic crisis affecting the economy: When the economy falls into project schedule and entertainment needs recession or inflation indirectly it affects of the people will be reduced Marketing the business of the project measures to maintain market share, stable Example: When inflation occurs, all raw business position materials are rising, so the cost of carrying out the project increased dramatically 17 while hunting rental prices will increase with resulting consequences are difficult to attract customers Financial risks: Need some information about the financial Members are difficult to access capital viability of such loans, the ability to from banks therefore not meet the capital forecast their finances, avoid risks due to needs of the project mini football pitch Risks related to competition: lack of funds, required reserve funds To be able to compete with Currently the area is bordered by the competitors, province also has business operators the need for the attractive promotions such as discounts on services this case, the risk that competition is quite in week, charging less than competitors, fierce, attracting customers will be more and improve the quality of service,etc, difficult Risk of Theft Installation of tracking devices, alarms, explosion-proof Risks in the process: equipment or hiring additional protection,etc,… For litigation risks, it is necessary to Play ball injury-prone, accidents, fights, prevent injury by strengthening security, the lessor must also intervene and related given the rules and regulations yard to to law minimize risk and avoid affecting the reputation and image of football field 18 CONCLUSION Above is a mini soccer field project our artificial Under the vadong contributed by the members of the group, is a series of activities aimed at achieving a good result in the scope of capital has contributed to a certain period of years Our project ensures annual revenue and contribute to employment for some workers in the area but based on the following analysis : Market Analysis: The project is located in Lam Dang, Hai An, Hai Phong, a region on the strong development momentum College, Intermediate, relatively companies But according to the survey, the market does not have any more mini football pitch Target market is the public employees, students, people with sports needs The main advantage of evening yard is whether people can demand to play, with the regular working hours of the evening was the appropriate time That is our problem to heart and resolved direction Moreover, football is king in a professional sport that everyone preferred and widespread that sentiment is typing project Technical Analysis: With yard ball size 160m2, built by reputable devices with high quality according to the table above requirements yard Special projects not pollute the environment but also increase the aesthetic looks and is an area where entertainment fitness for everyone Analysis and management of human resources : The whole of the capital which were members of the group ( table contributing members ) totaling 1250 billion Financial performance of the Review Project will be the first year for business in fixing holes are in payback But the next year, revenues will increase, said the project will have Socio-economic Analysis: Contribute to the development of the construction industry for providing materials for the project Contributing to local economic development: Creating jobs for some people in the locality Contributions to the state budget through tax payments This is a promising project with high income stream and stable, practical contributions to the community and society, environmental protection In the future development trend for mini soccer field project is a huge need to go before the first pick to achieve project feasibility best 19 LIST OF REFERENCES 1] Project Management curriculum, Dr Tran Van Hung, 2014 2] Project Management business, Nguyen Thien Thuat, 2013 3] Business Administration, Truong Thanh Hang, 2013 4] Process engineering artificial grass, Nguyen Thanh Nhan, 2013 5] Artificial lawn business, Nguyen Duc Anh, 2013 6] Manage projects effectively, Le Thu Huong, 2013 20 ... situation of Dang Lam mini football 14 5.1 Payables to build the initial design 14 5.2 Funds for the project: 15 5.3 The personnel expenses at Dang Lam mini football field... project so that people sport areas as desired RESEARCH OF CONTENT Introduction to mini soccer field Dang Lam Project mini football pitch organization is doing is built on the clay courts at ward... given the rules and regulations yard to to law minimize risk and avoid affecting the reputation and image of football field 18 CONCLUSION Above is a mini soccer field project our artificial Under