bài thuyết trình kế hoạch kinh doanh

Location  Location of restaurant: Main street Park opposite Shopping mall, school Far from nearest competitor town center Crossroad, busy all the time... • Rent building address:

Business Plan

Group Member:

Nguyen Thi Hoang Anh

Tu Thi Minh Tam

Doan Kim Hong

Vo Van Hoang

Ho Thanh Xuan

Introduce

 Restaurant :

 Cuisine:

100% original authentic northern style dish

Local dish from Hanoi, Vietnam

 Food theme:

Rice noodle dish specialist

 Decorate style

Vietnam northern classical decorate

bamboo material furniture

historical and traditional art

Location

 Location of restaurant:

Main street

Park opposite

Shopping mall, school

Far from nearest competitor

town center

Crossroad, busy all the time

• Rent building address:

• 525 Cach Mang Thang 8 Street, Phu Cuong ward, Thu Dau Mot city_ Binh Duong province

Total area square: 128 m2

10 tables

5 tables

15 tables

Reasons choice this idea

• Low investment costs, but high income.

• Supply less, more demand.

• Competition in the area is low.

• Less competitor.

• Suitable for all objects.

Competitor research

The first competitor:

Name: Quan Que

Address: 11 Ngo Quyen Street

small area

Experience: 2 years

Just sell only “ Bun Dau Mam Tom”

The second competitor:

Name: A Ty Address: 19 Ly Thuong Kiet Street Small area

Experience: 1,5 years Just sell only “ Bun Dau Mam Tom”

• Group discussion base on theme of business and product,

• One personal idea pop up

• Analyze idea

• Research:

• Try competitor product.

• Discuss advantage and disadvantage

• Planning Method?

• Brainstorm

• Analyze plan of each member

• Take the strength

• Combine to final business plan

Business process

WaiterAccountant

Human resource Map

General manager

Manager Accountant

Guard Waiter Chef cook Cleaner

Financial

• The leafter for schools, university, companies

(3500 sheet/ week -> 500 sheet/day).

Discount 10% for food

1 Sheet= 1 bill

No cumulation

• On website and social networking.

• Hanging banner in front of restaurant:

Welcome to restaurant

• Give free Drink on the first week.

• Free Snack at weekend in following week

Chất Hà Nội

quán

BÚN ĐẬU MẮM TÔM

Food

Bún đ u mắắm tôm: 40k/phầần ậ Bún đ u ch côắm chần giò hầắp: 65k/phầần ậ ả

Bún th t lu c mắắm tép: 50k/phầần ị ộ

Bún th t lu c mắắm tép: 50k/phầần ị ộ

Lau rieu cua 150/ phan

Cha ca la vong 40/phan

 

BÚN ĐẬU MẮM TÔM

Th t chần giò hầắp: 45k/phầần ị Bún gi cầầy: ả

60k/phầần

Bún thêm: 10k/phầần

Đ u thêm: 10k/phầần ậ

Ch côắm: 45k/phầần ả Nem chua: 45k/phầần

DRINK

Tea : free

N ướ c m , sầắu, seaweed: 15k/ly ơ

Soft drink: 15k/ly vitamin: 25k/ly Heineken: 20k/lon Hanoi beer: 18k/lon Saigon beer: 18k/lon

333 beer: 18k/lon Coconut: 20k/trái Khắn l nh: 2k/cái ạ

Market research:

Although Thu Dau Mot has a small area (118,67 km2), it is a densely populated town Thu Dau Mot’s population was estimated at 271.165 people (in 2014)

- Thu Dau Mot has 6 universities and 4 vocational schools with nearly 50,000 students

Ordinal Name of the university or the college

Total estimated quantity of students in each

university

8 Culture - Art and Travel Binh Duong Vocational School 720

10 Economic and Technological Đông Nam Vocational School 4400

Total quantity of students in Thu Dau Mot City 49340

• people who want to enjoy northern cuisine.

• People don’t know northern cuisine and want to try.

Benefits and backdraws of plan

Advantages Disadvantages

_ Diversity food, reasonable price for customer’s pocket

_ Fresh ingredients, originated obvious

_ The staf is friendly, cheerful, thoughtful and dynamic

_ Large space, comfortable

_ Impressive decorative style and create a sense familiarity

_ Newly establish restaurant, no many patrons

_ The rent house price can afect to the price of food

Opportunity

Attractive to customers by the strengths of restaurant

better control salesBest price guarantee to customers

• THANK FOR YOUR ATTENDEND!