SLIDE THẢO LUẬN ENGLISH 2 đại học thương mại

Tóm tắt nội dung của bạn ngắn gọn.Tóm tắt nội dung của bạn ngắn gọn.. Tóm tắt nội dung của bạn ngắn gọn.. Tóm tắt nội dung của bạn ngắn gọn.. Tóm tắt nội dung của bạn ngắn gọn.Tóm tắt nộ

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large production scale factor

customer service factor

public relation factor

social responsibility factor

1

2 3

5 4

strategic focus for price

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TRẦN NH Ư QUỲNH

LÊ VĂN SƠN

NGUYỄN T RÍ THANH

VƯƠNG SỸ THÀNH

PHAN THỊ QUỲNH

TRẦN THỊ Q UYÊN

VŨ THỊ THANH

VŨ TH Ị QUYẾ

N

VŨ TH Ị QUYẾ

N

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strategic focus for price

1

 In today's market, more and more enterprises, the competition even fiercer To survive, each business must have strategies for their own businesses Having created for their companies' strengths in quality, price and service and price is a determinant of competitive

advantage Want to be famous first and foremost to satisfy

consumer demand, the company must offer reasonable price for

their products, and market prices that consumers accepted

 price can assess the reaction of customers and competitors Along

with that, the product also affects the ability to purchase, the

customer's buying decision Marketing strategies can’t be perfect

without the pricing strategy

 A good pricing strategy helps businesses brand positioning, ensure profitability, given viable business and market dominance

 When businesses have the ability to control prices and costs, they will gain the initiative - the change in gain competitive advantage, avoiding risky

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large production scale factor

2

 In business strategies of businesses, developing production scale is one of the primary goals

 Scale expansion shows continuous growth of a business and brings remarkable benefits for the business

 Large production scale businesses can bring jobs and

development for their nation Therefore, they can get government’s interest, support and priority of economic policies For service companies, scale shows their prestige in consumers and quality of services they provide

 In conclusion, all types of businesses having large production scale can get prestige and dominate economy

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customer service factor

3

 The client is one of the key factors determining the survival and development of enterprises To have a good relationship with the customer, companies need to build strategic

comprehensive customer care:

 First, we need to capture the customer psychology and desires

 Second, it is to build trust, credibility and trust of our customers

 Third , we need to quickly resolve any customer issues

 Finally, we have promotions, customer gratitude

 Good customer care is the way to create the company's brand, and the company became famous

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public relation factor

4

 PR is one of the tools to build and brand development Good PR

is essential for a successful business, especially if you are a large company

 PR to build good relationships As mentioned above, the image and reputation of the company depends on the relationship with customers is good or not

 PR is a soft skill training for life

 In the field of communication-advertising, PR plays a particularly important role, is the key to open the door of success

 PR has strong growth potential

 With a dynamic working environment, creativity, meritocracy,

PR is slowly becoming a profession to attract young people today Once good PR, the brand will never lose

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social responsibility factor

5

 Minimize the adverse effects on the environment by following closely the current regulations on the environment of Vietnam Environment Act and Regulations to protect the environment of Toyota Motor Vietnam

 Maintain an open policy: ready to work closely and enhance sharing information with the environment agency/environmental organizations

 Reduce the burden of environmental pollution through close control of environmental pollution from the activities of the Company

 Close cooperation between the departments of the company in environmental protection activities and training and disseminate environmental knowledge for all employees in the company

 Evaluate goals frequently and implementing goals set out above to improve the environment

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Specifically, corporate culture has roles:

 create the motivation to work

 Corporate culture helps staffs see the aim, orientation and nature of the work It also creates good relationships

between staffs and a comfortable environment

 Corporate culture like as a adhesive to connect to all member

of business It helps them to unify about how to understand the problem, appreciation, selection and dorienting action

 Create competitive advantage

 Total of connection, coordinator, control, creating motivation… make increase efficiency works and create different on the market

6

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Now, our group has some questions for you…

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Tóm tắt nội dung của bạn ngắn gọn.

1 What is discussion topics of

group 7?

Factor to make a company famous and respected

Strategic focus

Development company

Customer service

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2 How many part in discussion

content of group 7?

3 4 5 6

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3 Discussion content of

group 7 is?

strategic focus for price and large production scale factor

customer service factor and public relation factor

social responsibility factor and Corporate culture factor

All are correct

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4 What is important of

corporate culture?

Create the motivation to work and reduce confliction

Regulation and control

Create competitive advantage

All are correct

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5 What is not customer

relationship?

Have promotion,customer gratitude

Build trust ,credibility and trust

of our customer Consult for products,service

Other Problem

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6 Strengthen position competitive of the company and to promove ability profitable

are main goal of strategic focus?

True

False

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7 Comment the following is true or false:To expand production scale ,there

must be substantial financial resources

False

True

X

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“ thank you for

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