Chiến lược kinh doanh của Zara( tiếng Anh)

BUSINESS STRATEGIES AND ITS SUCCESS Teacher: Truong Thi Phuong Trang Group: Content 01 Overview of Zara 02 ZARA’s business strategy 03 ZARA Success & How A Spanish clothing retailer • “Possibly the most innovative and devastating retailer in the world.” – Daniel Piette • "Spanish success story" - CNN History 1975 Founded • Zara founded by Amancio Ortega and Rosalia Mera • It is the flagship retail store of the Inditex group History Instant fashion 1975 1980s Founded Zara changed the design, manufacturing, and distribution process to reduce time and react to new trend in a quicker way, which called “ Instant fashions” History Instant fashion 1975 Founded 1980s 1990s International expansion In 1988s, the company started its international expansion through Porto, Portual In 1989, it entered the United States In 1990s, it expanded through France (1990), Mexico( 1992), Greece( 1994), Belgium and Sweden( 1994) History Famous retailder Instant fashion 1975 Founded 1980s 1990s International expansion There are more than 2,100 Zara stores located in 88 countries Zara was described by Louis Vuitton Fashion Director Daniel Piette as "possibly the most INNOVATIVE and DEVASTATING retailer in the world.” Now Products MEN'S CLOTHING WOMEN'S CLOTHING CHILDREN'S CLOTHING Stores BUSINESS STRATEGY Manufacturing Products Warehouse The system stores Manufacturing • A combination of the flexible and fast resources in Europe (mainly in Spain and Portugal) and low-cost resources in Asia • Launched approximately 11,000 new items per year, compared to 2,000 - 4,000 for H&M and Gap Products Respond very quickly to Imitate or create the the changing needs of latest trends Click to edit Master text styles the customers Second level Third level Fourth level Fifth level Fast - Fashion Warehousing • La Coruna center or similar parts in Zaragoza, northeastern Spain • La Coruna center larger than times the size of the Amazon warehouse The center moved 2.5 million items per week No items in the warehouse more than 72 hours The system stores There are more than 2,100 Zara stores located in 88 countries Zara often choose the best places, the prime locations are often luxurious shopping streets in the world Success Super fast turnaround Listens to its customers Perfected online shopping Supply chain Supply chain • Synergy between business and operations strategy • Just in time production • Inventory management • Centralized logistics Conclusion