DSpace at VNU: Nghiên cứu xây dựng chiến lược kinh doanh -trường hợp công ty cổ phần xây dựng và sản xuất Nam Á

Nghiên cứu xây dựng chiến lược kinh doanh trường hợp công ty cổ phần xây dựng sản xuất Nam Á Trịnh Lan Hương Đại học Quốc gia Hà Nội Ngành: Quản trị kinh doanh; Mã số: 60 34 05 Người hướng dẫn: TS Trần Đoàn Kim Năm bảo vệ: 2012 Abstract: This chapter presents an introduction of the research Included in this part, problem setting, objectives of this report, research questions, methodology, significance, limitation and thesis structure will be displayed in order to provide an overview of this paper for the readers Keywords: Quản trị kinh doanh; Chiến lược kinh doanh; Quản lý điều hành Content TABLE OF CONTENT ACKNOWLEDGEMENTS i ABSTRACT ii TÓM TẮT iv TABLE OF CONTENT vi LIST OF TABLE ix LIST OF FIGURE .x LIST OF CHART xi INTRODUCTION .1 Problem statement .1 Paper objectives Research question Methodology Significance Limitation Thesis structure CHAPTER 1: THEORETIC FOUNDATION 1.1 Strategy and strategic management 1.1.1 Definition and levels of strategy 1.1.2 Business strategies .5 1.1.3 Strategic management process vi 1.1.4 The role of strategic management .10 1.1.5 Strategic decision making 11 1.2 Analysis models .12 1.2.1 PESTLE model 12 1.2.2 Five-force model .14 1.2.3 Value chain model .17 1.2.4 SWOT model .18 CHAPTER 2: INTERNAL AND EXTERNAL ANALYSIS 20 2.1 External analysis 20 2.1.1 Background information 20 2.1.2 Environmental scanning and forecasting – PESTLE analysis 27 2.1.3 Industry analysis – Five-Force model .40 2.2 Internal analysis .46 2.2.1 Nam A Company profile 46 2.2.2 Value chain analysis 48 2.3 External and internal analysis summary – SWOT analysis .58 CHAPTER 3: STRATEGY RECOMMENDATION .61 3.1 Strategy formulation 61 3.2 Strategy implementation 63 3.2.1 Cost leadership by cutting organization structure .65 3.2.2 Cost leadership by improving material using efficiency 67 3.2.3 Cost leadership by improving stage transfer efficiency 68 3.2.4 Cost leadership by improving asset utilization 70 vii 3.2.5 Cost leadership by gaining access to lower-cost materials .71 3.2.6 Cost leadership by maintaining low warehousing and marketing costs 72 CONCLUSION 73 REFERENCE 74 viii REFERENCE Hunger, D and Wheelen, T L (2001) Essentials of Strategic Management Porter, M (1985) Competitive Advantage Andrews, K R and David, D K (1987) The concept of Corporate Strategy Johnson, G and Scholes, K (1997) Exploring Corporate Strategy Simon, R Levels of Control Havard Business School Press Bayors, L and Rue, L W (1996) Strategic Management Thompson Jr and Stredlend A J (2001) Strategic Management Nam A Construction and Production JSC Annual Reports Nam A Construction and Production JSC Company Capacity Records 10 Hue, N T H (2010) Building Business Strategy - The Case of Viet Long Company Limited MBA, Viet Nam National University Hanoi 11 James Manktelow, A C Porter’s Five Forces: Assessing the Balance of Power in a Business Situation 12 Nguyen, Q (2012) Predict Construction Industry Will Not Recover Significantly Available from: http://cafef.vn/kinh-te-vi-mo-dau-tu/hsbc-du-baonganh-xay-dung-chua-co-phuc-hoi-dang-ke-20120404043019219ca33.chn 13 Trang, Y (2012) Reducing interest rate but not lossening borrowing conditions Available from: http://www.bvsc.com.vn/Baoviet/website/Modules/News/NewsDetail.aspx?ID=850 06&all_type=TTKT&type=&idtablink=tab_link3_0&&loai=&lang=vi-VN 14 Thakur, S (2010) History of the PEST Analysis Available from: http://www.brighthubpm.com/project-planning/101201-history-of-the-pestanalysis/ 15 Nishadha (2012) SWOT Analysis Vs PEST Analysis and When to Use Them Available from: http://learni.st/learnings/51080-swot-analysis-vs-pest-analysis-andwhen-to-use-them 74 ... .58 CHAPTER 3: STRATEGY RECOMMENDATION .61 3.1 Strategy formulation 61 3.2 Strategy implementation 63 3.2.1 Cost leadership by cutting organization structure .65... 1: THEORETIC FOUNDATION 1.1 Strategy and strategic management 1.1.1 Definition and levels of strategy 1.1.2 Business strategies .5 1.1.3 Strategic management... of Strategic Management Porter, M (1985) Competitive Advantage Andrews, K R and David, D K (1987) The concept of Corporate Strategy Johnson, G and Scholes, K (1997) Exploring Corporate Strategy