Giải pháp marketing mở rộng thị trường sản phẩm tôm chua của công ty trách nhiệm hữu hạn chế biến thực phẩm đặc sản huế tấn lộc

B GIO DC V O TO I HC HU TRNG I HC KINH T Tấ H U NGUYN TN TR ấ - - A I H O C K IN H GIAI PHAẽP MARKETING M RĩNG THậ TRặèNG SAN PHỉM TM CHUA CUA CNG TY TRAẽCH NHIM HặẻU HAN CH BIN THặC PHỉM C SAN HU TN LĩC LUN VN THC S KHOA HC KINH T HU, 2014 A C O I H H IN K ấ U H Tấ B GIO DC V O TO I HC HU H U NGUYN TN TR ấ TRNG I HC KINH T K IN H Tấ GII PHP MARKETING M RNG TH TRNG SN PHM TễM CHUA CA CễNG TY TRCH NHIM HU HN CH BIN THC PHM C SN HU TN LC M S: 60 34 01 02 I H O C CHUYấN NGNH: QUN TR KINH DOANH A LUN VN THC S KHOA HC KINH T NGI HNG DN KHOA HC: TS BI C TNH HU, 2014 LI CAM OAN Tụi xin cam oan rng s liu v kt qu nghiờn cu lun ny l trung thc v cha h c s dng bo v mt hc v no Tụi cng xin cam oan rng mi s giỳp cho vic thc hin lun ny ấ ó c cm n v cỏc thụng tin trớch dn lun ó c ch rừ ngun gc A I H O C K IN H Tấ H U Tỏc gi lun i Nguyn Tn Trớ LI CM N Tụi xin c by t lũng cm n chõn thnh n tt c cỏc n v, cỏc cỏ nhõn ó to iu kin giỳp tụi quỏ trỡnh hc v nghiờn cu Trc ht, tụi xin chõn thnh cm n TS Bựi c Tớnh - ngi trc tip hng dn v giỳp tụi hon thnh lun ny Tụi cng xin c cm n Lónh o trng i hc Kinh t Hu, Phũng Khoa hc cụng ngh - Hp tỏc quc t v ấ o to sau i hc trng i hc Kinh t Hu cựng quý thy cụ giỏo ó trc tip U ging dy v giỳp tụi sut quỏ trỡnh hc v nghiờn cu H Tụi cng xin cm n Ban Giỏm c s Nụng nghip v phỏt trin nụng thụn Tấ tnh Tha Thiờn Hu ó to iu kin thun li cho tụi quỏ trỡnh cụng tỏc, hc v thc hin lun ny H Tụi cng xin chõn thnh cm n Cụng ty Trỏch Nhim Hu Hn ch bin thc IN phm c sn Hu Tn Lc ó nhit tỡnh giỳp v cung cp cỏc thụng tin liờn quan n ti K Xin cm n gia ỡnh, bn bố vỡ nhng giỳp quý bỏu v thi gian, vt cht C tụi hon thnh lun ỳng tin I H O Mt ln na, xin trõn trng cm n! A Tỏc gi lun Nguyn Tn Trớ ii TểM LC LUN VN THC S KHOA HC KINH T H v tờn hc viờn: NGUYN TN TR Chuyờn ngnh: Qun tr kinh doanh; Niờn khúa: 2012 - 2014 Ngi hng dn khoa hc: TS BI C TNH Tờn ti: GII PHP MARKETING M RNG TH TRNG SN PHM TễM CHUA CA CễNG TY TRCH NHIM HU HN CH BIN THC PHM C SN HU TN LC ấ Tớnh cp thit ca ti U Tụm chua mc dự ni ting nhng th trng tiờu th ch yu tnh v khỏch H du lch nhu cu cỏc tnh nc v xut khu ln, c bit l th phn Tấ ngi Vit Nam nc ngoi ú l cha cú s u t, cha cú chin lc phỏt trin m rng th trng cho sn phm Tụm chua Hu núi chung v Tụm chua ca H Cụng ty Trỏch Nhim Hu Hn ch bin thc phm c sn Hu Tn Lc núi riờng phỏt trin sn xut, m rng th trng tiờu th sn phm tụm chua ca IN cụng ty, tỏc gi nghiờn cu ti Gii phỏp marketing m rng th trng sn K phm Tụm chua ca Cụng ty Trỏch Nhim Hu Hn ch bin thc phm c C sn Hu Tn Lc nhm gúp phn gii quyt cp bỏch núi trờn O Phng phỏp nghiờn cu I H - Phng phỏp vt lch s v vt bin chng, õy l phng phỏp chung s dng xuyờn sut ti; Phng phỏp thu thp s liu; Phng phỏp tng A hp v x lý s liu; Cỏc phng phỏp phõn tớch; Phng phỏp chuyờn gia Kt qu nghiờn cu v nhng úng gúp ca lun - H thng húa nhng lý lun v thc tin v hot ng marketing v m rng th trng sn phm Tụm chua núi chung v Tụm chua ca Cụng ty TNHH ch bin thc phm c sn Hu Tn Lc núi riờng - Phõn tớch thc trng hot ng marketing Cụng ty TNHH ch bin thc phm c sn Hu Tn Lc trờn a bn thnh ph Hu - gii phỏp marketing m rng th trng sn phm Tụm chua thi gian ti iii DANH SCH CC T VIT TT Bo him CCDV Cung cp dch v KD Kinh doanh LN Li nhun NPT N phi tr NHTT Nhón hiu th TNHH Trỏch Nhim Hu Hn TSDH Ti sn di hn TNDN Thu nhp doanh nghip TSNH Ti sn ngn hn H Tấ H U ấ BH Vn ch s hu A I H O C K IN VCSH iv DANH MC CC S Trang S 1.2: Mi quan h gia bn bin s c bn ca marketing - mix 17 S 2.1: S t chc b mỏy qun lý Cụng ty TNHH ch bin thc phm c sn Hu Tn Lc 33 ấ S 2.2: Quy trỡnh cụng ngh sn xut Tụm chua ca Cụng ty Tn Lc 36 U S 2.3: Kờnh trc tip .55 H S 2.4: Kờnh giỏn tip 56 S 3.1: S cỏc bc nh giỏ .87 A I H O C K IN H Tấ S 3.2: Mụ hỡnh xut kờnh phõn phi ca Cụng ty 89 v DANH MC CC BNG Trang Bng 2.1: Tỡnh hỡnh lao ng ca Cụng ty TNHH Ch bin thc phm c sn Hu Tn Lc qua nm (2011-2013) .39 Bng 2.2: Tỡnh hỡnh ti sn-ngun ca Cụng ty TNHH Ch bin thc phm c sn Hu Tn Lc 41 Bng 2.3: Tỡnh hỡnh sn xut kinh doanh Tụm chua ti Cụng ty TNHH ch bin thc phm c sn Hu Tn Lc 47 ấ Bng 2.4: Th phn sn phm Tụm chua ca Cụng ty TNHH ch bin thc phm c sn U Hu Tn Lc cỏc nm 2011-2013 48 H Bng 2.5: S lng th trng nc ca Cụng ty TNHH ch bin thc phm c sn Tấ Hu Tn Lc cỏc nm 2011-2013 49 Bng 2.6: S lng th trng xut khu Cụng ty TNHH ch bin thc phm c sn Hu H Tn Lc cỏc nm 2011-2013 .49 Bng 2.7: Cỏc loi sn phm ca Cụng ty TNHH ch bin thc phm c sn Hu Tn Lc IN .50 K Bng 2.8: Bng giỏ cỏc sn nhúm sn phm ca Cụng ty TNHH .52 ch bin thc phm c sn Hu Tn Lc cỏc nm 2011-2013 52 C Bng 2.9: Giỏ bỏn l ca cỏc i th cnh tranh ln ca Cụng ty cỏc nm 2011-2013 54 O Bng 2.10: T l phõn phi sn phm 57 I H Bng 2.11: Thng kờ iu tra khỏch hng 61 Bng 2.12: Kim nh tin cy i vi thang o ca cỏc chớnh sỏch .63 A Bng 2.13: Kt qu phõn tớch nhõn t khỏm phỏ EFA 66 Bng 2.14: Cỏc tng hp kt qu hi quy ca tng bin .67 Bng 2.15: í kin ca khỏch hng v chớnh sỏch sn phm .70 Bng 2.16: Kim nh One-Sample Test ỏnh giỏ ca khỏch hng v chớnh sỏch sn phm .71 Bng 2.17: í kin ca khỏch hng v chớnh sỏch giỏ 72 Bng 2.18: Kim nh One-Sample Test ỏnh giỏ ca khỏch hng v chớnh sỏch giỏ c 73 Bng 2.19: í kin ca khỏch hng v chớnh sỏch phõn phi .74 vi Bng 2.20: Kim nh One-Sample Test ỏnh giỏ ca khỏch hng v chớnh sỏch phõn phi .75 Bng 2.21: í kin ca khỏch hng v chớnh sỏch xỳc tin 76 Bng 2.22 : Kim nh One-Sample Test ỏnh giỏ ca khỏch hng v chớnh sỏch xỳc tin .76 MC LC Trang ấ LI CAM OAN i U LI CM N ii H TểM LC LUN VN THC S KHOA HC KINH T iii Tấ DANH SCH CC T VIT TT iv DANH MC CC S v H DANH MC CC BNG vi IN MC LC vii PHN I: M U K TNH CP THIT CA TI .1 C MC TIấU NGHIấN CU O I TNG V PHM VI NGHIấN CU I H PHNG PHP NGHIấN CU .3 CU TRC LUN VN A NHNG ểNG GểP CA LUN VN PHN II: NI DUNG NGHIấN CU CHNG 1: C S Lí LUN V THC TIN V MARKETING M RNG TH TRNG .5 1.1 C S Lí LUN .5 1.1.1 Khỏi nim v th trng 1.1.2 M rng th trng v tm quan trng ca vic m rng th trng 1.1.3 Marketing v vai trũ ca hot ng marketing vi vic m rng th trng 14 1.1.4 Phõn tớch marketing mix ca doanh nghip 15 vii Item-Total Statistics Scale Variance if Item Deleted Scale Mean if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted C_10 13,99 9,295 ,685 ,858 C_11 14,21 8,984 ,752 ,843 C_12 14,02 8,624 ,773 ,837 C_13 14,25 8,539 ,698 ,856 C_14 14,14 8,994 ,654 ,866 U ấ 5.4 CRONBACH'S ALPHA THANG O CHNH SCH XC TIN N of Items Tấ Cronbach's Alpha ,849 H Reliability Statistics IN H Item-Total Statistics Scale Variance if Item Deleted 6,798 Corrected Item-Total Correlation ,657 Cronbach's Alpha if Item Deleted ,821 D_16 10,57 6,206 ,745 ,783 D_17 10,37 6,504 ,641 ,828 D_18 10,43 5,964 ,712 ,798 A I H O C K D_15 Scale Mean if Item Deleted 10,37 112 PH LC 4: PHN TCH NHN T KHM PH EFA KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy Bartlett's Test of Sphericity ,881 Approx Chi-Square 1432,265 df 153 Sig ,000 ,599 A_4 1,000 ,604 A_5 1,000 ,537 B_6 1,000 ,655 B_7 1,000 ,704 B_8 1,000 ,692 B_9 1,000 ,639 C_10 1,000 ,680 C_11 1,000 ,689 C_12 1,000 ,746 C_13 1,000 ,685 C_14 1,000 ,585 D_15 1,000 D_16 1,000 D_17 1,000 C ,610 O ,709 ,642 I H D_18 U ,708 1,000 H 1,000 A_3 Tấ A_2 H Extraction ,547 IN Initial 1,000 K A_1 ấ Communalities A 1,000 ,783 Extraction Method: Principal Component Analysis 113 Total Variance Explained Rotation Sums of Squared Loadings % of Variance 42,637 Cumulative % 42,637 Total 7,675 % of Variance 42,637 Cumulative % 42,637 1,637 9,095 51,732 1,637 9,095 51,732 1,434 7,968 59,701 1,434 7,968 59,701 1,069 5,937 65,638 1,069 5,937 ,951 5,283 70,921 ,698 3,879 74,799 ,664 3,691 78,490 ,586 3,253 81,744 ,557 3,097 84,840 10 ,454 2,520 87,360 11 ,380 2,109 89,469 12 ,357 1,984 91,453 13 ,336 1,866 93,319 14 ,293 1,628 94,947 15 ,275 1,530 96,477 16 ,252 1,402 97,879 17 ,208 1,158 99,037 18 ,173 ,963 Tấ H H IN K C O 100,000 A Extraction Method: Principal Component Analysis 114 Total 3,677 % of Variance 20,428 Cumulative % 20,428 2,995 16,639 37,068 2,627 14,596 51,663 2,515 13,975 65,638 U Total 7,675 I H Component Extraction Sums of Squared Loadings ấ Initial Eigenvalues 65,638 Component Matrix(a) Component ,715 C_14 ,706 B_8 ,701 D_15 ,692 C_10 ,682 A_5 ,674 B_9 ,658 D_16 ,656 D_18 ,652 B_6 ,652 A_3 ,601 D_17 ,589 A_2 ,584 B_7 ,559 A_4 ,549 ,508 U ,752 C_13 H C_12 ,511 ,503 Tấ ,754 ấ C_11 ,549 A_1 IN H ,514 Undefined error #11401 - Cannot open text file "c:\PROGRA~1\SPSSEV~1\en\windows\spss.err": No such f a components extracted K Rotated Component Matrix(a) Component ,781 C_10 ,741 C_11 ,732 C_13 C_14 ,688 ,659 A D_18 I H C_12 C O ,820 D_16 ,776 D_17 ,746 D_15 ,640 A_2 ,757 A_4 ,728 A_1 ,695 A_5 ,559 A_3 ,542 B_7 ,743 B_8 ,712 B_6 ,657 B_9 ,640 Undefined error #11401 - Cannot open text file "c:\PROGRA~1\SPSSEV~1\en\windows\spss.err": No such f Undefined error #11408 - Cannot open text file "c:\PROGRA~1\SPSSEV~1\en\windows\spss.err": No such f a Rotation converged in iterations 115 Component Transformation Matrix Component 1 ,604 ,482 ,449 ,448 -,410 ,799 ,116 -,424 -,526 -,267 ,777 ,218 -,436 ,239 -,425 ,756 A I H O C K IN H Tấ H U ấ Undefined error #11401 - Cannot open text file "c:\PROGRA~1\SPSSEV~1\en\windows\spss.err": No such f 116 PH LC 5: PHN TCH HI QUY 5.1 PHN TCH TNG QUAN CORRELATIONS Correlations Y1 Pearson Correlation X1 ,727(**) X2 ,640(**) X3 ,676(**) X4 ,720(**) ,000 ,000 ,000 ,000 Sig (2-tailed) N 150 150 150 150 150 ,727(**) ,573(**) ,559(**) ,510(**) ,000 ,000 ,000 Sig (2-tailed) ,000 N X3 150 150 150 ,640(**) ,573(**) Sig (2-tailed) ,000 ,000 N 150 150 ,676(**) ,559(**) Sig (2-tailed) ,000 ,000 N 150 Pearson Correlation Pearson Correlation 150 150 ,622(**) ,487(**) ,000 ,000 U X2 ấ Pearson Correlation 150 150 150 ,622(**) ,586(**) ,000 Tấ X1 H Y1 ,000 150 150 150 150 ,720(**) ,510(**) ,487(**) ,586(**) ,000 ,000 ,000 ,000 150 150 ** Correlation is significant at the 0.01 level (2-tailed) 150 150 X4 Pearson Correlation Sig (2-tailed) IN H N K 5.2 PHN TCH HI QUY Variables Removed O Variables Entered X4, X2, X1, X3(a) Method I H Model C Variables Entered/Removed(b) Enter A a All requested variables entered b Dependent Variable: Y1 Model R Model Summary(b) R Square Adjusted R Square ,857(a) ,735 a Predictors: (Constant), X4, X2, X1, X3 b Dependent Variable: Y1 Std Error of the Estimate ,727 ,35929 117 Durbin-Watson 1,811 150 ANOVA(b) Sum of Squares Model df Mean Square F Regression 51,842 12,960 Residual 18,718 145 ,129 Total 70,560 149 Sig 100,398 ,000(a) a Predictors: (Constant), X4, X2, X1, X3 b Dependent Variable: Y1 Coefficients(a) Beta t 1,469 X1 ,341 ,053 ,362 X2 ,157 ,060 ,152 X3 ,155 ,058 ,165 X4 ,305 ,046 6,422 ấ Std Error ,177 Sig ,144 ,364 VIF ,000 ,575 1,738 2,600 ,010 ,533 1,876 2,693 ,008 ,486 2,058 ,000 ,601 1,664 6,601 H a Dependent Variable: Y1 Tolerance U B ,260 (Constant) Collinearity Statistics Tấ Model Standardized Coefficients H Unstandardized Coefficients Dimension Eigenvalue Variance Proportions (Constant) X1 X2 X3 X4 4,921 1,000 ,00 ,00 ,00 ,00 ,00 ,028 13,288 ,27 ,02 ,04 ,01 ,72 ,020 15,594 ,68 ,17 ,09 ,13 ,19 ,018 16,604 ,00 ,75 ,09 ,35 ,02 ,014 19,069 ,05 ,05 ,79 ,51 ,06 C O I H a Dependent Variable: Y1 A Condition Index K Model IN Collinearity Diagnostics(a) Residuals Statistics(a) Minimum Predicted Value Residual Maximum Mean Std Deviation N 2,2179 5,0505 3,6400 ,58986 150 -1,14173 ,86563 ,00000 ,35444 150 Std Predicted Value -2,411 2,391 ,000 1,000 150 Std Residual -3,178 2,409 ,000 ,986 150 a Dependent Variable: Y1 118 Charts Scatterplot ấ H U H Tấ IN -2 -4 -2 -1 C -3 K Regression Standardized Residual Dependent Variable: Y A I H O Regression Standardized Predicted Value 119 PH LC 6: KIM NH ANOVA 6.1 ANOVA THEO GII TNH Descriptives N Nam ,64570 ,12914 3,2215 3,7545 2,60 5,00 Nu 125 3,6128 ,74822 ,06692 3,4803 3,7453 1,60 5,00 Total 150 3,5920 ,73160 ,05973 3,4740 3,7100 1,60 5,00 2,50 4,75 ,52042 ,10408 3,1852 3,6148 3,4980 ,69306 ,06199 3,3753 3,6207 1,50 5,00 Total 150 3,4817 ,66687 ,05445 3,3741 3,5893 1,50 5,00 Nam 25 3,4400 ,69041 ,13808 3,1550 3,7250 1,80 4,80 Nu 125 3,5488 ,74397 ,06654 3,4171 3,6805 1,40 5,00 Total 150 3,5307 ,73420 ,05995 3,4122 3,6491 1,40 5,00 Nam 25 3,4100 ,81292 ,16258 3,0744 3,7456 1,50 5,00 Nu 125 3,4920 ,82485 ,07378 3,3460 3,6380 1,25 5,00 Total 150 3,4783 ,82073 ,06701 3,3459 3,6108 1,25 5,00 Nam 25 3,6000 ,70711 ,14142 3,3081 3,8919 2,00 5,00 Nu 125 3,6480 ,68693 ,06144 3,5264 3,7696 2,00 5,00 Total 150 3,6400 ,68815 ,05619 3,5290 3,7510 2,00 5,00 U ấ 3,4000 125 H Y 25 Nu Tấ X4 1,655 X3 ,845 X1 X2 X3 X4 Sig ,499 ,200 148 148 ,359 ,065 148 ,799 ,020 148 ,887 I H 148 A Y df2 C X2 df1 O X1 Levene Statistic ,460 K Test of Homogeneity of Variances X4 Maximum 3,4880 Nam X3 Minimum 25 H X2 Std Error IN X1 Std Deviation Mean 95% Confidence Interval for Mean Lower Upper Bound Bound Between Groups ANOVA Sum of Squares ,324 df Mean Square ,324 ,537 Within Groups 79,426 148 Total 79,750 149 ,200 ,200 Within Groups 66,062 148 ,446 Total 66,262 149 Between Groups Between Groups ,247 ,247 Within Groups 80,072 148 ,541 Total 80,319 149 Between Groups Within Groups ,140 ,140 100,227 148 ,677 120 F ,605 Sig ,438 ,448 ,504 ,456 ,501 ,207 ,650 Total Y 100,367 Between Groups 149 ,048 ,048 Within Groups 70,512 148 ,476 Total 70,560 149 ,101 ,751 6.2 ANOVA THEO TUI Descriptives Duoi 22 ,30551 ,17638 3,1078 4,6256 3,60 4,20 3,7040 ,72369 ,14474 3,4053 4,0027 5,00 36-55 76 3,6000 ,72957 ,08369 3,4333 3,7667 1,80 5,00 46 3,5000 ,76216 ,11237 3,2737 3,7263 1,60 5,00 150 3,5920 ,73160 ,05973 3,4740 3,7100 1,60 5,00 ,62915 ,36324 1,7704 4,8962 2,75 4,00 3,5100 ,52281 ,10456 3,2942 3,7258 2,75 5,00 36-55 76 3,4572 ,74093 ,08499 3,2879 3,6265 1,50 5,00 ,09208 3,7018 2,25 5,00 ,05445 3,3741 3,5893 1,50 5,00 Duoi 22 H 3,3333 25 3,3308 IN 23-35 Total 46 3,5163 ,62450 150 3,4817 ,66687 ,23094 ,13333 3,1596 4,3070 3,60 4,00 ,69118 ,13824 3,2907 3,8613 2,60 5,00 ,82678 ,09484 3,3374 3,7152 1,40 5,00 ,61932 ,09131 3,3161 3,6839 2,00 5,00 ,73420 ,05995 3,4122 3,6491 1,40 5,00 3,5000 ,43301 ,25000 2,4243 4,5757 3,25 4,00 3,6100 ,66175 ,13235 3,3368 3,8832 2,25 5,00 3,7333 25 3,5760 36-55 76 3,5263 Tren 55 46 3,5000 150 3,5307 Duoi 22 23-35 O 25 K 23-35 Total 36-55 3,4474 ,85666 ,09827 3,2516 3,6431 1,25 5,00 46 3,4565 ,86811 ,12800 3,1987 3,7143 1,25 5,00 150 3,4783 ,82073 ,06701 3,3459 3,6108 1,25 5,00 I H 76 Tren 55 Total Duoi 22 4,0000 ,00000 ,00000 4,0000 4,0000 4,00 4,00 23-35 25 3,6800 ,69041 ,13808 3,3950 3,9650 3,00 5,00 36-55 76 3,6842 ,69686 ,07994 3,5250 3,8434 2,00 5,00 Tren 55 46 3,5217 ,69087 ,10186 3,3166 3,7269 2,00 5,00 150 3,6400 ,68815 ,05619 3,5290 3,7510 2,00 5,00 A Y H 2,60 Tấ Duoi 22 U 3,8667 Tren 55 X4 Maximum Total X3 Minimum 25 Tren 55 X2 Std Error 23-35 C X1 Std Deviation Mean ấ N 95% Confidence Interval for Mean Lower Upper Bound Bound Total Test of Homogeneity of Variances Levene Statistic df1 df2 Sig X1 ,865 146 ,461 X2 ,706 146 ,550 X3 1,648 146 ,181 X4 1,324 146 ,269 Y 2,967 146 ,034 121 ANOVA 149 ,187 ,062 Within Groups 66,075 146 ,453 Total 66,262 149 ,219 ,073 Within Groups 80,100 146 ,549 Total 80,319 149 ,177 146 ,684 Total 100,367 149 Between Groups 1,221 Within Groups 69,339 146 Total 70,560 149 Sig ,631 ,137 ,938 ,133 ,940 ,855 ,857 ,465 95% Confidence Interval for Mean Lower Upper Bound Bound 2,7395 4,4605 Minimum 3,40 Maximum 4,00 ,475 IN 6.3 ANOVA THEO THU NHP ,407 ,577 ,258 H ,530 99,838 Within Groups F ấ 146 79,750 Between Groups Y ,540 78,816 Total Between Groups X4 Mean Square ,311 Within Groups Between Groups X3 Tấ X2 df U Between Groups H X1 Sum of Squares ,934 K Descriptives Duoi 3tr 3-6tr ,92087 ,41183 2,6166 4,9034 2,60 5,00 3,5974 ,82462 ,09459 3,4089 3,7858 1,60 5,00 45 3,5511 ,66900 ,09973 3,3501 3,7521 1,80 5,00 21 3,6190 ,50953 ,11119 3,3871 3,8510 2,60 4,60 150 3,5920 ,73160 ,05973 3,4740 3,7100 1,60 5,00 Duoi 3tr 3,6667 ,57735 ,33333 2,2324 5,1009 3,00 4,00 3-6tr 3,6500 1,11243 ,49749 2,2687 5,0313 2,25 5,00 6-9tr 76 3,5132 ,70816 ,08123 3,3513 3,6750 1,75 5,00 9-12tr 45 3,4222 ,65674 ,09790 3,2249 3,6195 1,50 5,00 Tren 12tr 21 3,4286 ,41940 ,09152 3,2377 3,6195 2,75 4,00 150 3,4817 ,66687 ,05445 3,3741 3,5893 1,50 5,00 3,6667 ,57735 ,33333 2,2324 5,1009 3,00 4,00 3-6tr 3,8400 ,82946 ,37094 2,8101 4,8699 3,00 5,00 6-9tr 76 3,5500 ,81527 ,09352 3,3637 3,7363 1,40 5,00 9-12tr 45 3,4800 ,60813 ,09065 3,2973 3,6627 2,40 5,00 I H 3,7600 9-12tr Tren 12tr A Total Total X3 Duoi 3tr Tren 12tr Total X4 Std Error ,20000 76 6-9tr X2 Std Deviation ,34641 O X1 Mean 3,6000 C N Duoi 3tr 21 3,4762 ,70845 ,15460 3,1537 3,7987 1,80 5,00 150 3,5307 ,73420 ,05995 3,4122 3,6491 1,40 5,00 3,5000 ,86603 ,50000 1,3487 5,6513 2,50 4,00 122 3-6tr 3,8000 ,77862 ,34821 2,8332 4,7668 3,00 5,00 6-9tr 76 3,5263 ,89123 ,10223 3,3227 3,7300 1,25 5,00 9-12tr 45 3,3556 ,77329 ,11528 3,1232 3,5879 1,75 5,00 Tren 12tr 3,4881 ,67766 ,14788 3,1796 3,7966 1,50 4,25 3,4783 ,82073 ,06701 3,3459 3,6108 1,25 Y 5,00 3,6667 ,57735 ,33333 2,2324 5,1009 3,00 4,00 3-6tr 3,8000 ,83666 ,37417 2,7611 4,8389 3,00 5,00 6-9tr 76 3,6579 ,74032 ,08492 3,4887 3,8271 2,00 5,00 9-12tr 45 3,5556 ,65905 ,09824 3,3576 3,7536 2,00 5,00 Tren 12tr 21 3,7143 ,56061 ,12234 3,4591 3,9695 3,00 5,00 150 3,6400 ,68815 ,05619 3,5290 3,7510 2,00 5,00 Duoi 3tr Total ấ 21 150 Total X2 X3 145 Sig ,019 1,964 145 ,103 1,005 145 X4 ,662 145 Y 1,063 145 ,377 ANOVA X4 IN H ,619 K Within Groups 79,516 145 ,548 Total 79,750 149 C Between Groups df ,134 Within Groups 65,724 145 ,453 Total 66,262 149 ,740 ,185 Within Groups 79,579 145 ,549 Total 80,319 149 O ,538 Between Groups Between Groups Within Groups Total Y ,407 Mean Square ,059 Between Groups A X3 Sum of Squares ,234 I H X2 df2 Tấ X1 df1 H X1 Levene Statistic 3,039 U Test of Homogeneity of Variances Between Groups 1,374 ,344 98,993 145 ,683 100,367 149 ,591 ,148 Within Groups 69,969 145 ,483 Total 70,560 149 123 F ,107 Sig ,980 ,297 ,880 ,337 ,853 ,503 ,733 ,306 ,873 PH LC 7: KIM NH ONE-SAMPLE TEST One-Sample Statistics N Std Deviation ,940 Std Error Mean ,077 A_1 150 Mean 3,95 A_2 150 3,61 1,117 ,091 A_3 150 3,38 ,924 ,075 A_4 150 3,50 ,954 ,078 A_5 150 3,53 1,021 ,083 U ấ One-Sample Test H Test Value = 95% Confidence Interval of the Difference Mean Difference ,947 Lower ,80 Upper 1,10 ,607 ,43 ,79 A_2 6,654 149 ,000 A_3 5,034 149 ,000 ,380 ,23 ,53 A_4 6,422 149 ,000 ,500 ,35 ,65 A_5 6,316 149 ,527 ,36 ,69 IN H A_1 ,000 K df Tấ 149 Sig (2-tailed) ,000 t 12,338 Mean 3,46 Std Deviation ,791 150 3,62 ,825 ,067 150 3,45 ,879 ,072 150 3,40 ,859 ,070 B_6 150 B_7 I H N B_8 A B_9 Std Error Mean ,065 O C One-Sample Statistics One-Sample Test Test Value = 95% Confidence Interval of the Difference 149 Sig (2-tailed) ,000 Mean Difference ,460 Lower ,33 Upper ,59 B_6 t 7,121 df B_7 9,207 149 ,000 ,620 ,49 ,75 B_8 6,225 149 ,000 ,447 ,30 ,59 B_9 5,702 149 ,000 ,400 ,26 ,54 124 One-Sample Statistics N Mean Std Deviation Std Error Mean C_10 150 3,66 ,834 ,068 C_11 150 3,45 ,840 ,069 C_12 150 3,63 ,893 ,073 C_13 150 3,40 ,976 ,080 C_14 150 3,51 ,925 ,076 One-Sample Test Test Value = t df Sig (2-tailed) U ấ 95% Confidence Interval of the Difference Mean Difference Lower Upper 9,691 149 ,000 ,660 ,53 ,79 C_11 6,514 149 ,000 ,447 ,31 ,58 C_12 8,686 149 ,000 ,633 ,49 ,78 C_13 5,018 149 ,000 ,400 ,24 ,56 C_14 6,797 149 ,000 ,513 ,36 ,66 IN H Tấ H C_10 K One-Sample Statistics Std Deviation ,917 Std Error Mean ,075 150 D_16 150 3,34 ,975 ,080 D_17 150 3,54 1,001 ,082 D_18 150 3,49 1,060 ,087 O C D_15 Mean 3,55 One-Sample Test A I H N Test Value = 95% Confidence Interval of the Difference 149 Sig (2-tailed) ,000 Mean Difference ,547 Lower ,40 Upper ,69 D_15 t 7,305 df D_16 4,271 149 ,000 ,340 ,18 ,50 D_17 6,608 149 ,000 ,540 ,38 ,70 D_18 5,622 149 ,000 ,487 ,32 ,66 125 A I H O C K IN H Tấ H U ấ PH LC 8: HèNH NH V SN PHM 126