Phát triển sản phẩm du lịch trong điều kiện Hội nhập kinh tế ASEAN Nghiên cứu so sánh giữa Việt Nam và một số nước Đông Nam Á (2)

Header Page of 148 VIETNAM ACADEMY OF SOCIAL SCIENCES GRADUATE ACADEMY OF SOCIAL SCIENCES NGUYEN DUC TAN DEVELOPING TOURISM PRODUCT IN ECONOMIC INTEGRATION’S CONDITION IN ASEAN: TO COMPARE VIETNAM WITH SOME COUNTRIES IN SOUTH EAST ASIA Speciality: International Economics Code: 62.31.01.06 CONCLUSIONS OF DOCTORAL THESIS IN ECONOMICS Ha Noi - 2017 Footer Page of 148 Header Page of 148 This thesis has been completed at: Graduate Academy of Social Sciences Scientific supervisors: 1 Associate Professor Ph.D Hoang Thi Thanh Nhan Associate Professor Ph.D Do Thi Thanh Vinh PhD thesis reviewer 1: Associate Professor Ph.D Dinh Van Thanh PhD thesis reviewer 2:Associate Professor Ph.D Bui Tat Thang PhD thesis reviewer 3: Associate Professor Ph.D Pham Thi Thanh Binh This thesis will be defended at Graduate Academy Level Council ofthesis assessment at Graduate cademy of Social Sciences at time: hour, on date month in 2017 This thesis can be found at: Graduate Academy of Social Sciences Library National Library of Vietnam Footer Page of 148 Header Page of 148 LIST OF ANNOUNCED PROJECTS OF AUTHOR Development the tourism product at some ASEAN’s countries in condition of regional and economic integration.Asia-Pacific Economic Journal, Vol.473 in July, 2016, p.22-24 Development the Vietnamese tourism product - Some implications about policy Finance Journal, second term in July, 2016 (637), p.66-67 Creating a “poke” for tourism of the Southern and Central part of coastal regional Vietnamese Journal of Tourism, Vol 7-2016, p.56-57 Footer Page of 148 Header Page of 148 INTRODUCTION Rationale Tourism is one of most the old economic industries in South East Asia, and it was started in the mid-19th century and quickly developed in the second half of the 20th century In the 1980s, tourist of East Asia, South East Asia and Pacific Ocean were known as smokeless industry with the fastest growth rate on the world in average yearly level 9.2 percent In the early 1990s, tourists grew at percent for each year (World Tourism Organization, 1990) As the 1990s, travel became the first foreign exchange earner in Thailand, it was also an industry branch that brought the second largest source of revenue in Philippines and became the third largest source of foreign exchange in Singapore With the innovating economy process, Vietnamese tourism changed spectacularly about the quality from an industry branch that specialized in providing purely food and accommodations service to carry on tourism-chain business with competitive ability in a high level Vietnam has become exicited destination/ place that attract the foreign tourists and many local places become the place that cannot be overlooked with domestic tourists by the value of enriching and special tourism resources In the stable political condition, the State are interested in development, the efforts of entire Vietnamese tourism industry in the last 10 years that has brought the large source of foreign exchange for country, making a positive contribution into economic growth and also creating more occupation opportunities for domestic labor Vietnamese tourism industry was recorded with great step forwards; narrowing quickly the distance with tourism industry’s other country in this area, making positive contribution into innovating process and country’s international integration Footer Page of 148 Header Page of 148 However, when compared with other countries in South East Asia, Vietnamese tourism has not been really exploited full potential and available advantage, tourism product is still poor and not professional yet, tourism operation to attract the tourists has much defects, tourism business is not professional, much insufficiencies is relate to legal innovation in this branch that have not been handle yet, sources of investment capital, high qualified personnel, the task for the picture broadcasting and especially developing Vietnamese tourism product has not really been methodical to achieve a high competition both of theory and practice In this condition, to complete the above task/ target, researching experience to develop tourism product from countries that have succeeded in developing tourism is a great need/ demand; like researching to develop tourism product in condition of regional economic integration and the world in South East Asia; then compared between Vietnam and some countries in South East Asia is an really urgent working Until now, “Developing tourism product in economic integration’s condition in ASEAN: To compare Vietnam with some countries in South East Asia” is the thesis that has not any studies and this is also the reason that I choose this topic to carry out PhD thesis The author of this study expect to make a little own effort contribution into researching theory and practice about developing Vietnamese tourism’s product in the period of economic integration present and in the future Objectives and researching task of thesis 2.1 Objectives This thesis analyse and compare the policies and methods to develop tourism product among Vietnam and some countries in South East Asia in condition of economic integration ASEAN Thence, having Footer Page of 148 Header Page of 148 lessons learned that Vietnam can reference and show some solutions to develop Vietnamese tourism product in condition of economic integration ASEAN 2.2 Researching task To achieve the objectives of research, thesis determine study’s task as the following information: - Systematizing the theory and basic concept about tourism product and developing the current tourism product - Analyzing study, compare the actual situation of developing the tourism product of some countries in South East Asia and Vietnam - Having lessons learned about developing the tourism product, thence proposing directions, solutions to develop the tourism product for Vietnam in condition of economic integration ASEAN Researching object and researching scope of thesis 3.1 Researching object of thesis This thesis focus on researching the actual situation about developing the Vietnamese tourism product and some countries in South East Asia in condition of economic integration ASEAN, in which concentrate to research some key tourism product such as island-sea tourism product, culture tourism product, ecotourism product 3.2 Researching scope of thesis - About the content: This thesis focus on researching the developing process of tourism product of some countries in South East Asia and compare the developing process of the Vietnamese tourism product On that basis, proposing solutions to develop the Vietnamese tourism product in condition of economic integration ASEAN Footer Page of 148 Header Page of 148 About the space: This thesis study to develop the tourism product of countries in ASEAN, in which concentrate in Thailand, Indonesia, Malaysia and Vietnam - About the time: this thesis study, collect the primary data in the period from 2009 to 2015 and using the secondary data in the period from 2000 to 2015 to analyse, evaluate the developing process of tourism product of some countries in ASEAN Propositions, solutions of thesis are significative in the period from 2016 to 2020, vision to 2030 Methodology and researching method of thesis Thesis use researching methods mainly in Social Science, including dialectical materialism method and historical materialism, statistical method, method of researching and comparing, method of getting feedback from experts, method of analysis and synthetic The new contribution about science of thesis Firstly, thesis has systematized the basis theory issues about the tourism product and developing the tourism product; introducing some models of the typical tourism product that has been using by some countries in the same area; showing criterias about developing the tourism product and factors that influence on development of the tourism product Secondly, thesis also has generalized the process of economic integration ASEAN and the impact of it on the tourism in Vietnam; generalizing the process of the tourism integration of countries in ASEAN; analyzing, comparing, evaluating the actual developing situation of the tourism product of some countries in South East Asia and Vietnam in condition of economic integration ASEAN; thence having lessons learned in planning and implement developing policy of Vietnamese tourism product Footer Page of 148 Header Page of 148 Thirdly, thesis has proposed solutions to develop the system, the strategy to develop the new tourism product order to exploit the potential, raising the value of Vietnamese tourism product at present and in the future; showing recommendations with related appropriate authorities about what we need to to support, promote, carry out building policy and solution order to develop the tourism product to exploit the tourism potential of Vietnam in condition of economic integration ASEAN Theoretical and practical significance of thesis From all researching results of thesis has participated in contributing the practical base and theory to implement the developing policies of the tourism product of countries in ASEAN generally, and Vietnam in particular in condition of regional economic integration From analysis about the actual developing situation of the tourism product of some countries in ASEAN, thesis has given important lessons learned in planning and implementing the developing policy of the tourism product of Vietnam in the coming time Thesis structure Besides parts such as introduction, conclusion, engagement, cover page, extra cover page, abbreviations, list of tables, references, appendixes and the announced objects of author, thesis concludes as the following information: Chapter Overview of the researching situation Chapter Development the tourism product: theoretical basis and practice Chapter Developing the tourism product in some countries in South East Asia and Vietnam: Research compare in condition of economic integration ASEAN Footer Page of 148 Header Page of 148 Chapter Some solutions and petitions order to developing the Vietnamese tourism product in condition of economic integration ASEAN CHAPTER OVERVIEW OF THE RESEARCHING SITUATION 1.1 The overseas researching objects (1) The researching objects about the tourism in the globalization context: “Global Tourism” of William F Theobald; “Tourism in the Age of Globalisation” of Salah Wahab, Chris Cooper and “The Future Trends in Tourism – Global Perspectives” of Joachim Willms; (2) The researching objects about the destination and the tourism destination competitiveness: “Tourism Development and Regional Integration in Central America” of Eric Laws;“The competitive destination: A sustainable tourism perspective” of J R Brent Ritchie, Geoffrey I Crouch; Tourist satisfaction with Mallorca Spain, as an off-season holiday destination of Metin Kozak, Mike Rimmington; Destination Competitiveness: A Model and Determinants of Larry Dwyer, Chulwon Kim; Modelling destination competitiveness: A Survey and Analysis of the Impact of Competitiveness Attributes Geoffrey I Crouch; (3) The researching objects about developing the tourism: “Toursm In Southeast Asia, Challenges and New Directions” of Michael Hitchcock, Victor T King and Michael Parnwell; “Tourism in developing countries” of Oppermann, M, & Chon, K S (1997); “Tourism and Hospitality in the 21st century”Andrew Lockwood and Slavoj Medlik; “Tourism Vision 2020” of UNWTO; Footer Page of 148 Header Page 10 of 148 (4) The researches about the role of community in developing the tourism: “ est Practices in Integrating Sustainability in Tourism Management and Operations” of Carmela; “Tourism: Principles, Practices, Philosophies” of Charles R Goeldner v J.R rent Ritchie 1.2 The domestic researching objects (1) The researching objects about the tourism destination: “Theoretical basis, practice and solutions for stepping up promoting the tourism destination of the Vietnamese tourism industry to 2010” of ui Xuan Nhan; “The tourism destination - Theory and practice in Vietnam” of Trinh Xuan Dung; “Raising the competitiveness of Vietnamese tourism destination in the context of international integration” of Nguyen Dinh Hoa; “The destination competitiveness of the Vietnamese tourism” of Nguyen Anh Tuan (2) The researching objects about developing: “Some solutions bring into play the value of the Halong World Natural Heritage in the stratrgy for developing the Vietnamese tourism” of Le Trong inh; “The actual situation and solution for developing the national sea tourism areas at the Northern and the central tourism part of Vietnam” of Nguyen Thu Hanh; “The guideline and solution for stepping up developing the tourism at the central part - Tay Nguyen” of National Administration of Tourism; “Planning generally for developing the tourism at the Northern and the central tourism part of Vietnam to 2020, vision to 2030” of Ministry of Culture, Sports and Tourism; “Scientific basis and solution for developing the sustainable tourism in Vietnam” of Pham Trung Luong (3) The researching objects about developing the tourism with the international integration: “Raising the competitiveness of the Vietnamese tourism in the international integration period” of Doan Footer Page 10 of 148 Header Page 13 of 148 tourism product of this area to proposing targets, direction and solution to promote the development in the coming time CHAPTER DEVELOPMENT THE TOURISM PRODUCT: THEORETICAL BASIS AND PRACTICE 2.1 Some related basic concepts 2.1.1 Tourism From opinions of experts, organs about the tourism concept, according to the author: Tourism is operations that has related to the journey of human that usually happened outside person’s inhabitation in order to respond the visit demand, looking for, entertainment, relaxation in a certain period 2.1.2 The tourism product 2.1.2.1 The concept of product Most of above concepts are showing the feature that can satisfy the demand of product The product must not be created by human but it need to have some benifits with person About that aspect, product can exist in the tangible form (materialism product), or invisible (service) 2.1.2.2 Concept of the tourism product From opinions of experts about the tourism product, according to the author: “The product is the combination among necessary services and material vehicle that based on exploiting the tourism potential of country, local in order to provide the tourists for an interesting period, enjoying a complete tourism experiences and satisfaction” 10 Footer Page 13 of 148 Header Page 14 of 148 2.1.3 Feature of the tourism product The tourism product has some features as the following information: It is the commodity’s product: that is tangible product (having specific form) that the tourism business enterprise provides for someone such as the food, beverage, souvenir and other commodities that have been sold in the tourism enterprise It is the service’s product including: + Transportation service; + Service for accommodation, food and beverage; + Service for entertainment and recreation; + Shopping service; + Intermediary service and supplement service 2.1.4 Some models of the typical tourism product (1) 4S Model (Sun, Sea, Shop and Sex tour) (2) 3H Model (Heritage, Hospitality, Honesty) (3) 6S Model (Sanitaire, Santé, Sécurité, Sérénité, Servic, Satisfaction) 2.2 Development the tourism product 2.2.1 The content of developing the tourim product 2.2.1.1 Building the strategy for developing the tourism product 2.2.1.2 Development the scale of tourism product 2.2.1.3 Raising the quality of tourism product 11 Footer Page 14 of 148 Header Page 15 of 148 2.2.2 The rule for developing the tourism product 2.2.2.1 Rule of appropriate with the customer’s demand 2.2.2.2 Rule of economic benefit 2.2.2.3 Rule of special 2.2.2.4 Rule of overall 2.2.2.5 Rule of preservation and conserving 2.2.3 Criterias about developing the tourism product Responding the customer’s demand; Responding the enterprise’s demand; Responding the demand of other related parties; Human resources 2.2.4 Factors influence on development of the tourism product The economic factors; The technological factors; The political factors; The demographic factors; The factors of infrastructure and technique material facilities; Globalization and localization; The perception about the social environment; The environment for life and working; Looking for the actual experiences; Marketing; The safety of destination 2.3 The economic integration ASEAN and it’s influence on the tourism in Vietnam 2.3.1 Overview about the economic community ASEAN 2.3.2 The impact of the integration ASEAN with the Vietnamese tourism CHAPTER DEVELOPMENT THE TOURISM PRODUCT AT SOME COUNTRIES IN SOUTH EAST ASIA AND VIETNAM: RESEARCHING TO COMPARE CONDITION OF ECONOMIC INTEGRATION ASEAN 12 Footer Page 15 of 148 IN Header Page 16 of 148 3.1 Generalization about the tourism integration ASEAN 3.1.1 Process of the tourism integration ASEAN 3.1.2 Tourism of Association of Southeast Asian Nations 3.2 Analysis, comparing the actual situation of development for the tourism product of some countries in South East Asia and Vietnam in condition of economic integration ASEAN area 3.2.1 Island-sea tourism product 3.2.1.1 Comparison the developing potential of the island-sea tourism product The island-sea tourism product in Bali, Indonesia The island-sea tourism product in Pattay, Thailand The island-sea tourism product in Kota Kinabalu, Malaysia The island-sea tourism product in Nha Trang - Khanh Hoa, Vietnam 3.2.1.2 Comparison the supporting conditions for developing the tourism product The serving infrastructure system; The natural resources; Task for the picture broadcasting promotion; Human resources 3.2.2 Culture tourism product 3.2.2.1 For Thailand 3.2.2.2 For Malaysia 3.2.2.3 For Cambodia 3.2.2.4 For Vietnam 3.2.3 Ecotourism product 3.2.3.1 In Indonesia 3.2.3.2 In Thailand 3.2.3.3 In Malaysia 3.2.3.4 In Vietnam 13 Footer Page 16 of 148 Header Page 17 of 148 3.3 Analysis the actual situation of developing the Vietnamese tourism product that compare with countries in the same area 3.3.1 The actual situation of developing the Vietnamese tourism product according to tourism areas 3.3.1.1 Sea tourism product Limitations: - The system of the Vietnamese sea tourism product until now has enriched, however there are few products that achieve the quality and have a high competitive ability - The characteristic tourism product of each area and localities has not focused on developing - The participation of community into the constituting service of product still limit Causes: - The coinciding in developing and building for the tourism product among areas, and coastal localities are so popular - The tourism harbor infrastructure in Vietnam is low until now Tourism vessels come to Vietnam are using the commodity harbors, the quality of service is very low In addition, building programme for the tourists has not been professional yet, and the customers’ expectation is satisfied in a low level - The human resources in localities that served for developing tourism have not been training methodically 3.3.1.2 Culture tourism product Limitations: The attraction of resources points that formed the culture tourism product is not high yet, therefore the promoting to develop the culture tourism product is still fuzzy 14 Footer Page 17 of 148 Header Page 18 of 148 The visit operation for finding out about national culture character has been exploited for developing into the special tourism products that have a great attraction with the international tourists market, however development is not yet appropriate with potential The tourism service’s product namely reversion to the original point is not yet create the tourism product which can attract the market Development the small and retail products, not yet exploited the cultural values to develop into the interesting product that can attract the market The festival and spirit tourism is not yet exploited well, not yet brought the important role into play development the culture tourism The culture tourism, festival, entertainment, especially with high entertainment demand of the market, these products are not yet invested methodically Beside, the combining with products and service accompany as well as task for organizing festival is still limitted Causes: To ensure exploiting development the tourism service’s product not only bring into play but also preserve values that are not yet deployed equally and effectively in many places, therefore throughout a period for developing according to direction, products are still monotonous character The investing task has much limitations, lacking necessary services, not yet combine the experiences and finding out with preserving the cultural value, history The task for the tourism broadcasting is not yet effective, not yet created the separated character, incident and different of the Vietnamese culture tourism product with other countries on the world The task for training human resources to serve for development the culture tourism is not yet interested appropriate 15 Footer Page 18 of 148 Header Page 19 of 148 3.3.1.3 Ecotourism product Limitations: Although Vietnam has much potential for developing the ecotourism, development of ecotourism in our country has just in the beginning period, still have many issues that were needed to handle, include as follows: The task for researching, basic investigating and planning development for ecotourism is still limited The scale and operating form of ecotourism is still monotonous, fuzzy, product and the market’s object is not yet clear therefore the tourists attractive ability is low The current ecotourism operation is not still diversified, enriched and it is only forms: researching, finding out ecosystems; visiting, finding out the life of plants, wild animals and the native culture The quality of ecotourism service has much limitations, task of broadcasting, marketing is still weak so many domestics and foreign tourists were not attracted to take part in ecotourism operations and the benefit that ecotourism has brought to people is not high Although there are journeys that have ecological character, in fact it is only natural tourism or related to nature The educating operation about ecotourism - a very basic factor to discriminate ecotourism with other tourism types that were not yet much deployed and still were not yet received correct interest, lacking the expert and cadre in this new field, the information to tourists is so poor Almost all tour guides only the task for guiding and not yet the task for educating The benefit from the ecotourism operation is just a little, not yet supporting much for the task of preserving and developing local community 16 Footer Page 19 of 148 Header Page 20 of 148 Causes: The knowledge about the ecotourism concept is a great limitation An important cause else is the lacking both of quantity and professional knowledge about preservation and ecotourism of manager forces at national parks and nature reserve The ecotourism points have not been planned and caused great obstacle for development of the ecotourism in Vietnam 3.3.2 Comparison the development of Vietnamese tourism product and countries in the same area 3.3.2.1 Comparison the competitive advantage for developing tourism 3.3.2.2 Comparison the strategic directions for developing tourism product 3.4 The lesson learned from experience for developing tourism and tourism product of the South East Asia countries 3.4.1 Evaluation about the actual situation of developing the Vietnamese tourism product 3.4.2 The lesson learned for Vietnam Firstly, for planning, the developing tourism plan of national calibre need to focus on the more actual issues for the medium term period in order to ensure feasibility of planning targets were set Secondly, organization for tourism space has determined in the developing Vietnamese tourism to 2020, vision to 2030, then determining clearly areas, main point tourism’s space with the main function is tourism Thirdly, the implementation process of projects, plans of destination needs the participation of community from the first period, respecting community’s opinion during the building process, carrying out the project, the tourism plan in order to ensure contents of project 17 Footer Page 20 of 148 Header Page 21 of 148 Fourthly, beside the supporting of the State about the infrastructure and training human resources, needed to have the acceptable investment for the task of promoting, tourism broadcasting Fifthly, creating the advantageous condition about the visa to intensifying the attraction for foreign tourists come to Vietnam, especially from the potential tourism market Sixthly, building the developing strategy for the sustainable tourism, using technology to create the green and clean product to serving the tourists Seventhly, forming the tourism areas that have a competitive ability of area and international calibre; exploiting well the tourism potential to build the special tourism products; preserving and bringing into play resources about culture, history, nature, landscape CHAPTER SOME SOLUTIONS AND PETITIONS ORDER TO DEVELOPING THE VIETNAMESE TOURISM PRODUCT IN CONDITION OF ECONOMIC INTEGRATION ASEAN 4.1 Engagements for tourism integration of Vietnam 4.1.1 The content of egagement 4.1.2 The forecast about prospect to develop the Vietnamese tourism after integration AEC 4.1.3 The trend and factors impact on development the Vietnamese tourism 4.2 The opportunities and challenges with development the tourism and the Vietnamese tourism product in condition of economic integration ASEAN 4.2.1 Opportunities 18 Footer Page 21 of 148 Header Page 22 of 148 4.2.2 Challenges 4.3 Some solutions in order to develop the Vietnamese tourism product in condition of economic integration ASEAN 4.3.1 The strategy for developing the Vietnamese tourism product 4.3.2 Some solutions in order to developing the Vietnamese tourism product in condition of tourism integration ASEAN 4.3.2.1 The solution group for developing the particular tourism product To ensure long-term development, the tourism product has been needed to arrange, organizing development to make the tourism product has become emergent, and has a high specific characteristic On that base, developing point view need to has a main point to focus on investment priority, development concentrated on system, creating the high competitive ability’s products, the tourism product has the emergent specific characteristic and appropriate with the trend of market, the tourism resources’s advantage, at once bringing into play according to the period 4.3.2.2 The solution group for developing the tourism product with developing the interregional tourism Beside the building for the specific tourism product, it is necessary to interest for building the interregional tourism products (among near localities) and according to the tourism type (to combine between sea relaxation with discovering nature, culture) This will allow to raising the attractive of the main tourism product, increasing the effect of tourism business 4.3.2.3 The solution group for developing the auxiliary tourism products 19 Footer Page 22 of 148 Header Page 23 of 148 The target of this solution is order to diversifying the tourism services, advoiding the boring for tourits, extending the tourists’s stay, increasing the competitive ability of Vietnamese tourism compared with other countries in the same area, needed to invest for the auxiliary tourism product 4.3.2.4 The solution group for direction of developing the tourism product for source’s market According to the experience of many country, even in Vietnam, selection the method for directing according to the product or directing according to the market always is an important problem How to directing for developing the tourism product under the market’s aspect In fact, destinations in Thailand have determined both direction of the product and direction of the market In order to developing the product, the policy planners have to aware clearly about the tourism resources and the abilities about bringing into play building the product 4.3.2.5 The solution group for developing the tourism product that has a high experiences characteristic To build the tourism product that has an experiences characteristic needed to determine the intend experiences which can form the tourism product, senses can excite, stories can form, the partners can participate in bringing the experiences, everything that the tourists can learned and how they will learn during the interactive process that form experiences’s product The building for the tourism product that has an experiences characteristic needed to plan the engagement with partners and determining the limited time for experiences to carry out the product 4.4 Petitions 20 Footer Page 23 of 148 Header Page 24 of 148 4.4.1 For the tourism Firstly, petition with the Vietnamese tourism to continue having the developing guidelines and policies are systematic and comprehensive about the tourism products, correct according to the point view, target in the strategy for developing the Vienamese tourism to 2020 and vision to 2030 Secondly, development the tourism product that inherent in protecting the tourism environment is green, clean, beautiful, civilized, friendly and safety Thirdly, organizing and supporting the training for labor force about the tourism specialist skill, increasing the foreign language’s level, experting about the culture, Vietnamese history and served style to instruct for tourists, helping them can more understand about the natural resources as well as culture, history of Vietnam Fourthly, focusing on the task for researching the market Fifthly, to continue associating areas for creating the association tourism product’s system as the strategy for developing the Vietnamese tourism to 2020 and vision to 2030 Sixthly, focusing on development for the tourism that have to associate with the local community 4.4.2 For the enterprises that tourism business Firstly, intensifying actively the cooperation with the related organizations as well as other business units in tourism operation in order to respond the tourists’s demand with a highest level, bringing to tourists the best tourism product with the lowest possible cost Secondly, encouraging, creating the studying condition for the young staff, and training methodical about the tourism 21 Footer Page 24 of 148 Header Page 25 of 148 Thirdly, the investors have the selection plan, training the labor force that is the local person as soon as beginning to deploy project to arrange using when the tourism project complete and has been exploited Fourthly, education for increasing the awareness and training for community that participate in tourism operation through the training programme for community about the behaving skill with tourists, serving for tourists skill Fifthly, to step up the investment for developing the product lines, the tourism route according to associating regional, associating regional destinations and associating outside regional, making them become diversified, original, different and new-fangled, exploiting absolutely factor of culture - history and ecological localities 4.4.3 For Ministries, Departments: Firstly, perfecting quickly the mechanism and policy about tourism, especially documents instruct the Tourism law to make the basis for the task of operating, managing the State as well as into the business operation of tourism business’s enterprises and the tourism destination Secondly, modifying, complement stipulates that are related to financial mechanism for operation of promoting, tourism broadcasting Thirdly, intensifying management of State about training, developing tourism human resources in order to form the legal frame and the mechanism for developing the tourism human resources, ensuring the close association among the managing organs of the State, the training based, cultivating and enterprises for training, cultivating and using the tourism human resources 22 Footer Page 25 of 148 Header Page 26 of 148 4.4.4 For the local denizen Firstly, to heighten a liking for tourists’s tradition of nation,respecting the tourists, not invite with insistence, forcing the tourists, polite and civilized in communication for serving the tourists Raising the knowledge about the tourism business, be proud of, ready and enthusiasm for instructing consumers about the tourism products Secondly, to have a sense of conserving and developing the culture character, the separate habits and customs of our nation throughout organizing festivals, rituals, in communication, in eating and drinking culture, in clothing and daily activities CONCLUSION General evaluation, the tourism product of Vietnam is not yet responded about the level of tourism experiences, lacking the special characteristic, the quality of product is not yet high, simple and having the coinciding, the life cycle of product is short, quick recession Until now, building the new product bring into play the available advantages about tourism resources that has not yet the depth of investment, creating characteristic therefore the value is low, still having the coinciding and simple, lacking the products with high competitive ability in international and the same area To create the separate feature of the tourism product, the Vietnamese tourism needs to determine the sea tourism product is the special tourism product; beside exploiting the cultural values to make the basis for target of tours and basing on culture to developing The culture will create the separate feature for the tourism product With the experience of other countries showed that in order to developing the tourism product, training for human resources is 23 Footer Page 26 of 148 Header Page 27 of 148 necessary because they are designers and directly create the experiences in the tourism product ut raising the community’s perception, citizen’s sense is very important because they are interacting in whole experiences process and in many cases they are a main object for finding out of the tourists - community, daily lifestyle So that we should update the trend from both of two ways, the market and the determiner for nationals policy when respond markets for having the method and direction to developing the tourism product of Vietnam in order to ensure the competitive character With the tourism resources’s system is nature, enriched and human civilization, we completely can develop the tourism product’s system that is diversified, excited, attractive with the market and having the special and high competitive character On those basis, the author propose five solution groups about developing the tourism product for Vietnam in the process of economic integration ASEAN include as follows: (1) Development the special tourism product that based on the particular picture of Vietnamese culture; (2) Development the tourism product that based on the local characteristic (each localation will actively develop the tourism product based on the separate of own location); (3) Development the tourism product focus on overall Vietnam territory; (4) Development the auxiliary tourism service’s product (focusing on developing the auxiliary service products for the tourism activities such as food and beverage, entertainment ); (5) Development the particular tourism product for each market (selection the target market first, then developing the auxiliary product for serving the tourists’ taste at that target market) 24 Footer Page 27 of 148 ... Graduate Academy of Social Sciences Scientific supervisors: 1 Associate Professor Ph.D Hoang Thi Thanh Nhan Associate Professor Ph.D Do Thi Thanh Vinh PhD thesis reviewer 1: Associate Professor... 4.3 Some solutions in order to develop the Vietnamese tourism product in condition of economic integration ASEAN 4.3.1 The strategy for developing the Vietnamese tourism product 4.3.2 Some solutions... developing the Vietnamese tourism product and some countries in South East Asia in condition of economic integration ASEAN, in which concentrate to research some key tourism product such as island-sea